Diversity and PR are inextricably linked, yet communicators have talked about diversity for years and many issues remain within communications and many other sectors. PRSA-NY president Sharon Fenster offers five ways to bolster diversity in the PR industry and at brands and nonprofit organizations.
“Don’t be Pepsi.” That’s a piece of advice many influencer marketing experts have shared since the soda brand’s 2017 misstep, when it cast Kendall Jenner as a champion of diversity and the Black Lives Matter movement. Here, three influencer marketing experts share the pivotal roles diversity and inclusion are playing in the field—and how brands can ensure they get multicultural influencer marketing right.
A memo from Nike’s HR chief admitted the company has failed to promote enough women and people of color to VP offices and above. This prompted us to assemble a roundtable of communicators to discuss inclusion, diversity and communicators’ role in building a culture of inclusion.
As part of PR News’ Winter Awards luncheon, Dec. 6, at the National Press Club in Washington, D.C., organizations and individuals notable for championing diversity in PR came together to be recognized for their efforts. The Diversity & Inclusion Awards highlighted various agencies, brands, nonprofits and individuals who are doing the important work of creating diverse and inclusive workplaces at all levels of the organization.
Winner: Teresa White, Aflac It was unlikely for a woman with Teresa White’s background to beat the odds. Having grown up in low-income housing and raised by a single parent, the statistics that haunt the… Continued
Winner: HP Inc. – Bringing HP’s Culture of Diversity and Innovation to Life Women, who will control two thirds of consumer wealth over the next decade, continue to face challenges around equality in the workforce—especially… Continued
Winner: Imprenta Communications Group – Plastic Pollution Awareness Campaign Communities of color make up a majority of California’s population, yet they remain largely unrepresented in the state’s mainstream environmental movement. The long-term strength of California’s environmental… Continued
Winner: Lubrizol Corporation – Rebrand Lubrizol Diversity and Inclusion (D&I) The Lubrizol Corporation is a technology-driven company that combines complex specialty chemicals to optimize the quality and value of its customers’ products while reducing their… Continued
Winner: Mastercard – Launch and Implementation of the PRIDE BRG Mexico and Central America Chapter of Mastercard MasterCard set out to leverage diversity in 2016 by promoting awareness and inclusion for all MasterCard employees, fostering… Continued
Winner: Maxine Williams, Facebook Since joining Facebook three years ago, Maxine Williams and her team have encouraged and supported the entire company as Facebook works hard to increase diversity within its culture. Williams developed a… Continued