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March Madness PR Style: Rising PR Stars Tell us What Gets Them Mad About PR

March 19th, 2019 by

March Madness begins today on hardwood courts around the country for a select group of college basketball teams. To mark this event, our monthly publication PR News asked several members of the 2018 PR News Rising Stars class to dish on the following questions: What about PR and marketing gets you mad and what can be done about it?

Why You are Paying Too Much for Your Media Monitoring and Reporting

February 28th, 2019 by

Too many PR pros look askance at measurement. That’s not the issue with measurement advocate Graeme Harris, but he wants to know the most cost-effective way of measuring. Is it preferable to have your in-house staff do the collection and analysis, or contract with an outside firm to handle things? Harris does the math on both options.

Former Burson Chair’s ‘Novel’ Crisis Plan Targets Internal, External Elements

February 20th, 2019 by

A former chairman of Burson-Marsteller Jim Lindheim takes you inside a PR crisis, where he emphasizes the importance of solving issues within and outside the C-suite and boardroom. His insight into crisis also forms the basis for his recent novel, which he teases here along with excellent crisis-management tips.

How a Jail Built a Positive Story to Gain Media Coverage

February 7th, 2019 by

How can a brand or organization communicator generate positive media coverage when reporters gravitate toward bad stories? This case study offers an example of how a communications team at a jail overcame that issue. And the resulting story continues to generate additional positive coverage.

Planning, Practice and Listening Software Top Communicators’ Priorities for Managing Crises

February 1st, 2019 by

There are few topics in PR and communications that are discussed more than crisis management. To get you ready for the PR News Crisis Summit in Miami Beach later this month, we asked speakers from that event to respond to our roundtable question: What two areas should communicators invest in so they can manage future PR crises?

How Mastercard Reached a Priceless Decision to Go Wordless

February 1st, 2019 by

It’s great when you’re so famous, your name is just one word. Cher is wonderful, so are Messi and Madonna. But what about not even needing words? Everyone knows it’s Nike by the swoosh. A piece of fruit with a bite taken out of it shows who made your laptop. Now Mastercard joins the small fraternity of iconic brands with wordless logos.

PR News’ Top Women in PR Speak: Onus on us and Industry to Close Leadership Gap

January 16th, 2019 by

As the PR News’ Top Women in PR awards luncheon approaches (Jan. 25, NYC), we look at why women continue to dominate PR in terms of numbers of jobs, yet are largely excluded from its leadership positions. We asked some of the women who will be honored next week about this and what can be done. They said the solutions should come from women and industry.

Establishing Trust, Breaking Through the Noise Among Communicators’ Top Challenges for 2019

January 2nd, 2019 by

PR News’ regular Roundtable feature asked senior communicators to discuss what they believe will be the toughest challenge in 2019. Perhaps concerned with the headlines of the day, many of them had trust and integrity issues on their minds. Others mentioned breaking through the clutter to get their narrative heard.

25 PR Leaders Look at 2019 Trends from Technology, Crisis and Social to Influencers

January 1st, 2019 by

The mood of the moment when people are making predictions often influences what they see for the year ahead. As we reached out to communicators for our annual predictions feature, headlines were blaring about the NY Times’ scathing Facebook article in late November. As a result, though a multiplicity of issues was discussed, trust often seemed top of mind.

Study Measures How Some Brands Increase Shareholder Value After a Crisis

October 1st, 2018 by

A new report using analytics puts a numerical value on how brands react to PR crises. It also says the market predicts within five days whether or not a brand’s value will gain or decline based on how it reacts to crisis.