From a business perspective, many people thought CVS was crazy to remove tobacco products from its shelves back in September 2014. Today the country’s largest pharmacy chain doubled down on its bet, announcing it will pledge $10 million to the American Cancer Society in an effort to help people lead healthier lives. Whatever else you want to say about CVS, it knows how to do CSR.
At PR News’ 2018 CSR & Nonprofit Awards luncheon in Washington, D.C., honorees inspired their peers not just with their accomplishments but with their takeaways from their winning campaigns—making the event a learning experience as well as a celebration.
APCO spent 6 months asking 1,000 of what it called “hyper-aware and influential U.S. consumers” how much credence they put in corporate social responsibility. As you might expect, 90% of those surveyed said it was highly important. One of the more interesting takeaways is that the public judges a company’s social goodness by how well it treats employees.
Each year, PR News honors the top corporate social responsibility campaigns—and the brands and communicators behind them—at its CSR & Nonprofit Awards Luncheon at Washington, D.C.’s historic National Press Club. From environmental protection to disaster relief to gender equality, these campaigns and communicators have enacted positive change that will be felt for years to come.
Corporate social responsibility has been evolving for quite some time, moving from pure philanthropic efforts to a fully ingrained way of doing business. Today, companies most respected for CSR listen to the
The chief spokesperson for Cox Enterprises discusses how to make certain your CSR effort will resonate with the most importance stakeholders of all: the volunteers involved in the CSR and your audience. Remember, CSR is largely about causes or the good people doing volunteer work, not your brand.
Corporate social responsibility leaders gathered in Washington, D.C., to celebrate the best CSR campaigns and teams of the last year at PR News’ Spring Awards luncheon on March 22, 2017. CSR Award winners and honorable mentions for campaigns in categories like CSR On a Shoestring, Community Affairs and Social Media were announced at the event, held at D.C.’s National Press Club. PR News also announced the winners and finalists of the 2017 Nonprofit PR Awards.
This is the sixth year we’re including the CSR Hall of Fame as part of PR News’ Spring Awards luncheon, which will be held March 22 at the National Press Club in Washington, D.C. At the luncheon we’ll also honor the winners and honorable mentions of PR News’ CSR Awards and Nonprofit PR Awards.
Each year, PR News celebrates the communicators, agencies and organizations working to effect positive change in their communities and the world at large at its Spring Awards luncheon, where the winners of the CSR and Nonprofit PR awards will be announced. The Spring Awards luncheon and ceremony will be held at the National Press Club in Washington, D.C. on Wednesday, March 22, 2017. This year’s CSR Hall of Fame inductees, Agency CSR A-List and winners and honorable mentions will all be celebrated at the luncheon.
As someone old enough to remember the 1980s, I pondered a question while organizing my thoughts before putting figurative pen to paper to write this article: In our age of social media, would today’s youth be able to comprehend J.R. Ewing of the old Dallas series? (Hint: Think Billy the Kid in a board room, only less ethical.)