The work of public relations typically happens behind the scenes, but at yesterday’s 2019 PR People Awards and Rising Stars 30 & Under Awards PRNEWS put the spotlight on the communicators behind some of the year’s most impactful work. While the awards honored individuals, many of the recipients emphasized the importance of their colleagues in their success throughout the year and in their careers.
Every December, in the midst of holiday celebration, PRNEWS hosts our annual PR People & Rising Stars awards. While we certainly consider all of our awards shows to be feel-good events, there’s something extra special about this one. Celebrating the actual people who make the campaigns run, put out the crisis fires and lead their teams to success, along with the rising stars under 30 who are coming up fast, takes on an added significance during this festive season of togetherness.
As part of PRNEWS’ 75th anniversary this year, we depart from our normal fare of tips, tactics and strategies and offer a look at the life and times of the founder of this publication, Denny Griswold.
Each year, PR News benchmarks the top established PR professionals over the last year, as well as naming a shortlist of rising luminaries in the field. These accomplished communicators are celebrated at PR News’ PR People luncheon, which this year will be held Dec. 4 at the National Press Club in Washington, D.C. So what does it take to bring home a PR People or Rising Star award?
As we went to press Tuesday a slew of top-flight communications and marketing positions changed hands. The biggest was the move of Salesforce’s CCO Corey duBrowa to Google.
In 2017, Carmen Collins became the manager of Cisco’s talent brand social media team globally, a year after creating one of the industry’s top employee advocacy programs. Launched as a pilot in the spring of 2016 and a full-fledged program in the summer of 2016, the WeAreCisco Snapchat channel was Collins’ brainchild. In the last 12 months, the program has doubled unique daily views while flashing completion rates of 60% to 70% completion rates are way above industry average research.
Intern of the Year Delaney Lanker was tasked with drafting HP’s pitches, researching media targets and conducting outreach to lifestyle, travel and parenting magazines. In less than a month, she placed HP product Sprocket with Travel & Leisure, which has a print audience of 6.3 million. A natural leader, Lanker also shows HP’s other interns—many of whom have never had a “real” job before—best practices for taking notes in meetings, writing blog posts and asking for feedback.
Molly Levinson is a known problem-solver and in 2017, the problem she tackled was fake news.
Levinson led the crisis management and communications efforts for the matter widely known as “Pizzagate”—months of sustained online attacks and perpetuation of conspiracy theories aimed primarily toward a Washington, D.C. restaurant, Comet Ping Pong—which spread virally online.
A dual-degree Marketing and Public Relations senior, Maddy Gildersleeve has excelled inside the classroom and out. Just within the past year, she has garnered experience as a digital marketing intern for Meredith Corp., a social media and marketing strategist for Power Life Yoga and an account management intern for FCB Chicago, where she played critical roles coordinating project timelines and conducting digital media research.