Content Marketing

Super Bowl Teaser Campaigns Push Customer Engagement

January 24th, 2020 by

The Super Bowl initiates a two-week festival of interviews, practices and storytelling through multiple platforms. Those certainly include mobile and social media, and brands have noticed. It’s now expected that brands will tease Super Bowl campaigns—not just through TV ads, but extensively on social media.

4 Ways to Revamp Your Keyword Research Strategy

January 7th, 2020 by

The secret behind grabbing your target market’s interest lies in understanding how they search for and discover information on your brand. Keyword research provides data-supported answers to questions about popular search trends and the ways people prefer to consume content. These answers open doors to shape content through the mind of a consumer.

4 Social Content Skills Every Communicator Should Have in 2020

January 6th, 2020 by

As the new year starts and content planning begins in earnest, marketers should be on the lookout for the next big moments in social. Lucky for the marketing community, the team behind social media management tool Hootsuite has released a list of what they deem to be the most likely social media trends in 2020, following a survey of over 3,000 marketers. Their top picks included personalized messaging, bold political statements and the continuing rise of TikTok as a platform giant, among others.

Year-End Lists Provide Spark for PR Strategy

December 6th, 2019 by

What does the popularity of year-end lists mean for brands? A smorgasbord for media mentions, content shares and article placements. Giving the public what they want, in a usable package, is one of the finest public relations strategies used by companies like GIPHY and Uber. Lists inspire the media to spur further stories, as well as grab the attention of consumers.

How to Make Halloween Spooktacular for Your Brand

October 7th, 2019 by

You think it’s too early to begin preparing for Halloween? What a ghostly thought. In fact, Halloween is a wonderful time to dig up some fun for your brand and its followers. Accordingly, here are three scary tips for injecting some excitement into your brand on October 31 that even the devil will find thrilling.

How Hilton Combined 14 Media Centers to Make One Epic Brand Newsroom

August 2nd, 2019 by

Lou Dubois, director of content, arrived at Hilton after building his first brand newsroom at NBCUniversal. With a journalism background, Dubois came to understand the need for a global brand,like Hilton, to wrangle the stories being made at over 5,700 properties into one central chronicle. Hilton is currently comprised of 17 brands in 113 countries, and its 14 separate online media centers could not efficiently deliver to its intended audiences—the media, employees and consumers.

4 Simple Ways to Boost the Performance of Your Business Content

June 26th, 2019 by

Content creators strive for the day a piece of work goes viral. And unfortunately there’s no platform or tool or magic spell that can make this happen. The best public relations pros can do is to research their audience and provide quality work that resonates and appeals with the consumer of the content. However, there are some best practices to follow to boost the performance of your work—so you can increase reach toward the desired groups.

How Branded Content Can Capitalize on a National Holiday

June 7th, 2019 by

National days are a great way for brands to engage with not only influencers and fans on a topic, but also to reign in some new faces. Today, for National Doughnut Day (June 7), some brands like Dunkin’ and Krispy Kreme create actionable items to bring consumers through their doors. Others, like the Salvation Army regale us with nostalgia, teaching us about the importance of the origin of the holiday. And there are always those brands with icky content, trying to fit a square peg into a round hole.

The Players Tribune Allows Athletes to Take PR Into Their Own Hands

May 22nd, 2019 by

The Players’ Tribune will celebrate its fifth birthday this fall, and even with its distinct focus on first-person content from athletes, the content structure and delivery has evolved with the times. In addition to written content, TPT has taken on video and podcasting, as well as event marketing—whatever medium it needs to take to deliver the best treatment for an athlete’s story.

Four Marketing Trends to Consider for 2019’s Budget

December 24th, 2018 by

As 2018 dwindles to a few days, marketers prepare for the new year and many tend to wipe the slate clean. This makes it a great time to consider your budget plans for 2019. To get you started on thinking about marketing priorities, 5WPR chief Ronn Torossian looks at trends he believes will be important to consider in the coming year.