The relationship between public relations and marketing has traditionally been perceived as edgy.
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Case Study: Nature Conservancy, Seeking Renewed Relevance, Focuses on Environment’s Benefits to Human Health Video on Medical Value of Coral Reefs Resonates Ocean LifesaverApril 8th, 2013 by PR News
For its “Coral Reefs Saved My Life” campaign, The Nature Conservancy led off with a video featuring Arden O’Connor, who was being treated with a drug that originated in the ocean.
CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought LeadershipMarch 27th, 2013 by By Bill Miltenberg
To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.
It’s become a communications mantra: Find the people who influence your space and get them to help champion your brand.
Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged FansDecember 12th, 2011 by PR News
Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.