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Data Shows PR and Media Working Harder During The Pandemic

May 20th, 2020 by

Data provided to PRNEWS confirms what media relations pros have been feeling since the pandemic arrived–communicators are pitching more than they did prior to the novel coronavirus. Fortunately, journalists are opening more pitches than they did before the pandemic.

59% of Consumers Dismiss Corporate Pandemic Messages as ‘PR Efforts’

May 18th, 2020 by

Did your brand or organization’s messaging around the novel coronavirus seem authentic to audience members? Did consumers read it or delete it? Did the sexes react to it similarly? Those were some of the questions Clyde Group asked in a recent survey of 1,000 consumers.

Value or Noise and Other Tips for Digital PR During The Pandemic

May 6th, 2020 by

With a homebound audience during the pandemic, it’s tempting for brands and organizations to flood the digital zone with endless rounds of messages. That’s a mistake, Evoke KYNE global digital chief Julie O’Donnell says. Instead, consider first whether your message is adding value or noise.

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Aflac CCO Looks to Real-Time Communications During COVID-19

April 29th, 2020 by

Working in a highly regulated industry with multiple stakeholders, Aflac’s communications team issued some 150 pieces of content during the pandemic’s first weeks. One tactic the team is using, writes CCO Catherine Hernandez-Blades, is to condition audiences to head to a single point for information and updates.

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How to Communicate and Pitch During the Pandemic

April 21st, 2020 by

A trio of PR pros provides answers to a slew of questions asked during our free webinar about communicating and pitching during the pandemic. Not surprisingly, many of the basics of PR before coronavirus hit continue to be important.

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77% Say PR Staff Safety is Top Priority, 50% Make Post-Virus Plans

April 20th, 2020 by

“The business of business is business,” Nobel Prize-winning economist Milton Friedman (1912-2006) said. Our PRNEWS survey of some 200 PR executives expands on that thinking somewhat. We found that in this difficult moment, an overwhelming number of PR executives are most concerned with the health and safety of their staff. Finding new revenue doesn’t come close.

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What Does Diversity & Inclusion Have to Do with Your Crisis Plan? Everything

March 10th, 2020 by

Linking diversity and inclusion to crisis is not something communicators think of often. Yet, when an organization’s PR team does not reflect the ethnic makeup of its consumers, there is a tremendous opportunity for failed risk assessments. Simply put, less diversity can mean more bad judgement calls

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A Communications Primer for Coronavirus

March 1st, 2020 by

Here’s a brief guide to what communicators should be doing and thinking about as the virus begins to make its way across the country.

Remembering The First Black Woman to Own a PR Firm

February 28th, 2020 by

To end Black History Month, we offer the story of Inez Kaiser, the first black woman to own a PR firm in the US. Kaiser was a polymath. A teacher, an activist, a cook book author and an entrepreneur, Kaiser accomplished all this at a time when African-Americans struggled for basic civil rights.

An Easy, Step-by-Step Plan to Help Any Communicator Measure

February 6th, 2020 by

Most indications are that data and analytics are rising in importance in the world of PR and communications. Still there are some communicators who refuse to measure. If you find yourself trapped in a non-measurement culture, how can you change things? Measurement guru Katie Paine argues that testing assumptions via audience surveys is a simple route to take. But first, buy Starbucks, cookies and alcohol.