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2010 Platinum PR Awards: Media Event

October 5th, 2010 by

Winner: GolinHarris – Bringing New Life to an Old Steel Town: Launching Sands Casino Resort Bethlehem In preparation for its campaign to promote the opening of the Sands Bethlehem in Pennsylvania, GolinHarris delved into the history… Continued

2010 Platinum PR Awards: Annual Report

October 5th, 2010 by

Winner: Aetna – Aetna Annual Report – “Creating Value, Shaping the Future” Seeking to provide an engaging context for its annual report, Aetna released its first-ever online summary in spring 2010. As part of an initiative… Continued

2010 Platinum PR Awards: Podcast/Videocast

October 5th, 2010 by

Winner: – 2009 Thanksgiving Webcast To position itself as the online go-to Thanksgiving resource, invited home cooks into its kitchen the day before Thanksgiving for a live webcast to view staff preparing its budget… Continued

2010 Platinum PR Awards: Global PR

October 5th, 2010 by

Winner: The Coca-Cola Co. – Expedition 206: 365 Days, 206 Countries, 1 Mission Building upon the digital activity already buzzing about the brand, Coca-Cola launched Expedition 206 to connect more closely with a young audience—and give… Continued

2010 Platinum PR Awards: PSA

October 5th, 2010 by

Winner: Legacy/Ad Council/YouCast – Becoming an EX: National Quit Smoking Campaign As part of its effort to extend the reach of EX, a national quit smoking plan, Legacy, which has spearheaded the campaign, created PSA elements… Continued

2010 Platinum PR Awards: Hall of Fame

October 5th, 2010 by

These three initiatives have set high benchmarks for originality and execution, and will likely be referred to for years to come. We honor them as inductees in our Hall of Fame. Southwest Airlines Nuts About… Continued

2010 Platinum PR Awards: Multicultural Campaign

October 5th, 2010 by

Winner: Weber Shandwick/Honeywell International – Honeywell-Nobel Laureate Lecture Series – Inspiring the Next Generation of Scientists Today Weber Shandwick’s challenge was to inspire students, raise awareness of the Honeywell brand and potentially recruit new talent in… Continued

2010 Platinum PR Awards: Online Communications

October 5th, 2010 by

Winner: Group – Turning’s “Spot a Mom” into a Social Media Movement MWW Group and’s Spot a Mom integrated traditional and digital media campaign was based on a simple, caring Mother’s Day concept—people… Continued

2010 PR News: Financial/Investor Relations

October 5th, 2010 by

Winner: Novartis AG/Ruder Finn – Restoring Confidence and Driving Reputation in an Economic Crisis Big Pharma’s resiliency has been tested during the global downturn. In response, Novartis wanted to break from the struggling pack and reassure… Continued

2010 Platinum PR Awards: Event Marketing

October 4th, 2010 by

Winner: First Degree, on behalf of WomenHeart Cheerios Circle of Helping Hearts Tour Leveraging its status as cholesterol-reducing breakfast champion, Cheerios partnered with First Degree and heart health-focused charity WomenHealth to provide cholesterol screenings to minority… Continued