Many marketers continue to operate with the idea that American family ideals of the past are relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, it lacks the… Continued
Many marketers continue to operate with the idea that American family ideals of the past are still relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, that approach… Continued
The United States Women’s Soccer Team victory tour might just be the envy of all campaign managers. The successful embrace of the team’s fight for equal pay organically resounded throughout the crowds at each appearance… Continued
“How many of you in the room have ever felt stuck at some point in your career?” At the opening session of the Public Relations Society of America’s Corporate Communications Conference in New York, dozens… Continued
Diversity and PR are inextricably linked, yet communicators have talked about diversity for years and many issues remain within communications and many other sectors. PRSA-NY president Sharon Fenster offers five ways to bolster diversity in the PR industry and at brands and nonprofit organizations.
“Don’t be Pepsi.” That’s a piece of advice many influencer marketing experts have shared since the soda brand’s 2017 misstep, when it cast Kendall Jenner as a champion of diversity and the Black Lives Matter movement. Here, three influencer marketing experts share the pivotal roles diversity and inclusion are playing in the field—and how brands can ensure they get multicultural influencer marketing right.
A memo from Nike’s HR chief admitted the company has failed to promote enough women and people of color to VP offices and above. This prompted us to assemble a roundtable of communicators to discuss inclusion, diversity and communicators’ role in building a culture of inclusion.
As part of PR News’ Winter Awards luncheon, Dec. 6, at the National Press Club in Washington, D.C., organizations and individuals notable for championing diversity in PR came together to be recognized for their efforts. The Diversity & Inclusion Awards highlighted various agencies, brands, nonprofits and individuals who are doing the important work of creating diverse and inclusive workplaces at all levels of the organization.
Winner: Teresa White, Aflac It was unlikely for a woman with Teresa White’s background to beat the odds. Having grown up in low-income housing and raised by a single parent, the statistics that haunt the… Continued
Winner: HP Inc. – Bringing HP’s Culture of Diversity and Innovation to Life Women, who will control two thirds of consumer wealth over the next decade, continue to face challenges around equality in the workforce—especially… Continued