Double-Edged Sword: How Social Media Can Fuel & Extinguish Crises

September 28th, 2009 by

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality… Continued

Use Video to Advance PR Efforts

September 24th, 2009 by

With a library of more than 70 million videos, YouTube’s status as the leading video-sharing platform is indisputable. Companies of all shapes and sizes have turned to the platform to try their hands at “going… Continued

Just Announced: Top Places to Work in PR

September 22nd, 2009 by

This has been a challenging year for professionals across all industries and, despite the relative resilience of the public relations field, PR executives also experienced their fair share of obstacles. Whether it was deflated budgets,… Continued

Anti-Social C-Suite: Championing Social Media to Overcome Corporate Resistance

September 21st, 2009 by

CEOs are the leaders of their corporations and the wardens of company reputation. Every day, they’re faced with making difficult decisions regarding the quality of their work in the face of pressures to maintain profit… Continued

Doing A/B Testing on Your Tweets, and Other Measurement Tricks

September 17th, 2009 by

Virilion’s Shabbir J. Imber Safdar had a one-on-one with Medical Center PR professional Susan L. Payne to bring you some insight on measurement tools that may benefit you and your company.

How to Decipher Your Audiences’ Engagement Preferences

September 8th, 2009 by

It’s safe to say that, regardless of the industry in question, all organizations’ stakeholders are engaged in social media—at least to some degree. In fact, it’s the degree of stakeholders’ engagement that defines organizations’ communications… Continued

Life, or Something Like It: Leveraging Advances in Social Aggregation

September 1st, 2009 by

In June 2009, social media connoisseur (and Edelman VP of Digital Insights) Steve Rubel made an announcement via his blog, micropersuasion: He would be abandoning the highly trafficked platform in favor of The Steve Rubel… Continued

Crowd Control: Crowdsourcing Puts Brands in Consumers’ Hands

August 31st, 2009 by

“Crowdsourcing” has become a standard neologism in modern business dialect. A combination of “outsourcing” and “crowd surfing,” the term means exactly what it implies: outsourcing a task that usually would be performed by an employee… Continued

Six Ways to Create Community Champions for Your Company’s Environmental Track Record

August 31st, 2009 by

Community affairs is sometimes wrongly portrayed as the back office corporate PR.  When it comes to the environment, positive community relationships in fact lie at the very heart of a company’s green reputation. Why is… Continued

Lights, Camera, Upload: Leveraging YouTube for Blockbuster PR Hits

August 24th, 2009 by

For most people seeking their 15 minutes of fame, YouTube is the best shot they will ever have—and it’s a good shot, at that. Case in point: The video-sharing platform, which launched in 2005 and… Continued