BrookePrimeroBrooke Primero
Senior Vice President, PR & Marketing
Academy of Country Music

Brooke Primero has managed the day-to-day publicity and marketing for the Academy of Country Music since joining the Academy in July of 2007. Prior to that, she led the special events department at BNC (now PMK-BNC), a leading Los Angeles entertainment PR and marketing firm, where she was working with the ACM as a client for more than four years. Her experience in event marketing and media solutions resulted in highly successful campaigns during her nine years at the agency for clients including T-Mobile, General Motors, Screen Actors Guild Awards, The Miss America Pageant, GUESS?, Red Bull, 7th  on Sixth and more, and for magazine clients including Vanity Fair, People, Us Weekly, Sports Illustrated, etc.

At Paramount Pictures, where she worked prior to that, she handled talent relations and was a key contributor to developing media and promotional events—including film premieres, Hollywood Walk of Fame ceremonies and Oscar parties—for film launches such as Mission Impossible, Titanic, First Wives' Club, Face/Off and many more. Brooke began her career as a journalist, with her first professional writing gig at 16 years of age, which led to becoming the youngest staff writer ever hired at the McClatchy newspaper in her hometown, and later to working for Petersen Publishing in Los Angeles and Disney Magazine Publishing in New York.