Crisis Insider

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NAACP CCO, CMO Urges Authentic, Steady Progress on Racial Justice

August 17th, 2021 by

While companies may feel enormous pressure to issue a major diversity announcement, tectonic shifts rarely work, according to the NAACP’s Aba Blankson. Instead, she says, acknowledge what the company has, or, more importantly, has not done on racial justice previously.

Names and Numbers You Need to Know: August 2021

August 17th, 2021 by

For this month’s Buzz Box, we look at names and numbers you should know.

Five Essentials Will Keep Communication on Track During a Cyberattack

August 17th, 2021 by

When cybercrime hits, you realize quickly it’s very different from almost any other crisis. It requires a tailored and measured approach to communicating with stakeholders. In the event of a cyberattack: Are you ready to comply with regulatory requirements? Do you have back-up channels so you can communicate with stakeholders? Do you have a back-up list of employee and stakeholder contacts? Are you ready to respond publicly without inciting threat actors to wreak more havoc on the brand?

SolarWinds, Peloton Show Importance of Seeing Crisis as Long-Term Endeavor

August 17th, 2021 by

just when you thought cyber would recede from the news cycle after it dominated the June Summit between President Joe Biden and Russian leader Vladimir Putin, Russian hacking returned it to the headlines.

Companies Learned About Crisis the Hard Way in 2020

August 17th, 2021 by

Each year, the Institute for Crisis Management (ICM) tracks crisis-related news stories, classifying them as “sudden” or “smoldering” and putting them into one of 16 categories for its annual report.

Dark Sites Can Help Brands Shed Light for Stakeholders During a Crisis

August 17th, 2021 by

Does your company have a process to shift gears quickly on its web site when a crisis hits? If not, during a grave incident or crisis your site might continue doing business as usual, loaded with upbeat content and imagery.

Crisis Pros Enter Our Scenario and Show How Preparation Saves Valuable Time

August 11th, 2021 by

Ken Fields, SVP and senior partner, Americas crisis lead, at FleishmanHillard, and Ben LaBolt, partner, Bully Pulpit Interactive, often ‘parachute’ into a crisis. We asked them what they like to see when they get there. In short, the answer was preparation. Companies with a crisis infrastructure, a set of plans and procedures and a well-practiced team will be several steps ahead when outside crisis pros arrive.

A Crisis Audit is the Best Way to Prepare for Leadership Debacles

July 20th, 2021 by

A tweet, statement or leaked email from the likes of Elon Musk, Mark Zuckerberg and former CEOs John Schnatter (Papa John’s) John Schnatter and Travis Kalanick (Uber) could make or break a company’s reputation. Regardless of your organization’s size, preparing for leadership gaffes is an essential part of any PR pro’s job.

Risk Assessment Goals: Raise Understanding and Prompt Planning

July 20th, 2021 by

For this month’s Crisis Interview, we talked with Kelly Stepno and Jim Moorhead of APCO about risk and risk assessment.

A Checklist for an Effective Crisis Communication Plan

July 20th, 2021 by

If you don’t have a crisis communication plan with designated strategies, roles, actions and follow-up, you will be hopelessly behind before the trouble starts. What follows are tips to serve as guides to best practices, and, depending on your level of acquaintance with crisis management, I hope they are helpful as new ideas, refreshers, jumping-off points, a checklist or a combination.