Firm Finder

The Best PR Approach for Any Budget

December 30th, 2015 by

As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?

Cutting Through the Clutter with Clever, Campy Videos

December 24th, 2015 by

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”

What Clients Expect: A Digital PR Case Study

December 14th, 2015 by

Alastair Campbell, founder of Company Check, shares his experience of working with a digital PR agency and outlines what he expects as a digital PR client.

How a Brand and its Agency Broke Through a Sea of Sameness

December 11th, 2015 by

To break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.

The Advantages of a Midsize PR Agency

October 12th, 2015 by

Are there advantages that midsize PR agencies hold over larger firms? Denise Vitola seems to think so and outlines some reasons why.

How Saint Gobain and Brownstein Group Reintroduced a Brand to the World

September 18th, 2015 by

What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?

The PR Pro’s Survival Guide

August 24th, 2015 by

PR is considered one of the most stressful jobs one can get. Here are some tips on how to stay happy on the job – even during the most stressful times.

5 Reasons Why Your Company Needs to Hire a PR Firm

August 17th, 2015 by

There is no single greater value to a company than having people talk about it. If you’ve pondered the reasons why you might need a PR firm, here are five good reasons why you definitely do.

5 Factors in Choosing a PR Agency

July 22nd, 2015 by

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.

5 Clues That It’s Time to Part Ways With a PR Client

June 17th, 2015 by

The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?