Team Rubicon

Team Rubicon’s PR Efforts Fuel Progress for the Veteran-Led Organization

May 22nd, 2020 by

As we’ve all learned during crisis, outcomes for progress trend higher when we work together, rather than in silos or on individual endeavors. In honor of Memorial Day, PRNEWS talked with Team Rubicon, a veteran-led non-profit that serves communities by mobilizing veterans and civilians to help people prepare, respond and recover from disasters and humanitarian crises.

Olympic Committee Learns Lesson, Pivots on 2021 Communications Strategy

May 21st, 2020 by

After 2.5 months, the International Olympic Committee seems to have seen the error of its ways. Back on March 3, as the coronavirus began to ramp up in several parts of the world, IOC president… Continued

A Good PR Reminder: Don’t Discount Images

May 18th, 2020 by

Much of PR is focused on the message delivered through written or spoken words. However, it’s important to remember the impact of images.  With millions of eyes watching government leaders, healthcare experts and business spokespeople… Continued

Shanghai Disneyland’s Reopening Could Serve as a Model

May 11th, 2020 by

Shanghai Disneyland reopened today, with plenty of eyes watching. As parts of the world attempt to emerge from lockdown and stay-at-home orders, onlookers wonder how opening the gates to large destinations like Disneyland will unfold,… Continued

How to Create a Communications Plan for Reopening

May 8th, 2020 by

With reopening touching so many industries, there is no one-size-fits-all communications strategy. But communicators will be left holding the mic, responsible for over-communicating policies and practices to employees, customers and other stakeholders. Here are tips to help.


Travel Industry Pivots Communications to Assure the Consumer

April 29th, 2020 by

The travel industry undoubtedly took a huge hit with the onslaught of COVID-19, so communicators reassessed messaging to address customer concerns and provide assurance. While uncertainty looms around this new normal, brands look to guide customers with a steady hand for any future travel needs. 

Tyson Foods’ Messaging Goals Unclear in Full-Page NYT Advertorial

April 27th, 2020 by

While the beginning of the COVID-19 crisis in America resulted in empty toilet paper shelves, Tyson Foods may have unofficially announced the second wave of panic buying—chicken and meat products.  The chicken producer chose to… Continued

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PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 19

April 24th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

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For Prospective College Students, Communications Plays Role in Choice

April 22nd, 2020 by

For high school seniors, receiving that fat envelope in the mail from a prospective dream college ranks as one of the most memorable days of their lives. Unfortunately, for many, the onslaught of coronavirus interrupted that dream. With so many unknowns, prospective students and families are left with dozens of questions, launching higher education communications departments into overdrive.

Shake Shack Clearly Communicates Why It Returned Government Loan

April 20th, 2020 by

Burger chain Shake Shack announced today it will return $10 million it received from the Paycheck Protection Program (PPP). The $349 billion federal program allowed small businesses to apply for relief during the COVID-19 crisis.… Continued