Communicators must learn to work well behind the borders of their department. Here’s how.
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Case Study: Exhibition Hockey Match Makes For Great Icing on the PR Cake For Ronald McDonald House CharitiesMay 13th, 2013 by PRNEWS
The exhibition game was successful because it possessed an “air of authenticity,” which hockey fans could appreciate.
SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer BrandsMay 13th, 2013 by PRNEWS
Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.
Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.
It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.
Got ‘Vacationitis?’ An Offbeat Hilton Hotels Campaign Leverages Business-Travel Strength Into Leisure MarketMay 6th, 2013 by PRNEWS
Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.
He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the