The Return of Pro Sports Makes Safety Communication a Priority

June 24th, 2020 by

With the return of sports comes real challenges. It’s not only the configuring of a shortened or limited season, but ensuring employee and player safety and well-being through a global pandemic. How should these entities communicate to stakeholders that restarting sports is a viable option?

PR News’ Top Women in PR Speak: Onus on us and Industry to Close Leadership Gap

January 16th, 2019 by

As the PR News’ Top Women in PR awards luncheon approaches (Jan. 25, NYC), we look at why women continue to dominate PR in terms of numbers of jobs, yet are largely excluded from its leadership positions. We asked some of the women who will be honored next week about this and what can be done. They said the solutions should come from women and industry.

Measurement: It’s About Relevancy, Not Reporting

October 23rd, 2018 by

It’s critical to measure your communications efforts. Don’t stop there, however. With so much data available, it’s important to be certain you are measuring and reporting metrics that are relevant to your organization and the C-Suite, panelists said during PR News’ Healthcare Social Media Summit.

Communications Week Highlights Challenges of the Fake News Era

October 13th, 2017 by

“Truth in Communications” is the theme for this year’s Communications Week, to be held Oct. 16-20 in New York City, and it couldn’t have come at a better time. In an age referred to as the post-truth era—when media outlets are under attack and “fake news” is a trending hashtag—the topics of transparency, integrity and ethics in communications increasingly need an airing out. And at this annual event, a collection of PR, communications and media pros will come together to dissect everything from media brand reputation to PR’s role in a world of spin.

PRSA Conference Mixes Traditional Ethics With Technology, the Dark Web and Brand Storytelling

October 10th, 2017 by

Signs of change and tradition made for an eclectic pastiche as PRSA celebrated its 70th anniversary during the group’s International Conference in Boston, which began Sunday.

Lessons Learned Doing PR for the Mayweather-McGregor Fight

September 12th, 2017 by

Kelly Swanson and her small but capable team of PR pros oversaw PR for the recent Mayweather-McGregor fight. We asked her to discuss some of the lessons she learned from that experience.

How Souped-Up Press Conferences Propelled Mayweather-McGregor to New Heights

August 22nd, 2017 by

What’s it like to be in charge of PR for what’s looking to be the largest pay-per-view event in history and what can it teach you about PR? We ask Kelly Swanson, whose firm is in charge of PR for Saturday’s Mayweather-McGregor contest.

2015 Digital PR Awards: Contest/Game

November 9th, 2015 by

Co-Winner: CareFirst BlueCross BlueShield – FRNZY Healthcare reform brought significant changes to the under-65 health insurance market, resulting in a less healthy, more expensive consumer base. To offset these costs, CareFirst launched an initiative for… Continued

2015 Digital PR Awards: Crisis Management

November 9th, 2015 by

Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued

2015 Digital PR Awards: Digital Marketing Campaign 100k and under

November 9th, 2015 by

Winner: Edelman/Activision – Call of Duty: Hack in Black To reveal the latest Call of Duty game, Black Ops 3, Activision wanted to specifically target the millions of gamers still playing Black Ops 2 each… Continued