Crisis Insider


Terms You Need to Know [2Q 2022]

May 17th, 2022 by

This month’s terms to know include Mega Power Frunk and Strive.

Acknowledge Mistakes Promptly, Then Issue an Authentic Apology and Action Plan

May 16th, 2022 by

Too often, what many perceive as the end of a PR crisis, the apology, seems formulaic. The company or person admits they’ve done something wrong, issues an apology and all is forgiven. We discuss whether an apology remains important in PR crisis work with Nicki Gibbs, chief strategy officer, Beehive Strategic Communication, and Dr. Kerry O’Grady, faculty director and associate professor, Georgetown University School of Continuing Education.

You Need to Take a Risk Retreat

February 15th, 2022 by

One of the best ways to prepare for your company’s next crisis is to simply walk away and take a risk retreat.

Crisis Mitigation: A Two-Way Street for CEOs and PR Pros

February 15th, 2022 by

PR executives, collaborating with risk management, HR and other key functions, can play a critical role in identifying and recommending action to address external and internal threats (including toxic people). Unfortunately, organizations routinely underfund communication and related positions that can deliver intel that helps executives make better-informed decisions before they create a reputation crisis.

A Strong Corporate Reputation Can Help During Crises; Now Go Measure It

February 15th, 2022 by

A strong reputation can be a useful defense during a PR crisis. But can we manage reputation? Yes, say ReputationDividend and Signal AI, among others. Yet, as you will see, reputation measurement is not without hurdles.

Post-Crisis: Debrief in 2 Parts, Include Lawyers and Avoid Finger-Pointing

February 15th, 2022 by

This edition’s dialogue looks at post-crisis debriefs. Our dialoguers April Margulies, founder, Trust Relations, and Thomas Graham, president, Crosswind Media & Public Relations, tell us it’s often a chore to schedule post-crisis sessions.

The Human Touch is Necessary: An All-Inclusive Tool Remains Elusive…for Now

February 15th, 2022 by

While broad-ranging crisis tools sound like an ideal solution, some crisis pros say they’re years away. It will take time for tech to catch up with crisis needs.

Terms You Need to Know [February 15, 2022]

February 15th, 2022 by

In this month’s buzz box, we look at the terms “trust” and “deadnaming.”

Crises Linger for Confused Spotify, Tone-Deaf and Rugby Team

February 14th, 2022 by

In gest, but only partly, the last weeks of 2021 and first days of 2022 offer enough botched PR and PR crises to assemble a March Madness-style ranking.

Compliance Tools, Social Listening Help Internal Comms Pros in Crisis

December 21st, 2021 by

Internal communication has become a critical part of how companies think about crisis. As we know, some of the best ways to limit damage from a crisis are planning and preparing. Thinking through potential crisis situations, creating a response plan and practicing regularly can help an organization reduce fallout from a crisis or reputation disaster, if not avoid it from happening in the first place.