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Reputation Issues Drive Demand for Skilled PR Executives

February 15th, 2012 by

Lisa Ryan of communications search consultancy Heyman Associates says organizations are looking most for leadership skills among PR job candidates.

Keeping in Step With Chipotle, McDonald’s Says it Cares Too

February 15th, 2012 by

McDonald’s will require its U.S. pork suppliers to end the practice of caging pregnant pigs in cramped stalls, a step forward in the food industry’s drive to stop the harsh treatment of animals.

Software Execs Like Social Media—They Just Don’t Use It Much

February 15th, 2012 by

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.

Sierra Club’s Donation Dust-Up: Lack of Transparency Hurts

February 14th, 2012 by

It’s not unusual for big environmental groups to accept big corporate donations, but doing it in secret is what has tripped up the Sierra Club.

6 Tips for Message Clarity During a Crisis 

February 14th, 2012 by

Tips 1 & 2: Lay off the confusing legal jargon and ax the acronyms.

Adding Value for Your Audience: Do’s and Don’ts of QR Codes

February 14th, 2012 by

As PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy.

Pinterest’s Traffic Is Seductive, But Is Your Brand a Good Match?

February 14th, 2012 by

Communicators are being tempted by the latest hot social network, but it comes down to the same old questions: How does it fit in with your overall strategy, and what’s your goal?

Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired

February 13th, 2012 by

A study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement.

Every Word Counts in Starbucks’ Response to Burning in Greece

February 13th, 2012 by

Any international brand can get caught up in a political conflagration—just ask Starbucks.

Tip Sheet: Empowering Organizations: The Internal Role of PR

February 13th, 2012 by

Identifying the key groups within a company, and shaping communications to reach them, is the path toward organizational empowerment.