In our regular feature How I Got Here, we ask PR and marketing leaders to tell us about their influences, the best advice they’ve received and trends they’ve observed and how they’re reacting to them. This week we speak with Dan Mazei, senior director of the global newsroom at Reebok.
How I Got Here

Why Reebok Combined PR, Social and Marketing for Its Branded Newsroom
October 24th, 2017 by Dan Mazei
More Than Ever, Technology Precedes the Creative Idea
October 10th, 2017 by Shari ReichenbergOur regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.

How Allianz Global’s Marcom Leader Races With the Digital Revolution
September 26th, 2017 by Emil JanssensIn our weekly How I Got Here feature, insurance brand Allianz Global’s head of marketing and communications, Emil Janssens looks at trends in digital marketing. To him, building relationships comes before everything else.

How a Resort Builds Influencer Relationships Without Using Email
September 19th, 2017 by Seth ArensteinIn our regular feature How I Got Here, we ask PR leaders to tell us about trends, people who has influenced their career, the best advice they’ve received and what advice they give students. This week we talk with Amanda Harris, senior director of PR & marketing at The Diplomat Beach Resort. Her secrets include being authentic and reaching out to influencers via telephone.

Adair Homes and the ‘Shocking’ Nature of Customer Feedback
September 12th, 2017 by Melissa GallandWe ask PR and marketing leaders to tell us about people who’ve influenced their career, the best advice they’ve received and recent trends. This week we speak with Melissa Galland, marketing manager, Adair Homes. She tells us about answering customers’ questions and listening to customers online, in person and via surveys.

Advice for Thriving as a PR Pro in a Highly Regulated Industry
August 29th, 2017 by Trista MorrisonFor some communicators working in highly regulated industries the best communications is none at all. That’s anathema to Trista Morrison, N. America VP Communications at biopharmaceutical brand Sobi. She explains how she’s adapted and thrived in a regulated environment.

Social Media Through the Eyes of a B2B Marketing Communications Pro
August 15th, 2017 by Seth ArensteinIn this regular feature we ask PR leaders to tell us about people who’ve influenced their career, the best advice they’ve received and trends they’ve spotted. This week’s interview is with Heather Dueitt, director, marketing/communications, at NoteVault. She discusses lessons learned about social media.