Content Marketing

Four Marketing Trends to Consider for 2019’s Budget

December 24th, 2018 by

As 2018 dwindles to a few days, marketers prepare for the new year and many tend to wipe the slate clean. This makes it a great time to consider your budget plans for 2019. To get you started on thinking about marketing priorities, 5WPR chief Ronn Torossian looks at trends he believes will be important to consider in the coming year.

Four Pitfalls to Avoid in Content Marketing

November 19th, 2018 by

You’ll have plenty of opportunities to devour stuffing on Thanksgiving. When it comes to SEO and content marketing, it’s best to avoid keyword stuffing, writes 5WPR CEO Ronn Torossian. He offers this tip and other pitfalls to avoid in an effort to make your content marketing successful.

How to Create Compelling Content Without Breaking the Bank

December 7th, 2017 by

You don’t need a seven-figure budget—or six, or even five for that matter—to produce images, infographics and videos that pack a punch, said panelists at the PR News Media Relations Conference held Dec. 7 at the historic National Press Club in Washington, D.C.

5 Steps That Will Make Your Content Marketing Program More Successful

August 15th, 2017 by

Content marketing is a team sport, or should we say a sport of teams? That’s because both content creators and salespeople need to collaborate on developing content. The goal of branded content is to create material that meets the needs of decision makers, although that’s often not done. The result is content that fails to support the business’s goals. Here are 5 steps to help brands avoid this dilemma.