Each year, PR News recognizes outstanding achievements in communications and marketing at its Platinum PR Awards luncheon. The 2018 event, hosted at the Grand Hyatt in New York City on Sept. 21, saw nearly 500 top brand and agency communicators come together to celebrate the accomplishments of their colleagues in the previous year.
Human Rights Campaign’s red equality logo put the spotlight on HRC and spread awareness about the organization. Whether the logo is seen on a T-shirt or a lawmaker’s lapel, it sends a message that the Human Rights Campaign and its supporters remain vigilant in the fight for LGBTQ equality. To celebrate HRC’s induction into the 2018 Platinum Hall of Fame, PR News sat down with HRC’s senior design director Robert Villaflor to learn more about the inner workings of the campaign.
One of this year’s Hall of Fame inductees, KFC, was selected by PR News’ panel of judges for its creative reimagining of a brand icon via its “Rotating Colonel” campaign. Over the past few years, the mascot has been given several new faces—perhaps most memorably, Reba McEntire. The brand kept audiences holding their breath for the next influencer to don the signature goatee and white suit. PR News asked Staci Rawls, director, PR & internal communications at KFC U.S. to pull the curtain for a peek behind one of the most beloved campaigns in recent history.
One of this year’s Hall of Fame inductees, CVS Health, was selected for its CVS Quits campaign. In 2014, the company announced the banning of tobacco products in its stores. The brand received a slew of media accolades for its bold move in mainstream news publications, on social media and from influencers in the health space. Furthermore, it successfully established itself as a health care organization, rather than simply a pharmacy chain. In a PR News exclusive Q&A, CVS Caremark’s VP, corporate communications Carolyn Castel shared some of the communications victories of the initiative.
At a fireside chat exclusive to Platinum & Agency Elite Awards attendees, ESPN’s Hannah Storm will share her insights on visual storytelling and branded content, as well as her vision of influencer relations and the media landscape. In anticipation of the Platinum & Agency Elite Awards luncheon, which will be held Sept. 21 at the Grand Hyatt in New York City, PR News spoke with Hannah about her latest projects and her view of PR in 2018.
One of this year’s Hall of Fame inductees, the Purina ONE Cat Café, wowed judges for its forward-thinking approach as the first cat café pop-up in North America. For this campaign, Purina ONE, working with agency partner Golin, took a cue from the popular trend in Eastern Asia and Europe. The pet food brand also partnered with the North Shore Animal League, which organized cat adoptions onsite, and won placements on “TODAY,” Reuters and other top outlets through strategic media outreach. PR News learned more about the inner workings of the campaign from Golin’s Stephanie Matthews.
One of this year’s Platinum Hall of Fame inductees, the DoSomething.org website, was selected by PR News’ panel of judges as leading the pack in clear and achievable calls to action. Website visitors have the option to get involved on a variety of causes using a simple dropdown that filters by time commitment and type of cause. PR News spoke to DoSomething.org’s CMO Carrie Bloxson about her organization’s Hall of Fame win, and what makes DoSomething.org’s website such a standout.
As part of its annual Platinum & Agency Elite Awards celebrating the best and brightest in communications, PR News handpicks a group of campaigns that will likely be remembered in years to come for their ingenuity, strategic messaging and measurable communications outcomes. These campaigns make up PR News’ Platinum Hall of Fame, and will be officially inducted at PR News’ Platinum & Agency Elite Awards luncheon Sept. 21 in New York City.
PR News’ 2018 Platinum PR Awards Finalists Announced, Hannah Storm to Host Sept. 21 Awards Luncheon in NYCJuly 27th, 2018 by Sophie Maerowitz
At PR News’ annual Platinum & Agency Elite Awards luncheon—which this year will be held Sept. 21 at the Grand Hyatt in New York City—hundreds of communications professionals gather to celebrate the top communications and marketing campaigns of the last year, as well as the PR and marketing professionals behind the strategy and execution of those initiatives. This year’s Platinum & Agency Elite Awards luncheon will be hosted by ESPN’s Hannah Storm.
Hundreds of top brand and agency communicators gathered at the Grand Hyatt in New York City on Sept. 14 to celebrate the past year’s crowning achievements in communications and marketing at PR News’ 2017 Platinum PR Awards luncheon. The annual event benchmarks top communications campaigns and leaders in a wide array of categories. PR News also inducted six campaigns into its Platinum Hall of Fame, as well as announcing winners and honorable mentions of the 2017 Agency Elite Awards.