California-based company Buztubr offers a platform that allows businesses to connect with influencers (and vice versa) in tandem with Facebook’s and Instagram’s native advertising offerings. After developing software for companies including Facebook, Snapchat, Microsoft and P&G, engineer and marketing analyst Gunn Hoh brought his expertise to Buztubr, now serving as its COO. Hoh shared his insights on what he sees as missed opportunities in the influencer space.
Influencers are so new to communications and marketing that the term still lacks a clear definition. What’s far clearer is the importance of influencers for marketing and communications. A new PR News-Meltwater survey shows about 50% of communicators are using influencers, and the overwhelming majority are satisfied with the ROI.
Communicators are well aware of the benefits an influencer and influencer marketing can have for brands and organizations. Unfortunately sometimes the positives an influencer brings blind us to the need to carefully assess the potential risks involved with employing influencers. In this first of a multi-part, sponsored series, executives from Crisp, a content risk firm, discuss the importance of risk assessment when dealing with influencers.
B2B influencer programs rely more on good old-fashioned relationship building than many of the mass influencer marketing programs B2C brands use. As such, working with B2B influencers falls squarely into PR’s purview—it’s all about identifying and building relationships with trusted experts who can help you amplify your message. This is similar to the “traditional” PR practice of connecting with media influencers (a.k.a. journalists), applied to industry and other micro-influencers, who play just as important a role in expanding the reach of your brand.
As we know, there is a lot of enthusiasm for engaging with influencers on social media. Yet few communicators spend time strategizing about possible risks, says Emma Monks, head of trust & safety at Crisp Thinking.… Continued
A small study of influencers in the diabetes community provides lessons and tips about how brands should work with influencers to build lasting relationships.
Last year, JetBlue and Barclaycard partnered to launch the JetBlue Mastercard portfolio, consisting of a suite of credit cards designed with benefits to appeal to the JetBlue traveler. To bolster awareness of the new products, Barclaycard and JetBlue chose to deploy influencers. Here’s how the brands developed a 3-part plan to get the most value from the influencers they chose.
It is not a secret that influencer marketing has made great strides as brands seek to build credibility, relevance and awareness among their key target audiences. Yet there’s an issue with influencers that can hurt your SEO significantly. This article tells you what that issue is and how to correct it.