CSR

2011 CSR Awards: Overall Leader in CSR Practices – Organization with between 10,000 and 25,000 Employees

March 8th, 2011 by

With over 40 CSR initiatives in 2010 supporting education, environmental awareness, health and wellness and citizenship, Viacom practices what its Corporate Responsibility Council preaches: citizenship and charitable efforts.

2011 CSR Awards: Environmental Stewardship

March 8th, 2011 by

The Walt Disney Company’s Corporate Citizenship team tapped stars like Miley Cyrus and the Jonas Brothers to inspire kids to adopt sustainable practices in their daily lives as part of its Friends For Change: Project Green campaign.

2011 CSR Awards: Community Affairs

March 8th, 2011 by

More than 13,000 students in grades K-2, 3-5 and 6-8 took up the
Siemens We Can Change the World Challenge to research an environmental issue and create a solution using Discovery Education’s Web-based curriculum tools.

2011 CSR Awards: Workplace Innovation

March 8th, 2011 by

Deloitte brought fun sustainability concepts to employees’ children and their friends from New York City to India through a bevy of interactive surveys, tips and green projects.

2011 CSR Awards: Employee Volunteer Program

March 8th, 2011 by

Discovery Communications transformed its 25th anniversary celebration into a day of global employee volunteerism, with thousands of employees participating in volunteer projects all over the globe.

2011 CSR Awards: Cause Branding

March 8th, 2011 by

Men’s Wearhouse needed to forgo advertising for its annual national suit drive, so comms Agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.

2011 CSR Awards: Video Program

March 8th, 2011 by

The Walt Disney Company put its own stars and First Lady Michelle Obama to work for its Magic of Healthy Living program, helping create a healthier generation of kids.

2011 CSR Awards: Employee Relations

March 8th, 2011 by

Winner: EMD Serono, Inc. – Making a Difference in Society To make community-based volunteerism accessible to all employees and to integrate community relations into the corporate culture, the communications team at EMD Serono launched the Making… Continued

2011 Legal PR Awards: Social Responsibility/Philanthropy

March 8th, 2011 by

Winner: Lesser, Lesser, Landy & Smith, PLLC – Business Builds Community, Community Builds Business Lesser, Lesser, Landy & Smith, PLLC makes community stewardship, advocacy and philanthropy a key firm philosophy, mission and integral business practice.… Continued

2011 CSR Awards: Blog

March 8th, 2011 by

Kaiser Permanente’s "Dispatches From Haiti" blog provided on-site coverage of the quake and global relief efforts through smartphone blog posts.