On first glance, someone who proposes we reduce our use of digital devices might seem out of place as a guest speaker at last week’s PRNEWS Digital Awards breakfast. In the end, though, digital sociologist Dr. Julie Albright offered useful insights for PR pros as they approach the challenge of communicating in a digitally altered society.
And while the digital plane constantly evolves, the high standards to which creative messaging resonates on a technological level, does not. The 2019 Digital Awards brought out the best in the business, honoring winners that speak on a global level. PRNEWS hosted the breakfast event on Oct. 18 at New York City’s storied Yale Club, set in the heart of Manhattan.
As digital devices lead us to unhook from traditional aspects of the American Dream, we now live in what Dr. Julie Albright calls the untethered society. Dr. Albright, the keynote speaker at our upcoming Digital PR Awards breakfast, notes, however, there are consequences. More and more data is generated. The data can help develop computerized behavioral models to persuade or even manipulate audiences based upon their likes, fears, and psychological profiles.
While Europe holds responsibility for the creation of GDPR regulations, ripple effects can be felt around the world. “The right to be forgotten” allows the public to request that a company remove content deemed as inaccurate or old. These requests can be based on varying levels of offense, and without strict regulation could wreak havoc on not only the free press, but the heartbeat of content configuration—the Google search.
Dr. Julie Albright will join us for a fireside chat at PRNEWS’ Digital PR Awards breakfast on October 18 in NY. We’ll discuss her provocative research, what this shift away from old, “nuclear family” models of the American Dream means for communicators, and the role we play in adjusting to these seismically shifting cultural behaviors.
Communicators and marketers are continually adapting and learning new digital strategies to expand their brand reach and recognition. And each year, PR News’ Digital PR Awards recognize the year’s top digital communicators and campaigns in… Continued
Each fall, PR News celebrates the top digital campaigns and initiatives of the last year at its Digital Awards luncheon. This year, the event will be held Nov. 8 at The Yale Club in New York City. Leveraging video, mobile apps, Twitter, Instagram, Facebook and more, this year’s finalists have taken an unrivaled creative and tactical approach toward digital communications. Here is a list of this year’s finalists.
Each year, PR News’ Digital PR Awards recognize the year’s top digital communicators and campaigns in a variety of media such as video, website design, mobile apps and more. We announced the winners and honored all of the finalists for the Digital PR Awards at our luncheon Nov. 8 at the Yale Club in New York City.
When people came up for air last week long enough to discuss something other than the tribulations of Misters Comey and Trump, a few of them spoke about Apple’s new HomePod. That was our cue to ask communicators if their brands are invested in voice activation. We also wondered if it’s time for communicators to begin making significant investments in voice activation.
If you’re a PR professional and you’ve never had the opportunity to work a SXSW show on behalf of a brand, you should definitely add it to your career bucket list. There’s the sheer geography of SXSW—every street is lined with branded facades as companies take over venues for experiential marketing stunts. Not to mention the volume of social media and social ads that pump through every channel.