He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the
freed up premium content
Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live WithoutApril 29th, 2013 by Matthew Schwartz
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to PartyApril 29th, 2013 by Rebecca Maas
It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?
Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.
Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.
For decades JCPenney was able to appeal to customers who were conditioned to buy with coupons and discounts. That was its market position and its essential brand message. That changed dramatically in 2011.
Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.