Consumer Engagement With Food and Finance Influencers Rose in August

September 19th, 2017 by

Influencers in Food and Finance bucked the trend in August, with modest consumer engagement gains for their posts on Facebook, Twitter and Instagram vs. July, according to data supplied to PR News by Shareablee. British chef Jamie Oliver led the Food category, while Robert Kiyosaki was the top influencer in the Finance category in August.


Engagement With Automotive and Fashion Influencers Trends Downward

September 12th, 2017 by

Social media can seem like the Wild West. The rules continue to be written, and they change rapidly. Sometimes the amount of posted content correlates directly with the level of consumer engagement. In August, for example, relationships were direct, at least for Automotive and Fashion influencers, according to Shareablee data provided to us.

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Consumer Engagement With Nonprofits’ Facebook Videos Up 48% in 2017

August 29th, 2017 by

The more things change…. Data from Shareablee tracking consumer engagement with brands’ posts on Facebook during the first half of the year shows nonprofits depending increasingly on video. It’s the same story for B2B and B2C brands.

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B2C Brands Increased Video on Facebook 42% in First Half of 2017

August 22nd, 2017 by

Once again video was the star of the show for brands on Facebook in the first half of 2017. This week we look at B2C brands courtesy of data supplied exclusively to PR News from Shareablee.

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B2B Brands Posted 33% More Videos on Facebook in First Half of 2017

August 15th, 2017 by

It is a surprise that video is growing like a mushroom on Facebook? Provided exclusively to PR News, Shareablee data for the first half of 2017 bears this out for B2B brands, with Informatica leading the pack. Mark Zuckerberg will be pleased.


Consumer Engagement With Food Influencers’ Videos Up 13% in June

August 1st, 2017 by

Our look at influencers, courtesy of data from Shareablee, provided to us exclusively, shows food influencers had a fantastic June. Food was up 5% despite offering 4% fewer pieces of content month over month. Travel influencers were not as fortunate, with all 5 leaders on our list falling in terms of consumer engagement, month over month.


Kardashians Lead Beauty Influencers in June, Carlifestyle Tops Autos

July 17th, 2017 by

What is an influencer? The definition varies depending on who’s speaking. There’s no denying, though, how important they’ve become for some brands. As such, we’ve asked Shareablee to track influencers with the most consumer engagement. Our first sectors are automotive and beauty.


PR Firms’ Utilization Rate Misses Mark

July 10th, 2017 by

In our June 26 edition, we told you about the yearly Gould+Partners benchmarking study that showed PR firms struggling last year to reach 20% profitability. Now we break down the data a bit more, looking at which specialties charged the most and how PR pros are billing their hours.


Consumer Engagement With Brands’ Video on Twitter Up 300% in Q4

July 10th, 2017 by

Consumer engagement with Twitter jumped in Q4 2016, mostly on the back of video, according to Shareablee data provided exclusively to PR News. Also of note, you barely hear people talking about Twitter going under. Now it’s all about the president’s latest tweet.


IBM’s Iwata: ‘Artificial Intelligence Is the Cognitive Communicator’s Friend’

June 13th, 2017 by

Are you worried that a sentient robot will eventually take your job? Don’t be, argues IBM SVP, marketing and communications Jon Iwata during a keynote at the 2017 IABC. Iwata portrays artificial intelligence as something communicators should embrace as it will assist them greatly help them do their jobs. More than that, with the voluminous data available to communicators, AI will help us to target our messages in a more sophisticated way. Now doesn’t that make you feel better?