This second article in a 5-part series about measurement we compile cases where communicators have moved beyond the fundamentals of measuring data to prove ROI and instead focused on using insights mined from data to change the way they operated their business. The series is produced with partner PublicRelay, a media monitoring and analytics firm.
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In this first article of a five-part series produced with partner PublicRelay, a media monitoring and analytics firm, we will examine the common challenges of measuring communications data so it can be turned into useful insights that will help not only communicators but the business overall.
Despite the digital landscape, there are a few timeless journalistic axioms that can help PR pros elevate their media pitching. AbbVie’s Public Affairs chief Morry Smulevitz provides tips learned during a lifetime of watching his father work.
With AMEC’s Measurement Month just completed, we asked Weber Shandwick’s president of measurement and analytics Allyson Hugley to reflect on the state of PR measurement as well as how PR pros can change the mindset about the importance of measurement and using data to glean business insights as opposed to proving the worth of the PR function.
How do you keep employees feeling like they’re part of the team when they’re spread out across nearly 200 offices in 73 countries? That was the internal communications issue in play for Bloomberg’s employee & communications team. Here’s how they solved it.
With Measurement Month drawing to a close, we asked AMEC CEO Barry Leggetter to assess the state of measurement and provide tips on what brands can do quickly to foster a measurement mindset.
It’s a fact of life in today’s market: many PR people shuffle from sector to sector and region to region during their careers. What are the best ways to learn a new field as well as the journalists in it? Our author provides tips that will help you quickly gain leverage with media members in your new sector and get a handle on trends.
As you know, the Equifax data breach was much more than one of the largest exposures of customer data in history. It also was the site of several PR blunders. A cybersecurity communicator takes a look at some of the early lessons from Equifax’s miscues that all PR pros can learn from.
Our weekly roundup of trends, news and personnel moves in PR and marketing. Stories this week include the demise of Bell Pottinger, Doug Busk’s new position, the FTC confronting influencers directly and older citizens getting their news via social media.
Kelly Swanson and her small but capable team of PR pros oversaw PR for the recent Mayweather-McGregor fight. We asked her to discuss some of the lessons she learned from that experience.