Crisis Insider


Ye and Irving Incidents Emphasize the Importance of Timing in PR Crisis

November 15th, 2022 by

There are several aspects of timing that influence PR incidents/crises.  First, when a PR crisis occurs simultaneously with a huge story, the crisis may get pushed off page 1. The FTX fiasco got media coverage,… Continued

Members Only: Nimble, Cross-Functional Crisis Team Can Include External Players 

November 14th, 2022 by

The composition of your core PR crisis team, how often it meets and how it jumps into action when a situation arises form this dialogue with PR experts.

Zuckerberg, Musk and Layoffs: How to and How Not to Deliver Bad News

November 14th, 2022 by

Conducting a large layoff is a challenge many executives may face. But delivering this news need not result in a reputation crisis. 

Public Trusts Doctors and Scientists, Distrusts Politicians, Ad Execs

August 16th, 2022 by

We’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded secret.

Perhaps Musk-Twitter isn’t a Crisis, Yet Chipotle’s NY Settlement Could Spark One

August 16th, 2022 by

In this edition of Crisis Averted, we’ve picked examples where we admit a PR crisis hasn’t occurred. Instead, they’re instances where something happened and the aftermath seems ripe for crisis. So, this month’s feature requires a question mark and could read: Have We Averted a Crisis?

Economic Arguments Propel AI into PR Crisis, Yet Human Element Remains Key

August 16th, 2022 by

With the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment. Similarly, perhaps AI can add the equivalent of a few extra hands during a PR crisis.

The Most Critical Piece of Counter-Crisis Infrastructure

August 15th, 2022 by

Getting your company ready for crisis can seem overwhelming.  Where do you start?  What will really make an impact?  The short answer is simple: start with your story.

Don’t Feed the Trolls: Lessons about Online Criticism

August 15th, 2022 by

We cannot view social media as nothing more than a sandbox for Gens Y and Z. Instead, embrace how media technology has changed the company-customer dynamic. Once you do, start adapting strategy to leverage changes and build respect and resilience in the face of criticism.

Buzz Box: Terms You Need to Know [August 2022]

August 15th, 2022 by

Each month, we look at new terms picking up steam in the crisis landscape with a definition. This month, we look at ASDA and

The ‘Bad-Facts’ Crisis: Smart Yet Aggressive Communication and Values

August 15th, 2022 by

Do PR crisis pros think or act differently when entering a situation that they know contains, for want of a better term, bad facts? We ask Abigail Greenheck, group SVP, Beehive Strategic Communications, and Daniel Rene, managing director, kglobal.