Melissa Wisehart has a strong history of data-driven marketing expertise, specializing in campaign optimization and advertising efficiency for organizations such as Lions Club International, ShopAtHome.com, Johns Manville and WOW! Internet, Cable and Phone. Consumer brands such as Macy’s, Sears, Kmart, Victoria’s Secret and Nordstrom have relied on her creativity and analysis to build strategic, results-driven social media and influencer campaigns.
Recognizing her talents as a pioneer in digital marketing, Moore Communications Group recruited Wisehart to build the firm’s digital practice. Today, as a managing director at Moore Communications Group, she has built and leads a team of digital communicators, collaborating with colleagues spanning four offices in three time zones across the country. In less than a year, under her leadership, the digital team now leads the strategy and implementation for Moore Communications Group clients representing, among others, the healthcare, education, retail and workforce industries.
Notable and recent successes include leading the Clinical Trials Awareness Week campaign “Aware for All,” advancing awareness and diversity in clinical trials through Clinical Trials Awareness Week. Through aligning with organizations like the Michael J. Fox Foundation, Eli Lilly and Company and Susan G. Komen, the campaign yielded 12.6 million impressions and 1,593 mentions via a Twitter chat alone.
Wisehart also led CareerSource Florida’s social media and advertising initiatives to connect Florida employers and job seekers to create economic stability and growth throughout the state. Through the strategic digital campaign, more than 3.3 million impressions on Facebook and more than 150,000 impressions on Twitter have been generated annually.
She also led a digital fundraising campaign for Tallahassee Community College, the 15th top community college in the nation, raising more than $60,000 in one week during the college’s first-ever digital fundraising campaign.
Wisehart also established herself as one of PR News' top live conference presenters in 2016.