CSR

5 Ways to Make Your Social Good Great

August 6th, 2019 by

Corporate commitments to the big picture confer a halo that transcends commerce. So how do you get that halo? One of the most common—and effective—ways is via a CSR campaign. Here are some tips that can help you use these to connect with your audience and not just inspire loyalty, but inspire change.

PR News’ CSR and Nonprofit Awards Lunch: Tips, Tactics and Emotion

March 20th, 2019 by

Each year PR News’ CSR and Nonprofits awards lunch is a pastiche of PR tips and tactics and emotion. The 2019 edition, held Friday, was jammed with takeaways and examples of PR using its vast tool kit to do good. We offer a few memories of the awards luncheon, which was held at Washington, D.C.’s historic National Press Club.

How the Co-Founder of 9/11 Day Learned to Trust His Gut

March 15th, 2019 by

Each year, PR News recognizes the leaders and campaigns creating the most social good at our CSR & Nonprofit awards luncheon. The 2019 event, hosted at the the National Press Club in Washington, D.C., saw… Continued

plants, nurtured by hands

How to Launch a Social Good Campaign

February 7th, 2019 by

Brands must devote some of their business to the common good in an era when a majority of consumers demand ethical practices and value-based company missions. It’s in a communicator’s best interest to promote and champion the causes their company is a part of, building loyalty with audiences and improving trust among consumers. Here are four ways to build a successful social good program at your organization.

PR News to Celebrate Top CSR Efforts March 15 in DC

January 31st, 2019 by

A beach-ready bike safety campaign. A long-term commitment to Puerto Rico’s hurricane relief. A virtual reality experience to curb binge drinking. These are just a few of the campaigns championed by the finalists at PR News’ CSR awards, an elite group of brands that have spearheaded highly successful CSR campaigns and initiatives over the last year. PR News’ 2019 CSR winners will be celebrated at a luncheon ceremony on March 15 at the National Press Club in Washington, D.C.

What PR Pros Can Learn from the CVS-American Cancer Society Partnership

August 2nd, 2018 by

From a business perspective, many people thought CVS was crazy to remove tobacco products from its shelves back in September 2014. Today the country’s largest pharmacy chain doubled down on its bet, announcing it will pledge $10 million to the American Cancer Society in an effort to help people lead healthier lives. Whatever else you want to say about CVS, it knows how to do CSR.

PR News Announces Winners of 2018 CSR & Nonprofit Awards

March 20th, 2018 by

At PR News’ 2018 CSR & Nonprofit Awards luncheon in Washington, D.C., honorees inspired their peers not just with their accomplishments but with their takeaways from their winning campaigns—making the event a learning experience as well as a celebration.

Brands Urged to Speak Out on Important Issues but Also Treat Employees Well

February 20th, 2018 by

APCO spent 6 months asking 1,000 of what it called “hyper-aware and influential U.S. consumers” how much credence they put in corporate social responsibility. As you might expect, 90% of those surveyed said it was highly important. One of the more interesting takeaways is that the public judges a company’s social goodness by how well it treats employees.

PR News Announces 2018 CSR Awards Finalists

February 14th, 2018 by

Each year, PR News honors the top corporate social responsibility campaigns—and the brands and communicators behind them—at its CSR & Nonprofit Awards Luncheon at Washington, D.C.’s historic National Press Club. From environmental protection to disaster relief to gender equality, these campaigns and communicators have enacted positive change that will be felt for years to come.

Course Correction: How JetBlue Revamped Its CSR Route Map

October 24th, 2017 by

Corporate social responsibility has been evolving for quite some time, moving from pure philanthropic efforts to a fully ingrained way of doing business. Today, companies most respected for CSR listen to the