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Moving Beyond Communicators’ Comfort Zone

May 13th, 2013 by

Communicators must learn to work well behind the borders of their department. Here’s how.

Case Study: Exhibition Hockey Match Makes For Great Icing on the PR Cake For Ronald McDonald House Charities

May 13th, 2013 by

The exhibition game was successful because it possessed an “air of authenticity,” which hockey fans could appreciate.

SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer Brands

May 13th, 2013 by

Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.

In Containing Damage, If You Can’t Be Substantive Don’t Say Anything At All

May 13th, 2013 by

Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.

Hertz Links PR and Customer Service As Social Channels Grow

May 13th, 2013 by

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.

How to Write a Bylined Article for the Boss

May 6th, 2013 by

With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.

PR Training: Not Just Nice-To-Have, But Necessary Cost of Business

May 6th, 2013 by

It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.

Got ‘Vacationitis?’ An Offbeat Hilton Hotels Campaign Leverages Business-Travel Strength Into Leisure Market

May 6th, 2013 by

Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.

7 Tips for Starting a PR Internship Program

May 6th, 2013 by

From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.

Exclusive PRN Study: Social Spending Is Minimal; But Returns Are Encouraging

May 6th, 2013 by

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the