Having an accessible CEO improves a brand’s authenticity, so say an overwhelming majority of media members, according to a recent survey from D S Simon Media. Another important finding is that an average of 83% of media admit to using brand-submitted video as-is, calling into question the authenticity of certain journalistic products.
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Patricia Bayerlein wrote about improving internal communications with an eye to better employee experiences in these pages in April. Today she offers methods and dashboards to measure how well a leader is doing in communicating corporate culture and values to employees.
Each month we ask communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There are few better to talk about Facebook marketing than Ryder Meehan, principal & strategist, Meehan Digital, and a former social marketer at Fossil and Samsung, among others, and James Nickerson, lead instructor, digital marketing at General Assembly.
A memo from Nike’s HR chief admitted the company has failed to promote enough women and people of color to VP offices and above. This prompted us to assemble a roundtable of communicators to discuss inclusion, diversity and communicators’ role in building a culture of inclusion.
We know that we should eat healthier and exercise more, but the vast majority of us do not. New surveys show people lack trust in Facebook’s handling of their personal information. Does this mean they’ll no longer use it as much? And what does a reduction in trust mean for a brand? We tackle these and other questions.
Not long ago, companies were counseled to stay out of politics and social causes. ‘Stick to business and you won’t offend customers or potential customers,’ was thought to be the best route. Things have changed. Radically. In a collaboration with 3BL Media, a CSR news distribution and content marketing firm, PR News convened a roundtable to discuss CSR best practices.
We take another dive into the new PR News Salary Survey to look at where nonprofit communicators and PR firm staffers rank in terms of base salary. We begin by looking at integration of communications and marketing. It turns out that integration of the two units is a bit farther down the road than you might think.
Is the glass half full for communicators? The just-released PR News Salary Survey of some 900 communicators shows PR pros seem to be a satisfied group in terms of the money they make for the work they do. Base salaries best the average for American professionals and raises are rewarded often, although most are modest. On the other hand, more than a few communicators told us they weren’t completely satisfied with their salary. Finding the right balance of salary, bonuses, soft benefits and intangibles to recruit and retain the most talented staffers is an issue that adept communications leaders will continue to address.
Is anyone listening? When it comes to social listening, the answer is yes. The trouble is that nearly 40% of brands lack a formal plan for social listening, according to new survey from PRNews and LexisNexis. Even more concerning is that these brands have failed to implement procedures for what happens when social listening picks up a potential issue.
Many companies measure their reputation via a yearly poll. Others wait until a crisis hits to commission a survey about how stakeholders perceive their company. Still others feel measuring reputation should be an ongoing operation. This fourth article in our series with PublicRelay discusses the best ways to measure reputation and why it’s important to do so.