If you’re at an organization that is trying to squeeze the communications purse strings, here are 5 things to remember when planning and budgeting for press releases.
Latest Posts

Why Some Organizations are Missing Out on the Potential of Press Releases
September 27th, 2023 by Lucia Barbato
Measuring the Impact of Purpose
September 26th, 2023 by Nicole SchumanIn today’s PR industry, many are looking to simply define exactly what the impact of purpose means.

[VIDEO] PRNEWS and Coyne PR Present: Level Up Your Comms Strategy: Seamless Social
September 26th, 2023 by Nicole SchumanCoyne PR’s Armando Triana and Courtney Moore-Adoteye joined PRNEWS Live to share how brands can ensure they consistently resonate on social in an ever-evolving landscape.

Wenner Crisis Shows the Power and Limits of Media Training
September 25th, 2023 by Sarah BrownCommunicators can learn from Jann Wenner’s fall from grace. Clearly, media interviews and high-profile public speaking opportunities can have real consequences for public image.

How Important is it for Your Organization to Have a Code of Ethics?
September 25th, 2023 by Michelle EganThe need for ethical guidelines is more crucial than ever, no matter the profession.

The Impact of PR Professional Associations
September 22nd, 2023 by Tai NicholsSeasoned public relations professionals share firsthand insights on the invaluable impact of PR association membership. From networking to professional development, examine the essential role these associations play in shaping successful careers.

PR Roundup: Barrymore’s Backlash, Free COVID Tests, ESG Breakdowns
September 21st, 2023 by Nicole SchumanThis week we take a look at lesson from the ongoing writers’ strike, a new COVID testing rollout and ESG broken promises.

The Importance of Leaning into Cultural Consultants Year-Round
September 21st, 2023 by Erika BradburyStephen Chavez, president of ChavezPR and PRSA Los Angeles, recently took the helm of nonprofit advocacy organization Latino Equality Alliance (LEA). PRNEWS spoke with him at the beginning of Hispanic Heritage Month about coalition building, the Alliance’s biggest communications priorities and advice for communicators looking to reach the Hispanic market.

Can AI be the Catalyst for Unified PR and Marketing?
September 20th, 2023 by Michelle Hayes UhlfelderIt used to be that the boundary between public relations and marketing seemed as wide as the Grand Canyon. Yet today it’s evident that artificial intelligence is not just blurring these lines—it’s erasing them. For those in the PR and marketing realms, AI offers a unique opportunity to dismantle old silos and forge stronger, integrated strategies.

New Threats From Washington Require A New Corporate Communications Playbook
September 20th, 2023 by Jeff GrapponeAs Washington continues to evolve, corporate communications officers must take a holistic approach to reputation management, considering public affairs within their broader strategic operations.