Latest Posts

Cover of the Economist with a walker with a Presidential seal on it for the cover story, No Way to Run a Country

PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice

July 11th, 2024 by

This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

Long road

The Media Relations Long Game

July 10th, 2024 by

How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?

AP Stylebook

AP Style Update: Summer Olympics

July 10th, 2024 by

For this AP Style installment, we explore terms and topics for use during the upcoming Summer Olympics.

PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards

July 10th, 2024 by

The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

Why Awards Should Be an Integral Part of Your PR and Marketing Plan 

July 9th, 2024 by

Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.

man on a laptop logging into linkedin, where he may post something on thought leadership in his industry.

Break Through the LinkedIn Noise by Avoiding Four Mistakes

July 8th, 2024 by

Standing out on LinkedIn is possible, especially by avoiding these four mistakes.

Cannes Lions Takeaways: Creativity Hits Back and PR Earns Some Metal

July 2nd, 2024 by

At the 2024 Cannes Lions Festival of Creativity PR finally broke through and received well-deserved award recognition. For the first time, a PR agency claimed sole credit for the PR category, with Golin winning the… Continued

follow these tips to make your PR presentation golden

5 Gold Medal Tips to Make You a Top PR Presenter

July 2nd, 2024 by

By incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.

Setting and Owning the Narrative: 3 Considerations for PR Practitioners

July 2nd, 2024 by

Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing environment to support a new generation of branding. Here are three ways to accomplish this.

using AI for PR media monitoring

Five Ways AI Is Transforming Media Monitoring In 2024

July 1st, 2024 by

As AI revolutionizes PR, it offers untapped potential to streamline difficult duties such as media monitoring.