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Exclusive PRN Study: Social Spending Is Minimal; But Returns Are Encouraging

May 6th, 2013 by

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the

Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live Without

April 29th, 2013 by

Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.

Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to Party

April 29th, 2013 by

It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?

5 Ways For PR Pros to Gauge Social Media ROI

April 29th, 2013 by

When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.

Great Content and Consistency Are Critical to Melding Social Channels

April 29th, 2013 by

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.

How To Be Culturally Ready for Social

April 29th, 2013 by

Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.

Measurement Hall of Fame Inductees’ PR Tracking Insights: Q&A With the Experts

April 29th, 2013 by

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.

A Reeling JCPenney Looks to PR Team to Craft New Brand Message

April 22nd, 2013 by

For decades JCPenney was able to appeal to customers who were conditioned to buy with coupons and discounts. That was its market position and its essential brand message. That changed dramatically in 2011.

How to Implement a Newsroom Mentality

April 22nd, 2013 by

As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.

Retooling Social Media Metrics To Provide Real, Actionable Insights

April 15th, 2013 by

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.