Communications

kid failing test

PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 19

April 24th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

man sitting_sad

For Prospective College Students, Communications Plays Role in Choice

April 22nd, 2020 by

For high school seniors, receiving that fat envelope in the mail from a prospective dream college ranks as one of the most memorable days of their lives. Unfortunately, for many, the onslaught of coronavirus interrupted that dream. With so many unknowns, prospective students and families are left with dozens of questions, launching higher education communications departments into overdrive.

Shake Shack Clearly Communicates Why It Returned Government Loan

April 20th, 2020 by

Burger chain Shake Shack announced today it will return $10 million it received from the Paycheck Protection Program (PPP). The $349 billion federal program allowed small businesses to apply for relief during the COVID-19 crisis.… Continued

kid failing test

PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 12

April 17th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

cartoon Elmo and disco ball

Communicating to Children About Coronavirus

April 2nd, 2020 by

Brands catering to families and especially children need to remember to tweak their normal methods of communication, particularly for a time of crisis.

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Five Tips for Notifying People of Exposure to Coronavirus

March 17th, 2020 by

As PR professionals face an increasing number of communications challenges amidst the COVID-19 pandemic, some communicators will encounter the daunting task of notifying customers, employees and others about the possibility that they have been exposed to the coronavirus. Here are tips to help craft that communication.

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Best Practices for Communicating Event Cancellations

March 13th, 2020 by

PR pros become part of a brand’s front line when events are cancelled or postponed. We asked communicators for tips and tactics about how to deliver postponement messages. In a health crisis such as coronavirus, they counsel crafting messages with empathy and positivity. In addition, having a plan for re-scheduling may help, as can streaming.

Eight Questions PR Pros Should Ask to Uncover News in any Sector

December 6th, 2019 by

Not every PR project or new client is glamorous. On the other hand, PR pros exist to generate coverage, among their many other duties. Here is a series of 8 questions that will help communicators unearth news and interesting story material in any sector. You should ask them of your executives twice monthly. At least.

Real-Life Experience is the New PR

November 11th, 2019 by

Nothing can compare to the experience of “being there.” Whether it’s attending the opening night of the newest Star Wars movie, being the first in line to buy the latest Jordans, or standing atop the… Continued

Why Gender Stereotypes in Ads are Bad PR

July 18th, 2019 by

Many marketers continue to operate  with the idea that American family ideals of the past are still relevant in targeting  female demographics. But this tactic falls flat for many—if not most—modern women. Worse, that approach… Continued