Communicators and marketers are continually adapting and learning new digital strategies to expand their brand reach and recognition. And each year, PR News’ Digital PR Awards recognize the year’s top digital communicators and campaigns in… Continued
Programmatic advertising is not new, but as machine learning becomes more sophisticated, it is becoming a more important tool for social media marketers. But one thing standing in the way is of them harnessing the… Continued
Each fall, PR News celebrates the top digital campaigns and initiatives of the last year at its Digital Awards luncheon. This year, the event will be held Nov. 8 at The Yale Club in New York City. Leveraging video, mobile apps, Twitter, Instagram, Facebook and more, this year’s finalists have taken an unrivaled creative and tactical approach toward digital communications. Here is a list of this year’s finalists.
“Don’t be Pepsi.” That’s a piece of advice many influencer marketing experts have shared since the soda brand’s 2017 misstep, when it cast Kendall Jenner as a champion of diversity and the Black Lives Matter movement. Here, three influencer marketing experts share the pivotal roles diversity and inclusion are playing in the field—and how brands can ensure they get multicultural influencer marketing right.
A good infographic can help any company engage with its audience and provide information in a compelling way. Infographics can help nonprofits in particular increase interest in their cause as well as lead to an upsurge in donations. Here we share an infographic to show why the medium can be so impactful specifically for nonprofit organizations.
Each year, PR News recognizes outstanding achievements in communications and marketing at its Platinum PR Awards luncheon. The 2018 event, hosted at the Grand Hyatt in New York City on Sept. 21, saw nearly 500 top brand and agency communicators come together to celebrate the accomplishments of their colleagues in the previous year.
PR professionals from agencies around the country came together to celebrate each other at PR News’ Platinum PR and Agency Elite Awards luncheon at the Grand Hyatt in New York City on Sept. 21 to… Continued
Human Rights Campaign’s red equality logo put the spotlight on HRC and spread awareness about the organization. Whether the logo is seen on a T-shirt or a lawmaker’s lapel, it sends a message that the Human Rights Campaign and its supporters remain vigilant in the fight for LGBTQ equality. To celebrate HRC’s induction into the 2018 Platinum Hall of Fame, PR News sat down with HRC’s senior design director Robert Villaflor to learn more about the inner workings of the campaign.
One of this year’s Hall of Fame inductees, KFC, was selected by PR News’ panel of judges for its creative reimagining of a brand icon via its “Rotating Colonel” campaign. Over the past few years, the mascot has been given several new faces—perhaps most memorably, Reba McEntire. The brand kept audiences holding their breath for the next influencer to don the signature goatee and white suit. PR News asked Staci Rawls, director, PR & internal communications at KFC U.S. to pull the curtain for a peek behind one of the most beloved campaigns in recent history.
One of this year’s Hall of Fame inductees, CVS Health, was selected for its CVS Quits campaign. In 2014, the company announced the banning of tobacco products in its stores. The brand received a slew of media accolades for its bold move in mainstream news publications, on social media and from influencers in the health space. Furthermore, it successfully established itself as a health care organization, rather than simply a pharmacy chain. In a PR News exclusive Q&A, CVS Caremark’s VP, corporate communications Carolyn Castel shared some of the communications victories of the initiative.