A social media budget should focus on so much more than just dollar signs. A good budget requires a recipe of research and development, as well as resources. Every organization, from billion dollar companies with multiple marketing departments across the globe, to smaller nonprofits with social media armies of one, should take a look at social media usage and where it fits into their overall strategy.
Latest Posts
10 Ways to Translate Native Analytics Into Better Content
June 18th, 2019 by Lucy KaplanWhen it comes to making sense of the beast that is Google Analytics, we’ve got you covered at our Google Boot Camp for Communicators, going down July 17 at The Yale Club in NYC. And for those wishing to get their feet wet earlier, looking at the analytics native to big social platforms is a fantastic place to start. Native metrics offered by each social platform can give you a better idea of how well each piece of content you put out into the world is performing. And it’s all free. Here’s how to make the most of those native analytics offerings.
Is Starbucks’ Complex History with Racism Slowing Its Reaction Time?
June 17th, 2019 by Seth ArensteinNur Ashour, founder of cooking blog Catastrophic Cook, took to Twitter over the weekend to report that she was harassed “for wearing a hijab.” The incident occurred at a Dallas Starbucks. At first glance, it might seem to be a case of a brand being dragged into a potential crisis. Going deeper, that’s not quite it. Ashour’s complaint is against the woman who harassed her, but also includes Starbucks employees who, she alleges, did not come to her aid.
Read This Before You Pitch That Reporter on Social Media
June 17th, 2019 by Anthony PaonitaSending out a press release or blind-calling reporters isn’t the best way to get your stories told or your message out. With six PR pros to one journalist these days, getting through is a big part of the battle. The best thing you can do is get to know the reporters who write on your relevant beats and build a relationship with them based on trust. Can you use social media too? Here are 9 things you need to consider first.
Happy Father’s Day to the ‘Father of PR’
June 14th, 2019 by Nicole SchumanTo celebrate Father’s Day it seemed fitting to revisit the history of the man dubbed the “Father of PR,” Edward Louis Bernays. Like any father, Bernays was not without his successes and failures, and controversial debates. For 103 years, this master of public opinion helped shape some of the cornerstones of PR.
5 Ways to Get Big PR Results With a Small Budget
June 14th, 2019 by Caitlin KellyWe’ve all been there: You need to achieve terrific results but your client just doesn’t have a big budget. Can you reap a six-figure return on a four-figure investment, or less? If this is what you’re aiming for, here are five things you need to keep in mind.
PRNEWS to Honor Top Women in Healthcare Communications July 16
June 13th, 2019 by Seth ArensteinThere are few fields more compelling than healthcare. And with the stress and regulation involved in healthcare, communicators in this field are some of the most creative, strategic and versatile in the business. It is fitting that PRNEWS is presenting the Top Women in Healthcare Communication Awards in NY during a gala luncheon July 16th at The Yale Club. Communicators from key healthcare practice areas will gather to celebrate, learn and network.
Why Does a Woman CEO Need to Be a News Story?
June 13th, 2019 by Nicole SchumanThe battle for gender equality marches on, played out in one of the most public spaces, headline news. And it’s not just about how much coverage women are receiving versus men—whether in politics or business or sports—it’s also about how the media portrays women in their roles.
What Did Zuckerberg Know? Lessons from Facebook’s Latest Scandal
June 13th, 2019 by Seth ArensteinIt’s not really news that more and more data issues are popping up at Facebook. The company’s business model is predicated on a deeply conflicted data scheme. Still, the company has hurt itself by failing to accept some of the basics of crisis management. Here are a few lessons from the latest Facebook scandal.
A PR Pro’s Worst Nightmare? What to Do When Your CEO Goes Rogue
June 12th, 2019 by Caitlin KellyYour client, the CEO of a major company, is volatile, impulsive, and possibly even abusive. She’s tough to talk to. He won’t listen to smart advice. Sound familiar? Even outside today’s West Wing, you’ll likely have to manage a CEO-caused crisis. The first rule: stay calm.