freed up premium content

A Reeling JCPenney Looks to PR Team to Craft New Brand Message

April 22nd, 2013 by

For decades JCPenney was able to appeal to customers who were conditioned to buy with coupons and discounts. That was its market position and its essential brand message. That changed dramatically in 2011.

Retooling Social Media Metrics To Provide Real, Actionable Insights

April 15th, 2013 by

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.

Tackle Touchy Subjects Via Education

April 15th, 2013 by

Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.

For Leaders, Micro-Involvement is a Big Thing

April 15th, 2013 by

While working with a client to develop PR strategies to get its CEO and other leaders out and about with key stakeholders, it became clear that visibility isn’t enough anymore.

4 Rules For Revealing Bad News In a Crisis

April 8th, 2013 by

There are four basic rules to keep in mind when communicating bad news.

Celebrity Activity on Social Media Illustrates Transformation In PR

April 8th, 2013 by

Celebrities have all the fun on social media. Some get paid an obscene amount of money to promote a brand on Facebook or Twittter; most have the freedom to tweet their thoughts whenever they want.

Smart Companies Leading the Charge To Fully Integrate PR and Marketing

April 8th, 2013 by

The relationship between public relations and marketing has traditionally been perceived as edgy.

Case Study: Nature Conservancy, Seeking Renewed Relevance, Focuses on Environment’s Benefits to Human Health Video on Medical Value of Coral Reefs Resonates Ocean Lifesaver

April 8th, 2013 by

For its “Coral Reefs Saved My Life” campaign, The Nature Conservancy led off with a video featuring Arden O’Connor, who was being treated with a drug that originated in the ocean.

5 New Technologies to Spice Up Your PR Mix

April 1st, 2013 by

Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.

CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership

March 27th, 2013 by

To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.