Case Studies

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Case Study No. 110: Baystate Health Systems

May 1st, 1997 by

Communications Strategy Reaches Spectrum of Employees Baystate Health Systems, Inc. had just devised a markedly different way for employees to report and keep track of their sick and vacation days, and needed to communicate the… Continued

CASE STUDY NO. 2917: MERGERS & ACQUISITIONS

September 23rd, 1996 by

PR Helps Distressed Company Find Buyer Not all companies can make it on their own, and when they can’t, there’s always someone else who may be willing to give it the old college try. This… Continued

CASE STUDY NO. 2916: CAUSE-RELATED MARKETING

September 16th, 1996 by

Tie-in With Bike Tour Grows Melon Demand Anyone selling or buying cantaloupe knows that time is of the essence. If the cantaloupe is not sweet-smelling and a little bit soft on the rind, then it’s… Continued

CASE STUDY NO. 2915: MARKETING PR

September 9th, 1996 by

19960909 CASE STUDY NO. 2915: MARKETING PR September 9, 1996 CASE STUDY NO. 2915: MARKETING PR September 9, 1996 Burger King Tie-in Spurs Publicity, Sales Fast-food restaurants always are on the lookout for promotions that… Continued

CASE STUDY NO. 2914: CYBER PR:

September 2nd, 1996 by

19960902 CASE STUDY NO. 2914: CYBER PR: September 2, 1996 CASE STUDY NO. 2914: CYBER PR: September 2, 1996 It should come as no surprise that an online service called WOW! would be marketed with… Continued

CASE STUDY NO. 2912: EMPLOYEE COMMUNICATION

August 19th, 1996 by

DOW CORNING TAPS TWO-WAY COMMUNICATION CHANNELS DURING DIFFICULT CHAPTER Communicating credibly and effectively with employees always is a critical challenge for corporations. When a company enters a well-publicized Chapter 11 proceeding, the stakes are even… Continued