Latest Posts

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Strategies to Land Speaking Engagements

June 8th, 2023 by

Securing speaking engagements presents an avenue to display your, your executive’s or your clients’ expertise and thought leadership. Attaining these opportunities demands an approach that involves strategic planning, thorough research and compelling pitching. 

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Show, Don’t Tell, Pride Stories This Month

June 8th, 2023 by

Companies must communicate thoughtfully—and authentically—throughout LGBTQ Pride month this June. Consumers are paying attention, and “rainbow washing” will backfire. Lazily slapping rainbow colors on logos for one month simply won’t cut it in 2023. Many… Continued

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PRNEWS Recognizes 2023 List of Top Women in PR at New York Lunch

June 7th, 2023 by

PRNEWS celebrated this year’s class of honorees for Top Women in PR in New York today (June 7).

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Creating More Meaningful Conversations about Generative AI

June 7th, 2023 by

There are steps we can take today to begin formulating an action plan for engaging with generative AI. Our contributor shares a few questions to consider asking yourself, colleagues, clients, and company leaders to begin exploring how best to use generative AI within your organization.

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How Forgiving an Intern Launched an Exciting PR Career

June 6th, 2023 by

Our contributor shares how an act of forgiveness early in his career allowed him to achieve success in his career.

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Top Tips for Elevating Your Client’s Social Media Presence

June 5th, 2023 by

For PR and communications professionals, it’s critical to understand customer perspectives, practice social listening and craft compelling social media strategies that leave audiences with a message they can’t stop thinking about.

How Empathy can Shift Business from Transactional to Relational

June 5th, 2023 by

By applying psychology principles to business data, our contributor argues, we can peel back the layers of what is affecting people on an existential level and leverage the power of empathy to unveil deep insights that allow brand stewards to maintain their relevance now and in the future.

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Establishing Media Relations in a Foreign Market

June 1st, 2023 by

Establishing media relations in a foreign market requires persistence, research, genuine interest, and a collaborative mindset. Our contributor explains how the basics of media relations, however, remain the same, irrespective of the market.

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Communicating ‘Bad News’ the Right Way by Setting the Narrative

May 31st, 2023 by

It’s never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things.

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Creating an Internal Structure for Employee Advocacy

May 30th, 2023 by

Employee advocacy is a learned behavior that develops from a supportive internal framework. In this piece, the author shares steps to increase internal alignment.