Diversity & Inclusion

Lessons for Brands from the anti-Nike-Kaepernick Social Effort

February 22nd, 2019 by

Executives from APCO Worldwide studied the campaign against Nike and Colin Kaepernick on Twitter and found it wasn’t as widespread or authentic as it seemed at first glance. They conclude that brands should avoid rushing to respond to what appears to be negative social sentiment. Instead, they urge brands to study the elements behind anti-brand content before responding.

What We Learned About Diversity and Inclusion at The 2019 Grammys

February 11th, 2019 by

What a difference a year makes. After a 2018 Grammys ceremony that gave only one major award to a woman and prompted The Recording Academy president Neil Portnow to say that women should “step up” to advance their careers, the 2019 show was made deliberate moves to promote diversity. The 61st Annual Grammy Awards offered lessons on what diversity and inclusion currently mean to The Recording Academy, most for better and some for worse. Here’s what we learned.

PR News’ Top Women in PR Speak: Onus on us and Industry to Close Leadership Gap

January 16th, 2019 by

As the PR News’ Top Women in PR awards luncheon approaches (Jan. 25, NYC), we look at why women continue to dominate PR in terms of numbers of jobs, yet are largely excluded from its leadership positions. We asked some of the women who will be honored next week about this and what can be done. They said the solutions should come from women and industry.

Five Ways to Move the Diversity Needle Forward

December 26th, 2018 by

Diversity and PR are inextricably linked, yet communicators have talked about diversity for years and many issues remain within communications and many other sectors. PRSA-NY president Sharon Fenster offers five ways to bolster diversity in the PR industry and at brands and nonprofit organizations.

PR Takeaways from NAACP’s Facebook Boycott

December 18th, 2018 by

“Our decision to return the donation to Facebook and logging out of the platform for a week is part of a strategy to bring attention to Facebook ‘s failures in protecting the integrity of both our privacy and our vote,” NAACP’s Aba Blankson told PR News.

A New Day for Brand Activism: 56 Companies Oppose Gender Laws

November 2nd, 2018 by

Even just a couple of years ago brands were more than a bit cautious when wading into social and political issues. Things are different now. Consider the size and scope of the 56 companies that signed a letter yesterday protesting rule changes for transgender people. Still, brands need to be careful when taking stands on social and political issues.

influencers

6 Tips for Multicultural Influencer Marketing That Doesn’t Miss the Mark

October 17th, 2018 by

“Don’t be Pepsi.” That’s a piece of advice many influencer marketing experts have shared since the soda brand’s 2017 misstep, when it cast Kendall Jenner as a champion of diversity and the Black Lives Matter movement. Here, three influencer marketing experts share the pivotal roles diversity and inclusion are playing in the field—and how brands can ensure they get multicultural influencer marketing right.