Diversity & Inclusion

How Companies Can Avoid Making Empty Statements About Diversity

June 4th, 2020 by

Many companies and organizations are taking stands in support of recent events. More than a few of their statements fall flat. There are several things an organization should consider before it takes a stand. First, avoid empty statements, be sensitive, honest and, most important, say something real.

police in riot gear at BLM protest

It’s Time to Get Uncomfortable

June 3rd, 2020 by

As communicators, we have a powerful opportunity to positively influence behavior change. Through messaging with strategic calls-to-action, brilliant creative and multichannel outreach, we can impact wide-spread sea change in any environment. Whether you’re operating from agency or brand, our shared purpose within this discipline is to do well by doing good.

diversity hands in

Why PR Needs to Avoid Convenient Diversity Now

June 2nd, 2020 by

The business case for diversity and inclusion is well known. Now, the pandemic and wrongful death of George Floyd in Minneapolis have teed up an opportunity for corporate communicators and PR agencies to re-shape their organizations’ values on diversity and inclusion. It’s a moment that PR should not miss.

Brands and Organizations Share Messages of Support for George Floyd

June 1st, 2020 by

In an always-connected digital world, delivering a message to unite a community seems simple. We see this in the unity of health and safety messaging from organizations that has emerged during the COVID-19 pandemic. Now groups, companies and brands must decide about their stance not only on the death of George Floyd, but support of the black and brown community.

skittles rainbow pride campaign

Beware Pride-Washing: Skittles’ Un-Rainbow Is Not to Audience Taste

June 1st, 2020 by

Skittles pledged to honor LGBTQ Pride Month by removing the rainbow colors from its signature product late last month. “Only one rainbow matters during pride,” greyscale candy wrappers read; individual candies will temporarily be leeched of color. Skittles will donate $1 per pack of its all-white Skittles to LGBTQ media advocacy group GLAAD. Here are communications takeaways to consider as Pride month—amid nationwide protests against racial inequality—begins.

franklin templeton

Franklin Templeton Issues Timely and Effective Crisis Response Following ‘Central Park Karen’ Incident

May 27th, 2020 by

On Memorial Day, a video went viral of a white woman, Amy Cooper, calling the police in New York City’s Central Park on a black man, Christian Cooper (no relation) after he asked her to leash her dog in a leash-required area. The video sparked widespread outrage at Ms. Cooper’s racist report, with some lawmakers calling for false calls to law enforcement like Amy Cooper’s to be classified as hate crimes. Franklin Templeton, Cooper’s employer, enacted a rapid crisis response.

covid-19 crowd of people in masks

Diversity and Inclusion Remain Essential During the Pandemic

May 26th, 2020 by

In the wake of events of the past few days, we’ve decided to slow or suspend many of our activities on this site so we can reflect on diversity and inclusion. As one of the authors of the essay, Angela Chitkara, said, “People are hurting. We need to take a good look at ourselves and ask what kind of society and organization do we want to be.”

Why the PR Industry’s D&I Efforts Matter Now

May 12th, 2020 by

Even though health and safety are top priorities during the coronavirus, it is not time to abandon diversity and inclusion (D&I). Unfortunately, many companies are failing to communicate D&I messages to employees at this moment. Yet protecting employee health and well-being while promoting D&I are, in fact, mutually supportive.

Hallmark Uses Social Listening to Evolve

May 11th, 2020 by

Hallmark found inspiration for its latest Mother’s Day commercial from a Facebook fan who shared her journey of parenting a child with a disability on its page. The fan noted that not all motherhood looks the same, but should be celebrated nevertheless.

diversity hands in

Now’s the Time to Strengthen Our Resolve for Diversity & Inclusion

April 13th, 2020 by

We must fight against the inclination to label diversity, equity and inclusion as “nonessential” at a time when it is more relevant and pertinent than ever.