Awards

How a Law Firm’s Videos Grab Views in a Crowded Field

December 4th, 2019 by

The expectation is that video will be about 80 percent of internet traffic in 2020. That means brands need to craft videos that are compelling enough to break through a great deal of noise. This mini-case study explains how a law firm’s marketing chief cleverly destroyed the recruitment video model. He also put a human face on what’s often perceived as a cold, impersonal profession.

Recalling the Wisdom of PR People Award Winners Past

November 26th, 2019 by

Every December, in the midst of holiday celebration, PRNEWS hosts our annual PR People & Rising Stars awards. While we certainly consider all of our awards shows to be feel-good events, there’s something extra special about this one. Celebrating the actual people who make the campaigns run, put out the crisis fires and lead their teams to success, along with the rising stars under 30 who are coming up fast, takes on an added significance during this festive season of togetherness.

PRNEWS Honors The 2019 Top Places to Work and Agency Elite Award Winners

November 21st, 2019 by

The 2019 Top Places to Work & Agency Elite Awards highlighted the best agencies, communicators and campaigns in the business, honoring those that set a high watermark with inclusive workplace culture and future-focused campaigns. PRNEWS hosted the luncheon Nov. 21 at New York City’s storied Yale Club, in the heart of Manhattan. 

PRNEWS to Announce 2019 Agency Elite Awards Winners in NYC

November 15th, 2019 by

This year’s Agency Elite Awards winners will be announced at PRNEWS’ Top Places to Work and Agency Elite Awards luncheon, Nov. 21 at the Yale Club in New York City. The awards denote excellence in PR agencies’ key practice areas, from community relations, thought leadership and social media to integrated communications, branding and business to business messaging.

Lessons from the Front Lines: Public Affairs and the Military

November 11th, 2019 by

Imagine practicing PR when your organization’s business objective is protecting democracy and defending millions of lives. Veterans Day affords us a moment to reflect on the 4,000 men and women who make up the U.S. military’s public affairs team. Many of us might be surprised to discover how some of the work they carry out is similar to what we as strategic communicators do every day.

Big Companies Making a Local Impact: Lessons from Past CSR Award Winners

October 29th, 2019 by

ost consumers get a little boost when they learn the brands they support practice an element of social good. Corporate Social Responsibility, affectionately referred to in the communications world as CSR, provides an organization with the opportunity to give back and make a difference. As the entry deadline for the 2020 PRNEWS Nonprofit/CSR Awards looms, we take a look at several past winners who really leaned into the mission of creating change.

A Look Back at the Wisdom of Our Past Nonprofit Awards Winners

October 28th, 2019 by

As we inch ever closer toward the entry deadline for the 2020 PRNEWS Nonprofit/CSR Awards, it’s hard not to get a bit nostalgic about ceremonies past. There are still a couple of weeks left to enter and share your story with us and celebrate your nonprofit’s hard work over the past year! Review this year’s awards categories and enter here and share your best work with the PR community. We’ll see you in March.

How Emotional Intelligence Can Help Improve Communications [VIDEO]

October 24th, 2019 by

Top Places to Work and Agency Elite Awards keynoter Deirdre Breakenridge, CEO of Pure Performance Communications, and PRNEWS content manager, Nicole Schuman, sat down for a discussion regarding Breakenridge’s research on emotional intelligence. They also covered how the infusion of empathy can improve communications efforts not only in the office, but throughout an overall brand strategy.

Sociologist Challenges Digital Creators to Produce More Tactile Moments

October 22nd, 2019 by

On first glance, someone who proposes we reduce our use of digital devices might seem out of place as a guest speaker at last week’s PRNEWS Digital Awards breakfast. In the end, though, digital sociologist Dr. Julie Albright offered useful insights for PR pros as they approach the challenge of communicating in a digitally altered society.

PRNEWS Announces 2019 Digital Awards Winners

October 18th, 2019 by

And while the digital plane constantly evolves, the high standards to which creative messaging resonates on a technological level, does not. The 2019 Digital Awards brought out the best in the business, honoring winners that speak on a global level. PRNEWS hosted the breakfast event on Oct. 18 at New York City’s storied Yale Club, set in the heart of Manhattan.