Case Studies

CASE STUDY NO. 2917: MERGERS & ACQUISITIONS

September 23rd, 1996 by

PR Helps Distressed Company Find Buyer Not all companies can make it on their own, and when they can’t, there’s always someone else who may be willing to give it the old college try. This… Continued

CASE STUDY NO. 2916: CAUSE-RELATED MARKETING

September 16th, 1996 by

Tie-in With Bike Tour Grows Melon Demand Anyone selling or buying cantaloupe knows that time is of the essence. If the cantaloupe is not sweet-smelling and a little bit soft on the rind, then it’s… Continued

CASE STUDY NO. 2915: MARKETING PR

September 9th, 1996 by

19960909 CASE STUDY NO. 2915: MARKETING PR September 9, 1996 CASE STUDY NO. 2915: MARKETING PR September 9, 1996 Burger King Tie-in Spurs Publicity, Sales Fast-food restaurants always are on the lookout for promotions that… Continued

CASE STUDY NO. 2914: CYBER PR:

September 2nd, 1996 by

19960902 CASE STUDY NO. 2914: CYBER PR: September 2, 1996 CASE STUDY NO. 2914: CYBER PR: September 2, 1996 It should come as no surprise that an online service called WOW! would be marketed with… Continued

CASE STUDY NO. 2912: EMPLOYEE COMMUNICATION

August 19th, 1996 by

DOW CORNING TAPS TWO-WAY COMMUNICATION CHANNELS DURING DIFFICULT CHAPTER Communicating credibly and effectively with employees always is a critical challenge for corporations. When a company enters a well-publicized Chapter 11 proceeding, the stakes are even… Continued

Case Study: Evolutionary—Not Revolutionary—Changes to Internal Company Newsletter Update a 60-Year-Old Tradition

April 2nd, 2012 by

For more than 90 years, agricultural products company Wilbur-Ellis has evolved to keep pace with global market shifts. One aspect of the company was stuck in the non-digital past, though—its internal newsletter.

Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk Effort

March 26th, 2012 by

Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence.

Case Study: Siemens Industry’s Plantville Proves That Some Games Really Can Be Played at the Office

March 19th, 2012 by

Siemens’ online game that allows anyone to manage their own manufacturing plant has turned into an important external and internal engagement platform for the company.

Case Study: Influencers Wanted—Bevy of Mommy Bloggers Send Infantino’s Test-Drive Campaign Into High Gear

March 12th, 2012 by

Make no mistake, the power of moms online is great, as demonstrated by product PR/awareness efforts by baby product maker Infantino.

Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success

March 5th, 2012 by

A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign.