How I Got Here

Why Reebok Combined PR, Social and Marketing for Its Branded Newsroom

October 24th, 2017 by

In our regular feature How I Got Here, we ask PR and marketing leaders to tell us about their influences, the best advice they’ve received and trends they’ve observed and how they’re reacting to them. This week we speak with Dan Mazei, senior director of the global newsroom at Reebok.

More Than Ever, Technology Precedes the Creative Idea

October 10th, 2017 by

Our regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.

How Allianz Global’s Marcom Leader Races With the Digital Revolution

September 26th, 2017 by

In our weekly How I Got Here feature, insurance brand Allianz Global’s head of marketing and communications, Emil Janssens looks at trends in digital marketing. To him, building relationships comes before everything else.

How a Resort Builds Influencer Relationships Without Using Email

September 19th, 2017 by

In our regular feature How I Got Here, we ask PR leaders to tell us about trends, people who has influenced their career, the best advice they’ve received and what advice they give students. This week we talk with Amanda Harris, senior director of PR & marketing at The Diplomat Beach Resort. Her secrets include being authentic and reaching out to influencers via telephone.

Adair Homes and the ‘Shocking’ Nature of Customer Feedback

September 12th, 2017 by

We ask PR and marketing leaders to tell us about people who’ve influenced their career, the best advice they’ve received and recent trends. This week we speak with Melissa Galland, marketing manager, Adair Homes. She tells us about answering customers’ questions and listening to customers online, in person and via surveys.

Advice for Thriving as a PR Pro in a Highly Regulated Industry

August 29th, 2017 by

For some communicators working in highly regulated industries the best communications is none at all. That’s anathema to Trista Morrison, N. America VP Communications at biopharmaceutical brand Sobi. She explains how she’s adapted and thrived in a regulated environment.

Social Media Through the Eyes of a B2B Marketing Communications Pro

August 15th, 2017 by

In this regular feature we ask PR leaders to tell us about people who’ve influenced their career, the best advice they’ve received and trends they’ve spotted. This week’s interview is with Heather Dueitt, director, marketing/communications, at NoteVault. She discusses lessons learned about social media.