The PRNEWS Winners Circle includes all of the winners and honorable mentions from all of PRNEWS' awards program dating back to 2009.

PRNEWS Awards: 2019

2019 Platinum PR Awards

Hall of Fame

Dini von Mueffling Communications: Evan | Sandy Hook Promise
Nike: Dream Crazy

24-Hour Campaign

Winner: The Hoffman Agency
Honorable Mentions:

  • Cisco Canada
  • Providence St. Joseph Health

Activism Campaign

Winner: Noisy Trumpet
Honorable Mentions:

  • Advocates for Opioid Recovery
  • American Medical Association
  • International Rescue Committee
  • Johnson & Johnson
  • Marina Maher Communications
  • Penguin Random House

Agency of the Year: SiteMedia Consultancy

Anniversary

Winner: Adrienne Arsht Center for the Performing Arts
Honorable Mentions:

  • Brinker International and Access Brand Communications
  • Hope-Beckham Inc.
  • IPRA
  • Long & Foster
  • NBCUniversal
  • Oregon's Mt. Hood Territory
  • Stewart-Haas Racing 10th Anniversary

Annual Report

Winner: U.S. Postal Service
Honorable Mentions:

  • General Building Contractors Association
  • Oral Roberts University

Best Launch – Consumer

Winner: BMLPR & Villa Italian Kitchen
Honorable Mentions:

  • American Express
  • ANDER & CO
  • BCW Global
  • CCOM GROUP INC.
  • DeVries Global for IHOP’s IHOb: The Day IHOP Flipped the Script
  • IW Group, Inc
  • KFC
  • Loosid with 5W PR
  • Vegas Born Credit Card Launch by Credit One Bank
  • Volvo Car USA + WE Communications

Best Use of Artificial Intelligence/Virtual Reality

Winner: Stallergenes Greer
Honorable Mentions:

  • Boehringer Ingelheim Cattle Division
  • Metropolitan Water District of Southern California
  • Stein IAS and Trelleborg Marine & Infrastructure

Instagram

Winner: DeVries Global for P&G/Aussie’s Purple Lining Street Art Activation
Honorable Mentions:

  • Boehringer Ingelheim Cattle Division
  • Metropolitan Water District of Southern California
  • Stein IAS and Trelleborg Marine & Infrastructure

Social Media
Winners: The National Fisheries Institute Salmon Council & Violet PR
Honorable Mentions:

  • Aflac
  • Firestone Ag Throws It Back With Nostalgic Facebook Content
  • Novartis Pharmaceuticals
  • RIDGID

YouTube
Winner: R&R Partners
Honorable Mentions:

  • Cadillac
  • Parker Sanpei
  • SEGA of America

Blog
Winners: Chick-fil-A with Jackson Spalding
Honorable Mentions:

  • BNSF Railway
  • Cisco
  • CompTIA
  • Cox Communications
  • Primrose School Franchising Company with Jackson Spalding
  • Stein IAS

Boutique Firm (5 or fewer employees)
Winner: Thunder11
Honorable Mentions:

  • Jacobson Strategic Communications

Brand Turnaround Campaign
Winners: 10Fold Communications & BCW Global
Honorable Mentions:

  • American Psychological Association
  • Booz Allen Hamilton
  • Remington Park
  • White Ops

Branding
Winner: BCW Global
Honorable Mentions:

  • Delivering a Brighter Future with FirstEnergy
  • Mastercard

Cause-Related Marketing
Winner: Current Global
Honorable Mentions:

  • 20th Century Fox Home Entertainment
  • Aflac
  • American Express
  • Butler Associates
  • Chevron Corporation
  • KnowYourOTCs.org with SOMA Strategies
  • Marina Maher Communications
  • Northrop Grumman
  • Stein IAS and WIN
  • Texas Mutual Insurance Company
  • The Clorox Company
  • The Estée Lauder Companies' Breast Cancer Campaign Declares It’s #TimeToEndBreastCancer

CEO Of the Year
Winner: Weber Shandwick, India, Valerie Pinto
Honorable Mentions:

  • 10Fold , Susan Thomas
  • 5W PR, Ronn Torossian
  • Balanced Health Botanicals, Chase Terwilliger
  • BerlinRosen, Valerie Berlin
  • Gift of Hope Organ & Tissue Donor Network, Kevin Cmunt
  • Hot Paper Lantern, Ed Moed
  • PAN Communications, Philip Nardone
  • SiteMedia Consultancy, Lubomir Alamanov

Community Engagement

Winners: Leidos & Marina Maher Communications
Honorable Mentions:

  • BCW Global
  • City of Portsmouth
  • Current Global
  • Emerson
  • Emory University
  • Generali Italia Spa
  • Havas PR
  • Honeywell Hometown Solutions India Foundation
  • Hormel Foods
  • Novartis Pharmaceuticals
  • Oncor
  • OPET
  • RFK Human Rights & Discovery Education
  • Vote.org
  • National Geographic

Community Relations

Winner: The Clorox Company
Honorable Mentions:

  • Davies Public Affairs
  • Day of Service featuring the BASF Kids’ Lab
  • Honeywell Hometown Solutions
  • M3 Public Relations
  • Mercedes-Benz USA
  • Oncor
  • PJ Lhuillier Group of Companies
  • Poland Spring
  • Raytheon
  • Save the Redwoods League
  • Sealed Air Corporation
  • SiteMedia Consultancy
  • Toyota Motor North America with Jackson Spalding

Content Marketing

Winner: Align Technology, Inc.
Honorable Mentions:

  • Children’s Health Uses Data & Research to Create Industry-Leading Content Program
  • Hanna Lee Communications
  • Marina Maher Communications (MMK+)
  • Mastercard Europe, Zagreb
  • Stein IAS and Trelleborg Marine & Infrastructure

Corporate Communications

Winner: Northeastern University
Honorable Mentions:

  • BNSF Railway
  • Capital One

Crisis Management

Winner: PAN Communications
Honorable Mentions:

  • American Psychological Association
  • King Media
  • R&R Partners
  • SABC Pension Fund & SABC Medical Scheme
  • U.S. Postal Service

Digital Communications

Winner: Northeastern University
Honorable Mentions:

  • Balloon Time
  • DC Health Benefit Exchange Authority
  • DeVries Global for P&G/Aussie’s Purple Lining Street Art Activation
  • Electric Power Research Institute
  • Ferrovial
  • National Geographic
  • Pac/West Communications
  • Penguin Random House
  • PepsiCo
  • Unique Vacations, Inc.
  • USC Marshall School of Business

Diversity & Inclusion Initiatives

Winner: Finn Partners
Honorable Mentions:

  • Bospar and A23 Advisors
  • Golin
  • PwC
  • S&P Global

Employee Event

Winner: SAP
Honorable Mentions:

  • eBay
  • Humana

Employee Relations

Winner: Hitachi Vantara
Honorable Mentions:

  • Fortune Brands Home & Security
  • Golin
  • PVH Corp.
  • Valvespring

Entertainment Communications

Winner: IW Group, Inc
Honorable Mentions:

  • National Geographic

Event Marketing

Winner: Unique Vacations, Inc.
Honorable Mentions:

  • Baker Public Relations
  • Cisco
  • Electric Power Research Institute
  • Flowers Communications Group
  • IW Group, Inc
  • LG Electronics with Ogilvy and RQ Agency
  • Marina Maher Communications

External Publication (print or online)

Winner:s Duke Energy & Northeastern University
Honorable Mentions:

  • Aerospace Futures Alliance
  • Air Movement and Control Association (AMCA) International Inc.
  • BBB Central Texas
  • Cherokee Nation Businesses
  • Consumer Technology Association
  • Joint Advertising, Market Research & Studies (JAMRS)
  • Unum

Financial/Investor Relations

Winner: Hudson Group
Honorable Mentions:

  • Weber Shandwick

Global PR Campaign

Winner: PepsiCo
Honorable Mentions:

  • Brand USA
  • DeVries Global for Zippo’s Walk of Flame
  • Havas PR
  • IBM
  • LLamasoft
  • Proofpoint
  • The Estée Lauder Companies' Breast Cancer Campaign Declares It’s #TimeToEndBreastCancer

Healthcare Communications

Winner: RXMOSAIC
Honorable Mentions:

  • BioMarin Pharmaceutical Inc.
  • DCI Donor Services
  • DirectPath
  • EMD Serono, the biopharmaceutical business of Merck KGaA, Darmstadt, Germany, in the U.S. and Canada
  • American Gastroenterological Association
  • PAN Communications
  • Penn Medicine Princeton Health
  • W2O / Genomic Health, Inc.

Influencer Communications

Winner: Align Technology, Inc.
Honorable Mentions:

  • Adam Ritchie Brand Direction with Life Alive
  • BCW Global
  • Novartis Pharmaceuticals

Integrated Communications

Winners: BlackLine & Xcel Energy Inc.
Honorable Mentions:

  • AB InBev Efes (BUD producer)
  • All Points PR
  • Bospar and A23 Advisors
  • DCI Donor Services
  • Edelman
  • Jackson Spalding
  • Kidde
  • Liberty Mutual Insurance
  • Lounge Communication
  • Memorial Health System
  • Metropolitan Water District of Southern California
  • Milk Processor Education Program (MilkPEP)
  • Miller Heiman Group
  • PAN Communications

Internal Publication (print or online)

Winner: RIDGID
Honorable Mentions:

  • PepsiCo

Marketing Communications

Winner: Bank of America
Honorable Mentions:

  • AB InBev Efes (BUD producer)
  • American Express
  • Havas PR
  • Pac/West Communications
  • The Vision Council

Marketing Team of the Year

Winner: Balanced Health Botanicals
Honorable Mentions:

  • PAN Communications

Measurement

Winner: Edelman Intelligence for Hologic:
Honorable Mentions:

  • Aflac
  • Edelman Intelligence for Moët Hennessy
  • SABC Pension Fund & SABC Medical Scheme

Media Event

Winner: LG Electronics with Ogilvy
Honorable Mentions:

  • IW Group, Inc
  • National Science Foundation

Media Relations

Winners: Bullfrog + Baum & National Geographic
Honorable Mentions:

  • Activision
  • Berk Communications
  • Booz Allen Hamilton
  • Children’s Health Diversifies Donor Registry Through Life-Saving PR Campaign
  • DC Housing Finance Agency
  • Dunkin' and RF|Binder, with BBDO and Garrand Moehlenkamp
  • Girl Scouts of the USA
  • Havas PR
  • Kano with Max Borges Agency
  • KFC
  • Marina Maher Communications
  • Peppercomm
  • Plan International USA
  • Procter & Gamble
  • Rogers & Cowan with AARP
  • SEGA of America
  • TerraCycle
  • Travelers
  • UiPath

Medium PR Firm of the Year

Winner: PAN Communications
Honorable Mentions:

  • Hotwire
  • Walker Sands

Multicultural Campaign

Winners: Health Unlimited and Gilead Sciences & Novartis Pharmaceuticals
Honorable Mentions:

  • CCOM Group Inc
  • Flowers Communications Group
  • Gazprom International Children’s Social Programme Football for Friendship operated by AGT
  • IW Group, Inc
  • Nissan/The Allen Lewis Agency
  • The Axis Agency

On a Shoestring Campaign

Winner: KnowYourOTCs.org with SOMA Strategies
Honorable Mentions:

  • Diamond Public Relations
  • Green Giant with support from Gillian Small PR
  • PAN Communications
  • Syracuse City School District
  • Three Box Strategic Communications

Online Media Center

Winner: Hilton
Honorable Mentions:

  • Alibaba Group
  • Cherokee Nation Businesses

PESO Campaign

Winner: Novartis Pharmaceuticals
Honorable Mentions:

  • Embassy Suites, Homewood Suites and Home2 Suites by Hilton
  • PAN Communications
  • Society to Improve Diagnosis In Medicine

Podcast

Winner: Association of International Certified Professional Accountants
Honorable Mentions:

  • BMO Financial Group
  • Cambia Health Solutions
  • National Retail Federation
  • SAP

PR Professional of the Year

Winner: Hudson Group, Kristen Clonan
Honorable Mentions:

  • Activision, Dior J. Brown
  • Aflac, Jon Sullivan
  • Golin, Caroline Dettman
  • Mastercard, Rose Beaumont
  • Porter Novelli / Cone, Whitney Dailey
  • T-Mobile, Janice V. Kapner

PR Team of the Year

Winner: Girl Scouts of the USA
Honorable Mentions:

  • Aflac
  • Consumer Reports
  • CSL
  • Mastercard European Comms Team
  • Porter Novelli
  • SiteMedia Ltd.
  • T-Mobile

Press Release

Winner: Hanna Lee Communications
Honorable Mentions:

  • Hanna Lee Communications
  • Stewart-Haas Racing
  • The Hoffman Agency
  • Tim Hortons

Pro Bono Campaign

Winner: PRLab at Boston University
Honorable Mentions:

  • Stein IAS and WIN

Product Launch

Winner: T-Mobile
Honorable Mentions:

  • DeVries Global
  • Galderma and Marina Maher Communications
  • Gregory FCA
  • John Hancock
  • Markstein
  • PJ Lhuillier Group of Companies
  • ROX United + Kith
  • Tableau Software
  • Two Roots Brewing with 5W PR
  • Vegas Born Credit Card Launch by Credit One Bank

Product Launch B2B

Winner: RIGID
Honorable Mentions:

  • 10Fold
  • Deloitte Greenhouse® Experience Group
  • Havas PR
  • Stein IAS and Trelleborg Marine & Infrastructure

PSA

Winner: BCW Global
Honorable Mentions:

  • TESARO, Inc.
  • Women in Cable Telecommunications

Public Affairs

Winner: Consumer Reports
Honorable Mentions:

  • Campaign for College Opportunity
  • Health Care Cost Institute
  • KFC
  • National Retail Federation & CRAFT
  • Prudential and Edelman
  • Red Shoes Inc.
  • S&P Global
  • The Aluminum Association
  • The American Gaming Association
  • U.S. Postal Service

Re-Branding/Re-Positioning

Winner: Weber Shandwick
Honorable Mentions:

  • Alison Brod Marketing + Communications
  • BCW Global
  • DC Housing Finance Agency
  • Golin
  • Marina Maher Communications, Condé Nast Health / WIRED Brand Labs for Novartis
  • Mastercard
  • Milk Processor Education Program (MilkPEP)
  • Paragon Public Relations LLC
  • PR ONE
  • ROX United + Kith
  • Sage Communications

Satellite Media Tours

Winner: Lincoln Financial Group
Honorable Mentions:

  • Hilton Global Brand Communications

Small PR Firm of the Year

Winner: SourceCode Communications
Honorable Mentions:

  • Baker Public Relations
  • Beehive Strategic Communication
  • Belle Communication
  • Brownstein Group
  • Infinite Global
  • IW Group, Inc
  • Max Borges Agency
  • Warschawski

Social Good Campaign

Winner: DCI Donor Services
Honorable Mentions:

  • KCET|Link TV
  • U.S. Postal Service

Social Listening

Winner: U.S. Postal Service
Honorable Mentions:

  • American Kidney Fund

Social Media Campaign

Winners: Hanna Lee Communications & National Science Foundation
Honorable Mentions:

  • Align Technology, Inc.
  • BMO Financial Group
  • Cambia Health Solutions
  • Celgene Corporation & W2O
  • Cisco
  • Corning Incorporated
  • Havas PR
  • Marina Maher Communications (MMK+)
  • PepsiCo
  • Phoenix Children's Hospital Foundation
  • RIDGID
  • Travel Nurse Across America
  • Unum
  • USPTO

Speech/Series of Speeches

Winner: Loyola Marymount University
Honorable Mentions:

  • ABM Industries

Sports Marketing

Winners: Florida's Space Coast Office of Tourism
Honorable Mentions:

  • American Express

Trade Show/Event PR

Winners: PAN Communications & Rogers & Cowan with AARP
Honorable Mentions:

  • Informa Markets
  • Mastercard at MWC

Travel & Tourism Marketing

Winner: Hanna Lee Communications
Honorable Mentions:

  • Discover Dominica Authority
  • NJF
  • Violet PR

Use of Data Insight

Winner: Kronos Incorporated
Honorable Mentions:

  • Bank of America
  • BCW Global
  • Cisco
  • Embassy Suites, Homewood Suites, and Home2 Suites by Hilton
  • PAN Communications
  • Welltok

Video Program

Winner: Primrose School Franchising Company with Jackson Spalding
Honorable Mentions:

  • American Gastroenterological Association
  • BCW Global
  • BMO Financial Group
  • Campaign for College Opportunity
  • Cisco
  • Delivering a Brighter Future with FirstEnergy
  • Humana
  • ICF Next
  • Incyte Organization
  • KFC
  • Valley Forge Tourism & Convention Board
  • W2O & AbbVie
  • W2O & Wente Family Estates

Visual Storytelling Campaign

Winner: Novartis Pharmaceuticals
Honorable Mentions:

  • Adam Ritchie Brand Direction with Summer Infant
  • Aetna Community Care Interactive Storytelling
  • Cisco
  • DeVries Global for P&G/Aussie’s Purple Lining Street Art Activation
  • DeVries Global for Zippo’s Walk of Flame
  • Intel Corporation
  • Marina Maher Communications (MMK+)
  • W2O / Genomic Health, Inc.

Website Marketing

Winner: CompTIA
Honorable Mentions:

  • USPTO

Word of Mouth Marketing

Winner: Uptv
Honorable Mentions:

  • Hanna Lee Communications

WOW! Award

Winner: Canadian Tire
Honorable Mentions:

  • Aflac
  • BCW Global
  • BCW Global
  • Beautyrest Presents
  • BMLPR & Villa Italian Kitchen
  • Covered California
  • Current Global
  • DeVries Global
  • IW Group, Inc
  • R&R Partners

22019 Top Women in Healthcare

Advocate

Winner: Rebecca Parker M.D. FACEP, Envision Healthcare
Honorable Mentions:

  • Eva Heintz, Solvay
  • Elyse Margolis, W2O Group

Collaborator

Winner: Erica Kless, FleishmanHillard
Honorable Mentions:

  • Mary Claire Duch, W2O Group
  • Reagan Greene, Blue Cross NC

Director

Winners: Maura Bergen, Porter Novelli & Sherry McAllister, M.S., DC, Foundation for Chiropractic Progress
Honorable Mentions:

  • Gina D’Angelo-Mullen, CareMount Medical
  • Lee Hedman, Surgical Directions
  • Edwina Payne, McKesson
  • Stephanie Moritz, American Dental Association
  • Sarah Dembert, imre health
  • Meghan Gutierrez, Lymphoma Research Foundation
  • Samantha Schwarz, AveXis
  • Tiffany Wirth, WEX Health

Entrepreneur

Winner: Alexandra Drane, Rebel Health/ARCHANGELS
Honorable Mentions:

  • Nicole Osmer, Health+Commerce
  • Robecca Quammen, DBA MBA FACHE, HealthITq
  • Jillian Bridgette Cohen, Virtual Health Partners
  • Zoë Barry, ZappRx

Healer

Winner: Joy Solomon, The Weinberg Center for Elder Justice
Honorable Mentions:

  • Mandy Key, Horizon Pharma
  • Arnese Stern, healthcareconsumer.info
  • Kimberly Townsend, Loretto

Innovator

Winner: Leslie Simmons RN, FACHE, Carroll Hospital & LifeBridge Health
Honorable Mentions:

  • Sara Leclerc, ViiV Healthcare Canada
  • Mary Cooper, SAIC
  • Melissa Kozak, Citus Health
  • Rebecca Madsen, UnitedHealthcare
  • Peggy Maguire, Cambia Health Foundation
  • Robin. Smith, MD MBA, The Cura Foundation
  • Suchitra Hourigan, Inova Translational Medicine Institute

Legacy

Cherilyn G. Murer, CGM Advisory Group
Robin West, Inova Sports Medicine

Rising Stars

Alex Coren, Wambi, LLC
Christine Gillispie, Foothills Gateway, Inc.
Erin Cascio, MCS Healthcare Public Relations

Visionary

Winners: Deanna Wise, Dignity Health & Donna Murphy, Havas Health & You
Honorable Mentions:

  • Crystal Icenhour, Aperiomics, Inc.
  • Martha Temple, Optum
  • Shoma Thomas, WellSky
  • Denise Webber, Stillwater Medical
  • Heather Bresch, Mylan

2019 Digital Awards

Annual Report

Winner: Cardinal Innovations Healthcare

Honorable Mentions:

  • alley Forge Tourism & Convention Board
  • BCW Global
  • Johnson & Johnson
  • Nemours & ruckus.

Branding

Winner: NYC Pride
Honorable Mentions:

  • Tunheim
  • Weber Shandwick

Cause marketing/CSR

Winner: S&P Global
Honorable Mentions:

  • Ferrovial
  • Fine Arts Museums of San Francisco
  • HP Inc.

Content Marketing

Winner: NYC Pride
Honorable Mentions:

  • FOH
  • Marina Maher Communications

Crisis Management

Winner: National Treasury Employees Union

Digital Marketing Campaign (200K and Under)

Winner: Baretz+Brunelle
Honorable Mentions:

  • Reingold
  • City of Miami Beach
  • CRAFT | MEDIA / DIGITAL

Digital Marketing Campaign (200K-500K)

Winner: FCB
Honorable Mentions:

  • Tunheim
  • S&P Global

Digital Marketing Campaign (500K+)

Winner: Digital Marketing Campaign (500K+)
Honorable Mentions:

  • Duncan Channon
  • Legend

Digital PR Campaign

Winner: Federal Reserve Bank of San Francisco
Honorable Mentions:

  • Hanna Lee Communications
  • Taco Bell & Edelman
  • Vested
  • Marina Maher Communications

Employee Communications Online

Winner: Gallagher Bassett

Facebook Communications

Winner: HUNTER
Honorable Mentions:

  • Facebook Communications
  • S&P Global

Influencer Communications

Winner: Medela and Ogilvy
Honorable Mentions:

  • Facebook Communications

Winner: HUNTER
Honorable Mentions:

  • Facebook Communications
  • S&P Global

Instagram Campaign

Winner: American Foundation for Suicide Prevention
Honorable Mentions:

  • S&P Global

Intranet

Winner: PlayStation

Listening Campaign

Winner: Circa Real Estate

Locations-Based Digital

Winner: Taco Bell & Edelman
Honorable Mentions:

  • Circa Real Estate
  • National Center for Missing & Exploited Children, M/H VCCP and Powell

Media Relations Campaign

Winner: Galderma and Marina Maher Communications
Honorable Mentions:

  • Hanna Lee Commuications
  • Vested

Microsite/Custom Site

Winner: S&P Global
Honorable Mentions:

  • Vested
  • AT&T with FleishmanHillard
  • Ferrovial

Mobile App

Winner: MAXIMUS

New Digital Service/Product

Winner: Federal Reserve Bank of San Francisco
Honorable Mentions:

  • Circa Real Estate

New Site

Winner: Acorda Therapeutics and DNA
Honorable Mentions:

  • City of Oakland
  • Voxpopme

Online Community

Winner: SiteMedia Ltd.

Online Newsroom

Winner: Johnson & Johnson
Honorable Mentions:

  • Alibaba’s Alizila
  • Nutanix
  • AT&T with FleishmanHillard

Public Affairs Campaign

Winner: Federal Reserve Bank of San Francisco
Honorable Mentions:

  • Flowers Communications Group
  • Sinclair Public Affairs

Redesign/Relaunch of Site

Winner: NJI Media
Honorable Mentions:

  • PlayStation.Blog
  • United States Department of Veterans Affairs
  • Entertainment Software Association
  • Marriott International
  • AFPM.org

Social Networking Campaign

Winner: NYC Pride

Twitter Communications

Winner: Violet PR

Video

Winner: NewYork-Presbyterian
Honorable Mentions:

  • PlayStation
  • A-1 Broadcast
  • Advantest
  • Novartis Pharmaceuticals with BCW
  • HP Reinvent Mindsets
  • HUNTER

Viral Campaign

Winner: NYC Pride
Honorable Mentions:

  • Vested

WOW! Campaign

Winner: VisitPITTSBURGH
Honorable Mentions:

  • Hanna Lee Communications
  • SiteMedia Ltd.
  • Vested
  • Ogilvy
  • Weber Shandwick

Nonprofit PR Awards 2019

Nonprofit Communicator of the Year

Winner: Maureen Maycheco, Reach Out and Read Colorado

Honorable Mentions:

  • Audrey Alwell, Midwest Organic and Sustainable Education Service
  • Linda Solomon, Pictures of Hope

Annual Publication or Brochure

Winner: Air Movement and Control Association International Inc. - 2018 edition of AMCA inmotion magazine

Honorable Mentions:

  • AAP Foundation
  • Hong Kong Tourism Board - HKTB Annual Report 2016/17 — We Make the DifferenceWe Make the Difference

Branding/Re-Branding

Winner: Valley Forge Tourism & Convention Board - Montco Makers & Patriot Trails Refresh

Honorable Mentions:

  • Center for Constitutional Rights
  • Connected Nation

Corporate/Nonprofit Partnership

Winner: Children's Miracle Network Hospitals - Dairy Queen Chief Blizzard Officer

Honorable Mentions:

  • AARP - Disrupt Dementia
  • Microsoft - Women-in-Cloud

Crisis Management

Winner: The TASC Group - Protecting the Role of Female Rabbis in the Orthodox Jewish Community

Honorable Mention:

  • WordWrite Communications - YMCA of Greater Pittsburgh's CPR Plan

Digital PR and Marketing

Winner: GMMB - You Can

Honorable Mentions:

  • AACC - Laboratories
  • Easterseals Southern California - Changing the Way You See Disability
  • Milton Hershey School - Voices of Diversity
  • VSP Global - When Waters Rise

Employee/Internal Communications

Winner: University of Maryland, Baltimore - UMB Live Near Your Work Campaign

Honorable Mention:

  • Children’s Health - “Balloon Beat” Lifts to New Heights

Event PR

Winner: Scott Circle - 2018 Capital Fringe Festival

Honorable Mentions:

  • Global Business Travel Association
  • Habitat for Humanity International - Communications Department
  • San Diego Convention Center Corporation - Comic-Con Security Integrated Communications Plan

External Publication or Report (online or print)

Winner: Kenneth Rainin Foundation and Akonadi Foundation - Mapping Small Arts and Culture Organizations of Color in Oakland

Honorable Mentions:

  • Air Movement and Control Association International Inc. - 2018 edition of AMCA inmotion magazine
  • Alliance for Strong Families and Communities - The National Imperative: Joining Forces to Strengthen Human Services in America
  • BBB Central Texas - BBB serving the Heart of Texas's Trust Talk Magazine
  • CECP - Giving in Numbers
  • Children’s Health - Takes Pediatric Health Care and Welfare ‘Beyond ABC’
  • Midwest Organic and Sustainable Education Service - Organic Broadcaster
  • Reach Out and Read Colorado - A Story About Reading | New Parent Empowerment Initiative
  • The Wilson Quarterly

Internal Publication (online or print)

Winner: Florida Realtors - Take the Lead

Honorable Mentions:

  • American Osteopathic Association - The DO
  • Walled Lake Consolidated School District - Insider Internal Weekly Publication

Media Relations

Winner: World Wildlife Fund - Living Planet Report 2018

Honorable Mentions:

  • American Osteopathic Association – Good Fitness Goes the Distance
  • Habitat for Humanity International - Communications Department
  • Havas PR - Bob Woodruff Foundation
  • Havas PR - Walking with the Wounded Walk of America
  • The TASC Group - Protecting the Role of Female Rabbis in the Orthodox Jewish Community

Natural Disaster Communications

Winner: Children’s Health - Response to Hurricane Harvey, One of the Largest Disasters in Texas History

Honorable Mention:

  • AbbVie - From Relief to Resilience: AbbVie Supports Hurricane Relief in Puerto Rico

PR on a Shoestring Budget

Winner: National Creditors Bar Association - Re-Branding AGAIN on a Budget

Honorable Mention:

  • The TASC Group - Protecting the Role of Female Rabbis in the Orthodox Jewish Community

Social Media

Winner: HelpGood - Ad Council: Because Of You, Teen Bullying Prevention

Honorable Mentions:

  • Ascension - Thought Leadership
  • Crossroads - Children’s Health Response to Hurricane Harvey, One of the Largest Disasters in Texas History
  • Miami-Dade County Department of Transportation and Public Works - Abuela’s Transit Tips
  • Princeton HealthCare System - Princeton Stars

Social Responsibility Campaign/Initiatives

Winner: Havas PR - Walking with the Wounded Walk of America

Honorable Mentions:

  • MullenLowe - The Evolution of Drink Good Do Good: Helping Increase Access and Awareness to Affordable, Quality, Fresh Fruits and Vegetables
  • Starlight Children's Foundation - Starlight's Design-a-Gown Campaign
  • United Way Worldwide - Campaign to Fight for an End to Hunger
  • Valley Forge - Revolutionary 5-Mile Run

Video and/or Podcast Program

Winner: Lupus Research Alliance - Lupus Stories

Honorable Mentions:

  • Greenough - Last Seen Podcast
  • National Beer Wholesalers Association – Everyday Heroes
  • VSP Global - When Waters Rise

Web Site

Winner: Farm Credit Administration

Honorable Mentions:

  • HelpGood - Ad Council: Because Of You, Teen Bullying Prevention
  • Priority PR - Fellowship of Reconciliation Website & Rebranding Effort
  • The Lymphoma Research Foundation

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2019 CSR Awards Finalists

Hall of Fame

  • Aflac - A 60-year old promise quacks to life
  • Cisco Networking Academy - Over 20 Years of Changing Worlds

Agency CSR A-List

  • APCO Worldwide
  • Burson Cohn & Wolfe
  • Cone Communications/Porter Novelli
  • Edelman - Business + Social Purpose
  • FleishmanHillard
  • RF|Binder
  • Tiller, LLC - cause, commerce & communications
  • VOX Global
  • Weber Shandwick – Shaping Credible, Compelling Purpose Strategies

Corporate Professional of the Year/h3>
Winner: Icema D. Gibbs, JetBlue

Honorable Mentions:

  • Gina Clark, AmerisourceBergen
  • Ron Loch, G&S Business Communications
  • Chris Librie, Edelman
  • Lori McFarling, Discovery Education

Annual Report

Winner: Workiva

Honorable Mentions:

  • Comcast 2018
  • SAS

Cause Branding Campaign

Winner: City of Miami Beach - Don't Become/Cause a Chalk Line Bike Safety Campaign

Honorable Mentions:

  • 21st Century Fox - “Love, Simon” Social Impact Campaign
  • Bridgestone - Driving Great Futures: How Bridgestone Retail Operations is Helping Transport More Kids Safely to Out-of-School Programming
  • Easterseals Southern California - Celebrate. Don’t Separate.
  • Expert Link, Inc. - Psychic Source Kindness Initiative
  • LG Electronics USA - Life's Good: Experience Happiness
  • PJ Lhuillier Group of Companies - 2017 READY: Cebuana Lhuillier’s Disaster Resilience Forum
  • Planet Fitness - Judgement Free Generation
  • T-Mobile Supports Team Rubicon with #HR4HR and #HatsOff4Heroes

Community Affairs

Winner: Mastercard - Girls4Tech

Honorable Mentions:

  • Havas PR with MilliporeSigma - Curiosity Cube Ignites Scientific Passion
  • Principal® - Charity Classic
  • WWE Gives Back

Corporate-Community Partnership

Co-Winner: Ruder Finn - Bayer Growing Walls Billboard Campaign

Co-Winner: Situation Project - Stimulating & Expanding the Imaginations of Students in our Local Communities

Honorable Mentions:

  • BlueCross BlueShield of Tennessee - Rallies Employees to Meet Community Need: “Neighbor to Neighbor Food Drive”
  • Coca-Cola Turkey - Agriculture of the Future
  • Oracle Corporation - Oracle & Design Tech High School Multimedia Campaign
  • PJ Lhuillier Group of Companies - 2017 READY: Cebuana Lhuillier’s Disaster Resilience Forum
  • PPG - COLORFUL COMMUNITIES™ Program
  • Principal® - Charity Classic
  • Prudential Financial - Newark on the Rise: Changing the Narrative about one of America’s Most Underestimated/Underappreciated Cities
  • Tata Consultancy Services and Discovery Education - Ignite My Future in School
  • Mars Petcare - BETTER CITIES FOR PETS Build Pet-Friendly Communities

Corporation

Co-Winner:  Anthem Foundation - Creating a Healthier Generation of Americans

Co-Winner: Horizon Pharma + Perspectives Math & Science Academy - Impact Giving

Honorable Mentions:

  • Aflac - A 60-year old promise quacks to life
  • Brillio - Supporting Technology in Education to Close the Digital Divide
  • Constellation - E2 Energy to Educate
  • Lincoln Financial Group - The Power of Purpose
  • Natural Grocers - Lady Bug Love Our Neighborhoods
  • Raytheon - Creating a STEM Sea Change in the Southern Arizona Desert
  • Warner Bros. Entertainment
  • Wells Fargo - 2017 Holiday Food Bank Program

CSR on a Shoestring

Winner: InkHouse - Report for America

Honorable Mention:

  • Western Vista Credit Union - Sharing a Solar Eclipse Beyond Our Borders

Diversity Communications

Co-Winner: HP Inc. - Reinvent Mindsets

Co-Winner:  Intrepid Group - Integrated Annual Report

Honorable Mentions:

  • City of Renton - 2018 Renton Multicultural Festival
  • Collins Aerospace - Journey to Space: Former Astronaut Joan Higginbotham on STEM, Sustainability and More
  • Flowers Communications Group - Building Leaders Through Backpacks
  • IW Group, Inc - Jack Daniel's Country Cocktails: Flavors of Pride
  • JetBlue - Fly Like a Girl

Employee Relations

Winner: Bank of America - My Environment: Empowering Employees as Stewards of Environmental Change

Honorable Mentions:

  • Golin - Humana CSR Roadshow
  • Merck for Mothers & Marina Maher Communications - Merck for Mothers Ambassador Program
  • Principal® - Beyond Face Value

Environmental Stewardship

Winner:  Havas PR - Global Climate Action Summit 2018: Sparking Global Conversations Around Climate Change

Honorable Mentions:

  • City of Miami Beach - Watch Out for The Little Ones
  • Collins Aerospace - Santa Fe Springs Water Savings
  • Constellation - E2 Energy to Educate
  • JoinTrafalgar - Travel Today, Sustain Tomorrow
  • Landis Communications Inc. - Save the Redwoods League: Centennial Celebration

Event CSR/Green Focus

Winner: PJ Lhuillier Group of Companies - 2017 READY: Cebuana Lhuillier’s Disaster Resilience Forum

Honorable Mentions:

  • Centre for Sustainability and Excellence - Educating and Qualifying 1500 Leaders from FT 500 firms and government organizations in Sustainability
  • DTE Energy - MIGreenPower/Detroit Red Wings Green Month
  • ENGIE Insight - Coast to Coast Sustainability Tour
  • Porter Novelli – Adoptafest: “The biggest adoption campaign in Mexico”
  • Russell Harris Event Group - FOX TCA Event

Facebook Communications Campaign

Winner: Aflac - Advancing the National Discussion on Childhood Cancer

Honorable Mentions:

  • Gildan - You/We Campaign

Green PR Campaign

Winner: Hilton - Travel with Purpose: Where Responsibility and Hospitality Meet

Honorable Mentions:

  • 21st Century Fox - “The X-Files” Green Production
  • City of Miami Beach - Keep MB Clean
  • City of Miami Beach - MB Suncare Free Dispenser Program
  • T-Mobile - Magenta Goes Green to #CleanUpWireless

Media Relations

Winner: Cone Communications - FIRST Championship 2018

Honorable Mentions:

  • Aflac - My Special Aflac Duck
  • Allison+Partners - Samsung Solve for Tomorrow Contest
  • Havas PR with MilliporeSigma- Curiosity Cube Ignites Scientific Passion
  • Havas PR - Global Climate Action Summit 2018: Sparking Global Conversations Around Climate Change

Nonprofit/Corporate Partnership

Winner: Girl Scouts of the USA + Raytheon - Bridging the Gender Gap in Computer Science and Cybersecurity

Honorable Mentions:

  • ESPN/MLB/X Games - Shred Hate
  • Planet Fitness - Judgement Free Generation

Philanthropy & Human Rights Communications

Co-Winner: AbbVie - Partnership with Ronald McDonald House Charities: Providing Comfort and Support to Sick Children and their Families

Co-Winner: Delta Air Lines - #GetOnBoard Campaign to Fight Human Trafficking

Honorable Mentions:

  • HEINEKEN México - Servimos agua, servimos a México
  • Northwestern Mutual Foundation - Giving Gallery: Community in Process

Product Design/Redesign

Winner: C&A - The world's most sustainable T-shirt and Jeans

Honorable Mention:

  • Aflac - My Special Aflac Duck

Social Good

Co-Winner: Drug Enforcement Administration and Discovery Education- Operation Prevention

Co-Winner:  Getty Images - Repicture

Honorable Mentions:

  • Brillio - Bringing Smiles
  • Cisco Networking Academy - The Stories of Soso and Chen
  • City of Miami Beach - Don't Become/Cause a Chalk Line Bike Safety Campaign
  • 100x35JetBlue - An Immediate and Long-Term Commitment to Puerto Rico Hurricane Relief
  • Matchfire - Life's Good: Experience Happiness
  • Regeneron - Science Talent Search, a program of the Society for Science & the Public
  • Valley Forge - Revolutionary 5-Mile Run
  • WWE Gives Back

Social Media Campaign

Winner: Marina Maher Communications + Matter Unlimited - Merck for Mothers | REVERSE

Honorable Mentions:

  • AbbVie - #AbbVieGivesBack
  • City of Miami Beach - Keep MB Clean
  • Havas PR - Global Climate Action Summit 2018: Sparking Global Conversations Around Climate Change

Stakeholder Engagement

Winner: AbbVie - From Relief to Resilience: AbbVie Supports Hurricane Relief in Puerto Rico

Honorable Mention:

  • Total Quality Logistics - Open Choice Giving Leads to Record Engagement

Sustainability/CSR Report

Winner: Aflac delivers more than a promise

Honorable Mentions:

  • Astellas + Burson Cohn & Wolfe- Astellas Americas 2017 CSR Report Card
  • BNY Mellon
  • California State Teachers' Retirement System - Global Stewardship at Work
  • Capital Power - Going beyond...
  • Merck & Co., Inc.
  • National Hockey League - 2018 NHL Green Sustainability Report
  • PepsiCo – Performance with Purpose
  • Samsung Austin Semiconductor, LLC
  • Tupperware Brands - Extends Cultivating Confidence Initiatives, Makes Significant Environmental Progress and Investments
  • Yum! Brands - 2017 Global Citizenship & Sustainability Report

Video Initiatives

Winner: Taylor - Diageo’s “Decisions: Party’s Over” Binge Drinking Virtual Reality Experience

Honorable Mentions:

  • 21st Century Fox - The Scully Effect
  • Aflac - My Special Aflac Duck
  • Marina Maher Communications + Matter Unlimited - Merck for Mothers | REVERSE

Volunteer Program

Winner: AbbVie - SEEKing a New Generation of Scientists

Honorable Mentions:

  • AbbVie - Week of Possibilities: Celebrating 5 Years of Impact
  • AIHA - IHHeroes Professional Outreach Campaign
  • Anthem Foundation / Anthem Associates - Serving and Strengthening Our Communities
  • Brillio - Bringing Smiles
  • KFC Global - Global Annual Acts of Colonel-ness
  • Mastercard - Girls4Tech
  • Smile Brands Inc.

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2019 Top Women in PR Honorees

  • Kristina Adamski, Nissan North America, Inc.
  • Adriana Arvizo, Comcast
  • Lina Baena, CCOM GROUP
  • Christin Baker, SoftBank Group International
  • Katherine Button Bell, Emerson
  • Amy Binder, RF|Binder
  • Kathy Bloomgarden, Ruder Finn
  • Robyn Blum, Cisco
  • Jeannine Booton, Agero, Inc.
  • Linda Wharton Boyd, PhD, DC Health Benefit Exchange Authority
  • Anita Brikman, Consumer Healthcare Products Association
  • Amanda Brinkman, Deluxe Corporation
  • Darcy Brito, Aflac
  • Becky Brooks, Animoto
  • Laura Burke, Prudential Financial
  • Alexandra Canale, GCI Health
  • Lorri Christou, Choice Hotels International
  • Shirine Coburn DiSanto, Coburn Communication
  • Catherine Cole, R&R Partners
  • Andrea Coville, Brodeur Partners
  • Lisa Cruz, Red Shoes Inc
  • Judy Davies, Advantest America, Inc.
  • Lauren de la Fuente, Boingo Wireless
  • Liz Hogue Densmore, LEC, Incorporated
  • Elissa Dodge, Qorvis Communications
  • Darlene Doyle, PAN Communications
  • Nicole Draznik, Procter & Gamble
  • Nicole Dye-Anderson, Barclays
  • Dale Emanuel, Goodwill Industries of the Columbia Willamette
  • Sarah Engel, DynamicAction
  • Liza Burnett Fefferman, MTV, VH1, CMT and LOGO
  • Brenda Foster, Vanguard Communications
  • Johanna Fuentes, Showtime Networks Inc.
  • Erin Gallagher, Golin
  • Laurie Goldberg, Discovery and Science Channel
  • Carmen Gonzales, Live! Casino & Hotel
  • Rita Gorenberg, The Clorox Company
  • Caroline Guscott, The Cleveland Museum of Art
  • Megan Hakes, Reputation Partners, LLC
  • Lisa Hannum, Beehive Strategic Communication
  • Cheryl Heinonen, Macy's
  • Kari Hernandez, INK Communications Co.
  • Emily Horn, HP Inc.
  • Erin Hutchinson, Merkle
  • Gabrielle Jasinski, Bospar
  • Carrie Jones, JPA Health Communications
  • Katrina Jones, Hilton
  • Dawn Kahle, Children's Health
  • Ashton Kang, Delta Air Lines
  • Janice V. Kapner, T-Mobile
  • Monique Kelley, Weber Shandwick
  • Carrie Kurlander, Chick-fil-A
  • Debra Lund, FranklinCovey
  • Janice Maiman, Association of International Certified Professional Accountants
  • Anitra Marsh, Procter & Gamble
  • Jennifer Mayfield, Nextdoor
  • Stephanie McCarty, Taylor Morrison
  • Lori McFarling, Discovery Education
  • Stephanie Moritz, American Dental Association
  • Faith Morris, National Civil Rights Museum
  • Amanda Munroe, SHIFT Communications
  • Teri Murphy, Ceridian
  • Kirby Nardo, MillerCoors
  • Juliet Niczewicz, PayPal
  • Jessica O’Callaghan, DeVries Global
  • Bettina Papirio, Hotwire
  • Hannah Peters, Hill+Knowlton Strategies
  • Stephanie Peterson, IHOP
  • Kali Pickens, Allison+Partners
  • Dina Silver Pokedoff, APR, Saint-Gobain
  • Kathleen Prause, USG Corporation
  • Staci Rawls, KFC U.S.
  • Cindy Riccio, CRC Agency
  • Jennifer Risi, Ogilvy
  • Julia Roberson, Ocean Conservancy
  • Tania Cantrell Rosas-Moreno, Loyola University Maryland
  • Kerstin Sachl, Marriott International, Caribbean & Latin America
  • Sukhi Sahni, Capital One
  • Izzy Santa, Consumer Technology Association
  • Annie Scranton, Pace Public Relations
  • Merrie Spaeth, Spaeth Communications, Inc.
  • Jessica Stacey, SEPHORA
  • Cortney Stapleton, Bliss Integrated Communication
  • Kim Stockham, Expedia Group
  • Erin Streeter, National Association of Manufacturers
  • Michelle Strier, Spectrum
  • Christine Szustaczek, Sheridan College
  • Esther-Mireya Tejeda, Entercom Communications
  • Laura Tomasetti, 360PR+
  • Duyen Truong, Sage Communications
  • Tuesday Uhland, Visa
  • Therese Van Ryne, Zebra Technologies
  • Christine Vaughan, Blue Shield of California Foundation
  • Jill Vitiello, Vitiello Communications Group
  • Julie Walsh, Finn Partners
  • Heather Wilson, SKDKnickerbocker
  • Cheryl Wipper, Association of International Certified Professional Accountants
  • Dawn Wotapka, UPS
  • Eileen Ziesemer, MSL

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PRNEWS Awards: 2018

Top Women in PR Honorees

  • Kristina Adamski, Nissan North America
  • Rachael Adler, CooperKatz & Company
  • Jodi Amendola, Amendola Communications
  • Angel Aristone, iHeartMedia
  • Lisa Astor, PAN Communications
  • Dawn Beauparlant, WE Communications
  • Amanda Berenstein, Weber Shandwick
  • Kathy Bloomgarden, Ruder Finn
  • Amanda Brinkman, Deluxe Corporation
  • Maureen Byrne, KYNE
  • Adrienne Chance, Topgolf
  • Carmen Collins, Cisco
  • Amy Colton, Current Marketing
  • Jennifer Connelly, www.jconnelly.com
  • Keyana Corliss, Tableau
  • Bobby D’Arcy, Teradata Corporation
  • Jennifer "JJ" Davis, Dell
  • Lauren Day, Prudential
  • Lauren de la Fuente, Boingo Wireless
  • Carrie DeVries, DEVENEY
  • Yvonne Diaz, EY
  • Christine DiBartolo, FTI Consulting
  • Ashley Dos Santos, Ticketmaster
  • Kimberly Eberl, Motion PR
  • Monica Echeverria, World Wildlife Fund
  • Thekla Eftychiadou, Burson-Marsteller
  • Michele Ehrhart, FedEx Freight
  • Sarah Evans, J Public Relations
  • Liza Burnett Fefferman, Viacom/MTV, VH1 + Logo
  • Julie Freeman, NJF, an MMGY Global Company
  • Johanna Fuentes, Showtime Networks Inc.
  • Tiffany Guarnaccia, Kite Hill PR
  • Allison Haley, CLS Strategies
  • Lisa Hannum, Beehive Strategic Communication
  • Laura Heisman, Citrix Systems
  • Catherine Hernandez-Blades, AFLAC
  • Reina Herschdorfer, Caesars Entertainment
  • Jolie Hunt, Hunt & Gather
  • Samantha Jacobs, Hemsworth Communications
  • Stacey Jones, Accenture
  • Janice V. Kapner, T-Mobile
  • Heather Kelly, SSPR
  • Kathleen Kenehan, Henson Consulting
  • Susan Kenney, KPMG
  • Rita Cooper Lee, Apple
  • Anita Liskey, CME Group
  • Susan Lomax, Source Cincinnati
  • Janice Maiman, AICPA
  • Lauren Mauro, Dell
  • Rosemary Mercedes, Univision Communications
  • Barbara Moreno, San Diego Convention Center Corporation
  • Nisha Morris, Providence St. Joseph Health
  • Laura Neal, PGA TOUR
  • Patricia (Trish) Niemann, Cable ONE
  • Jill Notini, Association of Home Appliance Manufacturers
  • Molly O'Neill, Hill+Knowlton Strategies
  • Amy Palcic, Houston Texans
  • Christine Park, Edelman Korea
  • Christina Pearson, Microsoft
  • Jolene Peixoto, JDA Software
  • Suzanne Perez-Bernal, ANDER & Co
  • Annie Perkins, SHIFT Communications
  • Julia Phelps, Viacom
  • Connie Piloto, Oncor Electric Delivery
  • Maria Pis-Dudot, Newlink
  • Maria Poveromo, Adobe Systems
  • Amanda Proscia, Lightspeed PR
  • Jennifer Risi, Ogilvy
  • Anne Roberts, GM Communications
  • Beth Roden, Bayer, Crop Science Division
  • Lori Scholz, Hyundai Motor America
  • Kate Shields, Vault Communications
  • Mary Simms, The Mary Simms Public Relations Agency
  • Kelly Sinatra, Benjamin Moore
  • Lori Steele, Louisiana Organ Procurement Agency
  • Susan Stipa, McDAY
  • Carly Tatum, Dell
  • Kris Tremaine, ICF
  • Gloria Vanderham, Novartis
  • Megan Vega, KPMG Studios
  • Cindy Villafranca, Southwest Airlines
  • Dini von Mueffling, Dini von Mueffling Communications
  • Hally Wax, MIX Public Relations
  • Krista Webster, Veritas Communications
  • Kelly Williamson, APCO Worldwide
  • Sarah Wills, GE Healthcare
  • Ashley Wimberly, Samsung Electronics America
  • Vanessa Yanez, HP
  • Jennifer Zaldivar-Clark, Paramount Network/TV Land/Viacom
  • Robin Zvonek, Paragraphs

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CSR Award Winners and Honorable Mentions

CSR Hall of Fame Winners

  • IBM Corp. – Citizen IBM
  • Water<Less - Levi Strauss & Co.

Agency CSR A-List Winners

  • APCO Worldwide
  • Burson-Marsteller
  • Cone Communications
  • Edelman - Business + Social Purpose
  • FleishmanHillard
  • G&S Business Communications
  • Nebo
  • RF|Binder
  • VOX Global - Helping our clients lead with purpose
  • Weber Shandwick

CSR Professionals of the Year

  • Alison DaSilva, Cone Communications
  • Carmen Ferrigno, Saint-Gobain
  • Catherine Hernandez-Blades, Aflac
  • Jane Madden, Burson-Marsteller
  • Gwen Migita, Caesars Entertainment
  • Stephanie Morris, Dini von Mueffling Communications
  • Ewelina Samchalk, PepsiCo, Inc.

Annual Report

Winner: 2016 Corporate Responsibility Report - Raytheon

Honorable Mentions:

  • Clorox 2017 Integrated Annual Report - The Clorox Company and CRI
  • Annual update on our 2020 Legacy of Good Plan - Dell
  • 2016 iHeartMedia Impact Report
  • Beyond the Game - National Football League

Blog

Winner: Curating content with a focus on travel for good - Intrepid Travel

Honorable Mentions:

  • 21st Century Fox Social Impact Blog - 21CF

Cause Branding Campaign

Winner: Battle of the Sexes Donation Campaign - 21CF

Honorable Mentions:

  • Multipliers of Prosperity - MetLife
  • Now You See Us: Elevating the Raytheon Brand to Arizona State Leader Communities - Raytheon Missile Systems
  • Red Nose Day – Walgreens
  • Sioux Honey Share a Little Sweetness Tour - Bozell

Community Affairs

Co-Winner: Curiosity Cube Sparks Scientific Curiosity Across the United States - Havas PR with MilliporeSigma

Co-Winner: We Still Believe - Food Lion Feeds

Honorable Mentions:

  • AkzoNobel Human Cities Initiative North America
  • The Great Pantry Makeover: 60 Pantries for 60 Years - Food Lion
  • Hacking Human Behavior - MetLife Inc.
  • Honeywell Educators at Space Academy - Honeywell Hometown Solutions
  • Read to Succeed - KPMG
  • Teva Pharmaceuticals - Teva Tov
  • WWE Gives Back
  • Walgreens Combats Opioid Abuse Epidemic

Corporate-Community Partnership

Winner: Latin Code Week - SAP & JA Americas

Honorable Mentions:

  • Changing the World Together - Moxie & Delta Air Lines
  • Honeywell Hometown Solutions & Safe Water Network: India
  • Summer City Fitness Presented by BlueCross BlueShield of Western New York

Corporation (less than 25,000 employees)

Winner: WWE

Honorable Mentions:

  • Bayer North American Bee Care Program - Porter Novelli, BBDO, Mastermind Marketing
  • No ducking the disconnect: Aflac gets serious about corporate perception gap - Aflac, FleishmanHillard and KWI

Corporation (more than 25,000 employees)

Winner: Bringing People the Benefits of Digitization Through CSR - Cisco

Honorable Mentions:

  • Cyber in the workforce - Raytheon
  • Doing Well By Doing Good - ManpowerGroup
  • Oracle Corporate Citizenship
  • Thermo Fisher Scientific
  • Zero Hunger │ Zero Waste - The Kroger Co.

CSR on a Shoestring

Winner: Moore Pride @ Work with YouthBuild USA - Benjamin Moore & Co.

Honorable Mentions:

  • AbbVie and Illinois Science & Technology Institute STEM Mentor Challenge
  • Medela Cares

Diversity Communications

Winner: Creating a National Movement to End “The Talk” and Racial Bias - P&G + MBIB “THE TALK”

Honorable Mentions:

  • Business Powered by Diversity - HP Inc.
  • CEO Action for Diversity and Inclusion - PwC
  • Voicing the Unique Health Care Needs of the African-American Community -Ascension

Employee Relations

Winner: We Still Believe - Food Lion Feeds

Honorable Mentions:

  • Engaging Employees in GoodWorks@TU
  • The Great Pantry Makeover: 60 Pantries for 60 Years – Food Lion
  • Save The Dream Scholarship Program - Huhtamaki, Inc.
  • Teva Community Partnership Program - Teva Pharmaceuticals

Environmental Stewardship

Winner: Zero Hunger │ Zero Waste - The Kroger. Co

Honorable Mentions:

  • Before the Flood - 21CF
  • Global Stewardship at Work: 2015-16 GRI Report - California State Teachers' Retirement System
  • H2Love: Making Conservation a California Way of Life - Metropolitan Water District of Southern California

Media Relations

Co-Winner: Eastern Bank Join Us For Good Campaign Launch - Cone Communications

Co-Winner: Evan PSA - Dini von Mueffling Communications

Honorable Mentions:

  • #ClickWithCompassion – Dini von Mueffling Communications
  • Creating a National Movement to End “The Talk” and Racial Bias - P&G + MBIB “THE TALK”
  • The Joy in Childhood Foundation Brings a “Day of Joy” to New York - RF|Binder
  • Leading the Way in Responsible Tourism – Intrepid Travel
  • Samsung Solve for Tomorrow - Allison+Partners
  • TurfMutt "High Paws" The Living Landscape - Four Leaf Public Relations

Nonprofit/Corporate Partnership

Winner: Honeywell Hometown Solutions & Safe Water Network: India

Honorable Mentions:

  • AdVenture Capital - SAP North America
  • Celebrating Charles E. Taylor Day - JetBlue/Together We Rise
  • Changing the World Together - Moxie & Delta Air Lines
  • Dream Big: Engineering Our World - Bechtel Corporation
  • The Great Pantry Makeover: 60 Pantries for 60 Years - Food Lion
  • Las Vegas Sands Tackles Homelessness in its Hometown
  • The Pandora Christmas Workshop - Essencius
  • Ready, set, share! Johnson & Johnson Ignites Global Moms Relay for Family Health - M Booth
  • Shred Hate Campaign – ESPN

Philanthropy Communications

Winner: Ready, set, share! Johnson & Johnson Ignites Global Moms Relay for Family Health - M Booth

Honorable Mentions:

  • The Great Pantry Makeover: 60 Pantries for 60 Years - Food Lion
  • Pfizer Uses “Individual Voices” to Bring CSR Programs to Life - GCI Health on behalf of Pfizer
  • Providing Energy, Improving Lives during Hurricane Harvey - Phillips 66
  • We Still Believe - Food Lion Feeds

Pro Bono Campaign

Winner: FH4Inclusion - FleishmanHillard

Honorable Mention:

  • Sister March: Building A Movement - InkHouse

Social Good

Co-Winner: New Life, New Hope: Barangay Ilang Resettlement Project– Holcim Philippines, Inc.

Co-Winner: Weight Watchers Launches Project L.I.F.T. Live Inspired, Fight Together. – M Booth

Honorable Mentions:

  • Aflac Holiday Helpers Give $50,000 to Families in Need
  • FH4Inclusion -FleishmanHillard
  • Food for Good – PepsiCo, Inc.
  • Freedom from Hunger Drive – Valley Forge Tourism & Convention Board
  • Las Vegas Sands Tackles Homelessness in its Hometown
  • LIFG Veterans #HonorOurFuture – LinkedIn
  • Meltwater Entrepreneurial School of Technology 2017 Pan-Africa Expansion – VSC Consulting
  • Merck for Mothers, All for Mothers – Marina Maher Communications
  • The Toy Movement - Spin Master
  • WWE Gives Back

Social Media Campaign

Winner: #DreamBigPrincess Global Photography Campaign - Disney

Honorable Mentions:

  • Before the Flood - 21CF
  • Merck for Mothers, All for Mothers - Marina Maher
  • Shred Hate Campaign - ESPN

Social Media Communications

Winner: Merck for Mothers, All for Mothers - Marina Maher Communications

Honorable Mentions:

  • Convenience Cares - OTM Partners and NACS
  • #HertzHelps: Social Media for Disaster Relief - Brickfish & The Hertz Corporation
  • The Power to Do Good - Aflac

Stakeholder Engagement

Winner: Road to Recovery: Emerging from the Storm - Henry Schein, Inc.

Honorable Mentions:

  • Inclusion Plus: A Global Competition for Social Ventures in the Financial Inclusion Industry - MetLife
  • TXM for Texas - Elizabeth Christian Public Relations

Sustainability/CSR Report - Steve

Co-Winner: The Coca-Cola Company

Co-Winner: Everyone has the power to ‘do good’ - Aflac

Honorable Mentions:

  • Experian
  • Foundations for Transformation: 2017 - American Cleaning Institute
  • JetBlue
  • PepsiCo, Inc.
  • PerkinElmer
  • We're Moving Forward - Capital Power

Video Initiatives

Winner: Topgolf In Focus: Hurricane Harvey

Honorable Mentions:

  • Doing Well By Doing Good - ManpowerGroup Sustainability Week 2017
  • Greatness Lives Here - Mercedes-Benz USA
  • Home Sweet Home: Doing God While Doing Well - Church Pension Group
  • Thermo Fisher Scientific

Volunteer Program

Winner: The Great Pantry Makeover: 60 Pantries for 60 Years - Food Lion

Honorable Mentions:

  • AbbVie Gives Back: Week of Possibilities
  • Franchising Raytheon’s MathMovesU Day - Raytheon Missile Systems
  • National Corporate Partner of Volunteers in Medicine - Teva Pharmaceuticals
  • Smile Generation Serve Day 2017 - Pacific Dental Services
  • Teva Tov - Teva Pharmaceuticals
  • Thermo Fisher Scientific
  • The Toy Movement - Spin Master

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Nonprofit PR Awards Winners and Honorable Mentions

Nonprofit Communicator of the Year

Winner: Kelly Stone, CompTIA

Honorable Mention:

  • Monique Morrow, The Humanized Internet

Nonprofit Team of the Year

Winner: America's Promise Alliance

Honorable Mention:

  • goDigital - DC Public Library

Advocacy Campaign and Lobbying Efforts

Winner: This Is Hunger - MAZON: A Jewish Response to Hunger

Honorable Mentions:

  • Advocating for Access to Care: Frontline Physicians Unite - AOA, AAFP, AAP, ACOG, ACP & APA
  • Campaign to Expand Full-Day Kindergarten in New Hampshire - Save the Children Action Network
  • Don't Lose Sight of Children: Saving Pediatric Health Care and the Affordable Care Act - Children's Hospital Los Angeles
  • Infantile Spasms Awareness Week 2016 - McCabe Message Partners
  • NACE International
  • Park Champion Initiative - National Recreation and Park Association

Annual Publication or Brochure

Winner: Children’s Health Takes Pediatric Health Care and Welfare Beyond

Honorable Mentions:

  • 2017 Report to the Community - Golden Gate National Parks Conservancy
  • Foundations for Transformation: 2017 American Cleaning Institute Sustainability Report - American Cleaning Institute and CooperKatz & Co
  • "Passport to Downtown Manhattan", Educational Alliance's 2016 Annual Report - Educational Alliance

Blog

Winner: Building Better Lives in Guatemala - Counterpart International

Honorable Mentions:

  • IU Health News Hub - Indiana University Health
  • Professionals Blog - Milton Hershey School
  • Word on Benefits Blog - International Foundation of Employee Benefit Plans

Branding/Re-Branding

Winner: Valley Forge Tourism & Convention Board

Honorable Mentions:

  • Jhpiego
  • Nutrition International – GMMB
  • Zenith Education Group Introduces a New Path to Skills-Based Education - ECMC Group

Corporate/Nonprofit Partnership

Winner: Home is the Key 2017 - Porter Novelli Atlanta and Habitat for Humanity

Honorable Mentions:

  • Ascension Chess Program Empowers Students in the Face of Adversity – FleishmanHillard
  • Maggiano's/Make-A-Wish - Brinker International, Inc.

Crisis Management

Winner: American Association of Critical-Care Nurses

Honorable Mention:

  • Castle View Elementary School Crisis Communications - Riverside Unified School District

Digital PR and Marketing

Winner: Meet Me at the Park Earth Month Campaign - National Recreation and Park Association

Honorable Mention:

  • goDigital - DC Public Library

Employee/Internal Communications

Winner: “Balloon Beat” Rises Above the Industry Standard - Children's Health

Honorable Mention:

  • 2020 Vision - Milton Hershey School

Event PR

Winner: Making My Daughter's Death Count: The Launch of the Heather Heyer Foundation - The TASC Group

Honorable Mention:

  • Ann Arbor SPARK

External Publication or Report

Winner: Power Up Hong Kong - Annual Report 2015/16 – Hong Kong Tourism Board

Honorable Mentions:

  • 2017 Global Estimates on Modern Slavery – Edelman
  • Foundations for Transformation: 2017 American Cleaning Institute Sustainability Report - CooperKatz & Co

Fundraising and Philanthropy Communications

Winner: Home is the Key 2017 - Porter Novelli Atlanta and Habitat for Humanity

Honorable Mention:

  • Turning Points: 2016 - Kenneth Rainin Foundation

Marketing

Winner: Hurricane Harvey Appeal - CompTIA

Honorable Mention:

  • goDigital - DC Public Library

Media Relations

Winner: Nurses Week/Diapering That Nurtures Campaign – AWHONN

Honorable Mentions:

  • Fund It, Fix It, Make It Fair: The Campaign to Improve Public Transit and Defend Transportation Workers’ Rights in the DC Metro Area - The TASC Group
  • Putting a Spotlight on Teen Mental Health and Suicide Prevention - JED Foundation and Makovsky

Member Communications

Winner: Medicaid Matters for Children: Pediatrician Engagement to Protect Children’s Health Care - American Academy of Pediatrics

Honorable Mention:

  • SkinSerious - McCabe Message Partners PR

Natural Disaster Communications

Winner: Hurricane Harvey Response: How Children’s Health Responded to One of the Largest Disasters in Texas History

Honorable Mention:

  • Hot Topic: Disaster Communications - Charity Navigator

PR on a Shoestring Budget

Co-Winner: Making My Daughter's Death Count: The Launch of the Heather Heyer Foundation - The TASC Group

Co-Winner: Tragedy to Triumph - One Boy's Story - Indiana University Health

Honorable Mentions:

  • Follow Your Beer - National Beer Wholesalers Association
  • Hot Topic: Disaster Communications - Charity Navigator
  • Know the Risks - The MetroHealth System
  • SkinSerious - McCabe Message Partners PR

Public Affairs/Issues Management

Winner: Fund It, Fix It, Make It Fair: The Campaign to Improve Public Transit and Defend Transportation Workers’ Rights in the DC Metro Area - The TASC Group

Honorable Mentions:

  • Center for Presidential Transition - Partnership for Public Service
  • Global Perspectives on Tax Reform - Tax Analysts
  • Putting Patients Before Politics in the National Health Reform Debate - American Medical Association

Public Service Announcement

Winner: Join the Fight - United Way Worldwide

Honorable Mentions:

  • The Lisa Colagrossi Foundation: Shedding Light on Brain Aneurysms - Ogilvy

Social Media

Winner: Recruiting Donations and Volunteers to Help Toronto’s Homeless for Project Winter Survival - Spark Growth

Honorable Mentions:

  • #HANGRY campaign - Share Our Strength – No Kid Hungry
  • Princeton HealthCare System

Social Responsibility Campaign/Initiatives

Winner: Oxygen to Fly - Children's Miracle Network Hospitals

Honorable Mentions:

  • Count It! Lock It! Drop It! Campaign - BlueCross BlueShield of Tennessee - MP&F Public Relations
  • Earth Focus Summer of the Environment - KCETLink Media Group
  • Greater Boston Food Bank: Hunger Action Month 2017 - Agency 451
  • #I`m not a good teacher# for promotion of ICPJS – Ogilvy
  • Life Service Award - National Beer Wholesalers Association
  • Project Sunshine - Effect Burson Marsteller
  • School in Movement Program- Better on the Move Campaign - ARCOR Foundation

Video and/or Podcast Program

Winner: Nothing but Nets Launches Virtual Reality Film, “Under the Net” - United Nations Foundation

Honorable Mentions:

  • #I'm not a good teacher# for promotion of ICPJS – Ogilvy
  • Latino Education and Economic Progress: Running Faster but Falling Behind Video - Georgetown University Center on Education and the Workforce
  • Love Tremendously Hope Exceedingly - Red Couch Stories

Web Site

Winner: The Safe Cheesemaking Hub - American Cheese Society

Honorable Mentions:

  • org - CompTIA
  • National Center for Complex Health and Social Needs - McCabe Message Partners
  • edu - Purchase College, SUNY

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Agency Elite Awards Winners and Honorable Mentions

Agency "Awe" Professional Award

Winner: Matthew Mors, MIX Public Relations

Honorable Mentions:

  • Binna Kim, Vested
  • Kriselle Laran, Zeno Group
  • Christopher Rizzo, Spectrum

Agency Team of the Year

Winner: Valley Forge Tourism & Convention Board Marketing Team

Honorable Mentions:

  • Gilbert Digital
  • iMiller Public Relations
  • Sage Communications PR Team
  • Press Kitchen

Best Training/Education Program

Winner: Boston University's PRLab

Honorable Mentions:

  • SHIFT Communications - Marketing Tech Immersion Program Helps PR Teams Embrace Data-Driven Communications
  • WE Communications

Branding

Winner: GOLD PR | Social Media - Invisalign 'Made to Move' Teen Influencer Campaign

Honorable Mentions:

  • JPA Health Communications - AMIA: Discovering health insights. Accelerating healthcare transformation.
  • MWWPR - Building Fan Frenzy with a Magical Shopkins
  • RF|Binder - Repositioning an Established Brand to Reflect a New Corporate Vision

Business to Business

Winner: Brownstein Group - Western Union’s Speedpay: Experience That Pays

Honorable Mentions:

  • 5w Public Relations - Beyond Ad Trade: Elevating The Trade Desk As a Key Player in the Media and Tech Ecosystem
  • Arketi Group - Mobile Labs’ New Website Drives Lead Generation Growth
  • Brownstein Group - Creating a Sustainable Brand
  • Racepoint Global - Imagine the Future, Dassault Systemes 3DEXPERIENCE® Forum

Cause/CSR

Winner: EGAMI GROUP - P&G + MBIB “THE TALK” – Creating a National Movement to End Racial Bias

Honorable Mentions:

  • MWWPR - Men’s Wearhouse Collects 320,000 Donations to Suit Up Americans for Success
  • Weber Shandwick - M&M'S Red Nose Day 2017

Community Relations

Winner: Cone Communications - Eastern Bank “Join Us For Good” Launch

Honorable Mentions:

  • Chandler Chicco Agency, a Syneos Health Company - Our Way Forward
  • DDC Public Affairs - Destination North Texas
  • PRLinks Communications - Liberty WiFi Tour

Consumer Marketing

Winner: Taylor Strategy - Ted Danson + Smirnoff Made in America Day

Honorable Mentions:

  • H+M Communications - With Zumba Fitness to Captivate Trendsetting Hispanic Females, Despicable Me 3 Dances to the Top of the Global Box Office
  • MWWPR - Atkins Nutritionals: Exposing The Hidden Sugar Effect
  • MWWPR - Increase Awareness of a Destination That Has More to Offer Than Meets the Eye
  • O'Malley Hansen Communications - Ninja® Intelli-Sense™ Kitchen System Launch
  • Pac/West Communications and Oregon Department of Fish and Wildlife - Take a Friend Hunting

Content Marketing

Winner: H+M Communications - With Zumba Fitness to Captivate Trendsetting Hispanic Females, Despicable Me 3 Dances to the Top of the Global Box Office

Honorable Mentions:

  • Arketi Group - Content Marketing Drives 8x ROI for Snapfulfil
  • Rockefeller & Co. and Vested - Rockefeller Insights

Digital/Social Media

Co-Winner: GOLD PR | Social Media - Invisalign 'Made to Move' Teen Influencer Campaign

Co-Winner: King Media - AGC Recruitment Campaign

Honorable Mentions:

  • C-4 Analytics - Mobile Canvas Ads Gaining More Views
  • DDC Public Affairs - Destination North Texas
  • DEVENEY - Windsor Court Social Media Snapchat Campaign
  • H+M Communications - With Zumba Fitness to Captivate Trendsetting Hispanic Females, Despicable Me 3 Dances to the Top of the Global Box Office
  • LA County Department of Public Health - Division of HIV & STD/ Entercom – GetPrEPLA
  • NJI Media - U. S. Steel
  • Spectrum - What’s Your Sore Spot? – Sparking a Global Movement to Bring Hidradenitis Suppurativa Out of the Shadows of Shame and Confusion
  • Taylor Strategy - Ted Danson + Smirnoff Made in America Day

Financial Communications

Winner: Porter Novelli - Zelle Gets Money Moving

Honorable Mention:

  • EM - Reopening Russian companies and capital market to the world

Integrated Communications

Winner: H+M Communications - With Zumba Fitness to Captivate Trendsetting Hispanic Females, Despicable Me 3 Dances to the Top of the Global Box

Honorable Mentions:

  • Bhava Communications - PagerDuty: Mining Minds Reveals the Chasm Between Consumer Expectations and Digital Experiences
  • Burson-Marsteller - Bank of America Uncovers Travel Aspirations
  • King Media - AGC Recruitment Campaign
  • Paragon Public Relations LLC - OpenDoor Trading Launches First Woman-Owned Bond Trading Platform
  • REQ - Think Next. Now.
  • R&R Partners - Vegas: Alter Your Reality
  • Stanton Communications, Inc. - Making Stats Sexy: Building a Pipeline of Statisticians for the Future

Marketing Communications

Winner: Pac/West - Oregon Department of Fish and Wildlife - Take a Friend Hunting

Honorable Mentions:

  • MassRobotics and Mower - Creating the Hub of Robotics
  • H+M Communications - With Zumba Fitness to Captivate Trendsetting Hispanic Females, Despicable Me 3 Dances to the Top of the Global Box Office
  • The Moak Group - China Eastern Airlines: North America Media Takeover 2017-2018

Marketing to Women

Winner: 5w Public Relations - It’s a 10 Haircare: Stopping traffic in NYC with National Love Your Hair Day

Honorable Mentions:

  • Brownstein Group - Wonder Ball: Bringing Back A Little Wonder to Millennial Moms and Their Kids
  • H+M Communications - With Zumba Fitness to Captivate Trendsetting Hispanic Females, Despicable Me 3 Dances to the Top of the Global Box Office
  • Pac/West - Oregon Department of Fish and Wildlife - Take a Friend Hunting

Media Relations

Winner: Spectrum - Step Forward With Me

Honorable Mentions:

  • Berk Communications - Relaunching Frank Zaccanelli
  • Burson-Marsteller - 2018 Bank of America Better Money Habits Millennial Report
  • Diffusion PR - Canary takes CES by Storm with New Product & Features
  • EGAMI GROUP - P&G + MBIB “THE TALK” – Creating a National Movement to End “The Talk” and Racial Bias
  • FleishmanHillard - Fleming’s Prime Steakhouse & Wine Bar
  • GdB Pitch - Life in Full Bloom
  • MIX Public Relations - A Hands-On Security Approach: Malwarebytes 2017 Campaign Analysis
  • Taylor Strategy - Ted Danson + Smirnoff Made in America Day

Multicultural Marketing

Winner: MWWPR - Tel Aviv Pride International Ambassador 2017

Honorable Mentions:

  • Boden - McDonald’s $1 $2 $3 Dollar Menu Launch - “¡Síganme los Buenos!”
  • d expósito & Partners - Cada paso del camino (Every Step of the Way): An AARP Documentary on Latino Family Caregiving
  • EGAMI GROUP - P&G + MBIB “THE TALK” – Creating a National Movement to End “The Talk” and Racial Bias
  • H+M Communications - With Zumba Fitness to Captivate Trendsetting Hispanic Females, Despicable Me 3 Dances to the Top of the Global Box Office

Nonprofit/Association

Winner: American Academy of Ophthalmology - The Great American Solar Eclipse: How to View it Safely

Honorable Mentions:

  • Berk Communications - Recreating a Defunct Campaign During a Neighborhood Rebranding Effort
  • Heron Agency - American Writers Museum
  • Hope-Beckham Inc. - Bill Foege Global Health Awards
  • JPA Health Communications - Healthcare Ready: Addressing Patients’ Health During Natural Disasters
  • MIX Public Relations - ACM Turing Award
  • MWWPR - San Francisco Gay Men’s Chorus’ Lavender Pen Tour
  • TogoRun - Pure Earth Highlights Global Impact of Pollution to Public Health Problem and Economics

Product Launch

Winner: BMLPR + Finlandia - Commemorative Cheeseware

Honorable Mentions:

  • 5w Public Relations - Revolutionizing the Culinary Standard With All-Clad Prep & Cook Launch
  • 10Fold Communications - Creating Awareness Around the New Category of Network Verification
  • BMLPR & Villa Italian Kitchen - Pumpkin Spice Pizza
  • Diffusion PR - Electron Wheel #RidestoCES with the Google Assistant to launch the Gen2 Wheel
  • GCI Health - Bringing the FreeStyle® Libre Revolution to the U.S.: Transforming the Lives of People Living with Diabetes by Liberating Them from the Pain and Hassles of Routine Fingersticks
  • Racepoint Global - Huawei Mate 10 Series Launch
  • Vested for HomeFundMe by CMG Financial - HomeFundMe Launch
  • Weber Shandwick - M&M'S Caramel

Promotion of Firm (marketing, advertising, PR)

Winner: Ruder Finn

Honorable Mentions:

  • Bospar - Practice what we preach
  • DEVENEY - Email Marketing Campaign 2017

Public Affairs

Co-Winner: JPA Health Communications - Children’s Hospital Association’s 2017 Speak Now For Kids Family Advocacy Day (FAD)

Co-Winner: Truscott Rossman - Good Jobs for Michigan - Ensuring the Great Lakes State has the Economic Development Tools to Compete

Honorable Mentions:

  • Davies
  • DDC Public Affairs - Destination North Texas
  • Stiff - Pension for Life for Veterans Affairs Canada

Publicity

Winner: PMK*BNC - Pepsi Generations

Honorable Mentions:

  • Berk Communications - Establishing a Celebrity-Driven Entertainment Brand: D'USSÉ
  • BMLPR & Highland Titles - Gifting of Souvenir Plots to Scotland, CT
  • BMLPR & Villa Italian Kitchen - Pizza-Kini
  • Davies - One 805: Kicking Ash
  • Hope-Beckham Inc. - 2017 Rotary International Convention in Atlanta

Thought Leadership

Winner: Berk Communications - Relaunching Frank Zaccanelli

Honorable Mentions:

  • Arketi Group - NCR Silver executive
  • ENGIE - The Energy Revolution
  • MIX Public Relations - Cisco Connected Car/Transportation BIG IDEAS

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Digital Awards Winners and Honorable Mentions

Annual Report

Winner: Share our Strength - No Kid Hungry Campaign

Honorable Mentions:

  • Aetna - The Aetna Story
  • City of Baltimore - 2018 - 2023 Inclusive Digital Transformation Strategic Plan
  • Hong Kong Tourism Board - We Make the Difference
  • National Association of Manufacturers - The Year of the Manufacturer
  • Priority Marketing - Guadalupe Center Impact Report 2017
  • u-blox
  • Workiva - 2017 Sustainability Report

Blog

Winner: Microsoft - The AI blog

Honorable Mentions:

  • John Guilfoil Public Relations - Rochester News Portal
  • Microsoft - Transform

Branding

Winner: Rogers & Cowan - DreamWorks Animation #LiveLifeAnimated

Honorable Mentions:

  • BrandExtract - Marathon Oil Company 2017 Rebrand
  • PJ Lhuillier Group of Companies - Virtual Reality Valentines’ Date with Alden Richards
  • Rogers & Cowan - Hostiles
  • Rogers & Cowan - Moviebill
  • Share our Strength

Cause Marketing/CSR

Winner: Republica - Broken Crayons

Honorable Mentions:

  • 3rd Coast PR - Gift of Adoption Pro Bono Influencer Program: Raising Awareness for a Cause
  • CB&A - TeenDrive365 In School
  • HP Inc. - Reinvent Mindsets
  • Marina Maher Communications - J&J Ignites Its Commitment to Gender Equality in Support of #TIMESUP
  • NJI Media - DefeatDD: Take the Plunge Interactive Event
  • Periscope - Enlisting Farm Families to Strengthen the Monarch Flyway

Content Marketing

Winner: Northwell Health - The Well

Honorable Mentions:

  • APCO Worldwide - “Yatte Minahare” and How Suntory “Went for It” in the United States
  • Cape Classics - Jam Jar #SummerOfSlushies
  • GMMB - You Can: Choose You
  • HP Inc. - The Wolf
  • Microsoft - Plugged in: Making gaming accessible for people with disabilities
  • Microsoft - ‘My God, it’s better’: Emma can write again thanks to a prototype watch
  • Prudential Financial - Wellness Interactive Guides
  • Rasky Partners - The Weight Band: A Rockin’ Social & Digital Media Campaign
  • Weber Shandwick - Taking on Sports Drinks at Their Own Game

Contest/Game

Winner: WE Communications - #AzureTrivia

Honorable Mention:

  • Anheuser-Busch - Natural Light College Loans Program

Digital Firm of the Year

Winner: Rogers & Cowan

Honorable Mentions:

  • Marina Maher Communications
  • PAN Communications
  • Tech Image

Digital Marketing Campaign (100K and Under)

Co-Winner: Identity - ROSSETTI Inverted Bowl

Co-Winner: Marina Maher Communications - J&J Ignites Its Commitment to Gender Equality in Support of #TIMESUP

Honorable Mentions:

  • Circa Real Estate – It’s About You
  • Cisco - #WeAreCisco #LoveWhereYouWork #Maythe4th
  • Horizon Pharma - #RAREis
  • Miami HEAT - Vice Campaign
  • Newlink - The first-ever campaign filmed out of an iPhone
  • Newlink - Paramount brings a dystopic future to Latin America with #HandmaidsEnParamount
  • PAN Communications - Phononic Store of the Future
  • Sallie Mae - Mission Finish Contest

Digital Marketing Campaign (100K-200K)

Winner: Solomon McCown & Company for Massachusetts Department of Children and Families Foster Massachusetts

Honorable Mentions:

  • M Booth - The Macallan: Gallery 12 AR/T Campaign
  • IW Group, Inc - Anna Sui x McDonald's

Digital Marketing Campaign (200K-500K)

Winner: WE Communications - #AzureTrivia

Honorable Mentions:

  • Racepoint Global - MAIA “Live Boldly. Prepare Accordingly.”
  • Argo - No Risk, No Reward Sponsorship Activation
  • GumGum - 2018 GO RVing
  • IW Group, Inc - Jack Daniel's Country Cocktails - Flavors of Pride

Digital Marketing Campaign (500K+)

Winner: Rpr Marketing Communications - RoC Skincare #ForYourAge

Honorable Mentions:

  • GMMB - You Can
  • GumGum - Honda Odyssey National Campaign 2017
  • Rogers & Cowan - Dear Basketball Digital Marketing Campaign

Digital PR Campaign

Winner: HP Inc. - The Wolf

Honorable Mentions:

  • Finsbury - UnitedHealthcare's Step Up For Better Health Sweepstakes
  • CB&A - Discover Your Happy
  • GE Healthcare - Lab Invaders LIVE: Inside the minds and machines shaping health and science
  • HP Inc. - ENVY ISS
  • IW Group, Inc - Anna Sui x McDonald's
  • Johns Hopkins School of Nursing - Nurses are Groundbreakers
  • Nordstrom - Anniversary Sale
  • Rogers & Cowan - Dear Basketball Digital PR Campaign
  • Rpr Marketing Communications - Neutrogena SkinClearing Makeup
  • Volvo Trucks North America - World's Largest Unboxing

Digital Team of the Year

Winner: Dove Global Communications Team (Unilever)

Honorable Mentions:

  • Hunter Public Relations
  • IW Group, Inc
  • Microsoft
  • Northeastern University - News@Northeastern

Email Newsletter

Winner: NewYork-Presbyterian - Health Matters News

Honorable Mentions:

  • DEVENEY - Does Health Care
  • Gallagher Bassett - The Way
  • Prudential Financial - Wellness Email Newsletters

Employee Communications Online

Winner: Aetna Powers Up their Content Marketing, Raises Brand Awareness & Empowers Employees and Leaders with LinkedIn Elevate

Honorable Mentions:

  • Peraton Does That - Innovation Exchange Series

Facebook Communications

Winner: Association of International Certified Professional Accountants - Human Intelligence

Honorable Mentions:

  • Aflac - Advancing the National Discussion on Childhood Cancer
  • Cisco - #WeAreCisco Facebook Live Culture Contributors
  • GMMB - Legendary Scams
  • RXMOSAIC - You Don't Know Jack About MS® Facebook Live Event

Influencer Communications

Winner: Periscope - Taking the Dirt Road to Engage with Farmers

Honorable Mentions:

  • Brinker International, Inc. - #ChilisRoyalWedding
  • Marina Maher Communications - Her Life. Her Adventures.
  • Jackson Spalding - #ShareaCokewithATL
  • PAN Communications - SAP Leonardo and a Renaissance in Modern PR
  • Rogers & Cowan - Dear Basketball Influencer Campaign
  • Rpr Marketing Communications - Neutrogena® Sun 2017 #MimicMommy 2.0 (The Movement)
  • Weber Shandwick - Beyond the brand: how MilkPEP built consumer confidence with trusted voices

Instagram Communications

Winner: IBM

Honorable Mention:

  • Hunter PR - Pompeian Olive Oil Climbs to Instagram Success

Listening Campaign

Winner: Hunter Public Relations - Outback Steakhouse Teaches Chrissy Teigen and John Legend How to Make a Bloomin’ Onion

Media Relations Campaign

Winner: DeVries Global - Mucinex #SuperSickMonday

Honorable Mentions:

  • d exposito & Partners - Cada paso del camino (Every Step of the Way): An AARP Documentary on Latino Family Caregiving
  • HP Inc. - ENVY ISS
  • Rx Mosaic Health - Accu-Chek® Guide SimplePay Program Addresses an Underserved Need to Diabetes Control
  • Stanton - TD Ameritrade: LGBTQ, Millennials and Their Money: Survey
  • Unum - 2018 Unum Caring Report
  • Xcel Energy - Hurricane relief restores power while building brand

Microsite/Custom Site

Winner: National Association of Manufacturers - Creators Wanted

Honorable Mentions:

  • 3/Thirds - Customer Interconnection Tool
  • Microsoft - Launch of Microsoft book: 'The Future Computed: Artificial Intelligence and its role in society'
  • Microsoft - Marea Subsea Cable Online Press Kit
  • Prudential Financial - Financial Wellness Portal

Mobile App

Winner: Univision - Conecta App

Honorable Mention:

  • M Booth - The Macallan: Gallery 12 AR/T Campaign

Most Engaged Brand

Winner: Entertainment Software Association - Electronic Entertainment Expo 2018

Honorable Mentions:

  • Cape Classics - Jam Jar Super Fans / Most Engaged Brand
  • Circa Real Estate - Social Open Houses: Connecting Through Real Estate

New Site

Co-Winner: IW Group, Inc - Launching South China Morning Post in the US

Co-Winner: Northwell Health - The Well

Honorable Mentions:

  • BrandExtract - Marathon Oil 2017 Website
  • CAF America - Diaspora Gives Bangladesh
  • Microsoft - Explanimators Video Series
  • Nuclear Energy Institute
  • University of Chicago Medicine - The Forefront

Online Community

Winner: YKK AP - I AM AN ARCHITECT Campaign

Honorable Mentions:

  • Anheuser-Busch - Natural Light College Loans Program

Online Newsroom

Winner: Northeastern University - News@Northeastern

Honorable Mentions:

  • Alibaba Group - Alizila by Alibaba Group
  • Finsbury - UnitedHealthcare Newsroom
  • Gallagher Bassett - The Network
  • Microsoft Stories
  • Samsung Electronics America - U.S. Newsroom

Public Affairs Campaign

Winner: CB&A - Operation Prevention

Honorable Mentions:

  • CLS Strategies - Medicare the Pod: CLS Strategies' Fight for Type 1 Diabetes Patients
  • John Guilfoil Public Relations - Rochester News Portal
  • Kivvit - ReachNJ

Redesign/Relaunch of Site

Winner: Children's Hospital of Philadelphia

Honorable Mentions:

  • BrandExtract - Marathon Oil 2017 Website
  • The Hoffman Agency - Rethinking and Refreshing the City of Fremont’s “Face” to the Outside World
  • NJI Media - Financial Services Forum: FSForum.com

Snapchat Communications

Winner: DEVENEY - Luxury Brand Makes Snapchat Debut

Social Networking Campaign

Winner: Cisco - #WeAreCisco #LoveWhereYouWork #Maythe4th

Honorable Mentions:

  • Entertainment Software Association - Electronic Entertainment Expo 2018
  • Lambert, Edwards & Associates - North American International Auto Show 2018
  • PAN Communications - Inspiring Purpose in People, Drives Business Performance
  • PJ Lhuillier Group of Companies - Virtual Reality Valentines’ Date with Alden Richards

Twitter Communications

Winner: DeVries Global - Mucinex #SuperSickMonday

Honorable Mention:

  • FleishmanHillard - Untold Stories brought to life by AT&T at Tribeca Film Festival
  • IBM

Video

Co-Winner: Rogers & Cowan - Delta Silent Disco Social

Co-Winner: Volvo Trucks North America - World's Largest Unboxing

Honorable Mentions:

  • Citrix – GDPR: What You Should Know
  • Finsbury - "How to Distinguish Between a Cold and a Flu"
  • Golin - Know Narcolepsy Mechanism of Disease
  • HP Inc. - The Wolf
  • Microsoft - Explanimators Video Series
  • Porter Novelli - T-Mobile Brings Back the Sidekick(s) for April Fools
  • Rx Mosaic Health - Accu-Chek® Guide SimplePay Program Addresses an Underserved Need to Diabetes Control
  • Valley Forge Tourism & Convention Board - Monty the Fox Montco Mascot

Viral Campaign

Winner: Rogers & Cowan - Dear Basketball Influencer Launch

Honorable Mention:

  • Volvo Trucks North America - World's Largest Unboxing

WOW! Campaign

Winner: Cisco - #WeAreCisco #LoveWhereYouWork #Maythe4th

Honorable Mentions:

  • DeVries Global - Mucinex #SuperSickMonday
  • Horizon Pharma - #RAREis
  • HP Inc. - ENVY ISS
  • IW Group, Inc - Jack Daniel's Country Cocktails: Flavors of Pride
  • M Booth - The Macallan: Gallery 12 AR/T Campaign
  • PJ Lhuillier Group of Companies - Virtual Reality Valentines’ Date with Alden Richards
  • Rogers & Cowan - Dear Basketball Oscars Campaign
  • Rogers & Cowan - Hostiles

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Healthcare Communications Award Winners and Honorable Mentions

Branding

Winner: Virginia Department of Health - VDHLiveWell
Honorable Mention:

  • Cornett + UK HealthCare

Cause-Related Marketing

Winner: SOMA Strategies - KnowYourOTCs.org + SOMA Strategies
Honorable Mentions:

  • DC Health Benefit Exchange Authority - DC Health Link: Get the facts. GetC. A Campaign to Cover the District's Uninsured
  • Ketchum - Prescribed to Death
  • PAN Communications - Advancing the Precision Health Movement
  • Republica - Broken Crayons
  • The Firm Public Relations & Marketing - Comprehensive Cancer Centers of Nevada’s Skin Safety Campaign in Southern Nevada

Community Relations

Winner: DC Health Benefit Exchange Authority - DC Health Link: Get the facts. Get Covered. Partnering with the Community
Honorable Mentions:

  • LaVoie Health Science - Life Sciences Corridor (Boston, Braintree, Somerville, Quincy, Cambridge)
  • Blue Cross and Blue Shield of Minnesota Center for Prevention and Padilla - Engaging Young Journalists to Advance Health Equity

Content Marketing

Winner: Ketchum - It's Your Move
Honorable Mentions:

  • Allergy Standards Limited - Allergy Insights Content Marketing
  • DeVries Global - Mucinex #SuperSickMonday
  • Health Alliance Plan - Maternity Content Marketing
  • LaVoie Health Science - Life Sciences Corridor (Boston, Braintree, Somerville, Quincy, Cambridge)

Crisis Management

Winner: Medtronic - Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria
Honorable Mentions:

  • American Association of Nurse Practitioners/SevenTwenty Strategies - AANP: NPs Respond to Hurricane Harvey
  • Sanofi Pasteur - Dengue Crisis Management

Employee Relations

Winner: Merck for Mothers and Marina Maher Communications - Merck for Mothers Ambassador Program
Honorable Mentions:

  • Beehive Strategic Communication - Moonshot 2022: Uniting 40,000 through one common purpose
  • Marina Maher Communications - JJMDC Employees Find a New Way of Working Together
  • Medtronic - Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria

Event Marketing

Winner: DC Health Benefit Exchange Authority - DC Health Link: Get the facts. Get Covered. Events to Drive Health Insurance Enrollment
Honorable Mentions:

  • Hope-Beckham Inc. - Bill Foege Global Health Awards 2018
  • Ketchum - Prescribed to Death
  • PRET-A-PR - Guinness World Record By Medipol Healthcare Group
  • Virginia Department of Health - National Public Health Week - Event

External Publication (print or online)

Winner: Sheltering Arms - Annual Report to the Community
Honorable Mentions:

  • Unum - 2018 Unum Caring Report
  • Virginia Department of Health - VDHLiveWell Brochure

Healthcare Communications Professional of the Year

Winner: Shelly Spoeth, Health + Purpose | Porter Novelli
Honorable Mention:

  • Taya M. Jarman, APR, Virginia Department of Health

Healthcare Communications Team of the Year

Winner: Porter Novelli - The Glitter Unicorns (CDC NCIRD Porter Novelli Team)
Honorable Mention:

  • Virginia Department of Health - VDHLiveWell

Influencer Communications

Winner: RXMOSAIC - #NoHormonesPLZ inspires women to ask for what they want – or don’t want – in their birth control
Honorable Mentions:

  • Marina Maher Communications - Her Life. Her Adventures.
  • SOMA Strategies - KnowYourOTCs Influencer Communications with SOMA Strategies
  • Evoke | PR & Influence - #TalkAboutTrying

Integrated Marketing Campaign

Winner: Stryker / Ketchum - It's Your Move
Honorable Mentions:

  • NextGen Healthcare - Believe in Better
  • RXMOSAIC - #NoHormonesPLZ inspires women to ask for what they want – or don’t want – in their birth control

Media Event

Winner: UnitedHealthcare - Solar Eclipse Glasses Donation Events
Honorable Mention:

  • Evoke | PR & Influence - Omega-3s: The Lost Nutrient

Media Relations

Co-Winner: United Healthcare Motion
Co-Winner: PAN Communication - PAN and Coverys Partner to Help Healthcare Providers Prevent Diagnostic Errors and Improve Care
Honorable Mentions:

  • DeVries Global - Mucinex #SuperSickMonday
  • UnitedHealthcare Newsroom
  • Marina Maher Communications - Her Life. Her Adventures.
  • Palin Communications - Launching Thompson’s hemp seed range in Australia: A superfood secret to healthy eating
  • SHIFT Communications - The Coming Crisis in Women's Health: Doximity's 2018 OB-GYN Workforce Study
  • Evoke | PR & Influence and the GNHA - Psoriasis: The Inside Story
  • WordWrite Communications - MedExpress Media Relations

On a Shoestring Campaign

Winner: SOMA Strategies - KnowYourOTCs.org + SOMA Strategies
Honorable Mention:

  • Ogilvy - Medela Launches Sonata Nationwide & Redefines the Breast Pump

Social Media

Co-Winner: DeVries Global - Mucinex #SuperSickMonday
Co-Winner: Regeneron - Look to Your Future Facebook
Honorable Mentions:

  • Shield HealthCare - GROW
  • Ascension - Healthcare
  • Marina Maher Communications - Her Life. Her Adventures.
  • Phoebe Health - Inside Phoebe
  • Shield HealthCare - OstomyLife

Video Program

Winner: Sheltering Arms - Power to Choose Video Series
Honorable Mentions:

  • Harmony Biosciences - Know Narcolepsy Mechanism of Disease Video Series
  • McCabe Message Partners - 2017 Pacesetter Prize
  • W2O Group - The Daily Nightmare of Acne

WOW! Award

Winner: Ketchum - Prescribed to Death
Honorable Mentions:

  • DC Health Benefit Exchange Authority - DC Health Link: Get the facts. Get Covered. A Super Social Sunday.
  • DeVries Global - Mucinex #SuperSickMonday
  • SOMA Strategies - KnowYourOTCs Influencer Communications with SOMA Strategies

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Social Media Awards Winners and Honorable Mentions

Best Blog

Winner: DEVENEY Changes the Blogging Game
Honorable Mentions:

  • CompTIA - IT Career News
  • Dixon Schwabl - Finger Lakes Visitors Connection
  • Ferrovial - Brand Journalism
  • GROW with Shield HealthCare
  • InterContinental Hotels Group - IHG One Sheep, Two Sheep Sleep Blog
  • Life at Cisco
  • Preferred Employers Insurance - Preferred Programs
  • TaskUs - Ridiculous Rundown
  • UPMC Pinnacle - Healthier You Blog

Best Infographic

Winner: ForRent.com - Netflix Infographic
Honorable Mention:

  • MARTA - Georgia Dome Implosion Infographic

Best Social Media Team

Winner: PETA
Honorable Mentions:

  • Pancreatic Cancer Action Network
  • TaskUs - Brand, Environment for Communications & Design
  • @WeAreCisco Talent Brand Team
  • Western Union

Digital Leader of the Year

Winner: Alfred Dela Cruz, BED Head
Honorable Mentions:

  • Jon Alhart, Dixon Schwabl
  • Craig Greiwe, Rogers & Cowan
  • Liz Gross, Great Lakes Higher Education Corporation

Facebook - Best Facebook Live Campaign

Winner: We Are Cisco - Culture Contributors
Honorable Mentions:

  • Association of International Certified Professional Accountants - Human Intelligence Series
  • IBM
  • Louisiana Organ Procurement Agency - The Heartbeat Heard 'Round the World
  • Mack Trucks - #NewMack
  • PayPal - Dan Schulman’s Facebook Live Series
  • Raytheon - Faces of Raytheon Recruiting Campaign
  • rbb Communications - Hampton by Hilton Uses Comedy to Connect With “Real” Travelers and Break the Aspirational Mold
  • TaskUs - DIBS!

Facebook - Best Marketing Campaign

Winner: DISH OneTen Creative - Die Hard
Honorable Mentions:

  • DISH OneTen Creative - Hands Free TV
  • FleishmanHillard - AbbVie
  • Rogers & Cowan - DreamWorks Animation Television Social Campaign
  • Volvo Trucks North America - The World's Largest Unboxing

Facebook - Best PR Campaign

Winner: NCR Corporation - New Global Headquarters Campus Campaign
Honorable Mentions:

  • Agency 451 - Change the Cycle
  • Energy Northwest - Summer of Nuclear
  • Florida Public Utilities, a Chesapeake Utilities Corporation subsidiary - Hurricane Irma Restoration Communications
  • Nuclear Matters in collaboration with APCO Worldwide
  • TaskUs
  • Teacher Created Materials - 40th Anniversary Social Media Campaign
  • Volvo Trucks North America - The World's Largest Unboxing

Facebook - Best Promoted Post

Winner: Weber Shandwick - Jibo uses Social UGC to Drive Sales
Honorable Mentions:

  • Fanscape Inc. - Pets of Mars: Another Day at the Office with Sherman and Paddington
  • TaskUs - National Heroes Day
  • The Ritz Carlton - Yacht Collection Sets Sail On Social

Facebook - Community/Engagement

Winner: BlueCross BlueShield of Western New York - The Official Health Plan of Canalside Buffalo
Honorable Mentions:

  • Cambia Health Solutions - Voices for Affordable Health
  • EvolveMKD - Integrated Genetics
  • Florida Public Utilities, a Chesapeake Utilities Corporation subsidiary - Hurricane Irma Restoration Communications
  • Radius Health, Inc. - Fractured Truth Facebook Community
  • SCORE - The American Small Business Championship
  • USS Midway Museum - Top Gun Movie Night & Party: We Have the Need, the Need for Speed

Facebook - Contests/Games

Winner: United Technologies Corp. - Engineers Week Quiz
Honorable Mentions:

  • AbelsonTaylor - #MyEpilepsyHero Campaign
  • Dixon Schwabl - Frontier Communications
  • The Fender Pro Sweepstakes
  • United Heritage Credit Union - 2017 Summer Showtime

Facebook - Social Good Campaign

Winner: CompTIA - Hurricane Harvey Donation Appeal
Honorable Mentions:

  • Aflac and the Power to Do Good
  • BECU - Shred & E-Cycling Event

Facebook - Use of Video

Winner: NOBODY - AARP: The Future of Healthcare
Honorable Mentions:

  • BAE Systems, Inc. and Weber Shandwick - The Edge Inside
  • "Can't Wait To Try SphereTEC!" Teaser Campaign - Symmetri Marketing Group
  • Colorado Springs Convention and Visitors Bureau - Colorado's Garden of the Gods
  • DISH OneTen Creative - New Music Friday
  • Dixon Schwabl - The Great New York State Fair: Find Your Great
  • IBM
  • Nasdaq - Cultural Capital
  • Ogilvy - Stand In-B-Tween
  • Porter Novelli - National Honey Board Hive-to-Table Virtual Reality Vido Campaign
  • Prudential - Masterpiece of Love
  • Pullman Regional Hospital - Health Education Video Series
  • Vancouver Airport Authority - Rumble at YVR
  • Volvo Trucks North America - The World's Largest Unboxing

Instagram - Best Contest

Winner: Newell Brands - Fans Win with Slime: Elmer's Glue and Kinetic Sand Partnership Catches the Slime Craze
Honorable Mentions:

  • Kreps DeMaria Public Relations + Social Media + Events - Arbor Independence Day
  • National Beer Wholesalers Association - NBWA 80th Annual Convention & Trade Show
  • Verizon, 300 Entertainment, KWL Management, IW Group, LAGRANT COMMUNICATIONS, VPE Public Relations, Weber Shandwick - #freestyle50 challenge

Instagram - Best Influencer

Winner: The Ritz-Carlton partners with Trey Ratcliff for 80 Stays Around The World
Honorable Mention:

  • Ferrovial - #UrbanPeek

Instagram - Best Marketing Campaign

Winner: Rogers & Cowan - Sports Illustrated Swimsuit 2017 Launch
Honorable Mention:

  • Four Seasons Hotels and Resorts, NetJets, HL Group - Four Seasons x NetJets

Instagram - Best PR Campaign

Winner: UN Foundation - #EyeOnClimate
Honorable Mentions:

  • Cisco - WeAreCisco
  • Pancreatic Cancer Action Network
  • Sony Electronics - Sony Alpha Collective

Instagram - Best Story

Co-Winner: Four Seasons Hotels and Resorts, NetJets, HL Group - Four Seasons x NetJets: European Escape
Co-Winner: IBM
Honorable Mentions:

  • Indiana University Communications - Newscast
  • Northwell Health - One in 61,000
  • Nasdaq - Stitch Fix IPO
  • @WeAreCisco: GSX Event

Instagram - Best Use of a Photo

Winner: @WeAreCisco Is Family
Honorable Mention:

  • Conrad New York - Signature Prosecco and Ice Pop Cocktail

Instagram - Campaign to Increase Followers

Winner: Newell Brands - Get Slimed: Elmer's Glue Gains Fans Through Slime
Honorable Mentions:

  • Tattoo Projects - Hostess Snacks
  • Society for Neuroscience
  • Sony Electronics - Sony Alpha Collective

Snapchat - Best Use of a Filter

Winner: Brownstein Group - IKEA National Chain Snapchat Geofilters
Honorable Mention:

  • MELT - Coca-Cola: ESPN GameDay

Snapchat Campaign

Winner: Northeastern University - Global Snapchat Takeover Map
Honorable Mentions:

  • Career Artist Management - Maroon 5: Album Marketing Campaign
  • Marriott International - Six Days, Seven Nights

Twitter - Best Marketing Campaign

Winner: SmartyPig by Sallie Mae - Spooktacular Sweepstakes
Honorable Mentions:

  • ESPN - Golic and Wingo Launch
  • ESPN - Mike & Mike Finale: #MMSayThanks
  • Parallel Wireless - Connecting The Unconnected Canadians
  • The Ritz-Carlton extends its service values to Twitter
  • University of Pittsburgh Medical Center - The Future of Health Care

Twitter - Best PR Campaign

Winner: SHIFT Communications - Machine Learning Enables Alteryx to Dominate on Social Media
Honorable Mentions:

  • Bayer Presents Luke Bryan Farm Tour - #HeresToTheFarmer
  • Nuclear Matters, in collaboration with APCO Worldwide
  • RFI Studios - #SubYAY Social Media Campaign
  • Roush Fenway Racing - #DriveYourHealth
  • Verizon, 300 Entertainment, KWL Management, IW Group, LAGRANT COMMUNICATIONS, VPE Public Relations, Weber Shandwick - #freestyle50 challenge

Twitter - Best Tweet Content

Winner: JP Morgan Chase and Co. - Insecure Vs. Chase Bank
Honorable Mentions:

  • Dixon Schwabl - RBC Heritage
  • ESPN - Mike & Mike Finale: #MMSayThanks
  • MARTA - #MARTAstrides
  • SME
  • University of Pittsburgh Medical Center (UPMC) - Playoff Push

Twitter - Best Use of Hashtags

Winner: Sun Life Financial U.S. - #SunLifeDunk4Diabetes
Honorable Mentions:

  • Bayer Presents Luke Bryan Farm Tour - #HeresToTheFarmer
  • JP Morgan Chase and Co. - Chase Auto Name Your Car Day
  • Mathematica Policy Research - #All4Evidence
  • NewYork-Presbyterian - #NYPResponds

Twitter - Crisis Management Campaign

Winner: Sonshine Communications - FDOT: FL511’s Rapid Response during Hurricane Irma
Honorable Mention:

  • PepsiCo

Twitter - Social Good Campaign

Winner: PepsiCo
Honorable Mentions:

  • Bayer Presents Luke Bryan Farm Tour - #HeresToTheFarmer
  • Sun Life Financial U.S. - #SunLifeDunk4Diabetes
  • W2O Group - tALK+ (Talk Positive): #tALKpositiveNSCLC Takeda Oncology

 YouTube - Best PR Campaign

Winner: Volvo Trucks North America - The World's Largest Unboxing
Honorable Mentions:

  • Actors' Equity Association - #EquityStrong
  • Arrow Electronics - Five Years Out
  • Four Seasons Hotels & Resorts - We Are Four Seasons -
  • PwC - #AuditorProud Campaign

YouTube - Individual Video

Winner: Bayer Presents Luke Bryan Farm Tour - #HeresToTheFarmer
Honorable Mentions:

  • Cohn & Wolfe - Colgate x MagnusCards
  • FGL Sports Ltd. - Sport Chek: Pillar vs. Cake - Canada 150
  • Four Seasons Hotels & Resorts - Private Jet Video
  • Sheltering Arms Physical Rehabilitation Centers - Sheltering Arms Mother's Day Hugs
  • Volvo Trucks North America - The World's Largest Unboxing

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Top Places to Work

  • 10Fold Communications
  • AFLAC
  • Agency H5
  • APCO Worldwide
  • ARPR
  • Association of International Certified Professional Accountants
  • AXON
  • BAM Communications
  • Bank of America
  • Baretz+Brunelle
  • Barokas Communications
  • Beehive Strategic Communication
  • Bell
  • Belle Communication
  • Blue Engine Message & Media
  • Boehringer Ingelheim
  • Bospar
  • BPCM
  • Catalyst Public Relations
  • Coburn Communication
  • Consumer Technology Association
  • Cramer-Krasselt
  • Davies Public Affairs
  • DEVENEY
  • Digitas
  • Dignity Health Information Technology
  • Evoke | PR & Influence
  • EvolveMKD
  • Fahlgren Mortine
  • Finn Partners
  • FleishmanHillard
  • Gatesman
  • GCI Health
  • General Motors Communications
  • Group Gordon
  • Havas Formula
  • Hawkins International Public Relations
  • Hemsworth Communications
  • Hill+Knowlton Strategies
  • Hilton
  • Hotwire
  • HP Inc.
  • Infinite Global
  • InkHouse
  • Jaffe Associates
  • JConnelly
  • John Guilfoil Public Relations LLC
  • Karbo Communications
  • Ketchum
  • Kite Hill PR
  • Kohnstamm Communications
  • KPMG LLP
  • KYNE
  • Lippe Taylor Group
  • Matter
  • Merritt Group
  • Mower
  • MWWPR
  • Power Grid Engineering, LLC
  • Republica Havas
  • Robert Half
  • Rogers & Cowan
  • Ruder Finn
  • Sage Communications
  • SAP North America
  • SHIFT Communications
  • SiteMedia Consultancy
  • SKDKnickerbocker
  • SourceCode Communications
  • Spectrum Science
  • Stone Ward
  • Stratacomm
  • Syngenta North America
  • The Brandman Agency
  • The Heritage Foundation
  • The Reis Group
  • The Thomas Collective
  • TruePoint Communications
  • Truth Initiative
  • Union Pacific
  • United Nations Foundation
  • Valley Forge Tourism & Convention Board
  • Vested
  • W2O

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PR People Award Winners and Honorable Mentions

Account Director

Winner: Kellyn Curtis, Havas PR North America
Honorable Mention:

  • Michael Brown, Vicarious PR

Agency Account Manager

Winner: Lauren Pozmanter, Vested
Honorable Mentions:

  • Jess Clifton, Agency Ten22
  • Ania Treszczotko, Sage Communications

Community Relations

Winner: Sebastien Reyes, U-Haul International
Honorable Mentions:

  • Edward Harris, Valley Forge Tourism & Convention Board
  • Georjann Morriseau, Resolute Forest Products
  • Kate Murphy, Bank of America

Crisis Manager

Winner: Catherine Canniff, Bank of America
Honorable Mentions:

  • Jamie Buranich, Citrix
  • Sarah Fitzgerald, Minnesota Department of Corrections
  • Kristen Kauffman, SPM Communications

Government Communicator

Winner: Deidre Stalnaker, City of Tuscaloosa
Honorable Mentions:

  • Chris Floore, Macon-Bibb County
  • John Guilfoil, John Guilfoil Public Relations

Internal Communicator of Year

Winner: Holly Stanley, Bank of America
Honorable Mentions:

  • Kelly Lang, Cisco
  • Maria Abyeta Moreta, Cisco

Marketer of Year

Winner: Craig Greiwe, Rogers & Cowan
Honorable Mentions:

  • Marian Daniells, Vested
  • Mark Nardone, PAN Communications
  • Melody Pleasure, Peraton
  • Jillian Sullivan, Bank of America
  • Sheryl Vieira, Caldwell Trust Company

Measurement Expert of Year

Winner: Brett Care, Spectrum Science
Honorable Mention:

  • Tracy Bell, Bank of America

Media Relations Professional of the Year

Winner: Ella Nevill, Cisco
Honorable Mentions:

  • William Borden, KPMG
  • Victoria Garrod, Bank of America Merrill Lynch
  • Rachel Newman, Spectrum
  • SuJin Oh, Havas PR
  • Rachel Riley, Valley Forge Tourism & Convention Board
  • Curtis Sparrer, Bospar

PR Intern of Year

Winner: Elana Shaulova, EvolveMKD
Honorable Mentions:

  • Ellen Converse, The Newseum
  • Ashley Shahid, Vested

PR Professional of the Year: Agency

Co-Winner: Linda Descano, Havas PR
Co-Winner: Neil Mortine, Fahlgren Mortine
Honorable Mentions:

  • Lisa Astor, PAN Communications
  • Eric Hazard, Vested Ventures
  • Larry Krutchik, Hill+Knowlton Strategies
  • Courtney Myers, Havas PR
  • Durée Ross, Durée & Company, Inc.
  • Michelle Schafer, Merritt Group

PR Professional of the Year: Corporate

Winner: Ann-Tyler Connell, Bank of America
Honorable Mentions:

  • Liza Burnett Fefferman, MTV, VH1 and Logo
  • Krys Grondorf, Verizon Connect
  • Clint Patterson, T-Mobile
  • Michael "Mike" Waldron, LyondellBasell

PR Professional of the Year: Nonprofit/Association

Winner: Susan McCarthy, World Wildlife Fund
Honorable Mentions:

  • Brian Frederick, The ALS Association
  • Matisse Hamel-Nelis, CNIB

PR Team Leader

Winner: Ryan Wallace, PAN Communications
Honorable Mentions:

  • Liza Burnett Fefferman, MTV, VH1 and Logo
  • Matthew McQueen, Peraton
  • Selena Morris, Bank of America
  • Courtney Myers, Havas PR

Publicist/Spokesperson of Year

Winner: Lacey Haines, HP Inc.
Honorable Mentions:

  • Ron Berkowitz, Berk Communications
  • Alisa Hughley, MPH, enBloom Media, LLC
  • Donald McLean, MMS Holdings Inc.
  • Curtis Sparrer, Bospar

Social Media/Digital Professional of the Year

Winner: Carmen Collins, Cisco
Honorable Mentions:

  • Julianne Bardele, Ann & Robert H. Lurie Children's Hospital of Chicago
  • Ibby Hussain, Vested
  • Ryan Matheson, Volunteers of America
  • Chris Smith, Bank of America

Student of Year

Winner: Ashleigh Kathryn White, University of Florida-Master's in Mass Communications
Honorable Mention:

  • Katrina Sletten, Drake University School of Journalism and Mass Communication

Volunteer of Year

Winner: Amanda Piccirilli-Hall, Devine + Partners
Honorable Mention:

  • Marissa Spivak, Spectrum

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Platinum PR Awards Winners and Honorable Mentions

Hall of Fame

  • CVS Health - CVS Quits Tobacco
  • DoSomething.org
  • Human Rights Campaign - Red Equality Logo
  • KFC - Rotating Colonel Sanders
  • Purina ONE & Golin - Purina ONE Cat Café
  • P&G/Always - #LikeAGirl

24-Hour Campaign

Winner: Consulate General of Switzerland in New York - Twitter Battle between Switzerland and Sweden
Honorable Mentions:

  • Consumer Reports - Romaine/E. Coli Warning
  • MIX Public Relations - Malwarebytes Rapid Response Program
  • National Association of Manufacturers - Best Seat in the House

Activism Campaign

Winner: IBM - The Fight for Equality in the Lone Star State
Honorable Mentions:

  • Consumer Reports - Equifax Data Breach
  • DeVries Global - Pantene Gold Series All Strong Hair is Beautiful Hair Campaign
  • HP Inc. - Reinventing Sustainable Impact: One HP Original Ink Cartridge at a Time
  • PepsiCo - Rush2Recycle
  • Novelis and Discovery Education - Life of a Can
  • ROX United/Curacao - "Mi Voz Cuenta": My Voice Matters
  • SAG-AFTRA - Workplace Safety Campaign

Anniversary

Winner: Susan Davis International - Centennial Commemoration of America's Entry into WWI
Honorable Mentions:

  • Food Lion - A Neighbor to Count On: Food Lion Celebrates its 60th Anniversary
  • Kurio // The Social Media Age(ncy) - Finlandia by Forest Machines
  • M Booth - The Estée Lauder Companies’ Breast Cancer Campaign Reaches 25-Year Milestone
  • Marina Maher Communications and Rabin Martin - Merck for Mothers – UNGA: A TIME for Mothers
  • PJ Lhuillier, Inc. - Thank You for 30!
  • Sheridan College - Sheridan@50: A Creative History for a Creative Campus
  • Sparkpr - MapleStory Fest: The Perfect 13th Anniversary Celebration

Annual Report

Co-Winner: Sparkpr - eHarmony's Happiness Index
Co-Winner: United Nations Foundation - Global Bureau Year in Review
Honorable Mentions:

  • Argo/Pace - Beyond the Numbers: Reimagining the Annual Report
  • The Association of Junior Leagues International - Progress Is Plural
  • Consumer Technology Association
  • National Retail Federation
  • Norfolk Redevelopment and Housing Authority
  • Thomson Reuters - Trust in Motion

Blog

Winner: Butin Integrated Communications - NFI Dish on Fish
Honorable Mentions:

  • Cold Spring Harbor Laboratory - CSHL Labdish
  • Microsoft - Transform
  • National Association of Manufacturers - Shopfloor
  • PureTemp LLC - Phase Change Matters
  • R&R Partners - The Blonde Abroad: Vegas Bucket List

Boutique Firm

Winner: King Media
Honorable Mentions:

  • Cheer Partners
  • Parker Sanpei - Lifestyle & Hospitality Marketing

Brand Turnaround Campaign

Winner: Edelman - Mitsubishi Regional Jet: Progress & Commitment
Honorable Mentions:

  • Cardinal Innovations Healthcare
  • DeVries Global - JOHNSON’S “Remove the Wonder If” Campaign
  • ECMC Group - Reinventing the Reputation of an Acquired Brand

Branding

Winner: Clorox with Ketchum - Clean is the Beginning
Honorable Mentions:

  • APCO Worldwide - USA Pavilion at Expo 2017
  • DeVries Global - Zippo Flame Art
  • Diffusion PR - Elevating the USA TODAY NETWORK brand: more than a newspaper company
  • Hilton Garden Inn with Ketchum - Taking “Simple Things” to a Refreshing New Level
  • Lyft Launches Five Star Lager
  • Rogers & Cowan - Jockey 'Show Em What's Underneath'

Cause-Related Marketing

Winner: The Thomas Collective - Look Up
Honorable Mentions:

  • 21st Century Fox - The Search for Hidden Figures
  • Biosector 2, a Syneos Health company - Be Vocal: Speak Up for Mental Health
  • Habitat for Humanity International and Porter Novelli - Home is the Key 2017
  • M Booth - Ready, set, share! Johnson & Johnson Ignites Global Moms Relay for Family Health
  • M Booth - The Estée Lauder Companies’ Breast Cancer Campaign Reaches 25-Year Milestone
  • MSLGROUP - Trades Training: Addressing the Skilled Labor Gap While Serving Separating Military Members
  • Novartis with Biosector 2, a Syneos Health Company - Telling Metastatic Breast Cancer to "Kiss This!" with #KissThis4MBC

CEO of the Year

Winner: Kathy Bloomgarden, Ruder Finn
Honorable Mentions:

  • Peter Finn, Finn Partners
  • Ashok Vemuri, Conduent

Community Relations

Winner: Cherokee Nation Businesses - Where the Casino Money
Honorable Mentions:

  • Allstate Foundation - Helping Hands Grants
  • Aramco Services - Aramco Answers the Call: Hurricane Harvey Response
  • Goldwind Americas & Mahoney Communications Group - Goldwind Works
  • Havas PR with MilliporeSigma - Curiosity Cube Ignites Scientific Passion Across the U.S
  • Jackson Spalding - Atlanta Braves Parking and Transportation Campaign
  • Mastercard - Girls4Tech
  • Novelis and Discovery Education - Life of a Can
  • Toyota and Discovery Education - TeenDrive365 In School
  • Weber Shandwick - Cancer Screen Week

Content Marketing

Co-Winner: Northwell Health - What Cancer Took and What Cancer Gave: The Well
Co-Winner: Planet Fitness - Love at First Lift: A Dream Wedding
Honorable Mentions:

  • AICPA - Enhancing Audit Quality
  • Ferrovial - Content Marketing
  • Hampton by Hilton Uses Comedy to Connect With “Real” Travelers and Break the Aspirational Mold
  • Kovert Creative - Fight Dirty
  • Luxottica Pearle Vision - Thinking Small to Win Big
  • Old Spice and Citizen Relations - Get Wild (And Real) with Moms and Sons
  • PepsiCo - Rush2Recycle
  • Planet Fitness - Gut Check: Dad Bods Rule
  • Stein IAS & Ingredion - You Are How You Eat

Crisis Management

Co-Winner: Newell Brands - #CrockPotIsInnocent
Co-Winner: Virginia Tourism Corporation - Stand for LOVE - Re-positioning Virginia after the Crisis in Charlottesville
Honorable Mentions:

  • BASF US Crop Protection - Bringing Down Weeds, Raising Up Farmers
  • Children's Health - Hurricane Harvey Response: How Children’s Health Responded to One of the Largest Disasters in Texas History
  • Dallas Fort Worth International Airport - DFW Airport Communicates During Executive Order
  • Exxon Mobil Corporation - Fueling Recovery During Hurricane Harvey
  • FKQ Advertising + Marketing - Protecting Your Client from a Serial Killer and Ensuing Media Pressure
  • Florida International University - Crisis Communications: Hurricane Irma
  • Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria
  • US Postal Service - Delivering 131 Days of Crisis Messages for USPS
  • Weber Shandwick and Sutter Health- Heroes Among Us: Sutter Health Emerges as a Role Model for Natural Disaster Response in 2017

Data Insights

Co-Winner: APCO Worldwide - VantageScore B2C Pivot Research
Co-Winner: The USG Corporation + U.S. Chamber of Commerce Commercial Construction Index
Honorable Mentions:

  • Ameriprise - Family Wealth Checkup Study
  • Bsquare/Voxus PR - 2017 Annual IIOT Maturity Study
  • Burson Cohn & Wolfe - Fifth Annual Super Bowl Survey
  • Dell - Applying Digital Transformation to inform IT Transformation
  • Ketchum Global Research & Analytics - Clean & The Human Psyche
  • Old Spice and Citizen Relations - Get Wild (And Real) with Moms and Sons
  • Planet Fitness - Gut Check: Dad Bods Rule with Planet Fitness
  • VSC and HoneyBook Empower the Creative Economy with Fair Wage Insights and Legal Protections

Digital Communications

Co-Winner: Kovert Creative - Fight Dirty
Co-Winner: Microsoft - Marea subsea cable newsroom
Honorable Mentions:

  • aptitude LLC - aptitude 2020 educational series
  • Fleishman Hillard - Don't Say VELCRO
  • Golin - Lime-A-Rita Launches #RitaSays, Serves Up Straight Talk to Millennials with a Social Media Advice Column
  • International SOS - 2018 Travel Risk Outlook & Business Resilience Trends Watch
  • Kovert Creative - Howler Soccer Ball Phone
  • Microsoft - Education event newsroom
  • PepsiCo - Rush2Recycle
  • Taft Communications - ReThink Energy NJ “Stop PennEast” Campaign
  • Weber Shandwick - Transforming Classic Kid’s Drink to Athlete’s Secret Weapon

Diversity & Inclusion Campaign

Winner: PwC - CEO Action for Diversity & Inclusion
Honorable Mentions:

  • The Association of Junior Leagues International - Progress Is Plural
  • USC Shoah Foundation and Discovery Education - 2018 iWitness Video Challenge
  • TGR Foundation and Discovery Education - TGR EDU: Explore
  • Food Lion - Reshaping our CIAA Partnership to “Slam Dunk” Hunger In Our Communities
  • Swimsuits for All

Employee Relations

Winner: FleishmanHillard – Emerson: Creating a Values Compass to Guide Business Transformation
Honorable Mentions:

  • Dallas Fort Worth International Airport - D&I is in Our DNA
  • DuPont with Gagen MacDonald and Think Marketing - Countdown to Day One: Creating DowDuPont
  • Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria
  • Weill Cornell Medicine - We Are Weill Cornell

Event Marketing

Co-Winner: CandlePower by Yankee Candle - Newell Brands Ignites a Flame in SoHo
Co-Winner: Goldman Sachs - 10,000 Small Businesses Summit: The Big Power of Small Business
Honorable Mentions:

  • Agency Spring & Grundfos - “Best Installer” – Reaching the hearts of installers through their hands
  • Catalyst Public Relations - Courtyard Super Bowl Sleepover
  • Comcast NBCUniversal - The Xfinity California Drone Speed Challenge!
  • Cox Communications - Smart Home Events
  • Hunter Public Relations - Scotch-Brite Brand #WorthTheMess
  • Kajeet - Homework Gap Heroes
  • Ketchum and Mastercard - Mastercard Brings Start Something Priceless to Life Leading into the 60th Annual GRAMMY Awards in NYC
  • LEWIS - Event Series: Fake News, Real Consequences

External Publication

Winner: Covered California - Issue Briefs
Honorable Mentions:

  • Cherokee Nation & Cherokee Nation Businesses - Anadisgoi magazine
  • Children’s Health - Taking Pediatric Health Care and Welfare ‘Beyond ABC’
  • Danfoss Solutions Magazine
  • MullenLowe U.S. - Futures Magazine 2017
  • New York Independent System Operator (NYISO) - Power Trends 2017: New York's Evolving Electric Grid
  • Upstate Medical University - Upstate Health magazine
  • US Postal Service - Postal Facts 2018
  • The USG Corporation + U.S. Chamber of Commerce Commercial Construction Index

Facebook Communications

Winner: KWI Communications - Aflac and the Power to Do Good
Honorable Mentions:

  • Association of International Certified Professional Accountants - Human Intelligence
  • Golin - JetBlue’s No Blackout Non-Eclipse Non-Event
  • Maryland Department of Transportation State Highway Administration - Severn River Bridge and MDOT SHA Cares

Financial/Investor Relations

Winner: Abbott - An All-Time High for Financial Communications
Honorable Mentions:

  • BECU & C+C - BECU’s Closing for Good and “The Next Big Talk”
  • Cherokee Nation Businesses - Economic Impact on Oklahoma
  • LaVoieHealthScience - Publicly Traded Company Releases Pivotal Clinical Trial Data
  • PAN Communications - Positioning Quanterix for a Successful IPO
  • Precision Tsugami (China) Corporation Limited- Precision Built for Success
  • Viacom - Fiscal 2018 Second Quarter Earnings Results

Global PR Campaign

Co-Winner: HP Inc. - The Wolf
Co-Winner: UTC Climate, Controls & Security – HEALTHfx: The Benefits of Green Buildings: Energy, Emissions and Health
Honorable Mentions:

  • DeVries Global - Zippo Flame Art
  • HP Inc. at Cannes
  • IBM Research - Quantum Computing
  • O'Malley Hansen Communications - HanesBrands Latin America Public
  • Visit Orlando - Orlando’s BIG Thank You
  • Walt Disney Studios - Black Panther

Healthcare Communications

Co-Winner: Biosector 2, a Syneos Health company - Telling Metastatic Breast Cancer to "Kiss This!" with #KissThis4MBC
Co-Winner: RXMOSAIC - #NoHormonesPLZ inspires women to ask for what they want – or don’t want – in their birth control
Honorable Mentions:

  • American Dental Association - Combatting the Opioid Epidemic: ADA Launches New Policy
  • American Kidney Fund - Hurricane Disaster Relief for Dialysis Patients
  • DEA and Discovery Education - Operation Prevention
  • Cision Distribution for Varian Medical Systems
  • GCI Health - Raising Awareness of gammaCore: The first non-invasive treatment for patients with migraine and cluster headaches
  • Gedeon Richter Plc. - Richter Health City Program
  • Golin - Humana Champions Boomers at National Senior Games
  • MDR & Sanford Health - Year-round Youth Health Activation Through the Classroom
  • Ogilvy & Boehringer Ingelheim - Bernie Williams Hits a Breathless Homerun
  • Shield HealthCare - OstomyLife
  • UnitedHealthcare - PreCheck MyScript
  • UnitedHealthcare Motion
  • Weber Shandwick and Sutter Health – Heroes Among Us: Sutter Health Emerges as a Role Model for Natural Disaster Response in 2017
  • Weill Cornell Medicine - We Are Weill Cornell

Influencer Communications

Co-Winner: PNC Financial Services Group - PNC Bank's 2017 Christmas Price Index
Co-Winner: Team Epiphany - Heineken and BAPE collaborate for 2017 #Heineken100 program
Honorable Mentions:

  • AARP with Rogers & Cowan - AARP Studios Dinner With Don
  • American Public University System - Social Influencer Program
  • BASF US Crop Protection - Bonding with Farmers on the Dirt Road Tour
  • California Pizza Kitchen - #PoweredByCauliflower
  • Golin - JetBlue Check In For Good
  • Havas PR - Transitions Change Agents: Appealing to Younger Eyes
  • InterContinental Hotels Group - Holiday Inn Influencer Communications Campaign
  • Marina Maher Communications - Merck Women’s Health Helps Women Plan for “Her Life. Her Adventures
  • Rpr Marketing Communications - Neutrogena Makeup SkinClearing Campaign
  • Sony Electronics - Sony Alpha Imaging Collective
  • Weber Shandwick - Cancer Screen Week
  • Weber Shandwick - Milk: Beyond the brand: how MilkPEP built consumer confidence with trusted voices

Instagram Campaign

Winner: Synchrony - Not Just A Purchase
Honorable Mentions:

  • IBM
  • Kivvit - Wynwood Business Improvement District
  • M Booth - Johnson & Johnson Donate a Photo Influencer Program: Driving Affinity Through Photography
  • RIDGID - Summer Brews
  • UN Foundation - #EyeOnClimate

Internal Publication

Winner: Turner International - On Location With Gerhard
Honorable Mentions:

  • Children's Health - ‘Balloon Beat’ Rises Above the Industry Standard
  • Coca-Cola North America - Strategic Employee Newsletter Program
  • KFC Corporation - The Bucket Newsletter
  • MWW PR - FirstEnergy-TV
  • Stein IAS - The Post-Modernist
  • Union Pacific - 2018 Strategy Publication
  • Viabuzz - The Voice of Viacom18

Large PR Firm of the Year

Winner: Ruder Finn
Honorable Mentions:

  • Finn Partners
  • FleishmanHillard

LinkedIn Communications

Winner: Cisco Talent Brand - LinkedIn Life / Career Pages
Honorable Mention:

  • FleishmanHillard - Amplifying Executive Voices to Share Thought Leadership Perspectives

Live Streaming

Co-Winner: Golin - JetBlue’s No Blackout Non-Eclipse Non-Event
Co-Winner: WE Communications - “Racing The Sun” with the New 2018 Volvo
Honorable Mentions:

  • Cisco - WeAreCisco Facebook Live Employee Culture Correspondents
  • Hampton by Hilton Uses Comedy to Connect With “Real” Travelers and Break the Aspirational Mold
  • IBM
  • Racepoint Global - Imagine the Future, Dassault Systemes 3DEXPERIENCE Forum
  • Texas A&M University - Midnight Yell Livestream Campaign

Marketing Communications

Winner: HP Digital Artistry House: Reinventing Digital Storytelling
Honorable Mentions:

  • BackBay Communications & Murray Devine - Spend Less, Reach More
  • Edelman - Dove and Shonda Rhimes Launch Real Beauty Productions
  • FleishmanHillard - Emerson Top Quartile Industry Thought Leadership
  • Lippe Taylor - Deion Sanders for BOTOX Cosmetic
  • Nationwide - 'GOALS' campaign / Walter Payton NFL Man of the Year
  • Newell Brands - Elmer's Glue: It's Slime Time
  • Oracle - Putting Mack Trucks in the Driver’s Seat of a B2B
  • Sparkpr - eHarmony's Happiness Index
  • Tourism Australia - Dundee Tourism Campaign
  • UTC Climate, Controls & Security - HEALTHfx – The Benefits of Green Buildings: Energy, Emissions and Health
  • Visit Orlando - Orlando’s BIG Thank You

Marketing Team of the Year

Winner: Mitsubishi Electric
Honorable Mentions:

  • CSRA
  • Luxottica Pearle Vision - Thinking Small To Win Big
  • Modernist Cuisine
  • Parallel Wireless Dynamic 4
  • RIDGID
  • Rogers & Cowan
  • SignUpGenius

Measurement

Winner: H&R Block - Ditching impressions and revamping PR measurement
Honorable Mentions:

  • APCO Worldwide - VantageScore B2C Pivot Research
  • Dell – IT Transformation - Social Intelligence
  • Hill+Knowlton Strategies - Aflac 2017 Open Enrollment Campaign
  • Ketchum Global Research & Analytics – New York International Auto Show: Impact Analysis
  • SAP - Measurement - Aligning company revenue directly to PR (finally!)

Media Event

Co-Winner: National Geographic - JANE at the Hollywood Bowl
Co-Winner: Rogers & Cowan - Elton John Bids Farewell to the Road
Honorable Mentions:

  • Allied Integrated Marketing - WWE WrestleMania 33 Media Blitz
  • Burrell Communications - Toyota Music: The Quintessential NYC Night
  • California Milk Processor Board - Three Kings' Day and Milk
  • Canadian Tire - Play Finds A Way Launch
  • Consumer Technology Association
  • Covered California - "Covered in Art" Open Enrollment Bus Tour
  • Finn Partners /DHL - DHL eCommerce 2018 San Francisco Media Day
  • KFC Corporation - KFC Georgia Gold Launch
  • Intel - Experience the Moment: Intel House Press Day
  • Reebok x Nina Dobrev x Les Mills Ultimate Staycation
  • Rogers & Cowan and FRUKT - Delta Air Lines Silent Disco
  • UTC Climate, Controls & Security - Excitement is Building: Introducing the UTC Center for Intelligent Buildings

Media Relations

Co-Winner: Golin - JetBlue’s No Blackout Non-Eclipse Non-Event
Co-Winner: Raytheon - Elevating Raytheon’s Cyber Brand
Honorable Mentions:

  • Abbott & GCI Health - Bringing the FreeStyle® Libre Revolution to the U.S.: Transforming the Lives of People Living with Diabetes by Liberating Them from the Pain and Hassles of Routine Fingersticks
  • Activision, PMK*BNC, Step 3 – Destiny 2
  • Children's Health - We Have Heart: Building Awareness of the Heart Center at Children’s Health
  • FleishmanHillard - CERAWeek with Emerson Goldwind Americas - Goldwind Works
  • Intel - Experience the Moment
  • Jessica L. Daitch Communications LLC - CreakyJoints® Don’t Hold Back the Activated Arthritis Patient
  • KFC Corporation - Fried Chicken Scratch 'n' Sniff Valentine's Day Cards
  • Kivvit - DSM Change the World
  • lotus823 & Nuheara - Listening in as Hearables Brand
  • Modernist Cuisine – Modernist Bread Book Launch
  • Mower - Paychex
  • O'Malley Hansen Communications & MKTG - NFL Extra Points Credit Card at Super Bowl 51
  • PAN Communications - A Swipe Right on Application Security: Checkmarx Discovers Vulnerability in Tinder
  • U. S. Travel Association - Sparking a National Conversation to Win Back America’s Lost Vacation Days
  • Weber Shandwick – Ancestry – Declaration Descendants
  • WE Communications - “Racing the Sun” with the New 2018 Volvo XC60

Medium PR Firm of the Year

Winner: Spectrum
Honorable Mentions:

  • Cone Communications
  • Havas Formula
  • Hotwire
  • Lambert, Edwards & Associates
  • Matter Communications
  • PAN Communications
  • Peppercomm
  • Praytell
  • Tonic Life Communications

Multicultural Campaign

Winner: 21st Century Fox - The Search for Hidden Figures
Honorable Mentions:

  • The Axis Agency - ALDI First, Primero ALDI
  • Burrell Communications - Toyota Green Initiative
  • Covered California - Targeted Segment Outreach
  • d expósito & Partners - Campaign Categories/Multicultural Campaign - Cada paso del camino (Every Step of the Way): An AARP Documentary on Latino Family Caregiving
  • DC Health Benefit Exchange Authority - DC Health Link: Get the Facts. Get Covered, A Campaign to Cover the District's Uninsured
  • DeVries Global - Pantene Gold Series All Strong Hair is Beautiful Hair Campaign
  • Marina Maher Communications - Love Over Bias
  • Republica - Toyota, Juntos Somos Imparables

On a Shoestring Campaign

Winner: APCO Worldwide - Danfoss
Honorable Mentions:

  • Allied Integrated Marketing - 2018 Philadelphia Environmental Film Festival PR Campaign
  • Amélie Company - Lockdown Your Car PR Campaign
  • BML Public Relations - BMLPR & Finlandia’s Commemorative Cheeseware in Honor of Finland’s 100th Anniversary
  • BWK New York - Ideas worth Spreading: Taking the TED Fellows’ Big Ideas Beyond the TED Stage
  • The Dialog Lab - Credibility Through Coverage: Stealth to Exit in Under a Year
  • Entercom Communications - Winning with Audio: Entercom as America's New Media Powerhouse
  • Global Wildlife Conservation - The Search for Lost Species
  • HP Inc. - HP ENVY ISS Printer
  • ICR - Super Bowl LII “Philly Market” Stunt by Boston Market
  • PAN Communications - Trinity Partners Identifies Similarities Between Most Expensive Novel Drugs
  • PPG - COLORFUL COMMUNITIES Program
  • Rogers & Cowan - Keratin PBO

Online Press Room/Media Center

Winner: Intel - Experience the Moment - Intel Newsroom
Honorable Mentions:

  • Alibaba Group – Alizila
  • Cherokee Nation & Cherokee Nation Businesses - Anadisgoi.com
  • Microsoft Stories
  • Wells Fargo

Podcast

Winner: Cold Spring Harbor Laboratory - Base Pairs
Honorable Mentions:

  • Cambia Health Solutions - HealthChangers Podcast
  • CropLife America - POPagriculture
  • Microsoft - .future

PR Professional of the Year

Winner: Staci Rawls, KFC Corporation
Honorable Mentions:

  • Michele Barmash, Reebok
  • Adam Ritchie, PR Inventor, Adam Ritchie Brand Direction
  • Esther Mireya Tejeda, Entercom Communications
  • Jon Sullivan, Aflac

PR Team of the Year

Winner: Ketchum - The Puerto Rico Tourism Company
Honorable Mentions:

  • All Suites brands by Hilton
  • EY
  • IBM Research - Quantum Computing
  • Kite Hill PR
  • National Association of Manufacturers
  • National Geographic
  • National Retail Federation
  • Reebok
  • UN Foundation
  • Visa Global

Press Release

Winner: Golin - Dewey Ryder Writes A Press Release for MTN DEW
Honorable Mentions:

  • BBB Investigates - All Things Country
  • Hager Sharp - 2017 NAEP Mathematics and Reading Press Release
  • Hong Kong Tourism Board - "Believe it or not, it’s Hong Kong!" HKTB launches Hong Kong’s Great Outdoors Campaign
  • Intel - Experience the Moment
  • National Geographic - Nat Geo WILD's 2017 SharkFest Announcement
  • Smithsonian National Museum of American History - 2018 is Year of the Tractor

Pro Bono Campaign

Winner: TogoRun - Pure Earth Highlights Global Impact of Pollution to Public Health Problem and Economics
Honorable Mentions:

  • DEVENEY Launches Palm Beach: The Essential Guide to America's Legendary Resort Town
  • Hydrogen Advertising - Cascade Effect
  • Hydrogen Advertising - Let's Finish the Job
  • Republica - Broken Crayons

Product Launch

Co-Winner: 5w Public Relations - All-Clad Revolutionizes the Culinary Standard With Prep & Cook Launch
Co-Winner: DeVries Global - Celebrity Edge Reveal: Using Innovation to Drive Wanderlust
Honorable Mentions:

  • California Pizza Kitchen and Coast Public Relations - #PoweredByCauliflower
  • GCI Health - Bringing the FreeStyle Libre Revolution to the U.S.: Transforming the Lives of People Living with Diabetes by Liberating Them from the Pain and Hassles of Routine Fingersticks
  • Golin - The Launch of MTN DEW
  • Jackson Spalding - Launching the Blue Delta SkyMiles Credit Card from American Express
  • KFC Corporation - Georgia Gold Launch
  • Lyft Launches Five Star Lager
  • Modernist Cuisine - Bread Book Launch
  • O'Malley Hansen Communications - Ninja Intelli-Sense Kitchen System Launch
  • Sharp Communications - Benjamin Moore Launches CENTURY
  • T-Mobile - ONE Unlimited 55+

Product Launch - B2B

Winner: RIDGID - PEX-One Product Launch
Honorable Mentions:

  • BLASTmedia - CloudPassage Container Secure Launch
  • Edelman - Mitsubishi Regional Jet: Progress & Commitment
  • IBM Research - Quantum Computing
  • March Communications - First Face, Now Voice: March Brings Affectiva’s AI Vision to the Public
  • Parallel Wireless - Jakes 2nd submission

PSA

Winner: Republica - Broken Crayons
Honorable Mentions:

  • American Academy of Orthopaedic Surgeons - Painkillers are easy to get into. Hard to escape.
  • American Humane - Arks of Hope
  • Citizen Relations - Duracell Daylight Saving
  • Molina Healthcare - Healthcare Answer Event: Woman on the Street
  • Toyota and Discovery Education - TeenDrive365 In School

Public Affairs

Winner: American Medical Association - Putting Patients Before Politics in the National Health Reform Debate
Honorable Mentions:

  • APCO Worldwide - Nuclear
  • Association of Washington Business - Grow Here Employer Image Campaign
  • CLS Strategies - Medicare the Pod: CLS Strategies Fight for Type 1 Diabetes Patients
  • DEA and Discovery Education - Operation Prevention
  • IBM - Bridging America’s Skills Gap with New Collar Jobs
  • Impact Public Affairs - CADA Campaign on Bill S-2
  • KFC Corporation - Antibiotics Commitment PR Campaign
  • Kivvit - New Yorkers Against Corruption

Re-branding/Repositioning

Winner: Aflac Supported by FleishmanHillard, KWI, Marina Maher Communications and Carol Cone on Purpose - Aflac “Out-Paddles” a Reputational Deficit
Honorable Mentions:

  • Airfoil Group and Village Green Reimagine Distinctive
  • Akrete and Skender - Revolutionizing How the Industry Builds by Integrating Design, Manufacturing and Construction
  • Allstate Foundation - Helping Hands Grants
  • Edelman - The Evaus
  • Edelman - TRESemmé x Work It
  • Entercom Communications - Winning with Audio: Entercom as America's New Media Powerhouse
  • Hotwire - Breaking The Agency Mold
  • Miller PR - Bumble gets into the Bizz - introducing Bumble's networking platform
  • RF|Binder and McGraw-Hill Education - Repositioning an Established Brand to Reflect a New Corporate Vision

Satellite Media Tours

Winner: Burson-Marsteller and Bank of America - Uncovering the Joy of Travel
Honorable Mentions:

  • Multivu, a Cision Company – The Toy Guy
  • U.S. Food and Drug Administration, IQ Solutions & Subject Matter - Every Try Counts Campaign

Small PR Firm of the Year

Co-Winner: JONESWORKS
Co-Winner: Sachs Media Group

Honorable Mentions:

  • Arketi Group
  • ARPR
  • Beehive Strategic Communication
  • Butin Integrated Communications
  • High10 Media LLC
  • JPA Health Communications
  • MIX Public Relations
  • Sharp Communications
  • Susan Davis International
  • United Collective - ROX United
  • Warschawski

Social Good Campaign

Winner: Dallas Fort Worth International Airport - DFW Live Green Campaign
Honorable Mentions:

  • Aflac - Take only memories, leave only duck prints
  • BASF US Crop Protection - Engaging Farm Families to Grow Butterfly Habitat
  • CITGO - Fueling Good. Rebuilding Lives.
  • Edelman - Dove and Shonda Rhimes Launch Real Beauty Productions
  • Kivvit - DSM Change the World

Social Media Campaign

Winner: AbelsonTaylor - Sunovion's #MyE
Honorable Mentions:

  • AARP with Rogers & Cowan - AARP Studios Dinner with Don
  • AT&T With FleishmanHillard - #OneWith Camp Mars, AT&T + Thirty Seconds to Mars Social Campaign
  • Cisco - #WeAreCisco #LoveWhereYouWork #Maythe4th Be With You!
  • Golin - JetBlue’s No Blackout Non-Eclipse Non-Event
  • Novartis with Biosector 2, a Syneos Health company - Telling Metastatic Breast Cancer to "Kiss This!" with #KissThis4MBC
  • Otis Elevator Company - #reIMAGINEtheGlobe
  • RIDGID - Summer Brews
  • Sony Electronics - Sony Alpha Imaging Collective
  • Stein IAS & Getty Images - The Not So Stock Answer
  • Union Pacific - Your Life is Worth the Wait
  • VisitPITTSBURGH - Mighty. Beautiful. Third Word Campaign

Speech/Series of Speeches

Co-Winner: Finn Partners - When Core Values Collide: Diversity, Inclusion, and Free Speech
Co-Winner: National Association of Manufacturers - 2018 State of Manufacturing Address by Jay Timmons
Honorable Mentions:

  • The Coca-Cola Company - Writing Our Next Chapter Together
  • KDaly Communications - #Impact by Kristen Daly

Trade Show/Event PR

Winner: AARP with Rogers & Cowan - AARP Movies for Grown-ups Awards 2017
Honorable Mentions:

  • APCO Worldwide - USA Pavilion at Expo 2017
  • Current PR - Willow Frees Nursing Moms with First Wearable Breast Pump
  • Edelman - Mitsubishi Regional Jet: Progress & Commitment
  • HP Inc. - Forces of Fashion
  • HP Inc. inspires Creativity for Today’s Students and Tomorrow’s Reinventors
  • MIX Public Relations - MIS Training Institute’s InfoSec World 2018 Conference and Expo
  • Parallel Wireless at Mobile World Congress 2018
  • Sharp Communications - Launch of Kips Bay Palm Beach Show House

Twitter Campaign

Winner: DCG Communications - #WearBlueDay
Honorable Mention:

  • Dallas Fort Worth International Airport - #DFWBracket Challenge

Video

Winner: Biosector 2, a Syneos Health company - Beyond Silence
Honorable Mentions:

  • American Academy of Ophthalmology - 8 Steps to Protect Your Sight from Contact Lens Infections
  • CEMEX USA - Building a Better Future in 2018
  • King Media - AGC of Michigan Recruitment Campaign
  • Kovert Creative - Fight Dirty
  • Kovert Creative - Howler Soccer Ball Phone
  • Lippe Taylor - MonaLisa Touch Gives Postmenopausal Women a “Voice” in “Real Patients Anthem” Campaign Featuring Original Song
  • Marina Maher Communications - Merck Redefines Medicine as Invention
  • Microsoft - Explanimators
  • The Orange Catholic Foundation - Thank You
  • Planet Fitness - Love at First Lift: A Dream Wedding at Planet Fitness
  • RBC Wealth Management - Women of RBC
  • Smithsonian National Museum of American History - Hispanic Advertising and Broadcasting in Spotlight for Hispanic Heritage Month

Visual Storytelling Campaign

Winner: The Thomas Collective - Look Up
Honorable Mentions:

  • DeVries Global - Zippo Flame Art
  • Golin - CTCA: Passion to Care
  • IBM – The Curiosity Shop
  • M Booth
  • Makovsky Integrated Communications - Vericool Cartoon Campaign
  • SAP North America - The Office Video Series
  • Swimsuits for All

Website Marketing

Winner: Walker Sands - CloudCraze Demand Gen Program
Honorable Mention:

  • McCabe Message Partners - SafeNeedleDisposal.org

Word of Mouth Marketing

Winner: Tier One Partners - The Georges Are Coming! Ally Promotes ‘Hardest Working Dollar’ Campaign by Putting Troop of Fun-loving George Washingtons to Work
Honorable Mentions:

  • Dairy Farmers of Wisconsin - #SXSWisconsin: The World's Longest Cheeseboard...from Wisconsin, of course!
  • Intermark Group - America’s Original Mardi Gras – Sweet Home Alabama
  • Tourism Australia - Dundee Tourism Campaign

WOW! Award

Winner: Intel - Experience the Moment - Guinness World Record-Breaking Drone Light Show
Honorable Mentions:

  • Covered California - "Covered in Art" Open Enrollment Bus Tour
  • Global Wildlife Conservation - Finding a Match for Romeo, the World’s Loneliest Frog
  • HP Inc. - ENVY ISS Printer
  • HP Inc. Inspires Creativity for Today’s Students and Tomorrow’s
  • KFC Corporation - Zinger PR Campaign
  • Mastercard - Girls4Tech
  • Reputation Partners - Lyft Launches Five Star Lager
  • Rogers & Cowan and Verizon- Dear Basketball

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PRNEWS Awards: 2017

Top Women in PR Honorees

[ Back to Top ]


CSR Award Winners and Honorable Mentions

CSR Hall of Fame Winners

Agency CSR A-List Winners

Corporation (<25,000 employees)

Winner: Aflac

Honorable Mentions:

  • USANA Health Sciences
  • PJ Lhuillier Group of Companies
  • Pioneer Services
  • GOJO Industries
  • Flowserve Corporation
  • Dallas Fort Worth International Airport

Corporations (>25,000 employee)

Winner: Speedway LLC

Honorable Mentions:

  • Oracle
  • ManpowerGroup
  • Food Lion

CSR Professional of the Year

Winner: Aaron Sherinian, United Nations Foundation

Honorable Mentions:

  • Jane Madden, Burson-Marsteller
  • Nicole Koharik, GOJO Industries
  • Nikos Avlonas, Centre for Sustainability and Excellence

Annual Report

Winner: iHeartMedia: iHeart Impact Report

Honorable Mentions:

  • USANA Health Sciences
  • Martin Brower
  • The Lifetime Healthcare Companies
  • Food Lion
  • FINCA International
  • The Clorox Company
  • Arby's Restaurant Group, Inc.
  • American Cleaning Institute

Blog

Winner: Cone Communications

Honorable Mentions:

  • Causecast
  • Arrow Electronics

Cause Branding Campaign

Winner: Jersey Mike's Subs - Month of Giving

Honorable Mentions:

  • SPN Communicatons - KFC Footbattle: International Youth Festival of Active Lifestyle Season 2016
  • PJ Lhuillier Group of Companies - Sports Advocacy Campaign
  • MetLife - Multipliers of Prosperity
  • M Booth - That Ship Hasn't Sailed: Carnival Cruise Line's Honor. Family. Fun.
  • Creation - Pizza Hut Changes The Story with Pizza Hut: The Literacy Project
  • Cracker Barrel Old Country Store - Operation Rocker: Cracker Barrel's Summer Salute to Military Families
  • Amway - The Power of 5 Million Nutrilite Little Bits

Community Affairs

Winner: Your Move: Ascension Empowers Ferguson Youth Through Chess

Honorable Mentions:

  • Mastercard - Girls4Tech
  • Honeywell - Hometown Solutions & Safe Water Network India - Telangana
  • Honeywell - Hometown Solutions & Operation USA - Ngolos Elementary School
  • Food Lion Feeds - Year Two
  • Burson-Marsteller and BVK - CITGO Caring for Our Coast
  • Aurora Health Care - Better Together Fund

Corporate-Community Partnership

Winner: JetBlue - Imaginations Take Flight with JetBlue's Soar with Reading Initiative

Honorable Mentions:

  • Houghton Mifflin Harcourt - Curious World Tour
  • Discovery Education and Pepco Holdings - Pepco STEM Club
  • Cambia Health Solutions - Harnessing Employee Volunteerism Power for Global Health Care Change
  • CA Technologies - Guppy Tank
  • Teva Pharmaceuticals - Corporate Sponsorship: Teva/Direct Relief
  • Takeda Oncology - Music 2 Fight Myeloma
  • PPG - COLORFUL COMMUNITIES Program
  • Mastercard - Girls4Tech
  • Ketchum - H&R Block: I Was a Teenage Budget Hero
  • Food Lion - The "Feedys" Awards: Feeding Our Community by Empowering Our Food Banks
  • CBS EcoMedia - Team8 Tour: Building Healthy Communities

CSR on a Shoestring

Winner: USI Insurance Services

Honorable Mentions:

  • Workiva Inc. - July 2016 Sustainability Report
  • Rainier Brewing Company - Rainier Beer Gives Back and Taps Heritage with Tabs for Trees
  • IAC Applications

Diversity Communications

Winner: Anthem Foundation - Increasing Bystander CPR among Latino Millenials

Honorable Mentions:

  • Food Lion - Supporting Our CIAA Schools Through Feeding Our Communities
  • Cisco's commitment to making the world a better place
  • 4A's with Havas PR North America - The 4A's: An Industry Under Fire Comes Out Swinging

Employee Relations

Winner: Food Lion Feeds - The Great Pantry Makeover II

Honorable Mentions:

  • MSLGROUP for The Home Depot Foundation - Celebration of Service: An Army of Associates Creates Independence at Home for U.S. Veterans
  • Hill+Knowlton Strategies and Banfield Pet Hospital - Pet-Friendly Workplace PAWrometer
  • Golden State Foods Associates Catch the Make a Wave Campaign
  • Bacardi Limited - No Straws Pledge

Environmental Stewardship

Winner: Cohn & Wolfe for Tom's of Maine - The #LessWasteChallenge

Honorable Mentions:

  • Verde Brand Communications for KEEN Footwear - Live Monumental Campaign
  • Rainier Brewing Company - Rainier Beer Gives Back and Taps Heritage with Tabs for Trees
  • The Metropolitan Water District - Leaders in Environmental Stewardship: Outreach Campaign
  • JetBlue - Leadership in Sustainability
  • JetBlue - Business Social Environmental Responsibility Report
  • Hilton - Department of Energy SWAP Program

Event CSR/Green Focus

Winner: ESPN - Sports Humanitarian of the Year Awards

Honorable Mentions:

  • Mary Kay Inc. - Global Day of Beauty 2016
  • Havas PR - An Education Summit to Address Arizona's Teacher Crisis: Let's Talk Ed
  • Food Lion - The "Feedys" Awards: Feeding Our Community by Empowering Our Food Banks
  • Extended Stay America - Hotel Keys of Hope Cancer Survivors Reunion
  • Burson-Marsteller and BVK - CITGO Caring for Our Coast

Green PR Campaign

Winner: Klean Kanteen - #BringYourOwn Campaign

Honorable Mentions:

  • Dallas Fort Worth International Airport - Sustainability, Transformed: DFW Airport Leads the World
  • Cohn & Wolfe for Tom's of Maine - The #LessWasteChallenge –

Media Relations

Co-Winner: Cigna - Away from Blame: Cigna's Initiative to Fight the U.S. Opioid Epidemic

Co-Winner: Havas PR - Earth To Paris: A Global Movement for Bold Planet Action

Honorable Mentions:

  • RF|Binder - CVS Health Kicks Butts in Partnership with Campaign for Tobacco-Free Kids
  • MSLGROUP for The Home Depot Foundation - Celebration of Service: Creating Independence at Home for U.S. Veterans
  • MSLGROUP - #FreeToWalk For The Allstate Foundation Purple Purse
  • Vodafone - #BeStrong Anti-bullying Emojis
  • JetBlue - Imaginations Take Flight with JetBlue's Soar with Reading Initiative
  • Anthem Foundation - Ranking Our Healthiest Cities with the American Fitness Index

Nonprofit/Corporate Partnership

Winner: Viacom - Witness the Power of Story

Honorable Mentions:

  • Multiple Myeloma Research Foundation, Takeda Oncology and CURE Magazine - Moving Mountains for Multiple Myeloma
  • MetLife - Dream, Save, Do: Financial Empowerment for Families
  • IRPC Public Company limited - From Bench To Community
  • International Paper - Forestland Stewards
  • The Val Skinner Foundation and Discovery Education - Decoding Cancer
  • CBS EcoMedia - Ending illiteracy in America
  • BlueCross BlueShield of Western New York - Fitness at Canalside
  • Anthem Foundation - Combatting Childhood Obesity with a Triple Play

Philanthropy Communications

Winner: RF|Binder - Muscular Dystrophy Association asks Americans to Defy the Impossible and "Live Unlimited"

Honorable Mentions:

  • Hyundai Motor America & APCO Worldwide - Hyundai Hope On Wheels, Every Handprint Tells a Story
  • Havas PR - #GivingTuesday: The Day the World Gave Back
  • Food Lion Feeds - The Great Pantry Makeover II

ProBono Campaign

Winner: Publicis Groupe Égalité - Prep4Love Chicago

Product Design/Redesign

Winner: Zappos - THINK - #ImNotABox Campaign

Honorable Mentions:

  • Thermo Fisher Scientific - TSX400 Ultra Low Temperature Freezer Launch

Recycling Program

Winner: Dell, PPR Worldwide and BWR Host NYC Tech Takeback With Adrian Grenier in Honor of America Recycles Day

Honorable Mentions:

  • Zappos - THINK - #ImNotABox Campaign
  • Hilton - Soap Recycling

Social Good

Co-Winner: WWE - WWE & The V Foundation for Cancer Research - Connor's Cure Campaign

Co-Winner: PwC - Earn Your Future Dee-1 Campaign

Honorable Mentions:

  • Discovery Education
  • Teva Pharmaceuticals - Community Partnership Program
  • PJ Lhuillier Group of Companies - Cebuana Lhuillier Disaster Resilience Campaign
  • Nobel Ilac - Pink Toilet Project
  • JetBlue - Imaginations Take Flight with JetBlue's Soar with Reading Initiative
  • Food Lion Feeds - Year Two
  • Food Lion Feeds - The Great Pantry Makeover II
  • Dell, PPR Worldwide and BWR Appoint Adrian Grenier as Dell's First-Ever Social Good Advocate
  • Creation - Pizza Hut Changes The Story with Pizza Hut: The Literacy Project
  • Bacardi Limited - No Straws Pledge
  • Amway - The Power of 5 Million Nutrilite Little Bits

Social Media Campaign

Co-Winner: Weber Shandwick - M&M'S #MakeMLaugh For Red Nose Day

Co-Winner: Vodafone - #BeStrong Anti-Bullying Emojis

Honorable Mentions:

  • Workiva Inc. - July 2016 Sustainability Report
  • MSLGROUP for The Home Depot Foundation - Celebration of Service: #ServiceSelfies Create Independence at Home for U.S. Veterans
  • Largemouth Communications - Kyle Petty Charity Ride Across America
  • Food Lion Feeds - The Great Pantry Makeover II
  • CIT - Foodortunity
  • CBS EcoMedia - Charity Champions League: The Competition for Social Good

Social Media Communications

Winner: Hyundai Motor America & APCO Worldwide - Hyundai Hope On Wheels, Every Handprint Tells a Story

Honorable Mentions:

  • The Metropolitan Water District of Southern California - Engineering a Marvel: A Collection of Diverse Voices
  • Food Lion Feeds - The Great Pantry Makeover II

Stakeholder Engagement

Winner: Bacardi Limited - No Straws Pledge

Honorable Mentions:

  • Delta Air Lines - The Hearts for Brussels Campaign

Sustainability/CSR Report

Winner: Lockheed Martin 2015 Sustainability Report: Science of Citizenship

Honorable Mentions:

  • Hormel Foods
  • Jackson Family Wines
  • GOJO Industries
  • Cone Communications - TARGET Corporate Social Responsibility Report
  • Comcast NBCUniversal - 2016 CSR Report
  • Axalta Coating Systems
  • Ameren Corporation

Video Initiatives

Winner: Discovery Education and Toyota - TeenDrive365 Video Challenge

Honorable Mentions:

  • Thermo Fisher Scientific - Give Us Hope
  • RF|Binder - Insight Dialogues presented by The Rockefeller Foundation
  • Food Lion Feeds - The Great Pantry Makeover II
  • Creation - Pizza Hut Changes The Story with Pizza Hut: The Literacy Project
  • Cone Communications - Communicating an Innovative Approach to Sustainability through Film: Kombit - The Cooperative

Volunteer Program

Winner: Hilton - Global Month of Service

Honorable Mentions:

  • Thermo Fisher Scientific - STEM Education Program
  • Teva Pharmaceuticals - Teva Tov
  • Pizza Hut - Life Unboxed Volunteers
  • Mastercard - Girls4Tech
  • Discover Financial Services - Discover Cares: Using Expertise to Drive Volunteerism
  • Cambia Health Solutions - Harnessing Employee Volunteer Power for Global Health Care Change
  • AOL - Monster Help Day
  • Anthem Associate Giving Program - Building Healthy Communities

Workplace Innovation

Winner: MasterCard - Girls4Tech

Honorable Mentions:

  • Teva Pharmaceuticals - Teva Tov
  • Cone Communications - Making Community Possible at U.S. Bank

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Nonprofit PR Awards Winners and Honorable Mentions

Advocacy Campaign and Lobbying Efforts

Co-Winner: American Heart Association - CPR in Schools

Co-Winner: Share Our Strength - Time For Breakfast Illinois

Honorable Mentions:

  • SKDKnickerbocker / Shatterproof - Fighting the Opioid Epidemic with PDMPs
  • National Hydropower Association - UnlockHydro
  • Erwin Penland - Evolve - PSA: "An American Man in America"
  • Energy Efficiency Communicators Network - An Inaugural, Nationwide Energy Efficiency Day
  • Consumer Technology Association - 2016 Innovation Scorecard
  • American Association of Nurse Practitioners - Veterans Deserve Care

Annual Publication or Brochure

Winner: Lynn University Viewbook

Honorable Mentions:

  • Porter Novelli on behalf of Healthcare Georgia Foundation - Taking Care of You
  • Kenneth Rainin Foundation - Turning Points: 2015
  • Golden Gate National Parks Conservancy - 2016 Report to the Community
  • Central Asia Institute - Journey of Hope
  • AAP Foundation

Blog

Winner: San Diego Convention Center Corporation - The Convention Center Connection

Honorable Mentions:

  • Texas811 - Scott Finley
  • Better Business Bureau - WatchYourBuck.com

Branding/Re-Branding

Winner: Ascension - Moving to a Unified Ascension Brand

Honorable Mentions:

  • Right Hat - Education that is More than Book Deep
  • The National Creditors Bar Association - NARCA
  • Havas PR - Rebranding the Teaching Profession in Arizona: Tucson Values Teachers with Southern Arizona Leadership Council

Crisis Management

Winner: American Red Cross - Louisiana Flooding

Honorable Mentions:

  • Camino Public Relations - Abortion Wars: using system dynamics to resolve crisis

Event PR

Winner: Hill+Knowlton Strategies - Victory: Invictus Games Orlando 2016

Honorable Mentions:

  • The Kimmel Center for the Performing Arts - Philadelphia International Festival of the Arts
  • Society for Human Resource Management - 2016 Annual Conference & Exposition
  • Providence Institute for Human Caring - Right, before I die
  • Havas PR - Earth To Paris: A Global Movement for Bold Planet Action
  • AAP Foundation - 25th Anniversary

Marketing

Winner: American Cheese Society - The Cheese Party

Honorable Mentions:

  • Goodwill Industries of the Southern Piedmont - Werkin' the GW Look Helps Put People to Work
  • Fahlgren Mortine and Donate Life Ohio - Second Chance Champions
  • Edelman - The Aurora Prize for Awakening Humanity

Media Relations

Co-Winner: MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans

Co-Winner: Havas PR - #GivingTuesday: The Day the World Gave Back

Honorable Mentions:

  • SKDKnickerbocker / Shatterproof - Fighting the Opioid Epidemic with PDMPs
  • National Hydropower Association - UnlockHydro
  • Greenough - Yale Peabody Museum | David Friend Hall
  • Goodwill Industries of the Southern Piedmont - Werkin' the GW Look Helps Put People to Work
  • Better Business Bureau - Consumer Education
  • Ascension - Diversity and Inclusion Op-ed Program
  • American Academy of Pediatrics - Children and Media Recommendations

PR on a Shoestring Budget

Winner: Goodwill Industries of the Southern Piedmont - Werkin' the GW Look Helps Put People to Work

Honorable Mentions:

  • St. Baldrick's Foundation - 'Kids Are Special' Campaign
  • Plaza Jewish Community Chapel, Inc. - Shabbat Candle Lighting Time Announcement
  • National Hydropower Association - UnlockHydro
  • National Association of Insurance Commissioners - Tough Tasks Made Easy
  • Indiana University Health - IU Health Hoosier Heroes
  • Idaho Transportation Department - Innovate ITD
  • Havas PR - Rebranding the Teaching Profession in Arizona: Tucson Values Teachers with Southern Arizona Leadership Council

Press Release

Winner: American Osteopathic Association - Roller Coasters Remedy for Kidney Stones

Honorable Mentions:

  • UMass Lowell - Millennials Poll Media Relations
  • 919 Marketing - College Foundation of North Carolina FAFSA Day

Public Affairs/Issues Management

Winner: National Hydropower Association - UnlockHydro

Honorable Mentions:

  • Singer Associates, Inc. - UCSF Benioff Children's Hospital, Oakland
  • Children's Health - Fostering Excellence for Children in Foster Care

Public Service Announcement

Winner: American Heart Association - Don't Die of Doubt

Honorable Mentions:

  • Schmidt Public Affairs on behalf of The American College of Rheumatology - Don't Ignore the Signs: Rheumatic Disease Awareness Month PSA Featuring Actress Jennie Garth
  • Plaza Jewish Community Chapel, Inc. - Shabbat Candle Lighting Time Announcement

Publication or Report (online or print)

Winner: The Sentry and the Enough Project - The Sentry Investigative Report: War Crimes Shouldn't Pay

Honorable Mentions:

  • National Council of Juvenile and Family Court Judges - Enhanced Resource Guidelines
  • Lynn University - Annual Edition 2016
  • Kenneth Rainin Foundation - Turning Points: 2015
  • K9s For Warriors - Dog Tales
  • JEVS Human Services - e-Inside JEVS Newsletter
  • Georgetown University Center on Education and the Workforce - America's Divided Recovery: College Haves and Have-Nots
  • Ascension - Good Day Ascension: A Journey to One Integrated Ministry

Social Media

Winner: MSLGROUP - Celebration of Service: #ServiceSelfies Create Independence at Home for U.S. Veterans

Honorable Mentions:

  • WorldVentures Foundation - #HeartToServe
  • National Council for Behavioral Health - #NatCon16 Twitter Ambassador Program
  • 919 Marketing - College Foundation of North Carolina FAFSA Day

Social Responsibility Campaign/Initiatives

Co-Winner: Havas PR - Earth To Paris: A Global Movement for Bold Planet Action

Co-Winner: MSLGROUP - Celebration of Service: An Army of Associates Creates Independence at Home for U.S. Veterans

Honorable Mentions:

  • American Heart Association - CPR in Schools
  • USA Swimming Foundation - Make a Splash
  • Porter Novelli - Social Success for Social Good: Junior Achievement of Georgia
  • Paul Werth Associates on behalf of the National Safe Boating Council - North American Safe Boating Safe Boating Campaign
  • KCETLink Media Group - Your Choice. Your Voice.
  • Hill+Knowlton Strategies - Victory: Invictus Games Orlando 2016

Video and/or Podcast Program

Winner: National Association of Insurance Commissioners - RJ's Bad Breaks: Panic-Free Planning, Protecting Prized Possessions & Auto Accidents Aplenty

Honorable Mentions:

  • McCabe Message Partners - The SCAN Foundation's Long-Term Care Financing Initiative
  • AXON - National Hemophilia Foundation: Joint Bleeds Educational Video

Web Site

Winner: American Thoracic Society - Journals Web Site

Honorable Mentions:

  • 919 Marketing - College Foundation of North Carolina Microsites

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PRNEWS Awards: 2016

Diversity and Inclusion Awards Honorees and Leaders

Diversity & Inclusion Campaign Honorees

  • Alzheimer's Australia Vic - Let's Talk About Sex: Relationships and Intimacy as We Age
  • Ascension - Addressing Healthcare Needs of Diverse Communities, One Story at a Time
  • ATB Financial - Postcard Stories Diversity and Inclusion Awareness Campaign
  • Aurora Health Care - What is Diversity & Inclusion at Aurora?
  • Burson-Marsteller - Together Being More
  • CITGO Petroleum Corporation - Official Fuel Sponsorship for the 2015 Special Olympics Unified Relay Across America
  • FleishmanHillard - FH4Inclusion
  • Hill+Knowlton Strategies - #NotYourMascot: Bringing a Human Rights Issue to Center Field
  • HP Inc. - Bringing HP's Culture of Diversity and Innovation to Life
  • Imprenta Communications Group - Plastic Pollution Awareness Campaign
  • Imprenta Communications Group - Local Control Funding Formula Awareness Campaign
  • Lubrizol Corporation - Rebrand Lubrizol Diversity and Inclusion (D&I)
  • Mastercard -PRIDE Mastercard Mexico and Central America Chapter Launch
  • Moet Hennessy USA - Women @ MHUSA Initiative
  • Realogy Holdings Corp. - Diversity & Inclusion Council
  • Sedgwick - Differences Matter
  • Taft Communications - New Jersey State of Diversity Survey
  • Takeda Oncology - “Take Pride” Float at Boston Pride Parade
  • TBWA\Chiat\Day - Accenture Being Greater Than Program
  • USA Swimming - Diversity & Inclusion Cultural Inclusion Resource Guides

Diversity & Inclusion Leaders

  • Laura Alber, Williams-Sonoma,Inc.
  • Catherine Hernandez-Blades, Aflac
  • Antonio Lucio, HP Inc.
  • Laverne McGee, OCPA
  • Paul Rosengren, PSEG
  • Roberto Vila, Mastercard
  • Teresa White, Aflac
  • Maxine Williams, Facebook
  • Ronald W. Wong, Imprenta Communications Group

Nonprofit PR Awards Winners and Honorable Mentions

Advocacy Campaign and Lobbying Efforts

Winner: United Nations Foundation - Public Affairs Team

Honorable Mention:

  • American Heart Association - Step Up to the Plate for School Meals
  • APCO Worldwide - Protecting North Carolina Nonprofit Tax Exemption
  • The Canadian Alliance on Mental Illness and Mental Health - ACT!ON Mental Health
  • Havas PR Global Collective - A Global Collaboration Wins the Day for Climate Science
  • Illinois Policy Action - Chicago food-cart legalization
  • National Association of Convenience Stores - NACS In Store

Branding/Re-Branding

Winner: Right Hat - A New Way of Thinking

Honorable Mention:

  • Corporation for Public Broadcasting - Nine Network of Public Media: American Graduate
  • Right Hat - Growing Excellence

Corporate/Nonprofit Partnership

Winner: American Lung Association & CVS Health, Edelman - American Lung Association's LUNG FORCE

Honorable Mention:

  • The National Center for Missing and Exploited Children - KidSmartz
  • Samsung Electronics Canada - Samsung Canada's The Look At Me Project
  • U.S. Green Building Council - Green Apple Day of Service 2015

Digital PR and Marketing

Winner: Taco Bell Foundation - "Potential" Campaign

Honorable Mention:

  • Consumer Technology Association - 2014 CTA Holiday Research Campaign
  • United Nations Foundation
  • Weber Shandwick on behalf of UNICEF - Real-Time Content Studio at the UN General Assembly

Event PR

Winner: Children's Miracle Network Hospitals - Champions for Children's Hospitals

Honorable Mention

  • Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program
  • Valley Forge Tourism & Convention Board - Home Away from Rome Campaign

External Publication or Report (online or print)

Winner: SHIFT Communications - The Power of Wonder: Celebrating Five Years with Wonderopolis

Honorable Mention:

  • American Cleaning Institute - 2015 ACI Sustainability Report
  • The Case Foundation - A Short Guide to Impact Investing
  • The Garden Conservancy - Silver Anniversary Report
  • National Disability Institute - 25@25

Fundraising

Winner: 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick - #GivingTuesday: The Day the World Gave Back

Honorable Mention:

  • American Lung Association & Edelman - LUNG FORCE
  • Johanniterhjälpen - Challenge Ebola
  • Taco Bell Foundation - Raising Money for Teen Potential

Marketing

Winner: Taco Bell Foundation - "Potential" Campaign

Honorable Mention:

  • American Lung Association & Edelman - LUNG FORCE
  • American Society for Aesthetic Plastic Surgery - WE ARE AESTHETICS

Media Relations

Winner: U.S. Green Building Council - Top 10 LEED States

Honorable Mention:

  • American Lung Association & Edelman - LUNG FORCE
  • Compassion International - Rebuilding Haiti
  • Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program
  • Humane Society Silicon Valley - Eddie the Terrible
  • United Nations Foundation - Public Affairs Team

PR on a Shoestring Budget

Winner: Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program

Honorable Mention:

  • Canadian Public Libraries for Fair Ebook Pricing - Fair Pricing for Libraries
  • Havas PR North America - Huerta Scholarship: The First Hour for the First Americans
  • Imprenta Communications Group - I Can Afford College
  • Johanniterhjälpen - Challenge Ebola
  • Lymphoma Research Foundation - Light it Red for Lymphoma
  • National Association of Insurance Commissioners - Small Business
  • United Nations Foundation - Girl Up

Public Affairs/Issues Management

Winner: Havas PR North America - Moving Mountains to Draw Attention to Sacred Navajo Land

Honorable Mention:

  • U.S. Green Building Council - Booz Allen Economic Impact Study

Public Service Announcement

Winner: AICR/Williams Whittle - CANcer PREVENTion: Together We Can

Honorable Mention:

  • Imprenta Communications Group - North East Medical Services
  • NSBC and Paul Werth Associates - Love the Life: Wear It! PSA Campaign

Publications

Co-Winner: CA Technologies
Co-Winner: MedTech Association - 2015 Bio/Med Industry Report: Navigating Today’s Healthcare Landscape

Honorable Mention:

  • MVP Health Care - MVPnews Employee Newsletter
  • Office Depot Foundation - 2014 Annual Report to the Community
  • US Postal Service - little blue book

Social Media

Winner: Weber Shandwick on behalf of UNICEF - Real-Time Content Studio at the UN General Assembly

Honorable Mention:

  • American Hospital Association - Advancing Health in America
  • Hospital for Special Surgery - HSS Back in the Game

Social Responsibility

Winner: Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program

Honorable Mention:

  • Imprenta Communications Group - Wage Theft
  • National Association of Insurance Commissioners - Teen Driving Reboot
  • National Hospice and Palliative Care Organization - Moments of Life: Made Possible by Hospice
  • Taco Bell Foundation - "Potential" Campaign

Video and/or Podcast Program

Winner: The Case Foundation - Are Your Ready to Change the World?

Honorable Mention:

  • CAF America - Radio Network
  • National Hemophilia Foundation - Making Your Factor Work for You

Website

Winner: National Beer Wholesalers Association - NBWA Website

Honorable Mention:

  • Georgia Aquarium - 2015 Website Redesign

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CSR Awards Winners and Honorable Mentions

Agency CSR A-List

Hall of Fame

Annual Report

Winner: Viacom - Raising Voices : Viacom 2015 Social Impact Review

Honorable Mention:

  • Caesars Entertainment - Serious Play
  • Cigna - CR Report
  • The Lifetime Healthcare Companies
  • Medtronic, Inc. - Further, Together
  • Office Depot Foundation - Making a Difference: 2014 Annual Report to the Community

Cause Branding Campaign

Co-Winner: Frontier Communications - America's Best Communities
Co-Winner: JetBlue Airways - 2015 Soar with Reading - Solving for Book Deserts

Honorable Mention:

  • Anthem Foundation - Hands Only CPR: Training 100 Million People to the beat of "Stayin' Alive"
  • Aspen Dental Management Inc. - The Healthy Mouth Movement
  • Bayer Corporation - Making Science Make Sense: A 20th Anniversary Celebration & Campaign to promote STEM education in the United States
  • Clear Channel Outdoor Americas - Traffic Report
  • DonorsChoose.org - Chevron Fuel Your School Program
  • Imprenta Communications Group - Wage Theft
  • MWW - Subaru Drives Home the Shocking Need for Pet Safety
  • PJ Lhuillier Group of Companies - Cebuana Lhuillier Search for the Happiest Pinoy 2015
  • Toys"R"Us, Inc. - Helps Special Olympics Young Athletes Achieve Their #MyFirstSportsMoment
  • Türk Telekom - Loud Steps

Community Affairs

Winner: Duke Energy - Water Resources Fund

Honorable Mention:

  • Anthem Foundation - Hands Only CPR - Training 100 Million People to the beat of "Stayin' Alive"
  • Discovery Communications - Support of My Brother’s Keeper Initiative: Changing the Narrative for Boys and Young Men of Color.
  • Food Lion Feeds - Year 2: Building on Our 500 Million Meal Commitment
  • Honeywell Hometown Solutions 2015
  • Mylan - EpiPen4Schools Program
  • PJ Lhuillier Group of Companies - Cebuana Lhuillier Advocacy Campaigns

Corporation

Co-Winner: Bacardi Limited - Good Spirited:Building a Sustainable Future
Co-Winner: Oracle

Honorable Mention:

  • Anthem Foundation
  • ERA Real Estate
  • Meltwater News US1 Inc.
  • MillerCoors
  • Pioneer Services, a Division of MidCountry Bank - CSR Program for Military Families

Corporate-Community Partnership

Co-Winner: Aspen Dental Management Inc. - The Healthy Mouth Movement
Co-Winner: JetBlue Airways - 2015 Soar with Reading: Solving for Book Deserts

Honorable Mention:

  • Belk and Discovery Education - Belk Service Learning Challenge
  • Canadian Alliance on Mental Illness and Mental Health - Champions of Mental
  • Health Awards and Mental Illness Awareness Week
  • DonorsChoose.org - Chevron Fuel Your School Program
  • Frontier Communications - America's Best Communities
  • International Sport and Culture Association - The economic cost of physical inactivity across Europe
  • Lenovo Scholar Network - Empowering Future Tech Leaders
  • MasterCard - Girls4Tech
  • MWW - Building Blocks for the Future: Samsung Technology Partnership with Boys & Girls Clubs of America
  • Nestle Waters North America - A Community Approach to Trash Free Waterways
  • New York Life Foundation/Tiller, LLC - Addressing Grief at School
  • Raytheon Company - National Engineers Week ‘Girl Day’ 2015
  • SAIC - Give A Meal Team Challenge
  • SAP - Education Initiative
  • Teva Pharmaceuticals - Teva's Community Partnership Program

CSR on a Shoestring

Winner: Havas PR North America - Huerta Scholarship: The First Hour for the First Americans

Honorable Mention:

  • CENTURY 21 Real Estate LLC - Delivering Josiah's Dream Day
  • CIT Group - Foodortunity Contest
  • Experian
  • Golden State Foods Foundation - Golden State Foods Gets Rolling Across the Country with Build-A-Bike
  • Havas PR North America - Educating Readers About Arizona’s State of Teaching
  • Lippe Taylor - Cetaphil Camp Wonder Celebrates Its 15th Anniversary
  • Pepco Holdings Inc. - Pepco Edison Place Gallery
  • Triomphant Communications - ABPS - physician staffing within VA Hospitals

CSR Professional of the Year

Winner: Annie Longsworth - The Siren Agency

Honorable Mention:

  • David Figliuzzi - Cigna
  • Debbi Jarvis - Pepco Holdings Inc.

Diversity Communications

Winner: Food Lion - Igniting Customer and Associate Engagement Around Diversity through Strategic Partnership with CIAA

Honorable Mention:

  • Con Edison - #IamPOWERful
  • Imprenta Communications Group - Wage Theft
  • Lenovo - The Lenovo Way
  • Witt/Kieffer - Diversity Dialogues

Employee Relations

Winner: Bacardi Limited - Good Spirited: Building a Sustainable Future

Honorable Mention:

  • Bank of America - Recycle Now: Small Act, Big Impact
  • Continental Resources - We've Changed the World: Embrace the Change, Make a Difference
  • CVS Health and RF|Binder - CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday
  • MasterCard - Girls4Tech
  • Pacific Gas and Electric - LGBT Ally Program
  • Singer Associates, Inc. - The New Stanford Hospital
  • Viacom - Talent for Good

Event: CSR/Green Focus

Winner: SAIC - Saving the California Sea Lions

Honorable Mention:

  • SelectHealth - Select 25

Green PR Campaign

Winner: Windsor Marketing Group - We Mean Green

Honorable Mention:

  • Bacardi Limited - Good Spirited: Building a Sustainable Future

Media Relations

Winner: Anthem Foundation - Hands Only CPR - Training 100 Million People to the beat of "Stayin' Alive"

Honorable Mention:

  • Aspen Dental Management Inc. - The Healthy Mouth Movement
  • Cigna Foundation and University of Maryland’s Center for Health Equity’s Media Campaign to Promote the Health Advocates In-Reach and Research (HAIR) Initiative
  • Golden State Foods Gets Rolling Across the Country with Build-A-Bike
  • Havas PR Global Collective - A Global Collaboration Wins the Day for Climate Science
  • Havas PR North America - Moving Mountains to Draw Attention to Sacred Navajo Land
  • Imprenta Communications Group - SoCalGas Media Roundtables
  • JetBlue Airways - Soar with Reading
  • Johnson & Johnson Consumer Inc.- Neutrogena Naturals Wipe For Water Campaign
  • MWW - Subaru Drives Home the Shocking Need for Pet Safety

Nonprofit/Corporate Partnership

Winner: GE Lighting - MC2 STEM High School / GE Lighting Partnership

Honorable Mention:

  • Anthem Foundation - Triple Play: Combating Childhood Obesity with the Mind, Body and Soul
  • BJ's Wholesale Club/BJ’s Charitable Foundation - BJ's Provides Fresh Way to Fight Hunger
  • CENTURY 21 Real Estate LLC - Delivering Josiah's Dream Day
  • JetBlue Airways - Dream Project and JetBlue: An Education Partnership
  • Lenovo Scholar Network - Empowering Future Tech Leaders
  • McDonald’s B-Boy Royale - Ronald McDonald House Charities of the New York Tri-State Area Partnership
  • MWW - Subaru Drives Home the Shocking Need for Pet Safety
  • Pepco Holdings Inc. - STEM Initiative
  • SAP - AdVenture Capital Digital Platform
  • Teva Pharmaceuticals - National Corporate Partner of Volunteers in Medicine
  • Türk Telekom - Life is Simple with Internet

Product Design

Winner: United States Postal Service - USPS PR & Social Plan for Consumer Electronics Show

Honorable Mention:

  • Food Lion - 2015 Food Lion Feeds Reusable Bag
  • Türk Telekom - Books on the Phone

Recycling Program

Winner: Weber Shandwick - Rinse. Recycle. Reimagine.

Honorable Mention:

  • Bank of America - Recycle Now: Small Act, Big Impact
  • Mattress Recycling Council - Bye Bye Mattress

Social Good

Winner: Teva Pharmaceuticals - National Corporate Partner of Volunteers in Medicine

Honorable Mention:

  • AT&T - Aspire Accelerator
  • Frontier Communications - America's Best Communities
  • JetBlue Airways - Airport Farm at T5
  • Kosovo Energy & Distribution Company (KEDS) - A Positive Outcome for Privatization
  • PJ Lhuillier Group of Companies - Cebuana Lhuillier Advocacy Campaigns
  • Türk Telekom - Life is Simple with Internet
  • Windsor Marketing Group - We Mean Green

Social Media Campaign

Winner: The American Foundation for Suicide Prevention - The Fight to Stop Suicide
Winner: Con Edison - Gas Safety Awareness

Honorable Mention:

  • 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick - #GivingTuesday: The Day the World Gave Back - #GivingTuesday: The Day the World Gave Back
  • Experian - Improving Financial Literacy One Chat at a Time
  • JetBlue Airways - Soar with Reading
  • Prudential - #20StoriesOfStrength
  • Chevron Richmond Refinery with Singer Associates, Inc. - The Richmond Standard
  • The Home Depot Foundation - Team Depot Celebrates #GivingTuesday

Stakeholder Engagement

Winner: Pacific Gas and Electric Company - 811 Call Before You Dig

Honorable Mention:

  • Cambia Health Solutions - 2015 Employee Giving Campaign: Can you dig it?
  • Fiserv - National Walking Day
  • Viacom - Talent for Good

Sustainability/CSR Report

Winner: Domtar

Honorable Mention:

  • AMD - Enabling Today. Inspiring Tomorrow.
  • ATB Financial
  • Biogen Corporate Citizenship Report 2014 - Committed to What Counts
  • G&S Business Communications - Coeur Corporate Responsibility Highlights
  • Medtronic, Inc. - Further, Together 2015 Integrated Performance Report
  • Merck & Co., Inc.
  • Nestlé in the United States - Creating Shared Value Report 2014
  • Pacific Gas and Electric
  • Raytheon Company
  • Viacom - Raising Voices : Viacom 2015 Social Impact Review

Video Initiatives

Winner: USC Shoah Foundation and Discovery Education - Auschwitz 70: The Past is Present

Honorable Mention:

  • Imprenta Communications Group - Hospital of HOPE Viacom: The Road to College

Volunteer Program

Winner: K&H Bank & Well PR Agency - K&H MediMagic Story-Telling Doctors

Honorable Mention:

  • MasterCard - Girls4Tech
  • Oracle - Volunteers
  • Türk Telekom - Life is Simple with Internet
  • Astellas - Changing Tomorrow Day: The Power of 10
  • Cigna - Feeding Children Everywhere
  • CSAA Insurance Group, a AAA Insurer
  • Fannie Mae’s 7 Days to SERVE - Giving Back to the Communities Where We Live & Work
  • JetBlue Airways - Community Connection through JetBlue

Workplace Innovation

Winner: JetBlue Airways - Community Connection through JetBlue

Honorable Mention:

  • Starwood Hotels & Resorts Worldwide - Water Story
  • AT&T - Aspire Accelerator

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Social Media Icon Awards Winners and Honorable Mentions

Social Media Team

Co-Winner: The Motherhood Inc.
Co-Winner: UN Foundation—Public Affairs

Honorable Mention:

  • AT&T with FleishmanHillard - Mobilizing Your World
  • Bayer Corporation - Communications Gets Scientifically Social
  • Beach House PR + Social
  • Klick Communications
  • MWWPR - Social Strategy Practice
  • Schneider Electric - Social is ON at Schneider Electric

App

Winner: The Honest Company—#Honest Loves Max

Honorable Mention:

  • Remington Park - Global Gaming Solutions - MyRemington

Blog

Winner: McMurry/TMG - Health Essentials from Cleveland Clinic

Honorable Mention:

  • The Coca-Cola Company - Coca-Cola Journey
  • Liberty Mutual Insurance - The Torch: A Guide To Safe & Smart Living
  • O'Reilly DePalma - SteamTherapy Blog for MrSteam
  • USANA Health Sciences - Whats Up, USANA?
  • Workfront - Structure vs. Creativity

Facebook | Community Engagement

Co-Winner: Aflac—What Does a Duck Say? Aflac!
Co-Winner: Dixon Schwabl—Faces of Freedom

Honorable Mention:

  • Milton Hershey School - Office of Communications
  • National Audubon Society - Making Facebook Take Flight by Cultivating a Vibrant Online Community

Facebook | Contests/Games

Winner: Sallie Mae—Good Things Come to Those Who Plan

Honorable Mention:

  • 97 Degrees West/United Heritage Credit Union - Summer Showtime
  • Deveney Communication - Windsor Court Hotel's "30 Ways to Give Back"
  • Dixon Schwabl - Frontier Communications Takes a Virtual Road Trip through the Great 28
  • Hollywood Public Relations - The Original Muck Boot Company "LifeInMyBoots" Sweepstakes
  • U.S. Bank - #DIYFails Quiz/Contest

Facebook | Marketing Campaign

Winner: Weber Shandwick & GSK—What's Your Why? Campaign

Honorable Mention:

  • The Brandon Agency - Duplin Winery
  • Eastwick's Digital Brand Lab Helps BMC Bring #ModernIT to Life
  • Finn Partners - Jamba Juice: Blending in the Good for 25 Years
  • Lincoln Financial Group - Real Chief Life Officer
  • Media Horizons on Behalf of Schwan's Home Services, Inc. - New Customer Acquisition Campaign
  • The Stanislaus County Fair - Imagine the Fun; Imagine the Memories

Facebook | PR Campaign

Winner: RockOrange—Macy's + Thalia Sodi—Fashion Show & Facebook Media Launch

Honorable Mention:

  • American Heart Association - My 5 Years
  • Children's Specialized Hospital - #FightFace
  • Coyne Public Relations - Seniors Get Social with Humana & National Senior Games
  • The Economist Group - The Economist Independence Campaign

Facebook | Promoted Post

Winner: Solomon McCown & Company—Lahey Health: World Prematurity Day

Honorable Mention:

  • Live Nation Entertainment - Dixie Chicks Tour Announce Campaign
  • Schneider Electric - simple actions also bring great results

Facebook | Social Good Campaign

Winner: Mars, Incorporated—M&M'S Red Nose Day Campaign

Honorable Mention:

  • American Kidney Fund - Spreading Awareness. Spreading Inspiration.
  • Steinberg Diagnostic Medical Imaging - #SaveALife

Facebook | Use of Video

Co-Winner: Children's Specialized Hospital—#FightFace
Co-Winner: Periscope—Buffalo Wild Wings Alive Events

Honorable Mention:

  • Kaiser Permanente - Random Acts of Health
  • Munchkin Inc. - Orcas Live in Oceans
  • Schneider Electric - Company Story: Live is On
  • The Stanislaus County Fair - Imagine the Fun; Imagine the Memories
  • UN Foundation - #EarthToParis Anthem Video
  • Weber Shandwick & GSK - Kick Start Your Quit Journey
  • West Virginia University - Defining our manifesto: a WVU social media video series
  • Whistle Sports - The Shot Doctor

Instagram | Marketing Campaign

Winner: Prudential—#20StoriesOfStrength

Honorable Mention:

  • FreshDirect - #FDFriendsgiving
  • Halo, Purely for Pets - #HaloFeeditForward at Barkworld 2015
  • Visit Houston - #MyHouston

Instagram | PR Campaign

Winner: Honest Tea—#RefreshinglyHonest Campaign

Honorable Mention:

  • American Kidney Fund - Practicing what we Preach
  • Edelman & AKQA with Activision - Destiny: The Taken King - Xuriosity
  • InStyle Awards
  • UN Foundation - Girl Up Team

LinkedIn | Marketing Campaign

Winner: CompTIA—#CompTIAPerks

Honorable Mention:

  • Jackson National Life Insurance Company - Jackson Associate Longevity Campaign

Periscope Campaign

Winner: Experian—#CreditScope

Honorable Mention:

  • MSLGROUP - Similac's #EndMommyWars Roundtable
  • Seminole Hard Rock Tampa - Seminole Hard Rock Girls

Snapchat | Marketing Campaign

Winner: Hyatt Hotels—It's Good Not To Be Home

Honorable Mention:

  • West Virginia University - WVU engages with prospective students using Snapchat

Twitter | Community Engagement

Co-Winner: Bayer Corporation—Bayer gets scientifically social
Co-Winner: Hyatt Hotels—How Hyatt Uses Social Customer Service to Better Care for Guests

Honorable Mention:

  • Dwell - #ModernMonday
  • Hofstra University - A Day in the Pride + My Pride Monday
  • lotus823 for Audio-Technica - Breaking into Gaming
  • Mars, Incorporated - M&M'S 1 Million Tastes of Crispy Giveaway: #NashHasCrispy
  • Weber Shandwick & Milk Processor Education Program - Get Real: Rallying Around The Truth About Milk

Twitter | PR Campaign

Winner: Baylor Scott & White Health—#HeartTXLive: First-ever Live Tweet of a Heart Transplant

Honorable Mention:

  • Acorn: An Influence Company - #AcornKisses Twitter Party
  • Cohn & Wolfe - Debuting Optic White's #BrilliantSmile & #BrilliantStyle on the CMA Awards 2014 Red Carpet
  • Hyundai Motor America - Drive Your Phone
  • MasterCard - Cashless Challenge
  • Murphy O'Brien Public Relations - The Beverly Hilton Golden Globes Campaign
  • Oregon Department of Transportation - Work Zone Safety Awareness
  • Raytheon Integrated Defense Systems - Poland Patriot
  • The Royal Agricultural Winter Fair Association of Canada - Turbo The Goat takes Transit to The Fair

Twitter | Promoted Tweet Campaign

Winner: Raytheon Integrated Defense Systems—Poland Patriot

Honorable Mention:

  • MasterCard Worldwide Communications - MasterCard Wearables Announcement Meme
  • Raytheon Company - Raytheon Paris Air Show Campaign
  • Trend Micro/HCK2 Partners - re:Invent

Twitter | Social Good Campaign

Winner: Golin on behalf of Astellas—#pass4prostate: Astellas' unlikely match to raise awareness for prostate cancer

Honorable Mention:

  • Acorn: An Influence Company - #WeSparkChange
  • Mars, Incorporated - M&M'S Red Nose Day Campaign

Twitter | Tweet Content

Winner: Periscope—Buffalo Wild Wings Posts Post Game Report

Honorable Mention:

  • IW Group - McDonald's New York Tri-State Social Media

Twitter | Use of Hashtags

Winner: Mars, Incorporated—M&M'S Red Nose Day Campaign

Honorable Mention:

  • Acorn: An Influence Company - #TryImpressa Hashtag
  • Center for Audit Quality - Auditor Proud
  • Children's Specialized Hospital - #FightFace
  • FGL Sports Ltd. (Sport Chek) - #MyNorth
  • Live Nation Entertainment - #RIPMotleyCrue Campaign
  • Mars, Incorporated - M&M'S 1 Million Tastes of Crispy Giveaway: #NashHasCrispy
  • Periscope - Buffalo Wild Wings #TweetShirtCanon
  • Trend Micro/HCK2 Partners - #ProtectYourNet
  • UN Foundation - #EarthToParis

Use of Images

Winner: EC Hispanic Media—Pinterest Case Study

Honorable Mention

  • CompTIA - Top 10 Help Desk Pet Peeves Campaign
  • Safe Kids Worldwide - How to Not Get Hit by a Car
  • Texas County & District Retirement System - TCDRS Facebook Photo Essays

YouTube | Content

Co-Winner: Beth Israel Deaconess Medical Center—Shake It Off
Co-Winner: SheKnows Media—#HatchKids

Honorable Mention

  • athenahealth - Let Doctors Be Doctors
  • FGL Sports Ltd. (Sport Chek) - Stamkos vs. Drone
  • Munchkin Inc. - Orcas Live in Oceans
  • Time Warner Cable - TWC Uses Drone to Reconnect Texas Flood Victims

YouTube | PR or Marketing Campaign

Winner: MasterCard Worldwide Communications—MasterCard EMV Makeover Video Series

Honorable Mention

  • Coyne Public Relations - Seniors Get Social with Humana & National Senior Games
  • National Association of Criminal Defense Lawyers - NACDL Presents: The Right to Counsel Video
  • The Stanislaus County Fair - Imagine the Fun
  • Weber Shandwick & National Pork Board - "Grill Crashers" Campaign
  • Zoosk - Joan Actually Dating Advice

[ Back to Top ]


Platinum PR Awards Winners and Honorable Mentions

Anniversary

Winner: Edelman - Dove Men+Care First Fatherhood Moments

Honorable Mentions:

  • Bayer Corporation - Making Science Make Sense: 20th Anniversary
  • Cargill, Inc. - 150th Anniversary Program
  • CITGO Petroleum Corporation - Caring for Our Coast: Commemorating the 10th Anniversary of Hurricane Katrina
  • Coyne PR - Goodyear's Road to the Cotton Bowl Traditions Campaign
  • Kiwanis International - Centennial Celebration
  • Ruder Finn on Behalf of The Michael J. Fox Foundation for Parkinson's Research - A Future without Parkinson's: Leveraging a mega pop-culture moment to reach new audiences and build donor base
  • Southwest Airlines - Celebrating Southwest Airline's 30 Years of Commitment to Tennessee through Tennessee One
  • Text100 with SolarWinds - SolarWinds IT Pro Day

Annual Report

Winner: Hydro One Limited

Honorable Mentions:

  • COHN Marketing - DCT Industrial 2015 Annual Report
  • Digital Kitchen - The Coca-Cola Company 2015 Annual Review: Our Journey Forward
  • Federal Reserve Bank of Atlanta - The Graying of the American Economy
  • National Association of Insurance Commissioners - "To Serve & Protect in the Digital Age"

Blog

Winner: Voce Communications - Palo Alto Networks Blog: The Authoritative Resource for Media and Cybersecurity Leaders

Honorable Mentions:

  • The Creative Group
  • PadillaCRT - Maintaining the Effectiveness of the Buzz Bin Blog during an Agency Acquisition
  • Regional Transportation Authority Northeastern Illinois - Ride On Blog
  • Tableau Software

Branding

Winner: WPP - The New Face of Lincoln

Honorable Mentions:

  • Activision with PMK•BNC / Step 3 PR - Destiny: The Taken King
  • DFW Airport & PAVLOV Agency - DFW Airport's new global brand identity: "Travel. Transformed."
  • IBM with Text100 - IBM Watson in 2015: The Dawn of the Cognitive Era
  • Molina Healthcare, Inc. - "Like Family" Integrated Campaign
  • New England Development
  • Story Partners - Trucking Industry: Moving the Numbers to Move it Forward

Cause-Related Marketing

Co-Winner: Grey New York - Guns With History

Co-Winner: Ketchum on behalf of Michelin - Beyond the Driving Test: Michelin Puts Air in Teens' Tire Awareness

Honorable Mentions:

  • American Heart Association and Novartis Pharmaceuticals Corporation with Cohn & Wolfe and Edelman - Rise Above Heart Failure
  • Coburn Communication - "Be Good To Each Other" on behalf of CustomInk
  • American Lung Association & CVS Health, Edelman: LUNG FORCE
  • Esurance - Equal Dreams
  • Finn Partners - NO MORE. Together We Can End Domestic Violence & Sexual Assault
  • Havas PR North America - #GivingTuesday: The Day the World Gave Back
  • Mohawk Flooring - Cushion the Fight Against Breast Cancer
  • PwC LLP - Student Loan Program

Community Relations

Co-Winner: Aspen Dental Management Inc. - Healthy Mouth Movement

Co-Winner: MSLGROUP for The Home Depot - Celebration of Service: Creating Independence at Home for U.S. Veterans

Honorable Mentions:

  • Cohn & Wolfe with Bayer- Rallying Men Around the World to Speak Up About Advanced Prostate Cancer
  • CSX and APCO Worldwide - Tomorrow Comes Through: CSX and The Virginia Avenue Tunnel
  • Elefante - Nivea New Rinks: Big Difference for Small Communities
  • Finn Partners - Welcoming the Transgender Traveler
  • IBM with Ketchum - Reinventing the American High School

Crisis Management

Winner: Porter Novelli New York - The Almond Industry Weathers the Drought

Honorable Mentions:

  • Clapp Communications - FOP PR During the Baltimore Riots
  • Booz Allen under the Veterans Choice Program (VCP) Communications Support Task Order with the Department of Veterans Affairs - Transforming VA Community Care: How We Will Get There
  • HCK2 Partners - Labinal Power Systems Corporate Transition Announcement

Employee Relations

Winner: SAP North America - SAP Q4 Digital Business Challenge

Honorable Mentions:

  • Federal Reserve Bank of Atlanta - Values
  • FedEx Ground - Email Eddie
  • IBM - Think Academy 2015
  • The Home Depot Foundation - Celebration of Service: An Army of Associates Creates Independence at Home for U.S. Veterans
  • MerchantCantos LLC - Philips Healthy Society Series
  • Ruder Finn on Behalf of GSK - GSK Global Vaccines U.S. R&D Center: Driving Employee Awareness and Excitement
  • Singer Associates, Inc. - The New Stanford Hospital: Preparing 8,000 staff for the most advanced hospital in the world

Event Marketing

Co-Winner: Burson-Marsteller - The SPAM Brand: First National SPAMERICAN Food Truck Tour Featuring Chef Curated Recipes

Co-Winner: GSK Consumer Healthcare - Where There's a Will, There's a Why

Honorable Mentions:

  • Allison+Partners - Dew Tour Chicago and Los Angeles: Bringing the Dew to the Masses
  • AMN Healthcare and Finn Partners - 2015 Survey of Registered Nurses
  • Bayer Corporation - Bayer Presents Luke Bryan Farm Tour
  • Brand USA - National Parks Adventure Global Film Premiere
  • eBay with Edelman- Hot Deals for Hot Days
  • Inspira Marketing Group - GEICO Player's Academy
  • Team Epiphany - FIGHTBALL Re-Invigorates One-On-One Basketball for Millennial Market

External Publication

Winner: Clapp Communications - FOP's After Action Review

Honorable Mentions:

  • Best Friends Animal Society - Best Friends Magazine
  • Cherokee Nation Businesses - Anadisgoi magazine
  • Henson Consulting, Inc. - Magellan Development's No Parallels Magazine
  • Makovsky - Soraa Product Guide
  • PepsiCo - Innovation Download
  • Raytheon Company - 2014 Corporate Responsibility Report
  • Sabre Corporation - The Future of Hotel Booking: A Guide to Hotel Retailing from PSFK & Sabre
  • US Postal Service - Postal Facts 2016 (online)

Facebook Campaign

Winner: UN Foundation - #EarthToParis

Honorable Mentions:

  • Belstaff with Weber Shandwick - The World's First Facebook Film Premiere
  • Food Lion - From Facebook Fans To Feeding Families
  • Loyola University New Orleans - "Fin It to Win It": April Fools' Day Joke
  • Molina Healthcare, Inc. - Community Champions Facebook Challenge
  • Weber Shandwick and GSK - Tumsworthy

Financial/Investor Relations

Winner: PORTER NOVELLI
T-MOBILE'S EARNINGS CALL DRINKING GAMES

Honorable Mentions:

  • Booker.com - Booker-Frederick Acquisition Announcement
  • Financial Profiles, Inc. - STORE Capital: Creating a Best in Class Net-Lease REIT Company Profile on Wall Street in Under Two Years
  • Hydro One Limited - IPO Investor Roadshow
  • Strategic Public Relations Group - Creating the Next Miracle
  • Strategic Public Relations Group - Nameson: Knitting a Path to Success

Global PR Campaign

Winner: EDELMAN
THE VASELINE HEALING PROJECT

Honorable Mentions:

  • AGT-agency, LLC - International Children's Social FOOTBALL FOR FRIENDSHIP
  • Cohn & Wolfe with Bayer - Rallying Men Around the World to Speak Up About Advanced Prostate Cancer
  • CONRAD HOTELS & RESORTS - Stay Inspired
  • Current Marketing - #GladtoShare on World Food Day with Glad Food Protection
  • Grey Activation & PR - The Swedish Number
  • Ketchum on behalf of Mastercard - Mastercard Puts the ‘World' in Mobile World Congress
  • Tableau Software - Vizable Global PR Campaign
  • Thomson Reuters - Thomson Reuters Base Erosion and Profit Shifting (BEPS)

Green PR

Winner: HAVAS PR GLOBAL COLLECTIVE
EARTH TO PARIS: A GLOBAL MOVEMENT FOR BOLD PLANET ACTION

Honorable Mentions:

  • Experiencias Xcaret - Sustainability and PR Efforts in the US
  • Solar Energy Industries Association (SEIA) - Million Solar Strong

Influencer Communications

Winner: TOGORUN
NATIONAL OBESITY CARE WEEK SUPPORTED BY NOVO NORDISK

Honorable Mentions:

  • Coyne PR - Pennzoil Influences DIYers With Digital Engagement and Real World Activation
  • FleishmanHillard Vanguard - PepsiCo's "Domik v derevne" brand: "Time to drink kefir"
  • H+M Communications - Driving Latino Audiences to Universal Pictures' "Compton"
  • Ketchum on behalf of Michelin - Beyond the Driving Test - Michelin Puts Air in Teens' Tire Awareness
  • LINKS Worldgroup - Marriott Rewards & UMG #WithTheBand with Juanes
  • Munchkin Inc. - Orcas Live in Oceans
  • Porter Novelli - The Laughing Cow Love Your Local Events
  • org & SOMA Strategies - #TalkEarly

Internal Publication

Winner: EXECUTIVES IN AN ELEVATOR
MOLINA HEALTHCARE, INC.

Honorable Mentions:

  • JLL - Connections Newsletter
  • Montreal Children's Hospital - We should talk. Parlons-en.
  • Procter & Gamble - P&G Internal News: Raising the Bar
  • United States Postal Service/Eastern Area - Eastern Area Update
  • US Postal Service - LINK Mobile

Large PR Firm of the Year

Winner: Burson-Marsteller

Honorable Mentions:

  • Cohn & Wolfe
  • Finn Partners
  • LEWIS
  • Ruder Finn

Marketing Communications

Co-Winner: Cohn & Wolfe - Colgate Encourages Consumers to Save Water Because #EveryDropCounts

Co-Winner: Esurance - Esurance Election Insurance

Co-Winner: Hampton by Hilton - Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The "Seekender"

Co-Winner: WE Communications - An Old Tradition with a New Twist: Woodford Reserve $1,000 Mint Julep Cup Campaign

Honorable Mentions:

  • Food Lion - Igniting Customer and Associate Engagement Around Diversity through Strategic Partnership with CIAA
  • GOLD PR - Invisalign ‘Unbrace Teen Confidence'
  • Hill+Knowlton Strategies - One Day Pay: Submit Today, Smile Tomorrow with Aflac
  • PadillaCRT - Little Changes for a Healthy New Year
  • rbb Communications - Turning Bridezilla into "Bride-chilla" with Secrets Resorts & Spas
  • RF Binder - Dunkin' Donuts' PR Pours It On in 2015

Media Event

Co-Winner: Chevy West Coast Communications - 2016 Chevy California Double

Co-Winner: Coyne PR - Media Receive First-­Ever Peek Inside the ChapStick Lip Lab

Honorable Mentions:

  • Flashpoint PR - A LEGO Celebration of American Innovation
  • GCI Health - America's Diabetes Challenge
  • Grayling PR - Faraday Future Unveils FFZERO1 Concept Car
  • Hilton Worldwide With Edelman - Hilton Inspires Thousands To "Stop Clicking Around" & Start Playing With Surprise Concert
  • New Era Cap - New Era Cap Super Bowl 50 Campaign
  • PMK•BNC and PepsiCo - Pepsi + EMPIRE Partnership
  • Porter Novelli - T-Mobile Launches Binge On with Un-carrier X
  • Republican National Committee - Debate Innovation Project
  • Ruder Finn, Inc. - Novartis walks the talk of patient-centricity and corporate transparency by opening its doors to Media
  • Sparkpr - Cobalt Aircraft: Soaring To New Heights

Media Relations

Co-Winner: Creation - Going for Gold: Pizza Hut's Golden Garlic Knot Pizza Shines at Super Bowl 50

Co-Winner: MWWPR - Subaru Drives Home the Shocking Need for Pet Safety

Honorable Mentions:

  • Bayer Corporation - Making Science Make Sense: 20th Anniversary
  • Cohn & Wolfe - Colgate Encourages Consumers to Save Water Because #EveryDropCounts
  • Hanna Lee Communications, Inc. - PR Campaign for Porchlight Bar Drives 1.5 Billion Impressions
  • Hill+Knowlton Strategies - Banfield Pet Hospital Pet-Friendly Workplace "PAWrometer"
  • Ketchum on behalf of Mastercard - Mastercard "Wears" the Future of Connected Commerce on its Sleeve
  • MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans
  • National Geographic Channel - Story of God Media Relations Campaign
  • The Quaker Oats Company - Quaker Keep Playing! With Chewy
  • Reebok International Ltd. - Reebok Says See Ya Soda
  • Weber Shandwick & PMK*BNC - Stella Artois "Give Beautifully" Holiday Campaign

Midsize PR Firm of the Year

Winner: Matter Communications

Honorable Mentions:

  • Coyne PR
  • Eastwick
  • GCI Health
  • ICR, Inc.
  • InkHouse
  • Marina Maher Communications LLC
  • Peppercomm
  • PMK•BNC

Multicultural Campaign

Winner: Coyne PR - USA Swimming Foundation Makes a Splash within the Multicultural Community

Honorable Mentions:

  • Cohn & Wolfe - Colgate Total's 30 Days of Laughter
  • ESPN Deportes' Virtual Reality Press Mailer - New Studios in Mexico City
  • Flowers Communications Group - Jack Daniel's Tennessee Honey presents Art, Beats and Lyrics
  • Imprenta Communications Group - NEMS
  • PRecise Communications - Toyota Presents African American Treasures from The Kinsey Collection
  • Republica, LLC - Shutterfly Puts the Accent on Your Holiday Celebración
  • TELEMUNDO Creates Nostalgia for Legendary "Queen of Salsa" Celia Cruz
  • UPRAISE Marketing + Public Relations - "Your New CEO: Empowering Organizations to Embrace and Celebrate Authenticity in the Workplace"

On a Shoestring Campaign

Winner: Molina Healthcare, Inc. - Farm Fresh Freebies

Honorable Mentions:

  • American Foundation for Suicide PrEvention - The Fight to #StopSuicide
  • Archer Malmo Public Relations - Introducing the Wolf River Greenway to the Memphis Community
  • ASU Cronkite PR Lab - 33rd Annual Phoenix St. Patrick's Day Parade & Faire
  • Coyne PR - Red Robin Tries to Rope in the Pope for Lent Promotion
  • Creation - Pizza Hut Puts the "Pie" in Pi Day
  • Deveney Communication - Proposition Coalition
  • Fingerpaint - We Bring the Heavy Trash Talk, Yo…Don't Trash Arizona
  • Hawkins International Public Relations - Hotel Vermont Launches Nation's First Hotel Beer Concierge
  • Trefoil Group - Frigel "Imagine the Possibilities"

Online Communications

Winner: Abbott - Giving Millennials an 'Eyeful' on Tumblr to Consider LASIK

Honorable Mentions:

  • Accenture - Creating a Disruptive Digital Platform to Showcase the Best of Accenture
  • Activision with PMK•BNC / Step 3 PR - Skylanders SuperChargers + Max Chilton Partnership Campaign
  • Coyne PR - Pennzoil Reaches New Heights with Airlift Drift Mini Film
  • Edelman - Dove Hair Love Your Curls
  • PepsiCo - Innovation Download
  • Weber Shandwick with Milk Processor Education Program - BUILT WITH CHOCOLATE MILK: Chocolate Milk Scores With Kelley O'Hara

Online Press Room/Media Center

Co-Winner: Cherokee Nation Businesses - Anadisgoi.com

Co-Winner: Sharp HealthCare

Honorable Mentions:

  • Ferguson
  • Food Lion
  • Hilton Worldwide - Curio Impresses Media with Revamped Online Press Room

Podcast and/or Videocast

Winner: Just Not Sports - #MoreThanMean: Women in Sports 'Face' Harassment

Honorable Mentions:

  • APCO Worldwide - National Association of Realtors Real Insight Digital Communications
  • broadhead - The Great Yield Mystery
  • Discovery Education and Alcoa Foundation - Manufacture Your Future Live Virtual Field Trip

Press Release

Winner: JDC Healthcare Management LLC - Dangerous Viral DIY Braces Trend

Honorable Mentions:

  • Finn Partners for Fujitsu America - Fujitsu Milks IoT Day and Secures Udderly Fantastic Coverage with Finn Partners
  • FleishmanHillard - #ChevyGoesEmoji

Pro Bono Campaign

Winner: LEVICK - Warren Weinstein

Honorable Mentions:

  • Deveney Communication - LUNA Fete 2015
  • FleishmanHillard Vanguard and Orta Communications Group - National Textbook on PR: uniting theory, ethics and best practices to create a new standard in PR education in Russia

Product Launch

Co-Winner: Coyne PR - ChapStick Shines as a Beauty Essential

Co-Winner: Homewood Suites by Hilton - Setting Sights South: Homewood Suites by Hilton Expands into Latin America

Honorable Mentions:

  • Alpaytac PR - SharkNinja Enters Coffee Market with Ninja Coffee Bar Launch
  • Arby's Restaurant Group and Edelman - Arby's Goes Vegetarian on Leap Day by Offering Meatless Menu
  • The Coca-Cola Company - Coca-Cola Journey Hi-C Ecto Cooler Relaunch
  • Inner Circle Labs - OMbra: The Women's Wearable
  • PMK•BNC and PepsiCo - Crystal Pepsi Comeback
  • Taylor - Jordan Brand Introduces The Air Jordan XXX
  • Thomson Reuters - Base Erosion and Profit Shifting (BEPS) Integrated Product Launch Campaign
  • Weber Shandwick - WOW air Canadian Launch Announcement
  • WPP - The New Face of Lincoln

PSA

Co-Winner: Just Not Sports - #MoreThanMean - Women in Sports 'Face' Harassment

Co-Winner: MSLGROUP University of Iowa, and National Safety Council - MyCarDoesWhat

Co-Winner: MWWPR - Subaru Drives Home the Shocking Need for Pet Safety

Honorable Mentions:

  • Area 23 - Free Killer Tan
  • Bayer Corporation - #Thankful4Ag: A PSA to Thank Farmers and Help Feed America
  • Burson-Marsteller - New York City Department of Transportation Vision Zero Campaign
  • Deveney Communication - Be an Everyday Hero
  • GCI Health - America's Diabetes Challenge
  • Goodwill and Ad Council - "Donate Stuff. Create Jobs."

Public Affairs

Co-Winner: Resolute Consulting - Illinois Beverage Association

Co-Winner: SOMA Strategies & CHPA - Up & Away: National Poison Prevention Week

Honorable Mentions:

  • Burson Marsteller
  • Glen Echo Group - Try COMPETIFY. The Cure for Chronic Broadband Access Control
  • Ketchum on behalf of Michelin - Beyond the Driving Test: Michelin Puts Air in Teens' Tire Awareness
  • MSLGROUP University of Iowa, and National Safety Council - MyCarDoesWhat
  • National Education Association - Ending No Child Left Behind So That Every Student Succeeds
  • TriNet - 2016 Presidential Election Survey
  • S. Green Building Council - State of Our Schools: America's K-12 Facilities

Re-Branding/Re-Positioning

Winner: ChanceLight Behavioral Health, Therapy & Education - Employee Ambassadors Launch New Brand, Unite Family

Honorable Mentions:

  • Coyne PR - ChapStick Shines as a Beauty Essential
  • Inspira Marketing Group - The Life is Good Tour
  • Lockheed Martin - Engineering A Better Tomorrow: Our Enterprise-Level Storytelling
  • MWWPR - Revamping TIDAL's Image as a Chart-Topping Music Streaming App
  • DFW Airport & PAVLOV Agency- DFW Airport Rebrand
  • Peppercomm - Wilmington Trust: Developing and leveraging a new brand positioning statement in the financial marketplace
  • Türk Telekom - Single Brand And New Logo Launch

Research & Measurement

Co-Winner: Aflac - The 2015 Aflac WorkForces Report

Co-Winner: AMN Healthcare and Finn Partners - 2015 Survey of Registered Nurses

Honorable Mentions:

  • American Heart Association and Novartis Pharmaceuticals Corporation with Cohn & Wolfe and Edelman
  • Flashpoint PR - SPIRE: Keep Calm and Pedal On
  • Hill+Knowlton Strategies - Banfield Pet Hospital Pet-Friendly Workplace "PAWrometer"
  • Infinite Global - Content Success: Law vs. Accounting
  • Paul Werth Associates - National Safe Boating Council: Wear It!

Satellite Media Tours

Co-Winner: Bayer Corporation - Making Science Make Sense: A 20th Anniversary SMT to promote STEM education and science literacy in the United States

Co-Winner: Burson-Marsteller - Bank of America Dream Vacation Sweepstakes

Honorable Mentions:

  • AbbVie - Nutrition Resource Launched with Joy Bauer Spotlights Under-Recognized GI Condition
  • Coyne PR - Goodyear Celebrates 60th Anniversary of College Football Coverage with Desmond Howard
  • MerchantCantos on behalf of Philips Lighting North America - Philips Times Square Ball NYE
  • Strauss Media Strategies - Best Buy 2015 Holiday Season

Small PR Firm of the Year

Winner: Henson Consulting, Inc.

Honorable Mentions:

  • Hawkins International Public Relations
  • HCK2 Partners
  • High10 Media
  • INK Public Relations
  • Murphy O'Brien Public Relations
  • Schmidt Public Affairs
  • Singer Associates, Inc.
  • Solomon McCown & Company
  • Warschawski

Social Media Campaign

Co-Winner: FleishmanHillard - GameOn with AT&T

Co-Winner: Ruder Finn on Behalf of The Michael J. Fox Foundation for Parkinson's Research - A Future without Parkinson's: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Honorable Mentions:

  • American Foundation for Suicide PrEvention - The Fight to #StopSuicide
  • FamilyShare Network | Deseret Digital Media - Weinstein: Paddington Bear
  • Hilton Worldwide - Influencing Curiosity for Curio: a Burgeoning Hotel Brand
  • Mars, Incorporated - M&M'S and Red Nose Day: #MakeMLaugh
  • MSLGROUP for The Home Depot - Celebration of Service: #ServiceSelfies Create Independence at Home for U.S. Veterans
  • Transurban - Real Stories from the Express Lanes
  • SAP - The #One4 Project
  • SOMA Strategies & CHPA - Up & Away: National Poison PrEvention Week

Speeches

Winner: The Goodyear Tire & Rubber Company - Goodyear's "Moonshot"

Honorable Mentions:

  • Burson-Marsteller - Bank of America: Fostering Conversation and Strengthening Connections with Women-Owned Small Businesses
  • Qlik - Data-driven Possibilities Speech
  • Susan Davis International - Caregivers Face Suicide

Team of the Year

Co-Winner: FleishmanHillard - Aflac

Co-Winner: Procter & Gamble - Internal Communications

Honorable Mentions:

  • Bayer Corporation - Communications, Government Relations & Policy Group
  • Cisco Corporate Communications
  • COM - Global Public Relations Team
  • IW Group, Inc. - CODE
  • Ketchum - Mastercard
  • Salesforce Corporate Communications - Dojo
  • Tableau Software - Global PR Team

Trade Show/Event PR

Winner: Consumer Technology Association - CES 2016

Honorable Mentions:

  • Lambert, Edwards & Associates - North American International Auto Show
  • PAN Communications - SAP Hybris Americas Summit & Game Plan Conference
  • Raytheon Integrated Defense Systems - Raytheon AESA/GaN Radar Launch
  • Scott Public Relations - The Future of Healthcare: The CAPP Event that Redefined Patient-Physician Relationships

Twitter Campaign

Winner: WE Communications - Volvo Intercepts the Super Bowl

Honorable Mentions:

  • The Bait Shoppe - Sheraton: Delight My Delay
  • MMC - Head & Shoulders and MMC Create an Army of Real-Time Endorsers
  • Mars, Incorporated - M&M'S and Red Nose Day: #MakeMLaugh
  • Mars, Incorporated - M&M'S 1 Million Tastes of Crispy Giveaway: #NashHasCrispy
  • DFW Airport & PAVLOV Agency - DFW Airport's #DFWSpringBreak

Video Program

Co-Winner: Happy Family - This is Happy

Co-Winner: Viacom - Witness the Power of Story

Honorable Mentions:

  • American Heart Association FDA - Life is Why
  • BizWireTV - Business Wire
  • Consumer Technology Association - CES 2016 CESTV Campaign
  • FleishmanHillard & Avaya - Stuff Business People Say
  • Ketchum on behalf of Michelin - Beyond the Driving Test: Michelin Puts Air in Teens' Tire Awareness
  • Porter Novelli - T-Mobile Launches Binge On Up for April Fools' Day
  • Sparkloft Media - SB Story: Made in Santa Barbara
  • Trafalgar - Confessions of a Travel Agent
  • Weber Shandwick & National Pork Board - Grill Crashers

Web Site Marketing

Winner: eBay with Edelman - Hot Deals for Hot Days

Honorable Mentions:

  • FirstEnergy Corp. - FirstEnergy Educates Customers to PrEvent Frauds and Scams
  • JLL - Office ReNew
  • JLL - Skyline
  • PepsiCo - Innovation Download
  • Walker Sands Communications - #ImAnEngineer
  • Weber Shandwick & The American Academy of Pediatric Dentistry - The Monster-Free Mouths Movement

Word of Mouth/Viral Campaign

Winner: Just Not Sports & One Tree Forest Films - #MoreThanMean: Women in Sports 'Face' Harassment

Honorable Mentions:

  • Area 23 - Free Killer Tan
  • Creation - Pizza Hut Puts the "Pie" in Pi Day
  • FleishmanHillard Vanguard - PepsiCo Time to Drink Kefir

WOW! Award

Winner: WE Communications - Volvo Intercepts the Super Bowl

Honorable Mentions:

  • BWK New York - "Meet the Press": How We Opened up the Reporter Pitching Process to Help 20 Young Innovators Maximize PR Outcomes at TED2016
  • Coyne and Goodyear Set Epic World Record
  • Creation - Going for Gold: Pizza Hut's Golden Garlic Knot Pizza Shines at Super Bowl 50
  • Hanna Lee Communications, Inc. - PR Campaign for Whimsical New Bar, The Happiest Hour, Drives 828 Million Impressions
  • Ketchum on behalf of Mastercard - Mastercard Chips Away Security Fears

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Agency Elite Awards Winners and Honorable Mentions

Advocacy

Winner: Irwin Gail Consumer Communications - Badger & Winters #WomenNotObjects

Honorable Mentions:

  • JPA Health Communications - Concussion Prevention: Digital Outreach
  • LDWWgroup - The Big 12 Conference: Changing the Game, So Legislators Don’t Have To/li>
  • Momentum Communications Group - Empowering Nonprofit Voices

Agency Awe Professional

Winner: Telly Wong, IW Group

Honorable Mentions:

  • Kathy Bloomgarden, Ruder Finn
  • Beth Monaghan, InkHouse
  • Christian Rodgers, Pascale Communications

Agency Team of the Year

Winner: IW Group

Honorable Mentions:

  • Klick Communications
  • Murphy O'Brien Public Relations
  • Ballantines PR

Best Training/Education Program

Winner: WE Communications - Centralized Internship Program

Honorable Mentions:

  • Hotwire PR - Hotwire DNA
  • Infinite Global - Attorneys vs. Accountants: Content Success Study
  • INK Public Relations - INK University
  • Newlink Academy

Branding

Winner: Hotwire - Meet Swivelfly

Honorable Mention:

  • RF Binder - Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand

Business to Business

Winner: Bhava Communications - Hedvig: Going Back to Basics - Launching from Stealth in an Overcrowded Industry

Honorable Mentions:

  • Antenna Group - Miraah
  • Bhava Communications - CrowdFlower Campaign: "The Data Behind Today’s Data Scientists"
  • INK Public Relations - INK for Datapipe
  • NCR Small Business with Arketi Group - NCR Silver Generates Small Business Media Buzz
  • SHIFT Communications - Creating a Security Rainmaker

Cause/CSR

Winner: Lippe Taylor - Cetaphil Celebrates Camp Wonder 15th Anniversary

Honorable Mentions:

  • Cone Communications - Delivering Impacts Across Business, Brand and Society
  • Ingram Micro, Inc. - Elementary School IT Makeover
  • Weber Shandwick & Mars, Inc. - M&M'S Red Nose Day #MakeMLaugh Campaign

Community Relations

Co-Winner: Sage Communications - Leadership Greater Washington Fully Integrated Communications Campaign

Co-Winner: SKDKnickerbocker - Katrina 10: Resilient New Orleans

Community Relations/Volunteer Programs

Winner: Coyne PR - Good to Go

Honorable Mentions:

  • Community Unit School District 308 - PRIDE Recognition Program
  • Strategic Public Relations Group - Care • Connect • Contribute by SPRG

Consumer Marketing

Co-Winner: MWWPR - Consumer Marketing Practice

Co-Winner: R&R Partners Public Relations - Vegas Season

Honorable Mention:

  • 5W Public Relations - jane iredale Blogger Initiative

Content Marketing

Co-Winner: Atomic 212 Group - Lucy the Robot

Co-Winner: W2 Communications - ThreatConnect Project Camera Shy

Honorable Mentions:

  • Digital Brand Expressions – SEMPO
  • Weber Shandwick & Mars, Inc. - M&M'S 1 Million Tastes of Crispy Giveaway: #NashHasCrispy

Crisis Management

Winner: LDWWgroup - Ensuring the Safety of Yemeni Hostages

Digital / Social Media

Co-Winner: R&R Partners Public Relations - Vegas Season

Co-Winner: Weber Shandwick & National Pork Board - Grill Crashers

Honorable Mentions:

  • Bel Brands USA/The Laughing Cow - Love Your Local Events
  • MWWPR - Accelerating Change with Innovative Social Strategies
  • Weber Shandwick & Mars, Inc. - M&M'S Red Nose Day #MakeMLaugh Campaign

Financial Communications

Winner: Vested - The Business of Star Wars: A Citadel Conversation

Honorable Mentions:

  • LDWWgroup - GameStop EARNING Extra Lives
  • Olmstead Williams Communications - Oberthur Technologies: Driving chip cards into American wallets

Integrated Communications

Winner: The Mosaic Company - The Great Yield Mystery

Honorable Mentions:

  • APCO Worldwide - Ross Initiative in Sports for Equality (RISE)
  • LDWWgroup - Integrated "Big Game" Campaign Creates New Demand for Cruising by Drawing Consumers "Back to the Sea"
  • R&R Partners Public Relations - Vegas Season
  • Sharp Communications & Benjamin Moore - Announce Benjamin Moore's 2016 Color of the Year

Internal Communications

Co-Winner: Newlink - OneNewl1nk

Co-Winner: US Postal Service - Western Word

Marketing Communications

Winner: RF Binder - Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand

Honorable Mentions:

  • Atomic 212 Group - Lucy the Robot
  • The Hawaiian Electric Companies - A Sustainable Solar Future for Hawaii
  • Makovsky - Soraa Product Guide
  • Stein IAS and Trelleborg Marine Systems - Measurable Marketing Quality

Marketing to Women

Winner: Lippe Taylor - MonaLisa Touch: Improving a Woman’s Gynecologic Health and Quality Of Life

Honorable Mentions:

  • 5W Public Relations - OneStopPlus Rebrands to FULLBEAUTY Brands, Revolutionizes Plus-Size Style
  • GOLD PR - Invisalign "Unbrace Teen Confidence"
  • Green Works - Green Works Encourages Girls to Unleash Their Natural Potential

Measurement/Evaluation

Winner: INK Public Relations - THE DMM: Daily Media Report for an International Renewable Energy Company

Media Relations

Winner: Cone Communications - 2015 Jiffy Lube National Donut Day

Honorable Mentions:

  • Fineman PR Produces National Impact for HNTB and Foster Farms
  • Murphy O'Brien Public Relations - Santa Catalina Island Company: Breathing Life Back into an Iconic Destination
  • Sweeney Marketing + PR - Jo-Ann Local Television Coverage
  • Voce Communications - Tile Holiday Campaign 2015

Nonprofit/Association

Winner: SKDKnickerbocker - Katrina 10: Resilient New Orleans

Honorable Mentions:

  • Momentum Communications Group - Empowering Nonprofit Voices
  • Piper & Gold Public Relations - T3 Launch Campaign
  • Sage Communications - S&R Foundation Fully Integrated Communications Campaign

Product Launch

Co-Winner: Alpaytac Marketing Communications/Public Relations - SharkNinja Enters Coffee Market with Ninja Coffee Bar Launch

Co-Winner: Murphy O'Brien Public Relations - Lynx Smart Grill: Smart Gadgets Enter a New Market

Honorable Mentions:

  • GOLD PR ~ Galderma Laboratories, L.P. – "Perfecting the Pout": Launch of Restylane Silk
  • Inner Circle Labs – The L16: Bringing New Light to Photography
  • PAN Communications - Artec 3D Shapify Booth Launch
  • Peppercomm - LEVL CES Launch

Promotion of Firm (Marketing, Advertising, PR)

Winner: RED PR

Honorable Mentions:

  • Fineman PR - Get Your Ship Together in a Crisis: Do a PANTCHEK
  • Hollywood Public Relations - Hollywood Holiday Wishes 2015
  • Racepoint Global Business Development and Global Marketing Team - Post-Integration: How One Agency Promoted an Evolving Brand, Increased Clients and Attracted New Talent

Public Affairs

Winner: Butler Associates Public Relations Uniformed Firefighters Association of Greater New York - Correct the $27/Day Disability Crisis for New York's Bravest

Honorable Mentions:

  • Davies Public Affairs - Vancouver Energy
  • Powell Tate - Halting a tax on medical innovation
  • SKDKnickerbocker - Katrina 10: Resilient New Orleans

Publicity

Winner: TopFire Media - Mission: Fit to Own

Honorable Mentions:

  • Sweeney Marketing + PR - Jo-Ann Local Television Coverage
  • Think PR - Aloft Hotels Emoji Room Service Launch

Reputation Management

Winner: BRG Communications - Walmart’s "Holiday Sing to Salute Military Families" campaign

Honorable Mentions:

  • Deveney - UMC Grand Opening Reputation Management
  • LDWWgroup - Carnival Corp: "Big Game" Campaign Draws Consumers "Back to the Sea" and Accelerates New Demand for Cruising
  • MWWPR - MWWPR's Reputation Management Practice

Word of Mouth/Viral

Winner: Irwin Gail Consumer Communications - Badger & Winters #WomenNotObjects

Honorable Mentions:

  • Minnesota Pork Board - Pig + a Pint
  • RF Binder - Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand

Web Site

Winner: Lippe Taylor

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Digital Awards Winners and Honorable Mentions

Blog

Winner: Abbott - Giving Millennials an ‘Eyeful' on Tumblr to Consider LASIK

Honorable Mention:

  • The Coca-Cola Company - Coca-Cola Unbottled
  • Milton Hershey School - "Student Voices"
  • Nelson Schmidt - WEDC Launch In Wisconsin
  • SAP - WTA for SAP Tech on International Women's Day
  • Valley Forge Tourism & Convention Board - The Pursuit

Cause Marketing / CSR

Co-Winner: Cohn & Wolfe - Colgate Encourages Consumers to Save Water Because #EveryDropCounts

Co-Winner: MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans

Honorable Mentions:

  • Accenture - Being Greater Than Program
  • Current Marketing - Brita and Stephen Curry Make a Splash
  • Happn - One in Three Women
  • John Guilfoil Public Relations LLC - P.A.A.R.I. and Police Responding to the Opioid Crisis
  • SAP - #One4 Project
  • Turkish Economy Bank - TEB's Women Banking

Contest / Game

Winner: Valley Forge Tourism & Convention Board - Montco's Best Pizza Tournament

Honorable Mentions:

  • Brownstein Group - IKEA LED Light Challenge
  • Ogilvy Group UK - Pears Timeless Beauty Competition: Reimagining an iconic British brand
  • SAP North America- SAP Digital Business Challenge
  • St. Jude Medical/SignalWest Public Relations - "Thanks to an LVAD..." National Awareness Campaign

Crisis Management

Winner: Lincoln Strategy Group - Save our AZ Solar

Digital Marketing Campaign (100k and under)

Winner: Miami HEAT - Throwback HEAT

Honorable Mentions:

  • CLS Strategies - Office of Champagne, USA: Champagne Day 2015
  • New Slang - HB Goodbye Serious
  • Nickerson PR - Fuse Cambridge
  • Turkish Economy Bank - TEB's Women Banking

Digital Marketing Campaign (100k - 200k)

Winner: The Getty - #GettyInspired

Honorable Mentions:

  • Better Business Bureau serving Central, Coastal, Southwest Texas and the Perm Basin
  • R&R Partners - Las Vegas Unveils #WHHSH Beer at Coachella Music Festival
  • Taylor - Tide: Welcome Home, Brett

Digital Marketing Campaign (200k - 500k)

Winner: OMD - PepsiCo Game Day Grub Match

Honorable Mentions:

  • Adobe - Empowering Today's Digital Marketers with Leading Adobe Reports and Actionable Data
  • Booz Allen Hamilton - Keep What You've Earned
  • FCB Chicago - Boeing's Innovation Film Series

Digital Marketing Campaign (500k +)

Winner: Weber Shandwick & Mars Petcare - Mix Mania

Honorable Mentions:

  • Cisco 2016 Brand Campaign
  • Lynn University
  • Raytheon Safer World Campaign
  • R&R Partners - Vegas VR Worldwide

Digital PR Campaign

Co-Winner: Coyne PR - Pennzoil Reaches New Heights with Airlift Drift Mini Film

Co-Winner: Everywhere Agency - The OshKosh B'gosh #BreakForSpring Campaign

Honorable Mentions:

  • GCI Health - The Johnson & Johnson Campaign for Nursing's Future Highlights Nurses' Vital Role in Healthcare via Digital Channels
  • J. Walter Thompson MEA - HASSA ELIYA (NOW IS MINE)
  • Nexon America and Wonacott Communications - Revealing LawBreakers: Defying PR Laws
  • UN Foundation - Global Moms Challenge
  • Weber Shandwick with Milk Processor Education Program (MilkPEP) - Get Real: Rallying Around The Truth About Milk
  • XO Group Inc. - The Knot Dream Wedding

Digital PR Firm of the Year

Winner: Tech Image

Honorable Mention:

  • Klick Communications
  • McGallen and Bolden Pte Ltd

Digital PR Team of the Year

Co-Winner:The Coca-Cola Company - Coca-Cola Journey

Co-Winner: Wakefern Food Corp. - Social Media Team

Honorable Mentions:

  • IW Group
  • PepsiCo Digital
  • UN Foundation - Digital Team

Email Newsletters

Winner: JLL - Connections Newsletter

Honorable Mentions:

  • DEVENEY - Keep Louisiana Newsletter Post Rebrand
  • Nelson Schmidt - WEDC INsite Newsletter
  • The Thomas Collective - Culturelle Newsletter

Employee Communications Online

Winner: SAP North America - SAP Digital Business Challenge

Honorable Mentions:

  • HARMAN International Industries Inc. - Achieving One HARMAN
  • Porter Novelli - T-Mobile Launches T-Nation, a new intranet platform for employees
  • Proctor and Gamble - Animatics: Pathway to Employee Understanding & Engagement
  • Workiva CONNECTS with Employees

Facebook Communications

Winner: Weber Shandwick & GSK - Tums Starting Spread

Honorable Mentions:

  • Adobe Photoshop Space Mystery Campaign
  • American Institute of CPAs - Feed the Pig
  • FleishmanHillard - #FaceLeukemia
  • Mary Kay Global Day of Beauty - Facebook Live
  • Mohegan Sun - Full of Life on Facebook
  • Tweddle Group

Influencer Communications

Winner: rbb Communications - Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The "Seekender"

Honorable Mentions:

  • Cisco Systems - Cisco Cloud Influencer GIF Digital Campaign
  • Coyne PR - Pennzoil Targets DIY Automotive Audience through Proactive Engagement Program
  • Linhart Public Relations - Ancient Harvest: Leveraging Online Influencers to Drive Consideration and Trial
  • NJI Media - Business Roundtable's "Upgrade America" Campaign
  • Porter Novelli - The Laughing Cow Love Your Local Events
  • R&R Partners - Digital LGBT Influencer : Tyler Oakley
  • TELEMUNDO Generates Buzz for Billboard Latin Music Awards Through Exclusive Press Event

Instagram Communications

Winner: UN Foundation - #Instacorps

Honorable Mentions:

  • Brownstein Group - Growing Garces Group on Instagram
  • DEVENEY - Emeril's Restaurants' Instagram Campaigns
  • New Slang - Lidl Ireland Eastergram
  • Smithson Institution - Smithson Instagram

Intranet

Winner: Workiva - CONNECTS with Employees

Listening Campaign

Winner: Cisco 2016 Brand Campaign

Honorable Mentions:

  • FleishmanHillard - Content Compass
  • Porter Novelli - The Laughing Cow Love Your Local Events

Location-based Digital Campaign

Winner: DEVENEY - Hermann-Grima Festival Season Promotional Campaign

Honorable Mention:

  • C-4 Analytics - Stacking the Deck

Media Relations Campaign

Winner: Tech Image - Bosch Power Tools Media Relations Campaign

Honorable Mentions:

  • 10Fold - Where's Your Data?
  • ASTRSK PR - Weebly "Like a Boss" Tour
  • HomeAway.com - #EiffelTowerAllYours
  • IBM with Text100 - IBM Watson in 2015: the Dawn of the Cognitive Era
  • J. Walter Thompson MEA - HASSA ELIYA (NOW IS MINE)
  • MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans
  • Think Jam for Twentieth Century Fox - The Martian Home Entertainment Release

Microsite/Custom Site

Winner: PepsiCo - #HowWillWe

Honorable Mentions:

  • Discovery Education and Envision - Chase the Race in School
  • Porter Novelli on Behalf of Office on Women's Health - Know The Facts First
  • SAP - AdVenture Capital
  • St. Jude Medical/SignalWest Public Relations - "Thanks to an LVAD..." National Awareness Campaign
  • Weber Shandwick - Vmware Radius

Mobile App

Winner: Bell Helicopter - Digital Toolkit

Honorable Mention:

  • Advantest Corporation. - VOICE Developer Conference

Most Engaged Brand

Winner: IBM

Honorable Mentions:

  • FCB Chicago - Boeing's Innovation Film Series
  • Marina Maher Communications and Head & Shoulders - Connecting with Consumers and Influencers on Twitter in Real-Time to Create Army of Endorsers

New Site

Winner: Accenture - Creating a Disruptive Digital Platform to Showcase the Best of Accenture

Honorable Mention:

  • Edison International - InsideEdison.com

Online Community

Winner: Nexon America and Wonacott Communications - Revealing LawBreakers: Defying PR Laws

Honorable Mentions:

  • lotus823 and Maverick Industries - Cooking Up An Online Community
  • Samsung Electronics America - US Newsroom

Online News Room

Winner: Allstate Corporate Relations

Honorable Mentions:

  • San Diego County District Attorney's Office
  • Vizient, Inc.

Public Affairs Campaign

Winner: MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans

Honorable Mentions:

  • DEVENEY - Proposition Coalition
  • GCI Health - America's Diabetes Challenge
  • John Guilfoil Public Relations LLC - P.A.A.R.I. and Police Responding to the Opioid Crisis
  • Lincoln Strategy Group - Coalition to Protect NV Ratepayers

Redesign/Relaunch of a Site

Winner: Purple Strategies - The Launch of the New AHIP.org

Honorable Mentions:

  • American Foundation for Suicide Prevention - The New AFSP.org
  • Food Lion - Newsroom Relaunch
  • Marketplace Events - Home Show Website Redesign
  • NBCUniversal - The New NBCUniversal.com
  • Orange County Property Appraiser
  • San Francisco Public Works
  • Story Partners - Vote4Energy

Snapchat Communications

Winner: Visit Philadelphia - Visit Philly Snapchat

Honorable Mentions:

  • Bauserman Group - 8 Seconds at a Time: Snapchat Marketing for the Reno Rodeo
  • Hawkins International Public Relations - InterContinental New York Barclay Snapchat Takeover with Condé Nast Traveler
  • JPMorgan Chase & Co. - 4th of July Snapchat Story, Chase Freedom Unlimited
  • Pocono Mountains Visitors Bureau - Snapchat Story Begins
  • R&R Partners - Las Vegas launches official Snapchat channel with DJ Khaled
  • W Hotels x Baron Von Fancy PRIDE Snapchat Filters

Social Networking Campaign

Co-Winner: Hawkins International Public Relations - InterContinental New York Barclay Snapchat Takeover with Condé Nast Traveler

Co-Winner: Invisalign Drives New Leads While Reducing CPA

Honorable Mentions:

  • American Foundation for Suicide Prevention - National Suicide Prevention Week
  • H+M Communications - Driving Latinos To Universal Pictures' Compton
  • HSS | Hospital for Special Surgery - Gabrielle's Story
  • IBM x Marchesa - The Cognitive Dress
  • Tier One Partners - Taking Social to the Head of the Class for the ASU GSV Summit
  • W2O Group - Nothing can be perfect.

Twitter Communications

Winner: Marina Maher Communications and Head & Shoulders - Connecting with Consumers and Influencers on Twitter in Real-Time to Create Army of Endorsers

Honorable Mentions:

  • FleishmanHillard - Siemens at #HIMSS16: Revolutionizing social engagement through insight and #efficiency
  • Largemouth Communications - Revving Up Twitter Engagement for the Kyle Petty Charity Ride Across America
  • Pitney Bowes - #PowerofPrecisionChat Global Tweet Chat Program
  • Turkish Economy Bank - TEB's Women Banking
  • Weber Shandwick & Mars Inc. - M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
  • Weber Shandwick & Mars Inc. - M&M'S #MakeMLaugh Red Nose Day Campaign

Video

Co-Winner: IBM - 360 Degree Research Labs

Co-Winner: J. Walter Thompson MEA - HASSA ELIYA (NOW IS MINE)

Honorable Mentions:

  • The Axis Agency - Kaiser Permanente "Food for Health Recipe Video Series"
  • FleishmanHillard - LongHorn Steakhouse Grill Masters LIVE on Facebook
  • GCI Health - America's Diabetes Challenge
  • LA County - This Was Our Home
  • Miami HEAT - Throwback HEAT
  • Taylor - Tide: Welcome Home, Brett
  • Tim Hortons - #WarmWishes
  • Weber Shandwick & National Pork Board - Grill Crashers

Viral Campaign

Winner: SAP - #One4 Project

Honorable Mentions:

  • FCB Chicago - Boeing's Innovation Film Series
  • H+M Communications - Driving Latinos to Universal Pictures' Compton
  • IBM x Marchesa - The Cognitive Dress
  • J. Walter Thompson MEA - HASSA ELIYA (NOW IS MINE)
  • Nexon America and Wonacott Communications - Revealing LawBreakers: Defying PR Laws
  • SHOWTIME - Emmy Campaign Buttons 2016
  • UPRAISE Marketing + Public Relations - More Than Meets the Suds: Making the Most Dreaded Chore Go Viral

WOW! Campaign

Winner: Brownstein Group - IKEA Adult Coloring Book

Honorable Mentions:

  • Current Marketingeting - Kingsford's #PayEd Campaign
  • HomeAway.com - #EiffelTowerAllYours
  • HSS | Hospital for Special Surgery - Gabrielle's Story
  • MullenLowe U.S. - Give Dad Nothing
  • Weber Shandwick & Mars Inc. - M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
  • National Military Family Association - More Than a Spouse

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Rising PR Stars Honorees

  • Anne Baker InkHouse Media & Marketing
  • Jasmine Baez Munera MSLGROUP
  • Briana Berry RFI Studios
  • Riva Budowsky Blue Chip Marketing Worldwide
  • Lauren Burke mc2
  • Margaret Clevenger ScoutComms, Inc.
  • Chelsea Curley John Guilfoil Public Relations LLC
  • Armando Diaz EY
  • Sasha Dookhoo PAN Communications
  • Kimberly Dreisinger The Bulleit Group
  • Amy Ferraro Blue Chip Marketing Worldwide
  • Christian Garland Hill+Knowlton
  • Kate Goulding Qorvis MSLGROUP
  • Matt Hensler Blast Marketing & PR
  • Heather Hewit lotus823
  • Tim Hogan CLS Strategies
  • Sam Howe MSLGROUP
  • Bailey Jacobs U.S. Chamber of Commerce Foundation
  • Janine Kamwene APCO Worldwide
  • Hod Klein Vested
  • Andrew Knoblauch Dixon Schwabl
  • Eric Kokonas Dittoe Public Relations
  • Laura Krebs Miller Cashman and Associates
  • Joanna Leis Finn Partners
  • Adriana Lopez The Axis Agency
  • Michael Moroney Story Partners
  • Jessica Murray R&R Partners
  • Jennifer Myers Havas PR
  • Leah-Michelle Nebbia Makovsky
  • Samantha Nevels Makovsky
  • Cristina Nogueras MSLGROUP
  • Amanda Passage Lambert, Edwards & Associates
  • Natalie Poston H+K Strategies
  • Valerie Pritchard Makovsky
  • Rachel Racoosin LEVICK
  • Joe Reed Weber Shandwick
  • Chelsea Ruka MSLGROUP
  • Jessica Sacco John Guilfoil Public Relations LLC
  • Allison Schneider Locust Street Group
  • Lina Skandalakis Everywhere Agency
  • Gillian Small Gillian Small Public Relations
  • Andrew Stoltzfus Voce Communications/Porter Novelli
  • Caitlin Teahan WE Communications
  • Dara Toulch Ballantines PR
  • Tara Valenza Bullfrog + Baum
  • Mollie Wagoner Live Wire Media Relations, LLC
  • Alexandra Abrams Boeing
  • Ana Braskamp Yahoo
  • Gina Chinino Cushman & Wakefield
  • Jennifer Cingari ESPN
  • Eileen Collins Hilton
  • Lauren Craft Zeel
  • Kathryn Deardorff VISIT Milwaukee
  • Cait DeBaun U.S. Travel Association
  • Rebecca Dorfman FUSION
  • Sarah Erdman U.S. Travel Association
  • LaToya Evans Bank of America
  • Bridget Forney Kiddie Academy
  • Amy Garvey United Way of New York City
  • Jamie Glushon Laurel & Wolf
  • T. Andrew Huddleston International Union, UAW
  • Claire Hunter Allstate Insurance Company
  • Grace Jones Dayton Children's
  • Sarah McBride Human Rights Campaign
  • Danielle Meister-Cohen Samsung Electronics North America
  • Lliam Morrison Frontier Communications
  • Reid Myers Time Inc.
  • Bridget O'Neill Elizabeth Arden
  • Madison Parks Marriott International
  • Payal Patel Navy Pier, Inc.
  • Dinorah Pena Sundial Brands
  • Camille Salama Chotzen Zillow Group
  • Jessica Schaefer Point72 Asset Management
  • Kelsey Scram Jefferson Parish Economic Development Commission (JEDCO)
  • Ryann Tanap NAMI, the National Alliance on Mental Illness
  • Meg Taylor Wine & Spirits Wholesalers of America
  • Gianina Thompson ESPN
  • Kevin Turner Vimeo
  • Lindsey Viotto-Hughes Bell Helicopter
  • Katherine Wong The Weather Company, an IBM Business
  • Lina Woods PwC
  • Jessica Zetzman Case Foundation

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PR People Honorees and Hall of Fame Inductees

2016 PR News Hall of Fame Inductees

  • Anne Cowan, SVP, Communications and Marketing, CTAM
  • Raymond Kerins, SVP, Head of Communications, Government Relations & Policy, Bayer
  • Robert Mathias, President, Ogilvy Washington
  • Debra Silimeo, EVP, Hager Sharp
  • Rob Stoddard, SVP, Communications & Public Affairs, NCTA

Account Director or Supervisor of the Year

Winner: Pouneh Lechner - Sterling Communications

Honorable Mentions:

  • Jessica Griffith - Pascale Communications
  • Zinie Chen Sampson - Baretz+Brunelle

Brand Marketer of the Year

Winner: Janice Kapner - T-Mobile

Honorable Mentions:

  • Edward Harris - Valley Forge Tourism & Convention Board
  • Simon Hodgkins - Vistatec

Community Relations Professional of the Year

Winner: Jenna Thomas - Nebo Agency

Honorable Mention:

  • Lubomir Alamanov - SiteMedia Ltd.
  • Jon Sullivan - Aflac

Crisis Manager of the Year

Winner: John Guilfoil - John Guilfoil Public Relations

Honorable Mentions:

  • Jeff Hallock - Orange County Sheriff's Department

Digital Communications Leader of the Year

Winner: Mollie Surratt - Mohawk Flooring

Honorable Mentions:

  • Dickie K. Davis - Miami International Airport
  • Amy Franco - Princeton HealthCare System
  • Ryan Green - Illinois Policy Institute
  • Christian Rodgers - Pascale Communications

Financial Communication Professional of the Year

Winner: Laureen Ellison - Pepperjam

Honorable Mentions:

  • Robert Burton Lambert, Edwards & Associates

Intern of the Year

Winner: Jazmin Beltran - Cognito

Honorable Mention:

  • Nicole Falk - Havas PR
  • Thomas Scearce, Iowa State Fair
  • Rebecca Schaming - Family Promise of Summit County

Internal Communicator of the Year

Winner: Sean Jamieson - Bank of America

Honorable Mention:

  • Brianna Cody - SAP
  • Lisa Hannum - Beehive Strategic Communication
  • Aaron Sherinian - United Nations Foundation

Measurement Expert of the Year

Winner: Angela Sinickas - Sinickas Communications, Inc.

Honorable Mention:

  • Tiffany Jackson - Beehive Strategic Communication
  • Jessica Onick - Citrix
  • Alan Wallace - Afilias

Media Relations Professional of the Year

Winner: Nati Katz - Burson-Marsteller

Honorable Mention:

  • Nicole Dye-Anderson - Barclaycard US
  • Alexandra Gambale - Peppercomm
  • Jamie Hall - Pascale Communications
  • Erica Hawksworth - Live Wire Media Relations, LLC
  • Diana Rickert - Illinois Policy Institute
  • Cara Schneider - VISIT PHILADELPHIA
  • Sharron Silvers - Burson-Marsteller
  • Johnny Smith - Ascension

PR Professional of the Year: Agency

Winner: Lesley Sillaman - Havas PR

Honorable Mention:

  • Christophe Ginisty - FTI Consulting
  • Jason Morris - InkHouse

PR Professional of the Year: Corporate

Winner: Christina Bennett - Elizabeth Arden

Honorable Mention:

  • Ann-Tyler Connell - Bank of America
  • Laureen Ellison - Pepperjam
  • Roger Frizzell - Carnival Corporation
  • Catherine Hernandez-Blades - Aflac
  • Janice Kapner - T-Mobile
  • Amanda Plecas - WACKER

PR Team Leader of the Year

Winner: Trisha Cardoso - Showtime Networks Inc.

Honorable Mention:

  • Audra Friis - Pascale Communications
  • Susan McCabe - Bank of America
  • Dawn Miller - Miller PR
  • Ayme Zemke - Beehive Strategic Communication

PR Trainer/Educator of the Year

Winner:

Philip Nardone - PAN Communications

Honorable Mention:

  • Dr. Robert S. Fleming - Rowan University

Public Affairs Professional of the Year

Winner: John Guilfoil, John Guilfoil Public Relations

Honorable Mention:

  • Joshua Boisvert - Davies

Social Media Professional of the Year

Winner: Carmen Collins Cisco

Honorable Mention:

  • Alicia Camden - Pascale Communications
  • Anastassia Mitchell - Central Texas BBB

Spokesperson of the Year

Winner: Jeff Hallock - Orange County Sheriff's Department

Honorable Mention:

  • Ted Dabrowski - Illinois Policy Institute
  • John Drengenberg - Underwriters Laboratories (UL)

Student of the Year

Winner: Caitlin Bohrer - Arizona State University Cronkite PR Lab

Honorable Mention:

  • Madison McConnell - Drake University School of Journalism and Mass Communication

Volunteer of the Year

Winner: Laurie Archbold - Encore Public Relations|Red Couch Stories

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Top Places Winners and Honorable Mentions

  • Adobe Systems
  • Aflac Corporate Communications
  • The American College of Cardiology
  • AR|PR
  • Archer Malmo
  • ASTRSK PR
  • BAM Communications
  • Beckerman
  • Beehive Strategic Communication
  • Bhava Communications
  • BodenPR
  • Cohn & Wolfe
  • Communications Strategy Group
  • Cone Communications
  • Consumer Technology Association
  • Current Marketing
  • Davies
  • Dixon Schwabl
  • EvolveMKD
  • Exponent PR
  • Fahlgren Mortine
  • Finn Partners
  • FleishmanHillard
  • GCI Health
  • Grainger
  • GroundFloor Media
  • Henson Consulting
  • Hill+Knowlton Strategies
  • Infinite Global
  • INK
  • Kaplow Communications
  • Ketchum
  • Lippe Taylor
  • M&C Saatchi PR
  • MasterCard
  • Matter Communications
  • Marina Maher Communications
  • MWWPR
  • National Beer Wholesalers Association
  • National Center for Missing & Exploited Children
  • PAN Communications
  • Porter Novelli
  • Powell Tate
  • R&R Partners
  • Republica
  • Robert Half
  • RockOrange
  • SAP Asia Pacific Japan
  • SAP North America
  • SHIFT Communications
  • Southwest Airlines
  • Spark PR
  • Spectrum
  • Stone Ward
  • Text100
  • The Coyne Agency
  • UPRAISE Marketing + Public Relations
  • USDA FSIS Office of Public Affairs and Consumer Education (OPACE)
  • VSC / Wareness.io
  • W2O Group
  • Weber Shandwick

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Top Women Honorees

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PR News Awards: 2015

PR News Digital PR Awards 2015
Winners and Honorable Mentions

Blog

Winner: Entropy Solutions - Phase Change Matters blog

Honorable Mention:

  • Adobe Systems, Inc. - Adobe Life Blog
  • Anadolu Efes - The World is Yours
  • The Coca-Cola Company - Coca-Cola Journey
  • Human Rights Campaign Blog
  • Liberty Mutual Insurance - The Torch: A Guide to Safe & Smart Living
  • MasterCard - Consumo Inteligente
  • Polycom - Public Sector View
  • Adobe Systems, Inc. - Adobe Life Blog
  • Anadolu Efes - The World is Yours
  • The Coca-Cola Company - Coca-Cola Journey
  • Human Rights Campaign Blog
  • Liberty Mutual Insurance - The Torch: A Guide to Safe & Smart Living
  • MasterCard - Consumo Inteligente
  • Polycom - Public Sector View

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Cause Marketing / CSR

ExxonMobil - Be an Engineer Campaign

Honorable Mentions:

  • The ALS Association - ALS Ice Bucket Challenge
  • CareFirst BlueCross BlueShield - #IBackTheBirds Campaign
  • CSS Corp - Care for Paws - Save the Tiger
  • FleishmanHillard - L’Oréal Paris Ignites Conversation Among Women About Self-Worth
  • Litton Entertainment - "Healthy Oceans, Healthy Planet"- World Oceans Day 2015
  • National Hospice and Palliative Care Organization - Moments of Life: Made Possible by Hospice
  • Pizza Hut - BOOK IT! Program Celebrates 30 Years With Alumni Association
  • TogoRun - L'Oreal & MRA "It’s THAT Worth It” Campaign
  • Toyota - TeenDrive365 Distracted Driving Experience
  • USC Shoah Foundation and Discovery Education - Auschwitz: The Past is Present
  • Weber Shandwick & Mondelez - Now We're Newtons
  • Weber Shandwick in partnership with Unilever - Rinse. Recycle. Reimagine

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Contest / Game

Co-Winner: CareFirst BlueCross BlueShield - FRNZY
Co-Winner: ESET North America - #ESETpower Comic-Con Campaign

Honorable Mentions:

  • 451 Marketing - Flying High with the Hood® Blimp
  • The Clorox Company - Liquid-Plumr Play with Plumrs Game Hub
  • DEVENEY - Windsor Court Hotel’s 30 Ways to Give Back
  • Glad Food Protection - Glad Tackles Food Waste with Food Fairytales
  • Marriott International Caribbean & Latin America - Marriott Hotels & GoPro #CancunChallenge
  • Weber Shandwick & Genentech - Genentech launches new video game: T Cells Attack

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Crisis Management

Winner: Emergency Nurses Association - Ebola Crisis Response

Honorable Mentions:

  • Anthem, Inc. - AnthemFacts.com
  • Moroch Partners & McDonald's Austin - #SXSWHero

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Digital Communicator

Winner: John McInerney, Ruder Finn

Honorable Mentions:

  • Victoria Bowness, Klick Communications
  • Bernhard Mors, MasterCard

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Digital Marketing Campaign (100k - 200k)

Winner: Tata Consultancy Services - TCS Amsterdam Marathon: Calling all Superheroes

Honorable Mentions:

  • Eastwick Communications - Unify Flipboard
  • Jackson State University - JSU Uptown Funk Marketing Video

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Digital Marketing Campaign (100k and under)

Winner: Edelman/Activision - Call of Duty: Hack in Black

Honorable Mentions:

  • The ALS Association - ALS Ice Bucket Challenge
  • American Society of Landscape Architects - World Landscape Architecture Month
  • C-4 Analytics, LLC - Finding Future FIAT Fanatics
  • CareFirst BlueCross BlueShield - Millennial Campaign
  • The Clorox Company - Gather
  • EMC Corporation - Integrated Marketing Program: Edge to Core Video Surveillance Big Impact Campaign
  • Lockheed Martin - JLTV Selfless Selfie
  • Revolution Messaging - Don't Settle For a Bad Job / Get the Training You Need
  • The Bump - Bump it Forward

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Digital Marketing Campaign (200k - 500k)

Winner: Stein IAS on behalf of Juniper Network - Time to Strike

Honorable Mentions:

  • Jackson Family Wines - La Crema: Virtual Vintner
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
  • Novartis Pharmaceuticals - Inspiring Consumers to #LiveinColor through Alcon AIR OPTIX COLORS Contact Lenses
  • San Francisco Travel Association - San Francisco Holiday Campaign 2014
  • TogoRun - L'Oreal & MRA "It’s THAT Worth It” Campaign
  • Twist Marketing - Integrated Marketing Campaign: The LAP-BAND System
  • Weber Shandwick & GSK - What’s Your Why? - Turning Motivation Into Movement

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Digital Marketing Campaign (500k +)

Winner: Marina Maher Communications and Crowdtap, Inc. - U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies

Honorable Mentions:

  • Accenture Digital and Accenture Strategy
  • American Heart Association - Life is Why
  • Financial Consumer Agency of Canada - No Surprises
  • Raytheon Company - Innovation for a Safer World Campaign

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Digital PR Campaign

Co-Winner: New York-Presbyterian Hospital - A Day in the Life of a Therapy Dog
Co-Winner: RBC Wealth Management - A Force for Good Book Promotion

Honorable Mentions:

  • 451 Marketing - Sweet Success for Dancing Deer
  • Catalyst IMG - Timex #MyExpedition Project
  • Connecticut Office of Tourism - Connecticut’s Still Revolutionary Fan-Favorite Town Program
  • Eastwick Communications - Make Identity Matter with Non-Intuitive Insights
  • High Road - Sobeys Food Revolution Day
  • Human Rights Campaign - #LoveWins
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
  • PAN Communications - SDL Changes Perception to Battle the Marketing Clouds
  • Southwest Airlines - New Seat Communication Plan
  • TogoRun - L'Oreal & MRA "It’s THAT Worth It” Campaign
  • Weber Shandwick - PEDIGREE See what good food can do

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Digital PR Firm of the Year

Winner: Nebo Agency - Nebo Helps Brands Help People Through Its Human-Centered Approach to PR and Marketing

Honorable Mention:

  • iMiller Public Relations
  • NJI Media

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Digital PR Team of the Year - Nonprofit

Winner: UN Foundation

Honorable Mentions:

  • Human Rights Campaign

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Digital PR Team of the Year - Corporate

Winner: Cisco

Honorable Mentions:

  • Anadolu Group
  • PepsiCo

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Email Newsletters

Winner: Entropy Solutions - Phase Change Matters Newsletter

Honorable Mentions:

  • 70kft - KFT Newsletter
  • Global Hotel Alliance - DISCOVERY Account Summary
  • MasterCard - Futbol Fridays

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Employee Communications Online

Winner: PayPal with MSLGROUP - “Be the Customer” Challenge Sparks PayPal Growth Surge

Honorable Mentions:

  • CropLife America – Tell Me More
  • Nexteer Automotive – Our Culture
  • Novartis & Ruder Finn - Long Live Life Actions: Community Partnership Day 2015

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Facebook Communications

Winner: Hunter Public Relations - Mrs. T’s Pierogies Takes a Seat at the Millennial Table

Honorable Mentions:

  • The ALS Association - ALS Ice Bucket Challenge
  • Cardinal Health with Fahlgren Mortine - RNspire encourage nurses to ‘Share a Smile’
  • CareFirst BlueCross BlueShield - Dental Campaign
  • The Honest Company
  • The Howard Hughes Corporation - Downtown Summerlin Grand Opening

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Influencer Communications

Winner: Cohn & Wolfe /Tom's of Maine - Goodness Circle Ambassador Program

Honorable Mentions:

  • Experience Columbus - Columbus Residents Share #LifeinCbus
  • Hunter Public Relations on behalf of E. & J. Gallo Winery - Getting Barefoot on Instagram
  • Johnson & Johnson, Neutrogena - Hydro Boost Launch
  • Marina Maher Communications - Clairol Turns YouTube Creators into Ambassadors to Help Women Overcome Fear of At-Home Hair Color
  • Marina Maher Communications and Crowdtap, Inc. - U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • Sierra Club - Strength in Members: Influencers Drive Thousands to AddUp.org
  • Unilever - All Things Hair

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Intranet

Winner: Coty Inc. - The House

Honorable Mentions:

  • Allstate Insurance Company - Employee Community: Bringing a New Platform to Allstate West Central
  • PayPal with MSLGROUP - PayPal First Amplifies PayPal’s “Be the Customer” Challenge
  • Pepco Holdings, Inc. - Intranet Redesign

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Listening Campaign

Co-Winner: Hudson Integrated Web Agency - MOVE Bumpers: From Local Business to Nationwide Bumper Distributor
Co-Winner: Pizza Hut Launches Gluten-Free Pizza

Honorable Mentions:

  • Digital Air Strike - Review Surge 4.0: The Smarter Way to Get Customer Feedback
  • MasterCard - The Evolution of MasterCard’s Conversation Suite: Bringing Digital Insights & Analytics to the Next Level
  • Monster & Brandwatch - Love/Hate Job Sentiment Analysis

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Media Relations Campaign

Co-Winner: JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
Co-Winner: Rainier Communications - The Need for Speed – Sckipio Enables Affordable Ultra-High-Speed Bandwidth for the Masses

Honorable Mentions:

  • Marina Maher Communications - Depend, from Kimberly-Clark Corporation: Drop Your Pants for Underwareness
  • SevenTwenty Strategies - Bree's Sweet Treats
  • Weber Shandwick on behalf of Suave Professionals - Natural Infusion Launch

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Microsite / Custom Site

Winner: Citi and Ruder Finn - Citi Fitness Challenge

Honorable Mentions:

  • BMO Harris Bank - Engaging the Hispanic Community
  • Burson-Marsteller and Hormel Foods - Hormel Foods 2014 Corporate Responsibility Report
  • Discovery Communications - 30 Years of Discovery: An Interactive Timeline
  • Genentech - Perseverance: The Inside Story of a Breast Cancer Breakthrough, 30 Years in the Making
  • Greyhound - 100th Anniversary
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
  • Oakwood Agency - Weatherford Annual Report 2014
  • PepsiCo - 50th Anniversary Digital Timeline
  • PhRMA - Access Better Coverage
  • Racepoint Global - Shoo the Flu

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Mobile Campaign

Winner: Hunter Public Relations on behalf of Can Manufacturers Institute - Cans Get You Cooking Goes Mobile

Honorable Mentions:

  • Edelman/Activision - Call of Duty: Hack in Black
  • Eric Mower + Associates - Domtar Project Learning Curve
  • PJM Interconnection Meeting Center
  • Tata Consultancy Services - Landslide Victory for TCS Election App
  • Utah Department of Transportation Student Neighborhood Access Program - Walking School Bus Mobile App
  • Westat - CDC's National Flu Vaccination Incentivized Social Gaming Campaign

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New Digital Service / Product

Winner: C-4 Analytics - JM Lexus Luxury Conquest Model

Honorable Mentions:

  • CareFirst BlueCross BlueShield - eBook
  • Discovery Education - Math Techbook
  • Hilton Worldwide - Hilton Recaptures Innovation Flag with Industry-First Technology
  • Hyundai Motor America - Putting Android Auto in Your Hyundai Sonata

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New Site

Winner: Aetna - Thought Leadership

Honorable Mentions:

  • Action Digital - My Cyprus Insider: www.mycyprusinsider.com
  • Flagship Food Group - 505 Southwestern Website
  • SevenTwenty Strategies - Citizens@Target Web Design & Development
  • Singer Associates, Inc. - Setting the Standard: Creating a New News Source in Richmond

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Online Community

Winner: The ALS Association - ALS Ice Bucket Challenge

Honorable Mentions:

  • Easy Care - Love The Car Business
  • UN Foundation - +SocialGood

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Online News Room

Winner: Aetna - Thought Leadership

Honorable Mentions:

  • Genentech & Weber Shandwick & FleishmanHillard - Genentech's ASCO Newsroom Raises Bar, Again
  • National Shooting Sports Foundation

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Public Affairs Campaign

Winner: United Nations Foundation - A Global Collaboration Wins the Day for Climate Science

Honorable Mentions:

  • American Heart Association - Step Up to the Plate for School Meals
  • Chesapeake Public Strategies - Reimagine Twinbrook Campaign
  • Greenbrier - Safer Tank Cars Now
  • Hearth, Patio & Barbecue Association - Utahns for Responsible Burning
  • PhRMA - From Hope to Cures
  • Purple Strategies - AHIP: Protect What Matters Most

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Redesign / Relaunch of a Site

Winner: ESPN.com - Redesign & 20th Anniversary

Honorable Mentions:

  • 70kft
  • CareFirst BlueCross BlueShield - State of Maryland
  • Entropy Solutions - PureTemp.com
  • Fahlgren Mortine - Chart Industries
  • Genentech - Gene.com
  • Middle East Public Relations Association - Growing Together: Introducing the new MEPRAi
  • Swirl - Kingsford.com

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SEO (Search Engine Optimization)

Winner: Audio-Technica – Amplifying A Legacy Company’s Digital Presence

Honorable Mentions:

  • BusinessOnline - Search Engine Optimization: HP Enterprise Software
  • Swirl - Kingsford.com
  • TopFire Media - Total Nutrition

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Social Networking Campaign

Winner: UN Foundation - Global Moms Relay

Honorable Mentions:

  • 451 Marketing - Flying High with the Hood Blimp
  • The ALS Association - ALS Ice Bucket Challenge
  • Essencius - The Anthon Berg Generosity Express
  • Eastern Virginia Medical School - #Felinethropy #GiveRightMeow
  • Flowers Communications Group - 2015 Honda Battle of the Bands
  • G&S Business Communications - @SyngentaUS National Farm Machinery Show Jumbotron
  • The Howard Hughes Corporation - Downtown Summerlin Grand Opening
  • Marina Maher Communications LLC and Crowdtap, Inc. - U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • PAN Communications - Are you the Darth Vader or Luke Skywalker of the Office?

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Twitter Communications

Winner: Baylor Scott & White Health - #HeartTXLive: First Ever Live Twitter Coverage of a Heart Transplant

Honorable Mentions:

  • Cisco - Live Tweets Earnings Results
  • Cohn & Wolfe - Colgate Optic White: A #BrilliantSmile & #BrilliantStyle Debuts on the CMA Awards 2014 Red Carpet
  • FleishmanHillard - #NorthsideBaby
  • G&S Business Communications - @SyngentaTurf Twitter Launch
  • Hunter Public Relations - Smithfield Asks Fans to #LendAHam... in 140 Characters or Less
  • PepsiCo - Earnings Content
  • Weber Shandwick on behalf of Suave Professionals - #DateNightHair with The Bachelorette

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Video

Winner: Weber Shandwick - PEDIGREE See what good food can do

Honorable Mentions:

  • The ALS Association - ALS Ice Bucket Challenge
  • Clean Energy Fuels - Natural Gas: The Safest Cooking Fuel for Mobile Food Fleets
  • DEVENEY - Children's Hospital New Orleans, "When I Grow"
  • GetWellNetwork, Inc. - “Reunited” (part of the Live Your Best Life video series)
  • Jackson State University - JSU Uptown Funk Marketing Video
  • Landis Communications & Brain Health Registry - Keeping Brain Health Registry Top of Mind
  • Matter Communications - Introducing Pulse Secure
  • Notch Video - Sport Chek Blue Jays' Father's Day Surprise
  • Story Partners - AgriBank’s The Farm Credit Difference
  • Swirl - Hidden Valley "15-Second Kitchen"
  • Utah Department of Transportation Student Neighborhood Access Program - Walking School Bus Mobile App

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Viral Campaign

Winner: The ALS Association - ALS Ice Bucket Challenge

Honorable Mentions:

  • American Heart Association - "Pizza Farm" in Support of Healthy School Meals
  • Experience Columbus - Columbus Residents Share #LifeinCbus
  • Havas PR North America, 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Sunshine Sachs, Turner 4d, Weber Shandwick - #GivingTuesday: The Day the World Gave Back
  • Human Rights Campaign - #LoveWins Viral Campaign
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
  • Olson Engage - Marshawn Lynch's Skittles Press Conference
  • Unilever - Dove Hair Love Your Curls

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Wow Campaign

Winner: The ALS Association - ALS Ice Bucket Challenge

Honorable Mentions:

  • Edelman/Activision - Call of Duty: Hack in Black
  • Hunter Public Relations on behalf of Can Manufacturers Institute - Cans Get You Cooking Goes Mobile
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight

Top Women in PR Honorees

(Read about the winners/honorable mentions)

Top Women in PR:

CSR Awards Winners and Honorable Mentions

(Read about the winners/honorable mentions)

Annual Report

  • Medtronic Inc. - 2014 Integrated Performance Report

Honorable Mentions:

  • iHeartMedia - Impact Report
  • International Flavors & Fragrances Inc. - Lasting - Change
  • Kimco Realty - Kimco Publishes Inaugural Corporate Responsibility Report

Blog

  • AT&T Inc. - For Good Stories, There is No Place Like Home: People | Planet | Possibilities

Honorable Mention:

  • AECOM Impact blog

Cause Branding Campaign

  • Co-Winner: Food Lion Feeds- Launching Our 500 Million Meal Commitment
  • Co-Winner: Weber Shandwick - Pass the Red Cup for World Hunger Relief

Honorable Mentions:

  • Activate - Tu Amigo Pepe (Your friend Pepe)
  • Covidien Communications - World Stroke Day Take 2...Tell 2 Campaign 2014
  • Imprenta Communications Group, Inc. - DIR: Wage Theft
  • Kenneth Cole - Look Good, For Good
  • MWW - Men's Wearhouse 2014 National Suit Drive
  • Nebo Agency - Nebo Launches Choose ATL Campaign and Inspires 45 Million
  • Siemens, The Entertainment Industry Foundation’s Stand Up To - Linking hope to need: The Baton Pass connects the hope for cancer survivorship with the need for research dollars
  • The Zeno Group -The Allstate Foundation’s #GetThereSafe
  • The Zeno Group – The Allstate Foundation’s Purple Purse

Community Affairs

  • Time Warner Cable - Bridging the digital divide in local communities: Learning Labs

Honorable Mentions:

  • Diageo North America - Learning Skills for Life
  • JetBlue Airways - Restoring Play for Kids in Underserved areas - a partnership with KaBOOM!
  • Nerium International - Individually Taking Responsibility, Collectively Changing the World
  • REVOLT TV + Boys & Girls Club - #HelloHarlemNYC Youth Initiative
  • SAIC - Corporate Citizenship

Corporate-Community Partnership

  • Neustar - My Digital Life

Honorable Mentions:

  • CLEARLINK - Bringing SEO to Non-Profits
  • The Conroy Martinez Group - Miami Seaquarium Flipper's 50th/Flip it Forward
  • Covance Inc. - Covance-CARE Nepal Saving Mothers and Infants Lives (SMILE) in Nepal
  • Discovery Education - Belk Service Learning Challenge
  • Kenneth Cole - Look Good, For Good
  • MUFG Union Bank, N.A. - Union Bank and LAUSD Collaborate to Enhance Financial Education
  • Nexus Treatment - Nexus Bridging Program
  • Siemens, The Entertainment Industry Foundation’s Stand Up To - Linking hope to need: The Baton Pass connects the hope for cancer survivorship with the need for research dollars

Corporation with more than 25,000 employees

  • TD Ameritrade

Honorable Mentions:

  • International Flavors & Fragrances Inc.
  • NCCI
  • Resorts World Sentosa, Singapore

Corporation with less than 25,000 employees

  • Oracle

Honorable Mention:

  • MetLife

CSR Professional of Year

  • Jan Jones Blackhurst - Caesars Entertainment

Honorable Mentions:

  • Christopher Ian Bennett - Guitar Center
  • Adam Harrell - Nebo Agency
  • Bob Langert - McDonald's Corporation
  • Ryan McCarty - TCC
  • Angela Peluso - Verizon Foundation
  • Ylann Schemm - Elsevier
  • Tessie Topol - Time Warner Cable

CSR on a Shoestring

  • Nebo Agency - Nebo Launches Choose ATL Passion Project to Tell City's Untold Story

Honorable Mentions:

  • The Conroy Martinez Group - Infinity Auto Insurance's Bilingual Literacy Program: Read Conmigo
  • Humana - Healthy People, Healthy Planet, Healthy Performance
  • Raytheon Intelligence, Information and Services - The Big Dance of Data Defense
  • SAIC - Give A Meal Team Challenge

Diversity Communications

  • Imprenta Communications Group, LLC - DIR: Wage Theft

Honorable Mentions:

  • HMA Associates Inc. - National Influenza Vaccination Disparities Partnership
  • MGM Resorts International - Women's Leadership Conference

Employee Relations

  • Co-Winner: Humana - Rethink Paper
  • Co-Winner: International Finance Corporation - The IFC Waste Challenge: Our Footprint Commitment In Action

Honorable Mentions:

  • AT&T and DonorsChoose.org
  • CLEARLINK - Engaging Employees With Philanthropy
  • CVS Health and RF|Binder - CVS Health Celebrates the Spirit of Volunteerism on Giving Tuesday
  • Takeda Pharmaceuticals International Co. - Living Through Giving
  • Time Warner Cable - Employee Green Team Playbook

Event: CSR/Green Focus

  • Hughes General Contractors, Inc., VCBO Architecture and Davis School District - Odyssey Elementary Open House

Honorable Mentions:

  • Covenant Health - East Tennessee Health Forum on Ebola
  • Dask - Earthquake Resistant Building Design Competition
  • International Flavors & Fragrances Inc. - Global Hand Washing Day
  • KPMG LLP - KPMG's Reading Relay
  • RBC - 2014 RBC Blue Water Day
  • REVOLT TV + Boys & Girls Club - #HelloHarlemNYC Youth Initiative
  • Triomphant Communications - Culinary Battles: Supreme Asian Chef
  • Weber Shandwick on behalf of Clean the World - Build on the Hill: Hygiene Kit Build

Media Relations

  • Cigna Foundation - World of Difference Grant: Improving Healthcare for Underserved Immigrant Latino and Caribbean Communities

Honorable Mentions:

  • Holland & Knight LLP - "The FDA Fiddles While America Burns: American Sunscreen Innovation Marred by Bureaucracy While Melanoma Rates Increase"
  • KPMG LLP - KPMG's Reading Relay
  • Levi Strauss & Co. - Unveiling Dockers Wellthread and Talking About Dirty Jeans
  • North Strategic - Jumpstart Charities Red Ball Campaign 2014
  • The UPS Foundation, Boys & Girls Clubs of America and MSI - UPS Road Code: Teen Safe Driving Program
  • Weber Shandwick and PEDIGREE Brand - PEDIGREE See what good food can do
  • The Zeno Group – The Allstate Foundation Purple Purse

Nonprofit Partnership

  • Co-Winner: CVS Health & the American Lung Association Make Lung Cancer in Women a Public Health Priority
  • Co-Winner: Time Warner Cable - Boys & Girls Clubs of America National Partnership

Honorable Mentions:

  • Caesars Entertainment - Caesars & Clean the World Save Lives One Soap at a Time
  • ESPN - 2014 ESPY Day Benefiting The V Foundation for Cancer Research
  • Nerium International - Individually Taking Responsibility, Collectively Changing the World
  • HGTV/DIY Network – Rebuilding Together
  • Türk Telekomünikasyon A.Ş. - Books on the Phone
  • Viacom Says NO MORE
  • Weber Shandwick - Pass the Red Cup for World Hunger Relief
  • Weber Shandwick and Prudential Financial - Special Olympics 2014
  • WWE and 2014 Special Olympics USA Games partnership

Pro Bono

  • Nebo Agency - Nebo's Choose ATL Pro Bono Initiative Rebrands City as Digital Hub

Honorable Mentions:

  • REVOLT TV + Boys & Girls Club - #HelloHarlemNYC Youth Initiative
  • Waggener Edstrom Communications - Women for Women International 20th Anniversary Gala

Product Design/Redesign

  • Toys'R'Us Introduces Reusable Tote Bag Benefiting Save the Children

Honorable Mention:

  • TTNET - Engelsiz Tivibu (Accessible Tivibu)

Recycling Program

  • DoSomething.org - H&M's Comeback Clothes

Honorable Mentions:

  • General Motors - Recycle RenCen: How GM Eliminated an Entire ZIP Code's Daily Waste
  • RF|Binder on behalf of Johnson & Johnson Family of Consumer Companies - CARE TO RECYCLE

Social Good

  • BBDO, Universal McCann, Ketchum, Widmeyer, Huge and Cohn & Wolfe on behalf of ExxonMobil - ExxonMobil Inspires the Next Generation to “Be An Engineer”

Honorable Mentions:

  • Alpha Omega-Henry Schein Cares - Holocaust Survivors Oral Health Program
  • Amway Corporation - Nutrilite Power of 5 Campaign
  • Huru International
  • Metro - Preserving and Sustaining Local Food Production
  • Nerium International - Individually Taking Responsibility, Collectively Changing the World
  • TTNET - Engelsiz Tivibu (Accessible Tivibu)

Social Media Campaign

  • Hyundai Motor America - Hyundai Hope on Wheels

Honorable Mentions:

  • Havas PR North America, Fenton Communications, FleishmanHillard, Glover Park and Weber Shandwick for the United Nations Foundation and 92nd Street Y - The World Gives with #GivingTuesday, Year Two
  • Ketchum on behalf of ConAgra Foods - ConAgra Foods Hunger Free Summer
  • Weber Shandwick and Honey Maid - This is Wholesome
  • Weber Shandwick and PEDIGREE Brand - PEDIGREE See what good food can do

Stakeholder Engagement

  • Nerium International - Individually Taking Responsibility, Collectively Changing the World

Honorable Mentions:

  • CVS Health Quits Tobacco for Good
  • Polskie LNG S.A. - Polish gas terminal from doubt and suspicion to trust and cooperation

Sustainability/CSR Report

  • Medtronic Inc. - 2014 Integrated Performance Report

Honorable Mentions:

  • AECOM - Managing complexity, building better lives.
  • Burson-Marsteller - Hormel Foods 2013 Corporate Responsibility Report Launch
  • The Coca-Cola Company Sustainability Report - 2013/2014
  • CVS Health - 2013 Interactive CSR Report
  • McDonald's Corporation - Our Journey Together
  • Merck and Co., Inc. - Merck Responsibility 2013
  • MetLife - MetLife Corp Responsibility Report: Global Impact
  • Novelis - Adding More Aluminum, Creating Value
  • Safeway with Waggener Edstrom Communications - The Heart of Safeway
  • Weissman Center for International Business, Baruch College - The 2014 Edition of The CSR-S Monitor

Use of Social Media

  • CVS Health and RF|Binder - CVS Health Highlights Commitment to Better Health via Twitter

Honorable Mentions:

  • Covidien Communications - World Stroke Day Take 2...Tell 2 Campaign 2014
  • JetBlue Airways - 2014 Facebook Campaign: One Thing That's Green

Video Initiatives

  • JetBlue Airways - Increasing Access to Books: Soar with Reading and First Book

Honorable Mentions:

  • Covidien Communications - World Stroke Day Take 2...Tell 2 Campaign 2014
  • Ketchum on behalf of ConAgra Foods - ConAgra Foods Hunger Free Summer
  • Popular Inc. - En el fondo de la música

Volunteer Program

  • Blue Cross & Blue Shield Rhode Island

Honorable Mentions:

  • Dell Inc. - Children's Cancer Awareness Month
  • Time Warner Cable - TWC Connects

Workplace Innovation

  • Time Warner Cable - TWC Eyes and Ears AMBER Alert Initiative

Honorable Mention:

  • International Finance Corporation - The IFC Waste Challenge: Our Footprint Commitment In Action

Nonprofit PR Awards Winners and Honorable Mentions

(Read about the winners/honorable mentions)

Advocacy Campaign and Lobbying Efforts

  • Co-Winner: Illinois Policy Action - Defending Illinois’ fair, flat tax
  • Co-Winner: United Nations Foundation, Girl Up Campaign - Girls Count Act

Honorable Mentions:

  • Boys & Girls Clubs of America - Great Futures Campaign
  • Havas Worldwide Paris - The Airfood Project
  • The National Alliance on Mental Illness - NAMI #Act4MentalHealth Campaign
  • NSF International - Campaign for Safer Supplements
  • Prospectors & Developers Association of Canada (PDAC) - Hosting the World’s Mineral Industry and Canada’s Elected Representatives
  • Weber Shandwick on behalf of Siemens - The Baton Pass

Blogs

  • Sierra Club - Coming Clean

Honorable Mention:

  • Illinois Policy Institute - "Dewonked"

Branding/Rebranding

  • Co-Winner: Foundation for Advancing Alcohol Responsibility - Formerly The Century Council
  • Co-Winner: Orbis International

Honorable Mentions:

  • ICSC
  • Imprenta Communications Group, Inc. – On Lok Lifeways
  • King Media and the Greater Lansing Housing Coalition – ICE 5-Year and Affordable Housing Plan
  • US Chamber Institute for Legal Reform – Restoring Balance. Ensuring Justice: A Re-Branding for Effective Change

Corporate/Nonprofit Partnerships

  • UN Foundation - Walgreens

Honorable Mentions:

  • ASPIRE Communications - Cell Phones for Soldiers and AT&T Provide a Lifeline for America’s Bravest
  • Discovery Education - Manufacture Your Future
  • DoSomething.org - Sprint
  • Weber Shandwick - Prudential and the Special Olympics 2014 USA Games
  • Weber Shandwick on behalf of Siemens - The Baton Pass

Event PR

  • Copacino+Fujikado - The Wing Luke Museum of the Asian Pacific American Experience Asks: Do You Know Bruce?

Honorable Mentions:

  • American Society of Clinical Oncology - 2014 ASCO Annual Meeting Press Program
  • Child Care Resource Center - 5th Annual Laps4Literacy Event
  • Henson Consulting - Navy Pier Announces $20 Million Legacy Gift
  • The TASC Group - Athlete Ally's and All Out's Principle 6 Campaign
  • United Nations Foundation - Social Good Summit

Marketing

  • Co-Winner: Golin on behalf of PetSmart Charities – The Journey Home: A Rescue Waggin’ Story
  • Co-Winner: The Zeno Group - The Allstate Foundation’s Purple Purse

Honorable Mentions:

  • EngenderHealth – Expanding access to international family planning
  • High10 Media - Deaf Film Camp
  • King Media and the Greater Lansing Housing Coalition - ICE 5-Year Fair and Affordable Housing Plan

Media Relations

  • National Education Association - Students Before Profits: The fight against corporate education reform in York, PA and nationwide

Honorable Mentions:

  • American Institute of CPAs - Costs of Summer
  • Gordon and Betty Moore Foundation and Tartaglia Communications - SPARK: Promoting a New Science Competition
  • The Hauser Group - Fair Saint Louis 2014
  • Henson Consulting - Destination Solar System Launches at Adler Planetarium
  • International Justice Mission - The Locust Effect
  • The National Audubon Society - Audubon's Birds and Climate Change Report
  • Partnership for Drug-Free Kids – National Study: Teens Report Higher Use of Performance Enhancing Substances
  • Porter Novelli - Center for Civil and Human Rights Opening Day Celebration Atlanta
  • The Zeno Group – The Allstate Foundation’s Purple Purse

Natural Disaster/Crisis Communications

  • The Allstate Foundation and Points of Light - Disaster Preparedness Kit-Building Events

Honorable Mentions:

  • GroundFloor Media - Establishing ColoradoUnited as the Brand and Voice of Colorado’s Recovery from the 2013 Floods
  • Singer Associates, Inc. – Children’s Hospital Oakland

PR on a Shoestring Budget

  • Co-Winner: FleishmanHillard - The St. Baldrick's Foundation
  • Co-Winner: Meet Minneapolis - I Want to Marry You in Minneapolis

Honorable Mentions:

  • allen & gerritsen - Allegheny College Prize for Civility in Public Life
  • ASPIRE Communications - ASPIRE Races to the Rescue of Rescue Ranch
  • Brevard Public Schools - Financial Facts Informational Campaign
  • Denha Media Group - Detroit's Loyola High School: A Plea to Pope Francis
  • Harden Communications Partners - East Bay Vintners Alliance: Urban Wine Xperience
  • United Nations Foundation, Girl Up Campaign - #GIRLHERO campaign
  • Weber Shandwick with Reboot - Taking a Tech Detox: Nat’l Day of Unplugging

Public Affairs / Issues Management

  • Jasculca Terman Strategic Communications - The Chicago Community Trust

Honorable Mentions:

  • Finn Partners on behalf of the D.C. Justice Grant Administration - "Show Up, Stand Out"
  • Midpeninsula Regional Open Space District - Vision Plan: Imagine the Future of Open Space
  • Singer Associates, Inc. - City of San Bruno

Public Service

  • The TASC Group - Athlete Ally's and All Out's Principle 6 Campaign

Honorable Mentions:

  • American Speech-Language-Hearing Association - Identify the Signs of Communication Disorders
  • Home Front Communications - Buckle Up for Life: It’s time we all get it right
  • Home Front Communications - See Tracks? Think Train! “It’s No Contest” Campaign
  • Imprenta Communications Group, Inc. - Wage Theft: Public Education

Publications

  • Co-Winner: American Society of Clinical Oncology - The State of Cancer Care in America: 2014
  • Co-Winner: Pioneer Human Services

Honorable Mentions:

  • Compassion International - Compassion Magazine
  • Cultural Vistas - We Are Cultural Vistas, 2013 Annual Report
  • Nexus – Cornerstone Magazine
  • Reputation Architects - Enhancing Lives, Transforming Care: ArchCare 2013 Report to Stakeholders

Social Media

  • Co-Winner: JPA Health Communications - Melanoma Research Foundation: #GetNaked
  • Co-Winner: Pets Add Life - American Pet Products Association’s Non-Profit Campaign

Honorable Mentions:

  • American Heart Association - EmpowerMEnt Challenge
  • EngenderHealth - Expanding Access To International Family Planning
  • The New York Public Library - #ireadeverywhere
  • Shriners Hospitals for Children - Fezzy Gets His Name
  • United Nations Foundation - MDG500 campaign
  • United Nations Foundation, Shot@Life - Blogust campaign
  • Weill Cornell Medical College - “A Virtual Graduation” the Launch of Weill Cornell’s Instagram Platform

Social Responsibility

  • Weber Shandwick and Yum! Brands - World Hunger Relief

Honorable Mentions:

  • The Allstate Foundation: #GetThereSafe - The Zeno Group
  • Dosomething.org – H&M
  • Imprenta Communications Group, Inc. - Ethiopia Health Aid
  • Mediators Private Limited - OUP Antipiracy Awareness Campaign
  • Shriners Hospitals for Children - On Track to a Safe Summer
  • The TASC Group -Athlete Ally's and All Out's Principle 6 Campaign
  • The Zeno Group - Allstate Foundation Purple Purse

Video and/or Podcast

  • Co-Winner: EngenderHealth - Expanding Access to International Family Planning
  • Co-Winner: Singer Associates - The Gorilla Foundation

Honorable Mentions:

  • AXON: National Hemophilia Foundation - What Schools Should Know: Having a Student with a Bleeding Disorder Video
  • Reputation Architects Inc. – Transforming Lives: ArchCare 2014 Gala Fundraising Video
  • Virginia G. Piper Charitable Trust – Encore Prizes for Exceptional Organizations

Website

  • American Association for Cancer Research

Honorable Mentions:

  • Alcoa Foundation / Discovery Education - Manufacture Your Future
  • American Society of Clinical Oncology - Redesign of CancerProgress.Net for ASCO's 50th Anniversary
  • National Association for Music Education - Broader Minded: Think Beyond the Bubbles
  • Orbis International

Association/Nonprofit Team of the Year

  • United Nations Foundation - Connecting you and the UN

Honorable Mentions:

  • ASCD - Communications Team
  • Shriners Hospitals for Children
  • Small Business Majority - Communications Team

Nonprofit Communicator of the Year

  • Angela Peluso – Verizon Foundation

Social Media Icon Awards Winners and Honorable Mentions

(Read about the winners/honorable mentions)

Best App

  • Lymphoma Research Foundation - Focus On Lymphoma

Honorable Mentions:

  • Digital Air Strike Social Media Mobile App
  • The Honest Company - The #HonestDad Story Machine
  • Saint Peter's Healthcare System - Saint Peter's Delivers!

Best Blog

  • Anthropologie

Honorable Mentions:

  • Becker College - President's Blog
  • Liberty Mutual Insurance - The Torch: A Guide to Safe and Smart Living
  • Memphis Convention & Visitors Bureau - I Love Memphis Blog

Best Infographic

  • Co-Winner: 97th Floor - Blendtec Recipes
  • Co-Winner: Cisco Service Provider - Visual Networking Index (VNI) Interactive Infographic

Honorable Mentions:

  • National Marine Manufacturers Association - #Boating-An American Pastime & Big Business for U.S. Economy in 2013
  • National Marine Manufacturers Association - Boating is Big Business in San Diego
  • Octane Public Relations & HAHSTA
  • Time Warner Cable - Every Day @ TWC
  • United Nations Foundation

Best Social Media Team

  • Co-Winner: Cisco Systems
  • Co-Winner: MWW - Working Harder, Working Smarter

Honorable Mentions:

  • Anthropologie - Team Anthropologie
  • Bright House Networks
  • CHPA & SOMA Strategies
  • Everywhere Agency - Macy's Heart of Haiti
  • Live Nation Entertainment
  • TBWA\Nissan United
  • Transamerica
  • United Nations Foundation

Facebook | Best Marketing Campaign

  • Big Fuel and T-Mobile - The Break Up Letter

Honorable Mentions:

  • Community Hospital of the Monterey Peninsula - Best Healthcare Marketing Campaign
  • Deseret Digital Media - FamilyShare Network | The Giver
  • Eastwick - PEQ Facebook Brand Launch & Marketing Campaign
  • The Honest Company - #HonestMom
  • The Honest Company - #YouGotThis
  • SCORE - BizTipThursday by SCORE & MassMutual
  • Social Security Administration - my Social Security
  • Specialty Equipment Market Association - 2014 SEMA Show
  • Time Inc./PEOPLE - PEOPLE's #SexiestManAlive Facebook Marketing Campaign
  • VisitDenmark - "Kind of Normal" in Copenhagen

Facebook | Best PR Campaign

  • Co-Winner: MWW - Transforming Waste Management’s Facebook Narrative
  • Co-Winner: Weber Shandwick - PEDIGREE Brand See What Good Food Can Do

Honorable Mentions:

  • California Strawberry Commission - 365 Days of California Strawberries
  • JPMorgan Chase & Co. - Chase Mission Main Street Grants ®
  • Responsibility.org & SOMA Strategies - #HolidayResponsibly
  • Saint Agnes - One Journey, Many Paths
  • Underground Elephant
  • VantagePoint Marketing - "T&S Faces" PR Campaign

Facebook | Best Promoted Post

  • Deseret Digital Media - FamilyShare Network | "Love is not what you say. Love is what you do."

Honorable Mention:

  • Live Nation Entertainment - Motley Crue 2014 Tour Campaign

Facebook | Community / Engagement

  • Co-Winner: Aflac - Aflac Duck: A Facebook Friend Indeed
  • Co-Winner: Live Nation Entertainment - Demi Lovato Facebook Q+A

Honorable Mentions:

  • Deseret Digital Media - FamilyShare | I love my family
  • Dixon Schwabl - #ROCforRMHC Anniversary Celebration
  • GCI Health/Pfizer - Establishing a Voice for Fibromyalgia Patients on Facebook
  • MassMedia Corporate Communications - Valley Electric Association Community Engagement Campaign
  • Mint Advertising - Domino's Groundhog Day
  • Solar Energy Industries Association - The Solar Industry on Facebook
  • Trilogy Health Services - Excellence in Engagement
  • Weber Shandwick - PEDIGREE See What Good Food Can Do

Facebook | Contests / Games

  • Edelman Digital - Adobe Photoshop Halloween Mystery

Honorable Mentions:

  • Decca Design - Fan Appreciation Week: Sponsored by the Cisco Learning Network Store
  • Direct Energy - #DESmartHome
  • Lehigh Valley Health Network - #OrthoInAction
  • Mint Advertising - Domino's Groundhog Day
  • MWW - XYZprinting’s #DaVinciplease 3D Printer Giveaway

Facebook | Photography

  • Marist College - Marist Photo of the Week

Honorable Mention:

  • Texas County & District Retirement System - TCDRS Facebook Photo Essays

Facebook | Social Good Campaign

  • Co-Winner: Time Inc./PEOPLE - PEOPLE’s Cover of Brittany Maynard Facebook Social Good Campaign
  • Co-Winner: USA TODAY- Make A Difference Day

Honorable Mentions:

  • Barclaycard US - Barclaycard Be Your Possible
  • Reingold - Veterans Crisis Line Suicide Prevention Month 2014
  • Weber Shandwick and Siemens - Linking hope to need: The Baton Pass connects the hope for cancer survivorship with the need for research dollars

Facebook | Use of Video

  • Liberty Mutual Insurance - RISE Campaign & The Ad Inspired by a Tweet

Honorable Mention:

  • Mint Advertising - Domino's Groundhog Day

Google+ | Best Communications

  • 97th Floor - Blendtec Community

Honorable Mentions:

  • Marist College - Marist Chat
  • Transamerica

Instagram | Best Contest

  • USANA Health Sciences - Express Your Selfie, #USANAselfie

Honorable Mentions:

  • Dixon Schwabl - #FLXperience Foodie Revolution Instagram Contest
  • Octane Public Relations & HAHSTA
  • Ripon College - Instagram #whatisitwednesday Contest
  • Time Out New York - Food & Drink Awards 2014 Instagram Cover Contest
  • Weber Shandwick and Pure Michigan - Pure Michigan Instagram Beach Challenge

Instagram | Best Marketing Campaign

  • Lippe Taylor & Elizabeth Arden - Elizabeth Arden Launches UntoldMOMent Instagram Campaign

Honorable Mentions:

  • CBRE - Creating Brand Elasticity and Upending the Commercial Real Estate Industry
  • OMD - Chobani Yogurt for All Occasions
  • Specialty Equipment Market Association - 2014 SEMA Show
  • Tourism Authority of Thailand - Choose My Thailand
  • Travel Oregon - 7 Wonders of Oregon Instagram Campaign

Instagram | Best PR Campaign

  • United Nations Foundation - #UNselfie

Honorable Mentions:

  • Nat Geo WILD - @NatGeoWILD’s #BigCatWeek Instagram Campaign
  • Public Space - Allowing Countries to Register for the Chess Olympiad
  • Thompson & Co. PR with AEDC - @ILoveAnchorage
  • United Nations Foundation - #GirlHero

LinkedIn | Communications

  • Levi Strauss & Co. - Chip Bergh's Dirty Jeans Manifesto on LinkedIn

Honorable Mentions:

  • BlackBerry Ltd - Blackberry For Business LinkedIn Group
  • Lucas Group and LinkedIn - Growing Clients, Candidates and Community
  • Underground Elephant - Brand Awareness Through Thought Leadership

Pinterest | Communications

  • For Rent Media Solutions - ForRent.com’s ‘Decor by Me’ Pinterest Contest

Honorable Mentions:

  • 97th Floor - Blendtec Recipes
  • Anthropologie - Best Pinterest Brand Presence

Snapchat | Best Marketing Campaign

  • Nat Geo WILD - Big Cat Week Vanishing Cats

Honorable Mention:

  • Huge - Audi Redefines Second Screen TV with “Pretty Little Liars” & Snapchat

Tumblr

  • Bayer CropScience, Porter Novelli and Mastermind - #Thankful4Ag Campaign

Honorable Mentions:

  • Transamerica - TransformTomorrow Tumblr
  • UJA-Federation of New York - Citizens of Israel

Twitter | Best Marketing Campaign

  • HARMAN International Industries Inc - JBL #CordFail Campaign Uses Humor to Drive Sales for Bluetooth Headphones

Honorable Mentions:

  • Accenture.com
  • Didit & SkyMall - Twitter Party
  • EarthIntegrate - 2014 LIMRA Social Media Campaign
  • National Geographic Channel - Live From Space
  • SAP - The #100WhatIfs Campaign
  • Norton - Boldly Go Wishes
  • Time Inc./PEOPLE - PEOPLE's #SexiestManAlive Twitter Marketing Campaign
  • Warner Bros & Edelman Los Angeles

Twitter | Best PR Campaign

  • Weber Shandwick - PEDIGREE See What Good Food Can Do

Honorable Mentions:

  • Arby's Restaurant Group, Inc. - Arby’s and Edelman Tip Their Hat to Millennials
  • Bi-State Development Agency/Metro - January 2014: Winter was coming...and we were ready
  • República for Toyota - Hispanicize 2014
  • Southern California Edison - Putting the "Customer" in Social Customer Service
  • Warner Bros & Edelman Los Angeles
  • Weber Shandwick and Suave Professionals - #DateNightHair with The Bachelorette

Twitter | Best Tweet Content

  • Co-Winner: Arby's Restaurant Group, Inc.- Arby’s and Edelman Tip Their Hat to Millennials
  • Co-Winner: Warner Bros & Edelman Los Angeles

Honorable Mentions:

  • Horn Group Transforms Tealium to Social Media Thought Leader
  • TBWA\Nissan United - GT-R vs. Kim K #BreakTheInternet
  • TBWA\Nissan United - Deadmau5 #OMGTR
  • Weber Shandwick and Suave Professionals - #DateNightHair with The Bachelorette

Twitter | Best Use of Hashtags

  • TBWA\Nissan United - Deadmau5 #OMGTR

Honorable Mentions:

  • American Society of Clinical Oncology - #ASCO14: A Better Conference Hashtag
  • Live Nation Entertainment - One Direction #OnTheRoadAgain1D Hashtag Promotion
  • Mullen PR and Sway Group - #LoveIsAGift
  • National Marine Manufacturers Association - #MiamiBoatShow
  • The Ritz-Carlton Hotel Company - #RCMemories on Twitter
  • United Nations Foundation - Social Good Summit #2030NOW
  • Weber Shandwick and Suave Professionals - #DateNightHair with The Bachelorette

Twitter | Campaign to Increase Followers

  • Coyne PR on behalf of Just Born - Targeting our Twitter PEEPS

Honorable Mentions:

  • Finn Partners on behalf of Hotels.com - The Obvious Choice for Travel Engagement on Twitter
  • IHS - Excellence in Social Media 2014
  • LPGA - Player Twitter Handle/Caddie Bib Program
  • MassMedia Corporate Communications - Big Mac 444 Giveaway Contest
  • Warner Bros & Edelman Los Angeles

Twitter | Promoted Tweet Campaign

  • Weber Shandwick and Suave Professionals - #DateNightHair with The Bachelorette

Honorable Mentions:

  • Edelman Digital - Juniper Networks 2014 Junos Cup
  • Finn Partners and Jamba Juice - Introjuicing Jamba Juice’s New Juice Line to the Whirl’d
  • Live Nation Entertainment - Maroon 5 Promoted Tweet Campaign
  • TBWA\Nissan United - GT-R vs. Kim K #BreakTheInternet
  • Transamerica
  • Trend Micro - AWS Conference Twitter Campaign
  • Warner Bros & Edelman Los Angeles

Twitter | Social Good Campaign

  • Havas PR North America - #GivingTuesday

Honorable Mentions:

  • Bayer CropScience, Porter Novelli and Mastermind - #Thankful4Ag Campaign
  • Kronos Incorporated - Get Social. Give Back.
  • Ripon College - Promoting #respectfuldifference @riponcollege
  • Uptown Treehouse, Inc. - Safer Online by Microsoft: Safer Internet Day
  • Weber Shandwick - PEDIGREE See What Good Food Can Do

YouTube | Best Channel

  • USANA Health Sciences

Honorable Mention:

  • Weber Shandwick with Milk Processor Education Program - Mission Apolo: Built With Chocolate Milk

YouTube | Best Marketing Campaign

  • Trend Micro/HCK2 Partners - Don't Be That Guy

Honorable Mentions:

  • Robin Leedy & Associates (RLA) - Cystex Burning Love Music Video
  • VisitDenmark - Validate Your Love in Copenhagen

YouTube | Individual Video

  • PMK*BNC - Audi: "Barely Legal Pawn"

Honorable Mentions:

  • Becker College - The Art of Possibility
  • Boston University College of Communication - #myCOM100
  • SCAD - Paula Wallace

Platinum PR Awards Winners and Honorable Mentions

(Read about the winners/honorable mentions)

Anniversary

  • Sabanci FoundationCommunication of the 40th Anniversary of the Sabancı Foundation

Honorable Mentions:

  • CLS Strategies – #ChampagneDay
  • The Conroy Martinez Group – Miami Seaquarium Flipper’s 50th Anniversary/Flip it Forward Campaign
  • Coyne Public Relations – Super 8 Celebrates 40 Years with the World’s Largest Pillow Fight and Host Joey Fatone
  • Dell & PPR Worldwide – Dell toasts to 30 more: a global birthday celebration
  • Edelman – 100 Lives
  • Honeywell Aerospace – 100 Years in Aviation Campaign
  • Institute of Food Technologists – FutureFood 2050
  • Iz Iletisim – 20th Anniversary of Turkcell and mobile communications in Turkey
  • Lockheed Martin – 2014 National Cybersecurity Awareness Month
  • Makovsky & Company Inc. – Crystal & Co: Reintroducing the World to an 80-Year-Old Brand

Annual Report

  • Yellowstone Park Foundation Yellowstone Forever

Honorable Mentions:

  • Digital Kitchen – The Coca-Cola Company 2014 Annual Review: Shaping Our Future
  • Discovery Communications – 30 Years of Bringing You the World
  • Hawaii Community Foundation – The Gift of Giving
  • Office Depot Foundation – Making a Difference: 2014 Report to the Community
  • Wilks Communications – The Well: Living Water International’s 2014 Annual Review

Branding

  • Henson Consulting International Housewares Association

Honorable Mentions:

  • Accenture Strategy and Accenture Digital Launch
  • Burson-Marsteller – Your Health Idaho: 2014 Open Enrollment
  • Financial Times – Newspaper Refresh
  • Gatlinburg Convention and Visitors Bureau – Gatlinburg “Nose” Christmas
  • Hooper Consulting International – ‘Bonjour Kanyon’
  • Johnson & Johnson – CARE INSPIRES CARE
  • KPMG LLP – CEO Study: Setting the Course for Growth
  • PMK*BNC and Step 3 for Activision – Destiny: Introducing a New Video Game Franchise
  • U.S.Green Building Council – Top 10 States for LEED

Blog

  • Transamerica

Honorable Mentions:

  • Golin on behalf of NRG Energy – Making and Breaking News on NRG Power Perspectives
  • Gregory FCA – SCHOTT Glass Made of Ideas Blog
  • The Hoffman Agency – Elevating the Bowflex Brand with Bowflex Insider
  • IW Group – McDonald’s New York Tri-State Website/Blog
  • MasterCard Technologies – Beyond the Transaction Blog
  • Voce Communications – Palo Alto Networks Blog: Establishing an Authoritative Destination

Cause-Related Marketing

  • Co-Edelman CVS Quits Campaign: Repositioning a Leader in Health Care
  • Co-Nebo Agency Build The BeltLine

Honorable Mentions:

  • Aspen Dental Management Inc.- Healthy Mouth Movement
  • Current Marketing – The Glad #SAVEITSUNDAY Movement
  • Finn Partners – NO MORE. Together We Can End Domestic Violence & Sexual Assault
  • Flowers Communications Group – Miller Lite Tap the Future
  • Intel Security and Discovery Education – Intel Security Digital Safety Program
  • MD Anderson Cancer Center – Stripes Stores Celebrates Tomorrows
  • Mfa Marketing & PR / MFAction – Launch of the KaBOOM! Campaign for Playability
  • MSLGROUP – Celebration of Service, 1000 Homes for Veterans
  • PEDIGREE Brand + Weber Shandwick – See what good food can do
  • Raytheon Company – Increasing Awareness of the Raytheon MATHCOUNTS National Competition
  • Snap-on – Heroes of a Company, Heroes of a Country
  • Weber Shandwick – The Great American Milk Drive

Community Relations

  • Co-SWAY PR/CommongroundMGS MDX Advantage Program
  • Co-Lockheed Martin USA Science & Engineering Festival
  • Co-Porter Novelli on behalf of Bayer CropScience Bayer North American Bee Care Tour

Honorable Mentions:

  • Bellmont Partners – CREATE: The Community Meal
  • Burson-Marsteller – Your Health Idaho: 2014 Open Enrollment
  • Canadian Tire Corporation/North Strategic – The Great Canadian Hoser
  • CareFirst BlueCross BlueShield – #IBackThe
  • Food Lion – Feeds
  • GE Lighting – GE Girls Cleveland
  • Goodwill Industries International – MyFreeTaxes
  • Inspira Marketing Group – Advil Relief in Action
  • Molina Healthcare – Personal Hygiene Kit Giveaway
  • Raytheon Company – Kicking Up Brand Awareness with Major League Soccer
  • Sharp Communications – Tourneau Watchmaker Program
  • Toyota with Allison+Partners – Hello Texas! Toyota Gives Hearty Thanks for Rolling Out the Welcome Wagon
  • UDOT SNAP – Walking School Bus Mobile App

Crisis Management

  • LDWWgroup Carnival Corporation: Orchestrating the Comeback of the World's Leading Cruise Company

Honorable Mentions:

  • Edelman – Neiman Marcus Data Security Breach
  • Edelman and the Atlanta Hawks – Play it Forward Against Racism
  • FleishmanHillard – Putting the Shine on Crisis Communications
  • Georgia Power – Ice Slams Georgia, Georgia Power Communication Heats Up
  • Havas PR – Moving Mountains to Draw Attention to Sacred Navajo Land
  • Porter Novelli and Mastermind Marketing on behalf of Bayer CropScience – 2014 Bayer North America Bee Care Program
  • Qorvis MSLGROUP – Winning the War on Ebola: How Firestone Led the Charge in Stopping the Spread of a Deadly Disease
  • Strategic Public Relations Group / Hung Fook Tong (1446.HK) – Thirst for Success

Employee Relations

  • Johnson & Johnson CARE INSPIRES CARE: Leveraging the FIFA World Cup Brazil to Increase Employee Engagement

Honorable Mentions:

  • Bacardi Limited – Good Spirited: Building a Sustainable Future
  • CA Technologies – Business Rewritten by Software: Repositioning CA Technologies in the Application Economy
  • Delta Air Lines – Employee Pride Soars As Delta Air Lines’ Veterans Day Initiatives Take Off
  • Ericsson – Count Me In!
  • FedEx – #DeliveringThanks
  • Louis Berger Employee Communications
  • Navistar Inc. – It Starts with Me

Event Marketing

  • R.I.M. Porter Novelli Carry the Olympic Flame With Coca-Cola

Honorable Mentions:

  • ANTHEMIC Agency – FLOODfest @ SXSW
  • APCO Worldwide – France at the 2015 International Consumer Electronics Show
  • Coyne Public Relations – Pennzoil Breaks Barriers
  • Facebook – Meeting Face-to-Facebook
  • Finn Partners – Celebrating Love Is Love Marriage Equality
  • Gatlinburg Convention and Visitors Bureau – Gatlinburg “Nose” Christmas
  • Hilton Worldwide with Ketchum – Hilton Hotels & Resorts Ties the Knot with LGBT Advocacy
  • The Howard Hughes Corporation – Downtown Summerlin Grand Opening
  • Logitech – #LogitechStyle
  • Porter Novelli – Brooklyn Brewery Mash Tour
  • U.S. Green Building Council – Green Apple Day of Service

External Publication (print or online)

  • Homewood Suites by Hilton The Changing Business of Extended-Stay Hotels

Honorable Mentions:

  • Branson/Lakes Area Convention & Visitors Bureau – Official Branson Meeting, Convention & Sports Guide
  • Cherokee Nation Businesses – Anadisgoi magazine
  • The Coca-Cola Company – Coca-Cola Journey
  • Georgia Power – Vogtle 3 and 4 Photo Book
  • Humana & Coyne Public Relations – Launching the Inaugural Humana Communities Benefit eNewsletter
  • Korn Ferry Briefings on Talent & Leadership
  • MetLife – “Global Impact”
  • Mullen – Futures magazine 2014
  • The Newtons Laboratory – EPI GIS
  • Office Depot Foundation – Making a Difference: 2014 Report to the Community
  • PepsiCo – Meeting of the Minds

Facebook Campaign

  • PEDIGREE Brand + Weber Shandwick See what good food can do

Honorable Mentions:

  • American Podiatric Medical Association – Sandal Scandal!
  • Cardinal Health Empowers Nurses Through RNspire
  • CareFirst BlueCross BlueShield
  • DEVENEY – Windsor Court 30 Ways to Give Back
  • Edelman – Edge Dream Job
  • Hunter Public Relations – Mrs. T’s Pierogies Takes a Seat at the Millennial Table
  • Kanyon – ‘Virtual Bouquet’

Financial/Investor Relations

  • Ruder Finn and Novartis Novartis Reinvigorates Corporate Reputation with Industry-Leading Portfolio Transformation

Honorable Mentions:

  • LaVoieHealthScience – LHS Helps ‘Little Cortendo’ Raise $40M for Growth
  • MerchantCantos – Quarterly Earnings: Driving Engagement Through Creative Content
  • Strategic Public Relations Group / NIRAKU (1245.HK)– Keeping the Ball Rolling
  • Uniomedia Zrt – Aegon National Damage Prevention Program.
  • Workiva – Redefines the IPO

Global PR Campaign

  • Unilever with Weber Shandwick All Things Hair

Honorable Mentions:

  • Accenture Strategy and Accenture Digital Launch
  • Amway Corporation – Nutrilite Power of 5 Campaign
  • Bacardi Limited – Good Spirited: Building a Sustainable Future
  • Dell & PPR Worldwide – Dell breaks down barriers for female entrepreneurs
  • FleishmanHillard – The ‘Move’ Movement to Stop a Killer
  • Lilly Oncology with TogoRun – Picking Up the P.A.C.E. in the Race Against Cancer
  • McDonald’s Corporation & Ruder Finn – imlovinit24
  • Millward Brown – 2014 BrandZ Top 100
  • National Geographic Channel – COSMOS: A Spacetime Odyssey
  • Rotary International – End Polio Now
  • Ubisoft with Creation – Far Cry 4 Quest for Everest
  • Waggener Edstrom Communications – Skype Translator: Breaking Down Barriers

Green PR

  • Golin on behalf of NRG Energy & David Crane Leading the Race for a Clean Energy Future

Honorable Mentions:

  • Bacardi Limited – Good Spirited: Building a Sustainable Future
  • Honeywell Hometown Solutions – 2014 Green Boot Camp
  • Solar Energy Industries Association – Shout Out For Solar 2015
  • VKLarsonCommunication – Renewable is Doable: a model for sustainability in SouthWest Germany

Hall of Fame

Hall of Fame

Influencer Communications

  • Co-Cohn & Wolfe
  • Celebrating the DIY Spirit of Car Culture
  • Co-Marina Maher Communications and Crowdtap Inc.
  • U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies

Honorable Mentions:

  • Cohn & Wolfe – Iconic Tastemakers
  • Cohn & Wolfe – The Tom’s of Maine Goodness Circle
  • Com.motion Inc – BMW iConcierge: Driving Influence
  • Coyne Public Relations – VTech: A Year in the Blogosphere
  • Daybreak Games – H1Z1 Early Access Launch
  • Fish Consulting – Dunkin’ Runs on Franchising
  • Microsoft and Waggener Edstrom Communications – Microsoft Brings Machine Learning to the IT Masses
  • Porter Novelli and HP – HP Spring Launch 2014: HP Disrupts Two Markets and the Status Quo with New Printing Technology Launch
  • TogoRun – Philips North America Brand Re-launch Campaign
  • Twentieth Century Fox Home Entertainment with Think Jam – The Fox Home Ent Insiders Blogger Program

Internal Publication (print or online)

  • Bechtel Globe Online

Honorable Mentions:

  • Anadolu Group – Integrated digital internal communication
  • Aspen Dental Management Inc.- Living Blue
  • Cambia Health Solutions – Management Update: An e-newsletter for supervisors
  • Cushman & Wakefield – CONNECTing Cushman & Wakefield’s Global Employees
  • HEINEKEN International – Green Room
  • Missouri Department of Transportation – Kansas City News Network

Large PR Firm of the Year

  • Cohn & Wolfe

Honorable Mentions:

  • Ruder Finn
  • Weber Shandwick

Marketing Communications

  • U.S. Highbush Blueberry Council Little Changes, Big Rewards: Blueberries Attract Attention and Lead American Families to Healthier Lives

Honorable Mentions:

  • Blue Chip Marketing Worldwide – Every Finish Line Is A New Start
  • Burson-Marsteller – Your Health Idaho: 2014 Open Enrollment
  • Fish Consulting – Dunkin’ Runs on Franchising
  • Edelman – Barilla Share The Table 2014
  • Edelman – Reimagining Holiday: Starbucks 2014 Holiday Campaign
  • La Crema – Virtual Vintner Experience
  • Marina Maher Communications – Aussie Revives “Sh*t Girls Say” to Make Women Laugh at Their #hairprobs and Love New Aussie 7N1
  • Tourism Australia – Elevating Australia’s Food & Wine Avec Eric

Media Event

  • WWE WrestleMania 31

Honorable Mentions:

  • Baptist Health South Florida – Miami Cancer Institute Groundbreaking
  • Current Lifestyle Marketing – Glad Waste in Focus
  • Delphi Automotive – Cross Country Automated Drive
  • Edelman and the Atlanta Hawks – Play it Forward Against Racism
  • Food Lion Feeds Press Conference
  • Hill+Knowlton Strategies – Celebrating Young Frankenstein’s 40th Anniversary with Mel Brooks’ 6th Finger!
  • JSH&A Communications – Bosch Power Tools + Jim Beam Bourbon = A Perfect Pairing
  • OSK Marketing & Communications Inc. – Freightliner Inspiration Truck World Premiere
  • PMK∙BNC and Step 3 for Activision Publishing Inc. – “Skylanders Trap Team” Reveal Event
  • Reebok – ZPump Fusion Launch

Media Relations

  • PMK∙BNC and Step 3 for Activision Publishing Inc. "Skylanders Trap Team" Campaign

Honorable Mentions:

  • 5W Public Relations – JetSmarter Global Visibility
  • Coyne Public Relations for the Christopher & Dana Reeve Foundation – The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis
  • Edelman – AXE Gold Temptation
  • Finn Partners – NO MORE. Together We Can End Domestic Violence & Sexual Assault
  • GYMR Public Relations – The Vision Council: Digital Eye Strain Report 2014
  • Hilton Worldwide with Ketchum – Partnerships Propel Hilton Hotels & Resorts to Set the Stage for Travelers
  • Marina Maher Communications – Drop Your Pants for Underwareness
  • NORAD/NORTHCOM and Raytheon Integrated Defense Systems – First Flight: JLENS Media Day
  • Polskin Arts & Communications Counselors – The Clark Art Institute
  • Purple Door Communications – Catdance Film Festival Presented by Fresh Step Litter

Midsize PR Firm of the Year

  • Finn Partners

Honorable Mentions:

  • Eastwick
  • ICR Inc.
  • Makovsky & Company Inc.
  • Peppercomm
  • PMK•BNC
  • Racepoint Global
  • TogoRun – Unleash the power of health and well-being

Multicultural Campaign

  • Co-Amway Corporation Nutrilite Power of 5 Campaign
  • Co-Hilton Worldwide with Ketchum Hilton Hotels & Resorts Takes Pride in National LGBT Pride Month

Honorable Mentions:

  • AbbVie – Synthroid & Follow the Script: Putting a 60+-Year-Old Brand in the Spotlight
  • Burrell Communications – McCafé African-American Consumer Market Campaign
  • The Coca-Cola Company – Comparte el Movimiento Program (Share the Movement)
  • Edelman – Starbucks Caramel Flan Latte Hispanic Community Program
  • Marriott International – #LoveTravels
  • TELEMUNDO – Super Series Launch of “Dueños del Paraiso”
  • Visit Philadelphia – Philadelphia’s New Americans Tour

On a Shoestring Campaign

  • Co-Konnect Public Relations Babiators Takes Flight
  • Co-Nebo Agency Choose ATL

Honorable Mentions:

  • American Lung Association and Medtronic – A Lung Cancer Survivor Story
  • Camino Public Relations – #Tweet4Condoms
  • FedEx – #PurpleHats for the Holidays
  • Fineman PR – Military Dogs Come Home and Take the Hill
  • IW Group – Pearl River Mart PR Campaign
  • Krupp Kommunications – #HappyActs Challenge by Live Happy Magazine
  • National Organization for Women, Scott Circle and William Klein & Associates – NOW’s Campaign to Stop the Culture of Domestic Violence in the NFL
  • Ogilvy Public Relations – UN Women He for She
  • Porter Novelli – National Almond Day Snack Swaps

Online Communications

  • Porter Novelli and Mastermind Marketing on behalf of Bayer CropScience #Thankful4Ag

Honorable Mentions:

  • Accenture Strategy and Accenture Digital Launch
  • Akkök Holding
  • Cisco Systems – Cisco Communities
  • NewYork-Presbyterian Hospital – National Volunteer Week Therapy Dog Program
  • PhRMA – Access Better Coverage (ABC) Campaign
  • TogoRun – L’Oreal Paris & Melanoma Research Alliance It’s THAT Worth It
  • W2O Group – Flu + You

Online Press Room/Media Center

  • The MasterCard Engagement Bureau

Honorable Mentions:

  • Cherokee Nation Businesses – Anadisgoi.com
  • Cisco Systems – The Network
  • Edelman – Reimagining Brand Storytelling: The Starbucks Newsroom
  • Golin on behalf of NRG Energy – Making and Breaking News on NRG Power Perspectives
  • RE/MAX
  • VHA Office of Strategic Integration/Booz Allen Hamilton – New Models of Care – Wheel of Promising Practices

Podcast and/or Videocast

  • Edelman Bear Naked #OneUpIt

Honorable Mentions:

  • Transamerica – ClearPath – Your Roadmap to Health & Wealth
  • Vanda Pharmaceuticals Inc. – Non-24 Share More

Press Release

  • Southwest Airlines The Future of Southwest Airlines Aircraft Seating

Honorable Mentions:

  • Marina Maher Communications – Drop Your Pants for Underwareness
  • GROHE Turkey – Water Usage Survey

Pro Bono Campaign

  • North of Nine Communications Coding’s ‘Rosie the Riveter’ Moment: Exposing the Tech Gender Gap

Honorable Mentions:

  • ASU Cronkite PR Lab – Discover Global Markets
  • Nebo Agency – Choose ATL
  • Winger Marketing – Anixter Center

Product Launch

  • Co-Discovery Education Math Techbook Launch
  • Co-RF Binder Dunkin’ Donuts’ Dark Roast Launch

Honorable Mentions:

  • Abbott – FreeStyle Libre European PR Campaign
  • Accenture Strategy and Accenture Digital Launch
  • Cone Communications – Qdoba Frees the Flavor: All-Inclusive Menu and Pricing Structure Launch
  • Coyne Public Relations – Pennzoil Breaks Barriers
  • Cutline Communications – Pebble Time: Awesome Smartwatch, No Compromises
  • DBC PR + Social Media – OPI Color Palette by Clark+Kensington Launch
  • Highwire PR – Blue Jeans Goes Primetime
  • Krupp Kommunications – EHT Brain Injury Awareness Month Campaign
  • MSLGROUP – Launching Cologuard: A Game-changer in the Fight Against Colon Cancer
  • Murphy O’Brien Public Relations – Lynx Smart Grill Launch
  • SanDisk & Voce Communications – Achieving Infinite Possibilities with InfiniFlash

PSA

  • W2O Group Flu + You

Honorable Mentions:

  • Coyne PR – Stepping Up and Stepping Out
  • The Doctors – The Real Deflate Gate
  • Nat Geo WILD – Big Cat Week PSA with Ellen Degeneres
  • National Geographic Channel – “Eat: The Story of Food” PSA with First Lady Michelle Obama
  • Toyota Motor North America – Toyota TeenDrive365 Distracted Driving Experience

Public Affairs

  • Co-APCO Worldwide IKEA’s Wind Farm Announcement
  • Co-Cone Communications ReThink: Why Housing Matters, Challenging Misperceptions of Public Housing

Honorable Mentions:

  • Birmingham City Council – Public Information Office
  • CASE Construction Equipment – Dire States: Texas
  • CLS Strategies – Campaign for Human Rights in Iran
  • Davies Public Affairs – Dominion Cove Point
  • ExxonMobil – Be An Engineer
  • Finn Partners – “Show Up, Stand Out”: The Washington, D.C. Campaign to Combat School Truancy
  • Gap Inc./Edelman – Taking a Stand When It’s Right for Your Brand: Why Gap Inc. Does More Than Sell Clothes
  • Havas PR – A Global Collaboration Wins the Day for Climate Science
  • Hill+Knowlton Strategies/Virgin America – Free Love Field
  • Singer Associates Inc. – Chevron’s Richmond Proud Campaign: Creating a Newer, Safer, Cleaner Refinery in Richmond

Re-Branding/Re-positioning

  • Kool Smiles & Schmidt Public Affairs Smile On: Kool Smiles Rebranding Campaign

Honorable Mentions:

  • Allidura Consumer on behalf of JOHNSON’S – SO MUCH MORE
  • ArcBest – Launches a New Era
  • Edelman – CVS Quits Campaign: Repositioning a Leader in Health Care
  • Experian North America – Educating Consumers & Changing Perception One Chat At A Time
  • The Howard Hughes Corporation – The Outlet Collection at Riverwalk
  • Lippe Taylor on behalf of CynoSure – PicoSure, The New Gold Standard in Aesthetic Treatments
  • Porter Novelli – The Laughing Cow Reinvent Snacking Campaign

Research & Measurement

  • MSLGROUP It's OK to Spoil

Honorable Mentions:

  • Better Homes and Gardens Real Estate – Gen Z in the House Research Study
  • FleishmanHillard – Conquering the Philips Healthcare Gate System
  • MasterCard and PRIME Research – From “Why Mobile” to “What’s Next:” How Communications Research Drives Business Results
  • Merritt Group Inc. – Novetta Operation SMN Announcement
  • NSBC & Paul Werth Associates – Wear It! Campaign Awareness Survey
  • Stein IAS for Trelleborg Marine Systems – The Performance People

Satellite Media Tours

  • Johnson & Johnson with Edelman Johnson & Johnson "Distinctly Dad" SMT

Honorable Mentions:

  • AbbVie – Synthroid & Follow the Script: Putting a 60+-Year-Old Brand in the Spotlight
  • American Academy of Periodontology – Love The Gums You’re With
  • Burson-Marsteller – Bank of America: #123BBQ Summer Series with Chef Michael Symon
  • Strauss Media Strategies – 2014 Best Buy Holiday Satellite Media Campaign

SEM/ SEO Initiatives or Campaign

  • AstraZeneca Digital Remedy

Honorable Mentions:

  • 70kft
  • C-4 Analytics – Conquest Campaign for JM Lexus
  • The Hoffman Agency – The Search is On for Ecommerce Leader
  • Molina Healthcare
  • Transamerica – In-house SEM Team

Small PR Firm of the Year

  • J Public Relations Inc.

Honorable Mentions:

  • Alpaytac
  • DEVENEY
  • GroundFloor Media
  • HCK2 Partners
  • Highwire PR
  • The Hoffman Agency
  • JPA Health Communications
  • LDWWgroup – Great People and Excellent Work Environment Leads to Record Growth
  • Murphy O’Brien Public Relations
  • RockOrange – Solid. Fresh Ideas
  • Solomon McCown & Company
  • Walker Sands Communications

Social Media Campaign

  • Co-PepsiCo Meeting of the Minds
  • Co-Unilever with Weber Shandwick All Things Hair

Honorable Mentions:

  • 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick – #GivingTuesday: The Day the World Gave Back
  • Baptist Health South Florida – #GetYourPinkOn for Breast Cancer Awareness
  • Coyne Public Relations – Bimbo Bakeries’ Search for America’s Better Sandwich
  • Dancing Deer Baking Company – Sweet Success for Dancing Deer
  • Dice – #Dice141
  • eBay – #ShopInspired
  • Finn Partners for IEEE – Champion of the Engineers
  • LDWWgroup – Ford Transit Connect Wagon: #unminivan moments
  • Marina Maher Communications and Crowdtap Inc. – U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • National Pork Board – Engaging Consumers Through #RealPigFarming
  • PhRMA – Access Better Coverage (ABC) Campaign
  • rbb Public Relations – “Choose Your Own Escape” Dreams and Now Resorts & Spas Spring Campaign

Speeches

  • Greeley and Hansen

Honorable Mentions:

  • Ed Markey – Goodyear Blimp Christening Speech

Trade Show/Event PR

  • Hill+Knowlton Strategies Enter Professor X’s Cerebro at Comic-Con for X-Men’s Blu-ray Release

Honorable Mentions:

  • Havas PR North America – Pirate’s Booty Sets Sail at the Macy’s Thanksgiving Day Parade
  • MasterCard Technologies – Skift Global Forum
  • Oxygen Media – Street Art Throwdown’s Super Bowl Stunt
  • PadillaCRT and Rockwell Automation – The 2014 Automation Fair Event
  • Porter Novelli – Snack On This: Tapping into the Versatility of California Almonds to Influence and Inspire Snack Product Formulations New York

Twitter Campaign

  • TogoRun L’Oréal Paris Ignites Conversation Among Women About Self-Worth

Honorable Mentions:

  • Edelman – Arby’s Pop Culture Hat Trick
  • Edelman – Heineken Gives ‘15 Seconds of Fame’ New Meaning with #15SecondPremiere
  • Eric Mower + Associates – A Beer + A Bear = Consumer Buzz
  • FedEx – #TicketToLoveContest
  • The Goodyear Tire & Rubber Company & Coyne Public Relations – Goodyear Engages Ice Cube to Make it a ‘Good Day’
  • PEDIGREE Brand + Weber Shandwick – See what good food can do
  • Transamerica – #HaveAPlan
  • Weber Shandwick and Suave Professionals – #DateNightHair with The Bachelorette
  • The Walt Disney Company – United Negro College Fund Corporate Scholars Program

Video Program

  • Wray Ward Sunbrella Perspective New England

Honorable Mentions:

  • Entergy – Vermont Yankee Decommissioning Animation
  • Fisher Price with Weber Shandwick – Wishes for Baby
  • Honeywell Aerospace – Aero In Action
  • Molina Healthcare Inc. – Molina Story
  • NewYork Presbyterian Hospital – National Volunteer Week Therapy Dog Program
  • PhRMA – Access Better Coverage (ABC) Campaign
  • Transamerica – Transform Tomorrow Tumblr
  • Weber Shandwick for Go RVing Canada – Be A Lover

Web Site Marketing

  • Coyne Public Relations for the Christopher & Dana Reeve Foundation The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis

Honorable Mentions:

  • 70kft Website
  • Lippe Taylor on behalf of Shionogi – WomenTakeCharge.com
  • Pfizer – Get Old by Pfizer – Fear Less. Live Longer.
  • PhRMA – Access Better Coverage (ABC) Campaign
  • RFI Studios – Beard Duel
  • U.S.Highbush Blueberry Council – Reviving Little Blue Dynamos: Website Design & Content Strategy Help Blueberries Make a Digital Comeback
  • Weber Shandwick and Novartis Pharmaceuticals AG – Living Like You

Word of Mouth/Viral Campaign

  • Co-Blonde 2.0 Yo: the one word that took over the internet
  • Co-Fisher Price with Weber Shandwick Wishes for Baby

Honorable Mentions:

  • Edelman – Activision Call of Duty: Seeding the Spacey Speech
  • FedEx – #PurpleHats for the Holidays
  • Marina Maher Communications – Aussie Revives “Sh*t Girls Say” to Make Women Laugh at Their #hairprobs and Love New Aussie 7N1
  • PadillaCRT – National Maple Syrup Day
  • RF Binder – Baking with the Stars, Breaking through the Clutter: An Integrated Influencer Campaign from the Truvia Brand
  • Tourism Authority of Thailand – I Hate Thailand

WOW! Award

  • Co-Hill+Knowlton Strategies The Grand Budapest Hotel Gets Lego Makeover For Blu-ray Release
  • Co-IW Group McDonald's B-Boy Royale

Honorable Mentions:

  • Cohn & Wolfe – Launching a Superhero Tablet
  • Edelman – Activision Call of Duty: Seeding the Spacey Speech
  • Edelman – Arby’s Tips Its Hat to Millennials by Integrating the Brand into a Pop Culture Moment
  • Finn Partners – Celebrating Love Is Love Marriage Equality
  • Marina Maher Communications and Crowdtap Inc.- U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • MSLGROUP – It’s OK to Spoil
  • Southwest Airlines – Wedding in the Sky

Agency Elite Awards Winners and Honorable Mentions

(Read about the winners/honorable mentions)

Advocacy

  • Nebo - Choose ATL

Honorable Mention:

  • TogoRun - Lilly Oncology: Hope Murals & PACE

Agency Awe Professional

  • Michael Kempner, MWWPR

Honorable Mentions:

  • Kerri Allen, Cohn & Wolfe
  • John Davies, Davies Public Affairs
  • Carrie DeVries, DEVENEY
  • Huma Gruaz, Alpaytac
  • Glo Janata, TogoRun
  • Ravi Sunnak, Havas PR North America
  • Jenns Thomas, Nebo

Best Training/Education Program

  • MWWPR's Matter More Training Sessions

Honorable Mentions:

  • Cognito - Channel Bootcamp and Training
  • Waggener Edstrom Communications - Centralized Internship Program

Branding

  • Pac/West - Coloradans for Responsible Energy Development (CRED)

Honorable Mentions:

  • The Conroy Martinez Group - Conrad Miami Salutes the Cultural Champions of Miami
  • Kaplow Drives Brand Love & Laughter for Warner’s Bra with “Sleevage” Campaign
  • NJI Media - Vacation Better Branding

Business to Business

  • Stein IAS for Trelleborg Marine Systems - The performance people

Honorable Mentions:

  • Bhava Communications - A Powerful Approach to Business Communications
  • Diffusion - Global Wireless Solutions
  • Peppercomm - Susan Cain Quiet Spaces by Steelcase
  • Uproar PR - LastPass

Cause/CSR

  • Everywhere Agency - The 100 Good Deeds #DeedADay Campaign

Honorable Mentions:

  • Cone Communications - Make a Difference: CSR Leadership
  • The Conroy Martinez Group - Read Conmigo's Biligual Literacy Month & Miami Seaquarium Celebrates Flipper's 50th
  • ScoutComms Inc. - Get Skills to Work - Introducing careers in advanced manufacturing to the veteran community

Community Relations

  • Co-Winner: 135th Street Agency - REVOLT TV x Boys & Girls Club “#HelloHarlemNYC” Youth Initiative
  • Co-Winner: Waggener Edstrom Communications - Boys & Girls Clubs of Bellevue Partnership – Investing in Future Generations

Honorable Mentions:

  • All Points Public Relations - Kona Ice's "Chill Out Day"
  • Nebo - Build the BeltLine
  • Text100 - Lenovo NA Partner LinkedIn Community

Consumer Marketing

  • MWWPR - Making MWWPR Matter More

Honorable Mentions:

  • Klick Communications - Havaianas Australia Day Thong Challenge
  • Purple Door Communications- Consumer Marketing Campaigns Driven by Research Insights

Content Marketing

  • Goldstein Group Communications, Inc -.Littelfuse Speed2Design 2014

Honorable Mentions:

  • Amendola Communications - Content Helps Health Catalyst Take On Industry Giants
  • Elasticity PR - #GiftCardsSuck
  • Klick Communications - Durex - Someone Like Me
  • Stein IAS for Trelleborg Marine Systems -- The Performance People

Digital / Social Media

  • APCO Worldwide - APCO's Studio Online

Honorable Mentions:

  • Blonde 2.0 – Yo: the one word campaign
  • Cardinal Web Solutions - Papa John's Atlanta - Interactive Marketing Campaign
  • Coburn Communication - Walgreens Boots Alliance - #ArchMadness Initiative
  • Kaplow Introduces Millennial Women to the World of St. Ives
  • Klick Communications - Durex Someone Like Me
  • MWWPR - Making MWWPR Matter More
  • NJI Media - Business Roundtable Sustainability Report Landing Page
  • Pac/West - Coloradans for Responsible Energy Development (CRED)
  • Rainier Communications - On a Mission: Tell the Rest of the World
  • rbb Public Relations - "Choose Your Own Escape" Spring Blogger Campaign

Financial Communications

  • ICR Inc. - IPO Communications

Honorable Mention:

  • JCPR Inc. - A Partner in Communications

Integrated Communications

  • Tanis Communications - Tiny Sensors Making a Huge Impact

Honorable Mentions:

  • 5W PR - Camp Bow Wow
  • Cohn & Wolfe - Celebrating the "Do-It-Yourself" Spirit of Car Culture
  • Lippe Taylor on behalf of Shionogi - Women Take Charge with Osphena
  • lotus823 & Peerless-AV - B2B Thought Leadership Program
  • Stein IAS for Trelleborg Marine Systems - The Performance People
  • TogoRun - Lilly Oncology: Hope & PACE

Marketing Communications

  • Weber Shandwick & Ricoh Americas Corporation - Reshaping a B2B Brand through Content Publishing

Honorable Mentions:

  • 5W PR - VideoBlocks
  • iMiller Public Relations

Marketing to Women

  • Marina Maher Communications

Honorable Mentions:

  • Lippe Taylor on behalf of Shionogi - Women Take Charge with Osphena
  • rbb Public Relations - "Choose Your Own Escape" Spring Blogger Campaign
  • Sway Group

Media Relations

  • Co-Winner: Cohn & Wolfe - Reigniting America's "Do-It-Yourself" Spirit: The Valvoline Reinvention Project
  • Co-Winner: Teva Respiratory and Tonic - Know Your Count

Honorable Mentions:

  • Brownstein Group
  • Henson Consulting Inc.
  • Lippe Taylor on behalf of CynoSure - PicoSure®, The New Gold Standard in Aesthetic Treatments
  • Murphy O'Brien Public Relations - The Peninsula Paris Opening
  • Weber Shandwick on behalf of Gogoro - A ride like no other: Gogoro puts portable power on the megacity map

Nonprofit/Association

  • Coburn Communication – AARP: Boomers@50+ Initiative

Honorable Mentions:

  • Burson-Marsteller and GPY&R - Australian Red Cross: Embers of Empathy
  • DStreet - Making Heroes and Managing Villains for Comic Book Classroom
  • Nebo - Build the BeltLine
  • PRR Inc.
  • Volume Public Relations - Marrying PR & Psychology to Raise $3.5 Million for Caddies

Product Launch

  • Kaplow Drives Conair’s Most Successful Product Launch of all Time

Honorable Mentions:

  • Archer Malmo Public Relations - Selling a New Product Through Organic Storytelling
  • Blonde 2.0 – Yo: the one word campaign
  • Cohn & Wolfe - The Future is Now: Launching a Game-Changing Helmet
  • Fuse, LLC for Black Box Wines / Constellation Brands Inc. - Lose the bottle
  • Hawkins International Public Relations - La Compagnie
  • Weber Shandwick - Better Sleep for the Holidays: Launching the S+ by ResMed

Promotion of Firm (Marketing, Advertising, PR)

  • Makovsky & Company Inc.

Honorable Mentions:

  • Current - Marketing Current’s Mom Expertise
  • Eastwick - Elevating Agency Awareness and Visibility
  • MWWPR - Making MWWPR Matter More
  • Peppercomm - Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences
  • Racepoint Global - Evolution and Integration: Disrupting the Industry and Setting the Standard

Public Affairs

  • Davies Public Affairs

Honorable Mentions:

  • Kreps DeMaria - Miami Seaport Alliance
  • Purple Strategies - Communities In Schools
  • TogoRun - Lilly Oncology: Hope & PACE

Publicity

  • Rock Orange - Cotton’s 24 Hour Runway Show Sets Guinness World Record

Honorable Mentions:

  • Hawkins International Public Relations - Omni Grove Park Inn: Gingerbread
  • Hawkins International Public Relations - Trend-Spotting: HIPR Hotel Clients With Bicycles

Reputation Management

  • Co-Winner: DStreet - Creating Economic Opportunity in Rural America with Farm Credit
  • Co-Winner: Rasky Baerlein Strategic Communications

Honorable Mentions:

  • MWWPR - Making MWWPR Matter More
  • Rinck Advertising - Inaugural Emerge Film Festival

Web Site

  • 70kft

Honorable Mentions:

  • All Points Public Relations
  • APCO Worldwide

Honorable Mentions: Back to top

PR News Awards: 2014

Social Media Icon Award Winners/Honorable Mentions

(Read about the winners/honorable mentions)

Social Media Team:

  • Cisco
  • Finn Partners
  • Lockheed Martin
  • USANA Health Sciences

Best App:

  • APCO Worldwide - Children's Hospital of Philadelphia's Vaccine Education Center Mobile Application - Vaccines on the Go: What You Should Know
  • H&R Block and Expion - H&R Block Empowers 100,000 Employees in Social with its Social Publisher App powered by Expion
  • NetApp Legal Department - Lawyers Get Techie - Who Knew?
  • Proof Integrated Communications - AIG’s CyberEdge Application
  • San Manuel Indian Bingo & Casino
  • Time Out America
  • U.S. Immigration and Customs Enforcement - Operation Predator Smartphone App
  • USANA Health Sciences - True Health Assessment

Blog:

  • APCO Worldwide - CLIA North America Cruise Forward
  • Delta Air Lines - Delta's Social Content Hub: "Taking Off"
  • Human Rights Campaign
  • Samsung Electronics –Samsung Tomorrow (Samsung Electronics Official Global Blog)
  • Sony Computer Entertainment America - PlayStation Blog
  • USANA Health Sciences - What's Up, USANA?
  • Verizon Wireless Midwest Area

Facebook | Community Engagement:

  • Cooney/Waters Group - Parkinson's More Than Motion
  • Finn Partners - IEEE and the Half Million Engineers
  • General Dynamics C4 Systems
  • Guthy-Renker - WEN Hair Care Facebook
  • Marketing Maven - Baby Trend Tops the Charts with 125% Social Media Engagement
  • Sony Computer Entertainment America - PlayStation Facebook Community
  • Weber Shandwick for Unilever N. America - CLEAR Scalp & Hair Facebook Community
  • Weber Shandwick with PEDIGREE® Brand - The PEDIGREE® Feeding Project

Facebook | Contest/Games:

  • Barclaycard US - 2013 NFL Extra Points Draft Day Sweepstakes
  • Finn Partners - And They're Off: How IEEE's Supercomputing Social Media Campaign Outpaced Lofty Goals
  • Georgia Aquarium
  • Ignite Social Media - Dodge Defiance Social Program
  • Lockheed Martin Innovation Madness
  • Motive: A Project Worldwide Agency - Matador Summer Stampede
  • USANA Health Sciences - USANA Open
  • Zocalo Group - Werther's Original Sugar Free Turns Low-Interest Candy into a Must-Taste Experience

Facebook | Marketing Campaign:

  • Accenture Outlook Journal Expansion
  • BTN Tiebreaker: Cast Your Vote
  • Global Strategy Group - Teens in NYC Protection+ Mobile App Campaign
  • Hilton Worldwide - DoubleTree by Hilton “Where in the World is the DoubleTree Cookie?”
  • Motive: A Project Worldwide Agency - Native Eyewear Locals Only Project 2013
  • Sprocket Media - Oracle Magazine Facebook Marketing
  • TTNET
  • USANA Health Sciences - RESET: Transformation Destination 2013
  • Victaulic Company - Driving downloads to help integrate its construction solutions
  • Zocalo Group - Werther's Original Sugar Free Turns Low-Interest Candy Into a Must-Taste Experience

Facebook | PR Campaign:

  • APCO Worldwide - U.S. Travel Association: Entry Reform Campaign
  • Dixon Schwabl - Facebook Engages PGA Championship Fans
  • Essencius and Unfold by Essencius - Coca-Cola Arctic Home
  • Finn Partners - Hyundai Drives Pediatric Cancer Awareness with Hyundai Hope On Wheels
  • Proof Integrated Communications and The Nevada Commission on Tourism - Travel Nevada: A Social Reinvention
  • The Thomas Collective - KA-POW! AZO Girl to the Rescue!
  • Weber Shandwick for Unilever N. America - CLEAR Scalp & Hair: 7 Day Challenge
  • Weber Shandwick and LifeWise Health Plan of Washington - Actively Northwest

Facebook | Social Good Campaign:

  • EMD Serono Notes of Hope Campaign
  • Essencius and Unfold by Essencius - Coca-Cola Arctic Home
  • Human Rights Campaign - Turning the Internet Red
  • Weber Shandwick and Novartis Pharmaceuticals - The Sight Experience
  • Weber Shandwick with PEDIGREE® Brand - The PEDIGREE® Feeding Project Games
  • BTN Tiebreaker: Cast Your Vote
  • Ignite Social Media - Dodge Defiance Social Program

Google+ Circle Growth:

  • Academy of Country Music
  • Guthy-Renker - Meaningful Beauty
  • Voto Latino

Google+ Use of Hangouts:

  • Connect Marketing - Virtual Vision
  • Hilton Worldwide - DoubleTree by Hilton DTourist

Best Infographic:

  • APCO Worldwide - CLIA North America Cruise Forward Campaign
  • Human Rights Campaign - Supreme Court Outcomes
  • Infochimps - Using Digital Media To Sell Hard-Core Tech Concepts To The Masses
  • Offerpop - History of the #Hashtag
  • Proof Integrated Communications and Microsoft - Microsoft Bing's State of the Union
  • Proof Integrated Communications and Telefonica - TELEFÓNICA’S GLOBAL MILLENNIAL SURVEY: A Global Conversation Focused on the Future

Instagram Marketing/PR:

  • 3M - #ProblemSolved - Brand Relevance Campaign
  • Dialogue and Diageo - #CÎROCVEGASCHIC
  • Human Rights Campaign - Love Conquers Hate
  • Lippe Taylor and Elizabeth Arden - UNTOLD In The City
  • United Nations Foundation - The #UNselfie

Pinterest Marketing/PR:

  • All Points Public Relations - Bottle & Bottega Ladies Night Out: Pin it to Win it
  • ASCD - Using Pinterest to Support ASCD's Brand
  • MXM Social - BHG's $1,000 Room Refresh Pin to Win Sweepstakes

Technology |Service:

  • Dynamic Signal - AMD North American Influencer Program
  • MasterCard - The MasterCard Conversation Suite
  • Rockfish - Media Multiplyer
  • SocialChorus - Advocate Marketing
  • Sprocket Media - Digarati: Social Publishing Platform
  • The Root - In Recognition Of The Chatterati By The Root

Twitter | Best Tweet Content:

  • Genzyme, a Sanofi Company - Science Offsite Twitter Campaign
  • Proof Integrated Communications and the Nevada Commission on Tourism - Travel Nevada's Twitter Outreach
  • Sony Computer Entertainment America - @PlayStation

Twitter | Best Use of Hashtags:

  • Boston University College of Communication - #myCOM
  • Brigham and Women's Hospital - #BWHResearchDay
  • Cisco Asks, #WhyIoE
  • Guthy-Renker - #ProactivWorks/#ProactivFunciona
  • Lymphoma Research Foundation - LRF #EdForumChat
  • USO - #USOmoments

Twitter | Crisis Management Campaign:

  • Los Angeles International Airport - Active Shooter Incident at LAX: Nov. 1, 2013
  • Southern California Edison - Visalia Outage: SCE Social "Comes to the Rescue"

Twitter | Marketing Campaign:

  • Aptitude LLC
  • Big Fuel and T-Mobile - T-Mobile Un-Carrier 3.0 Twitter Press Conference
  • Delta Air Lines - Innovative Customer Support on Twitter: @DeltaAssist
  • Littelfuse Speed2Design / NASA 2013
  • MXM Social - Eucerin's #NoFryFriday Campaign
  • The Stanislaus County Fair
  • USO - #USOmoments

Twitter | PR Campaign:

  • APCO Worldwide - U.S. Travel Association: Entry Reform Campaign
  • Big Fuel and T-Mobile - T-Mobile Un-Carrier 3.0 Twitter Press Conference
  • Finn Partners - Hotels.com #MyFreeNight Campaign
  • Genzyme, a Sanofi Company - International Rare Disease Day Twitter Campaign
  • Grand Ole Opry - Opry Engagement Inside and Out
  • Marina Maher Communications - Head & Shoulders Season of the #Whiff
  • Substance Abuse and Mental Health Services Administration - National Children's Mental Health Awareness Day 2013
  • Weber Shandwick for Unilever N. America - CLEAR Scalp & Hair: #RightEnd Hair Revolution

Twitter | Promoted Tweet Campaign:

  • Raytheon Company
  • Ultimate Fighting Championship - UFC 167: St-Pierre vs Hendricks

Twitter | Social Good Campaign :

  • Kronos Incorporated
  • United Nations Foundation - #GivingTuesday - a global movement to celebrate giving back

You Tube | Marketing Campaign:

  • Connect Marketing - Wedge Networks Overview Video
  • Hilton Worldwide - DoubleTree by Hilton DTour
  • PMK*BNC - Audi of America: The Challenge
  • Weber Shandwick with Milk Processor Education Program - MilkPEP Stages a Battle with Protein Fight Club

You Tube | PR Campaign:

  • A Squared Group - Wii U Video Challenge
  • Samsung Electronics - Samsung Tomorrow TV Youtube
  • Sony Computer Entertainment America - PlayStation YouTube Channel
  • Weber Shandwick with Milk Processor Education Program - Chocolate Milk: From the Gridiron to IRONMAN

 

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CSR Awards Winners/Honorable Mentions

(Read about the winners/honorable mentions)

Agency CSR A-List:

  • APCO Worldwide
  • Cone Communications
  • Edelman
  • FleishmanHillard
  • Havas PR
  • MSLGROUP
  • RF|Binder Partners
  • Weber Shandwick

Hall of Fame:

  • Hyundai Hope on Wheels
  • Johnson & Johnson
  • Microsoft
  • TOMS – One For One Movement
  • The Walt Disney Company

CSR Professional of Year:

  • Linda Arnold – Monsanto
  • Amy Hargroves – Sprint
  • Paul Massey - Weber Shandwick
  • Jim Murren – MGM Resorts International
  • Dennis Pittman – Smithfield
  • Dato' Rohana Rozhan – Astro Malaysia Holdings Berhad

Corporation with more than 25,000 employees:

  • Caesars Entertainment
  • Craftsman
  • Oracle
  • Sprint
  • Thermo Fisher Scientific

Corporation with less than 25,000 employees:

  • Constant Contact
  • FMC Corp.
  • Gage Products Company
  • Takeda Pharmaceuticals International Co.
  • TD Ameritrade

Annual Report:

  • APCO Worldwide – Deloitte 2012 Global Report
  • AHA! - Microsoft 2013 Citizenship Report
  • Dell Inc. - 2020 Legacy of Good Plan
  • Massachusetts Convention Center Authority
  • Neighbors Helping Neighbors Build Healthier Communities: The Lifetime Healthcare Companies 2012 Annual Report
  • Pirelli - Imagining the Future with You
  • Viacommunity

Blog:

  • Cone Communications - Prove Your Purpose Raises the Bar in CSR Thought Leadership
  • General Motors – GM Beyond Now
  • Kimco Realty Builds Industry Leadership in CSR through Corporate Blog
  • Network for Good - CompaniesforGood.org
  • RF|Binder Partners - CVS Caremark All Kids Can Blog "Helping Kids to Be The Best They Can Be"

Cause Branding Campaign:

  • AT&T and FleishmanHillard – It Can Wait: The Power of a Movement
  • JetBlue Airways - Soar with Reading 2013
  • Largemouth Communications - Kangaroo Express, Salute our Troops
  • Mary Kay, Inc. - Don’t Look Away
  • MasterCard & Weber Shandwick - Project Inspire: 5 Minutes to Change the World
  • RF|Binder Partners - You're Doing OK!: JOHNSON'S Baby Gives Back and Reassures Moms
  • Weber Shandwick and ExxonMobil - 2013 Mickelson ExxonMobil Teachers Academy

Community Affairs:

  • Covanta Energy – Rx4 Safety: Protecting People and the Environment from the Improper Disposal of Drugs
  • Fannie Mae Delivers Impact to Local Communities with 7 Days to Serve
  • Havas Worldwide – The Airfood Project
  • Office Depot Foundation – Be The Difference. Speak Up Against Bullying!
  • Ogilvy Public Relations and Bristol-Myers Squibb - Men and Melanoma: Putting Excuses Aside
  • The Quaker Oats Company - Quaker Helps Fuel Healthy Families with Fuel Up to Play 60

Corporate-Community Partnership:

  • Blick&Staff Communications – Energizer and the 4 S's of Coin Lithium Battery Safety
  • Clear Channel – iHeartRadio's Show Your Stripes
  • AT&T and FleishmanHillard – It Can Wait: The Power of a Movement
  • Health Care Service Corporation – HCSC and KaBOOM!: Working to Ensure a Healthy Future Through Access to Play
  • Toys "R" Us, Inc. and Shaquille O'Neal Encourage Customers to "Give Back With Shaq" to Benefit the Marine Toys for Tots Foundation
  • Wells Fargo & Company – NeighborhoodLIFT

CSR on a Shoestring:

  • Covance-CARE Nepal SMILE
  • Post No Bills - SC State Fair Safe Community
  • RF|Binder Partners - Redefine First Aid with New Cause-Marketing Partnership
  • Rogers & Cowan and Cause Swarm - Flash Flood For Good at Clinton Global Initiative 2013 Annual Meeting
  • TerraCycle - Cigarette Waste Brigade

Diversity Communications:

  • ChangeMakers - Multi-Language Communications
  • General Motors - Women's Electrification Panel
  • Kaiser Permanente - National Supplier Diversity Campaign: Handbooks & Education
  • Novo Nordisk, Inc. and Biosector 2 - Ask.Screen.Know. Public Service Announcement
  • Time Warner Cable Media – The 90 That Built LA

Employee Relations:

  • Advent Integrated - Viridian Resource Kit
  • Assurance Wireless - Get Connected
  • Fahlgren Mortine - Mid-Ohio Foodbank Operation Feed Week
  • MGM Resorts International - Inspiring Our World
  • RBC Blue Water Community Makeover
  • Viacom’s Viacommunity
  • Weber Shandwick - Impact Project

Employee Volunteer Program:

  • Bacardi Limited - "Spirit for Life, Caring Together" Shows its Sustainability Spirit
  • Nestlé Waters North America - Project Picnic
  • Quaker Oats - Good Purpose Team
  • RF|Binder Partners - Capital One's One Week: "Investing for Good" One Community at a Time
  • RF|Binder Partners - CVS Caremark: Building Healthier Communities "One Shoreline at a Time"

Environmental Stewardship:

  • American Airlines and Weber Shandwick – American Airlines Reduces Its Carbon Footprint
  • Baylor Health Care System - Energy Champions
  • Ford and OgilvyEarth – MyEnergi Lifestyle
  • Golden State Foods – Biodiesel from Bio-waste
  • ICU Eyewear – Sustainably Made Eyewear, Promoting Philanthropy
  • Saatchi & Saatchi S – Reducing Impact, Investing in Alternatives: Caesars Entertainment's Environmental Leadership

Event: CSR/Green Focus:

  • AMD's Green Army: Innovation for Volunteerism
  • Bacardi Limited – "Champions Drink Responsibly" Mix with Rafa
  • Entergy Corporation – NOLA Bike to Work Day
  • Glad Trash – Glad One Bag Campaign
  • MGM Resorts International – Inspiring Our World
  • NBCUniversal – Earth Week: Power the Party
  • RF|Binder Partners – CVS Caremark: Building Healthier Communities “One Shoreline at a Time"

Facebook Communications Campaign:

  • EMD Serono, Inc. – Notes of Hope Campaign
  • Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook
  • Hyatt Corporation – Vote. Give. Thrive.
  • The Marcus Group, Inc. – JCP&L Facebook Campaign
  • MasterCard & Weber Shandwick – Project Inspire: 5 Minutes to Change the World
  • Toys "R" Us, Inc. and Alex’s Lemonade Stand Foundation Encourage Fans to Take the Lemon Smiles Challenge
  • Welch Allyn – The Ripple Effect: Welch Allyn and Heart to Heart International Encourage Medical Students to Give Back

Green PR:

  • Cone Communications – Earthwards… Getting Down to Business
  • Entergy - Geaux Green Campaign
  • Ford & Ogilvy Earth - MyEnergi Lifestyle
  • Lippe Taylor - Helping Ikea Go LED
  • Ulled Asociados & We Are Water Foundation - We Art Water Film Festival

Human Rights Communications:

  • Buchanan Public Relations - Pepper Hamilton Forces Change in National Organ Transplant Rule
  • Green Mountain Coffee Roasters - "Great Coffee, Good Vibes, Choose Fair Trade"
  • MWW – The Friend Movement: The New F Word

Media Relations:

  • Food Network - Go Orange for No Kid Hungry
  • Havas PR - Chronicling the True Power of Breast Cancer Warriors
  • MWW - The Wunder Project: A Movement to Cure Colon Cancer
  • Scholastic Summer Challenge
  • SKDKnickerbocker - The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality
  • Weber Shandwick and ExxonMobil - 2013 Mickelson ExxonMobil Teachers Academy

Nonprofit Partnership:

  • ArcelorMittal USA - Sustain Our Great Lakes
  • CA Technologies - Tech Girls Rock
  • FedEx - Safe Kids Worldwide and FedEx Pedestrian Safety Campaign
  • JetBlue Airways - Blue Horizons for Autism 2013
  • Raytheon and MATHCOUNTS - A Guinness World Record Title Helps Raise Awareness of the Importance of Math and Science Education
  • Time Warner Cable and 826 National

Pro Bono:

  • CGI - Share our Strength Analytics Enhancement
  • Smithfield Helping Hungry Homes 2013 Memorial Day Donation Tour
  • Weber Shandwick - Impact Project

Product Design/Redesign:

  • Blick&Staff Communications – Energizer and the 4 S's of Coin Lithium Battery Safety
  • Cone Communications – Earthwards… Getting Down to Business
  • International Flavors & Fragrances - Rose Water Essential

Recycling Program:

  • Golden State Foods - Biodiesel from Bio-waste
  • JetBlue Airways - Composting at T5 2013
  • Sprint Buyback
  • TerraCycle - Cigarette Waste Brigade

Social Good:

  • The California Endowment - #Health4All
  • Clear Channel - iHeartRadio's Show Your Stripes
  • DeVry University – HerWorld
  • Ford and OgilvyEarth - MyEnergi Lifestyle
  • Mashable – Social Good Summit
  • Novartis International AG – Improving access to healthcare through innovative and sustainable business models
  • Raytheon's Hashtags4Heroes: Empowering Social Media Users to Thank Military Veterans
  • SIA Lattelecom – Computer literacy project for seniors "Connect, Latvia!"

Social Media Campaign:

  • Cone Communications - Nestlé Waters North America #SharedValue Twitter Chat Engages Key Stakeholders
  • Cone Communications – Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer
  • Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook
  • NBCUniversal - Share and Tell
  • RF|Binder Partners - You're Doing OK!: JOHNSON’s Baby Gives Back and Reassures Moms with Digital Care Cards
  • Rogers & Cowan and Cause Swarm - Flash Flood For Good at Clinton Global Initiative 2013 Annual Meeting
  • Welch Allyn – The Ripple Effect: Welch Allyn and Heart to Heart International Encourage Medical Students to Give Back

Stakeholder Engagement:

  • Bombardier Aerospace – Safety Standdown
  • Goldcorp - Answering the Call of the Moose
  • Micato Safaris - Micato-AmericaShare
  • OMV Petrom, Graffiti PR, BBDO, Webstyler, GMP PR - Andrei's Country a story of turning NGOs, authorities, employees and school kids into DOERS
  • OPET Revolutionizes Volunteerism
  • Strategic Public Relations Group - The Singa Project
  • Time Warner Cable Media - Staying "Connected" During Superstorm Sandy

Sustainability/CSR Report:

  • Adobe's Create Change 5-Year Data Visualization
  • Advent Integrated - Viridian 2012 Sustainability Report
  • AECOM Technology Corporation - Complex problems. Integrated solutions.
  • AGCO - Food for Thought
  • Brown-Forman Corporation - 2013-2014 Corporate Responsibility Report: Global Spirit
  • Hormel Foods with Burson-Marsteller and Proof Integrated Communications
  • Coca-Cola Enterprises' 2012/2013 Sustainability Report - Welcome to our Community
  • IHS Inaugural Corporate Sustainability Report
  • International Paper
  • Monsanto Company

Video Initiatives:

  • AT&T - Through the Eyes of a Phone - It Can Wait
  • Cisneros Media - Somos Lo Que Queremos
  • International Flavors & Fragrances - Moving Forward
  • Toyota & 360i - Meals per Hour
  • Toyota and Discovery Education - Toyota Teen Driver Video Challenge
  • Viacom's Support for the AT&T It Can Wait Campaign
  • Viridian - 7 Continents in 7 Years

Volunteer Program:

  • Hilton Worldwide - Building a Global Week of Service
  • Jackson in Action
  • JetBlue Airways and New York Restoration Project - One Thing That's Green 2013
  • Oracle Volunteers
  • RF|Binder Partners - Capital One's One Week: Investing for Good One Community at a Time
  • Thermo Fisher Scientific Community Action Council

Workplace Innovation:

  • Benevity - Spark Workplace Giving: Engaging Employees to Make Goodness Matter (Even More!)
  • Entergy's Power To Care Campaign

 

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Nonprofit PR Awards Winners/Honorable Mentions

(Read about the winners/honorable mentions)

Nonprofit Team of the Year:

  • Consumer Electronics Association
  • CropLife America
  • National Industries for the Blind
  • NYU Langone Medical Center

Advocacy Campaign and Lobbying Efforts:

  • Airlines for America - Don't Ground America
  • Consumer Electronics Association - I Am Innovation
  • Impact Public Affairs - A Victory for Veterans: A Twelve Month Campaign with 100% Results
  • Proof Integrated Communications - Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt
  • The Partnership at Drugfree.org - Stop Urban Outfitters from Promoting Rx Drug Abuse
  • Weber Shandwick on behalf of the National Women's Law Center - This is Personal

Annual Publication or Brochure:

  • APCO Worldwide and Yunus Social Business
  • 2012 ASCD Annual Report
  • Consumer Electronics Association - CEA 2013 Sustainability Report
  • 2013 CropLife America Annual Report
  • PATH
  • Silicon Valley Community Foundation - Investing in the Common Good, Financial Report 2012
  • Sutter Health 2012 Interactive Online Annual Report

Branding/Re-Branding:

  • Health Partners Plans - Doing It Right
  • Neathawk Dubuque & Packett - It's the Time of Our Lives Rebranding Mountain Lake Lodge
  • Texas Torah Institute's 10th Anniversary Fundraising Video
  • Three Square Food Bank's Bag Childhood Hunger Campaign

Corporate/NonProfit Partnership/s:

  • Charles Schwab Foundation and Boys & Girls Clubs of America - Money Matters Music Mogul
  • Healthy Weight Commitment Foundation and Discovery Education's Together Counts
  • Henson Consulting - PHILADELPHIA “Share Our Story, Share Our Strength”
  • Honeywell Hometown Solutions - Honeywell Educators @ Space Academy by HHS and USSRC
  • The Power of Us: Porter Novelli and Junior Achievement of Georgia Unite for Common Goal
  • Volunteers of America - The Home Depot Foundation Partnership

Crisis Management:

  • Airlines for America - Don't Ground America
  • NYU Langone Medical Center Responds to Unprecedented Natural Disaster in NYC
  • World Vision – Superstorm Sandy

Digital & Social Media Excellence:

  • Alembic Health Communications - Taking Flight on Twitter to Increase Meningitis Awareness & Engage Stakeholders in Prevention
  • CropLife America - @CropLifeAmerica
  • Longwood Gardens - Go Beyond the Garden Gates
  • Lymphoma Research Foundation - Blood Cancer Awareness Month Social Media Campaign
  • Neathawk Dubuque & Packett - It's the Time of Our Lives Rebranding Mountain Lake Lodge

Employee / Internal Communications:

  • Allstate Insurance Company - 2013 Allstate Giving Campaign
  • Kaiser Permanente - Living Our Brand
  • U.S. Postal Service - Superstorm Sandy: How Postal Employees Restored Sense of Normalcy

Event PR:

  • Nasher Sculpter Center - Nasher Xchange
  • NYU Langone Medical Center Celebrates Hurricane Babies First Birthday
  • Pollock Communications - ASH and Hypertension Research Awareness Campaign
  • SelectHealth - Select 25 Nonprofit Awards
  • St Vincent de Paul Society - Vinnie's CEO Sleepout
  • U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute
  • U.S. Small Business Administration - 50th Anniversary, National Small business Week 2013
  • Volunteers of America - After the Uniform “Facing the Invisible Wounds of War”
  • Weber Shandwick on behalf of ExxonMobil - Mickelson ExxonMobil Teachers Academy

External Publication or Report (online or print):

  • American Cleaning Institute 2013 Sustainability Report
  • Office Depot Foundation - "Connecting the Dots..." The 2012 Office Depot Foundation Report to the Community
  • Prospectors & Developers Association of Canada’s Core Magazine
  • The American Association for Cancer Research - Cancer Today
  • United Way Toronto - It's More than Poverty: Employment Precarity and Household Well-Being

Fundraising:

  • AARP Foundation - "Ride with Jeff Gordon"
  • SparkFarm and Communities Foundation of Texas - North Texas Giving Day Raises $25.2 Million in 17 Hours

Green PR/Marketing:

  • American Cleaning Institute 2013 Sustainability Report
  • Consumer Electronics Association - GreenerGadgets.org

Marketing:

  • American Society for Aesthetic Plastic Surgery - Knowledge is a Beautiful Thing
  • Asian Art Museum - Operation: Lost Warrior
  • Center for Audit Quality - CAQ Main Street Investor Survey
  • Fahlgren Mortine - Many Faces and Many Myths of Organ Donation
  • Silicon Valley Community Foundation - "Vision" advertising campaign
  • U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute

Media Relations:

  • Coyne Public Relations - Breastcancer.org: Stepping Up and Stepping Out
  • Global Strategy Group - Scouts for Equality: The Campaign to End Discrimination Against Gay Scouts
  • The Heart Rhythm Society and BRG COMMUNICATIONS - Arrest the Risk: Raising Awareness of Sudden Cardiac Arrest in African Americans
  • Nasher Sculpter Center - Nasher Xchange
  • NYU Langone Medical Center Responds to Unprecedented Natural Disaster in NYC
  • PadillaCRT - Top 10 Fittest Baby Boomer Cities
  • Pollock Communications - ASH and Hypertension Research Awareness Campaign
  • Scott Circle Communications - 2013 Castleton Festival Media Campaign

PR on a Shoestring Budget:

  • • Canadian Dental Hygienists Association and Impact Public Affairs - Sports Mouthguards: Putting More Bite into Injury Prevention
  • Global Strategy Group - Scouts for Equality: The Campaign to End Discrimination Against Gay Scouts
  • Pollock Communications - ASH and Hypertension Research Awareness Campaign
  • Uniomedia Communications - Szuno - Our Dreams: A Support Campaign for the Development of Mostly Roma Kids and Their Families in East Hungary
  • Weber Shandwick with Reboot - Taking a Tech Detox: National Day of Unplugging
  • Webster University - In the Heart of Football Country, a Different Kind of Champion

Public Affairs / Issues Management:

  • Global Strategy Group - Connecticut Community Providers Association: Save Our Safety Net Campaign
  • Proof Integrated Communications - Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt
  • SKDKnickerbocker - The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality

Public Service:

  • National Association of Broadcasters - OK2TALK: Giving Youth a Voice to Discuss Mental Health
  • Ogilvy Public Relations - CDC's Screen for Life: National Colorectal Cancer Action Campaign
  • Schmidt Public Affairs/DaVita - Alonzo Mourning & George Lopez Team Up for Kidney Disease Awareness

Social Responsibility :

  • Artemis Medical Society - We Are Doc McStuffins Campaign
  • Luquire George Andrews - Goodstock: 24 Hours of Great Work for Good Causes
  • Office Depot Foundation - "Be The Difference. Speak Up Against Bullying" Program
  • PACO - Cross Cultural marketing - Héroes y Heroínas por la Esperanza, Gift of Hope
  • SelectHealth - Select 25 Nonprofit Awards
  • SKDKnickerbocker - The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality
  • The Allstate Foundation - Purple Purse
  • Wagons Ho Ho Ho

Video and/or Podcast Program:

  • APCO Worldwide - Yunus Social Business
  • National Association of Broadcasters - OK2TALK: Giving Youth a Voice to Discuss Mental Health
  • NYU Langone Medical Center - Powered by Our People
  • Texas Torah Institute's 10th Anniversary Fundraising Video

Website:

  • American Society for Aesthetic Plastic Surgery - Knowledge is a Beautiful Thing.
  • 2013 CropLife America Annual Report Microsite
  • JPA Health Communications - Rebuilding Melanoma.org
  • Longwood Gardens - Longwood Gardens

 

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PR News Awards: 2013

PR People Awards Winners/Honorable Mentions

(Read about the winners/honorable mentions)

Hall of Fame:

Honorable Mentions:

  • Harold Burson, Founding Chairman, Burson-Marsteller
  • Ellen East, Executive Vice President and Chief Communications Officer, Time Warner Cable
  • Ray Kotcher, Senior Partner and Chairman, Ketchum
  • Jack Martin, Global Executive Chairman and CEO, Hill+Knowlton Strategies
  • Howard J. Rubenstein, President, Rubenstein Associates, Inc.,
    Chairman, Rubenstein Communications, Inc.
  • Gary Sheffer, VP, Corporate Communications & Public Affairs, General Electric

Account Director/Supervisor of Year:

  • Joanna Cocharan, WCG

Honorable Mentions:

  • Ilina Dimitrova, Sage Communications
  • Lesley Sillsman, Havas PR, New York, NY

Agency Leader of the Year:

  • Michael Kempner, MWW

Honorable Mentions:

  • Fred Cook, Golin Harris
  • Kathleen Henson, Henson Consulting
  • Marina Maher, Marina Maher Comms
  • Andy Polansky, Weber Shandwick

Brand Marketer of the Year:

  • Marilyn Fancher, APCO Worldwide

Honorable Mentions:

  • Chris Hook, AMD

Community Relations/Event Marketer:

  • Renee Harper, Havas PR

Honorable Mentions:

  • Angie Miller, The James Agency

Digital Communicator of the Year:

  • Tim Baker, MWW

Honorable Mentions:

  • Brett Holland, Pepco Holdings
  • Timothy Hopkins, International Association of Fire Chiefs
  • Jean Medina, Airlines for America
  • Anastasia Khoo, Human Rights Campaign

Image Turnaround Leaders:

  • Katherine McLane and Rae Bazzarre, LIVESTRONG Foudation

Honorable Mentions:

  • Christina Pretto, AIG

Intern of the Year:

  • Dan Turk, BWK New York

Honorable Mentions:

  • Nicole Shimer, Havas
  • Malena Silva, Waggener Edstrom

Media Relations Professional of the Year:

  • Myra Oppel, Pepco Holdings

Honorable Mentions:

  • Rhea Davis, Fifth Ring
  • Chris Hook, AMD
  • Aaron Wessels, Point-Bl_nk Communications

PR Professional of the Year: Agency:

  • Jody Sunna, Havas PR

Honorable Mentions:

  • Craig Alperowitz, WCG
  • Ed Davis, Fifth Ring
  • Nelson Fernandez, APCO Worldwide

PR Professional of Year: Corporate:

  • Chris Hook, AMD

Honorable Mentions:

  • Scott Gilman, Uller Quaker Dairy
  • Stephen McGettrick, EMD Serono

PR Professional of the Year: Nonprofit/Association:

  • Fred Sainz, Human Rights Campaign

Honorable Mentions:

  • Charles Weber, American Pain Society

PR Team Leader:

  • Shannon Eis, MWW

Honorable Mentions:

  • John Casey, Havas
  • Ashley Collins, USANA
  • Chris Hook, AMD
  • Laura Monica, Pepco Holdings Inc
  • Laura Monica, Pepco Holdings Inc

Public Affairs Professional of Year:

  • Patrick Riccards, Collaborative Communications Group

Honorable Mentions:

  • Charles Territo, American Traffic Solutions
  • Michael Waldron, NextEra Energy

Social Media Professional of Year:

  • Greg Swan, Weber Shandwick

Honorable Mentions:

  • Apryl DeLancey, BLAZE PR
  • Christopher Penn, Shift Communications

People to Watch in PR Awards Winners/Honorable Mentions

(Read about the winners/honorable mentions)

Corporations & Associations:

  • Ronn Torossian, 5W PR
  • Tiffany Barnes, Cincinnati Zoo & Botanical Garden
  • Adam Feigen, Heineken USA
  • Allison Fried, International Communications
  • Crystal Ghassemi, Dollar General
  • Allie Henderson, USANA Health Services
  • Naomi Hirabayashi, Do Something
  • Kristal Howard, The Kroger Co.
  • Rachel Johnson, National Safe Boating Council
  • Shannon Kelly, Ubisoft
  • Tiffany Koebel, U.S. Department of Labor
  • Blair Latoff Holmes, Communications
  • Katlyn Laverty-Wilson, Internal Revenue Service
  • Heather J. Lennon, Advanced Micro Devices
  • Margaret Little, National Retail Federation
  • Johnnie Moore, Liberty University
  • Javier Moreno, Corporate Communications
  • Meghan O’Kelly, Midwest Region
  • Mallory Perkins, Coca-Cola
  • Joy Phillips, STARZ Entertainment
  • Erin Ramsauer, Newport Beach and Company
  • Cynthia Saw, Check Point
  • Emily Schildt, Chobani
  • Christina Siderius, Vulcan Inc.
  • Joshua M. Silvia, Hispanic Association on Corporate Responsibility
  • Michelle Sing, Ernst & Young LLP
  • Stephanie Tabor, Corporate Communications
  • Amanda Tutera, Pacific Gas & Electric
  • Samantha Un, Lockheed Martin
  • Amy Wang, Kaiser Permanente
  • Megan Whittemore, Office of House Majority Leader Eric Cantor

Agencies:

  • Olivia Alair, SKDKnickerbocker
  • Lindsey Bastani, Waggener Edstrom
  • Kaitlin Bitting, allen & gerritsen
  • Katie Blair, Vantage Communications
  • I’sys Caffey, Edelman
  • Sarah Coppersmith, Scott Circle Communications
  • Katie Cosgrove, Henson Consulting
  • Natalie DeNike, Analytics
  • Jesse Dungan, Infinite PR
  • Alyssa Gardina, Weber Shandwick
  • Chris Giallanza, MSLGROUP
  • Michael Gonda, Corporate Issues & Crisis Management
  • Susanna Hughes, Allison+Partners
  • Kate Hunte, Finn Partners
  • Christina Kaiser, APCO
  • Caitlin Kinsey, Marina Maher Communications
  • Melissa Koski Carney, Fahlgren Mortine
  • Danielle Kramer, Fresh Ideas Group
  • Nick Light, Peppercomm
  • Henri Makembe, Beekeeper Group
  • Stephanie Manas, Ogilvy
  • Monica McAteer, TogoRun
  • Dana Metzger, Clapp Communications
  • Stephanie Nordstrom, WCG
  • Joel Payne, Qorvis Communications
  • Rafael Sangiovanni, rbb Public Relations
  • Taryn Scher, TK PR
  • Anna Tenuta, Helerman Bartez Communications
  • Vicki Voelker, Gambel Communications
  • Lee Ann Zondag, Strategist

Digital PR Awards Winners/Honorable Mentions

(Read about the winners)

Blog:

  • Edelman Digital - Why VW: Volkswagen's Storytelling Platform

Honorable Mentions:

  • Blue Cross Blue Shield of Michigan - “An Apple a Day” in a Digital World: Michigan Blues Builds Healthy Relationships With Consumers Through AHealthierMichigan.org
  • Cone Communications - Prove Your Purpose Raises the Bar in CSR Thought Leadership
  • Esurance - The Esurance Blog: Insurance Tips, Tricks, & Insights
  • General Electric - Txchnologist
  • Klick Health and Millennium: The Takeda Oncology Company – OncologyVoice
  • Shift Communications
  • USANA Health Sciences - What’s up USANA?

Cause Marketing / CSR:

  • Havas PR - Ford Warriors in Pink: Fighting Breast Cancer with the Power of Digital Storytelling

Honorable Mentions:

  • Cone Communications - Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer
  • Kaiser Permanente - Weight of the Nation
  • Lippe Taylor and Elizabeth Arden - Revolutionizing Social Good: #PinittoGiveit
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign
  • Telemundo Local - Vive, Ama, y Lucha! (Live, love, and fight)

Contest /Game:

  • AT&T with FleishmanHillard - the It Can Wait No Texting While Driving Movement

Honorable Mentions:

  • Blue Cross Blue Shield of Michigan - “Make the Play” for a Healthier Future: Encouraging Healthy Habits in Michigan Children
  • CertainTeed Corporation - 2012 $75,000 Exterior Living Spaces® Home Makeover Facebook Contest
  • Ignite Social Media - FIAT Score a Scorpion Sweepstakes
  • RF|Binder - Spreading Talenti Cheer! Contest
  • Toshiba America Business Solutions - Toshiba Helps Nation's Helpers
  • Weber Shandwick - POND'S Luminous Effect Photo Sweepstakes

Crisis Management:

  • Royal Caribbean Cruises Ltd. – Fire onboard Grandeur of the Seas

Honorable Mentions:

  • Airlines for America – Don’t Ground America
  • Edelman – Huggies Turns the Conversation Around: From “Boycott Huggies” to “Huggies Hears Us” in 24 hours
  • Edison Electric Institute – Electric Power Industry Response to Superstorm Sandy
  • Havas PR – Making a Difference for a Newtown Family
  • Pepco Holdings, Inc. – Using Digital Communications to Help Turn Around the “Most Hated Company in America”

Digital Communicator of the Year:

  • Richard Licata - NBC Entertainment

Honorable Mentions:

  • Corrine Kovalsky – Raytheon
  • Jean Medina - Airlines for America
  • Jennifer Stalzer – Mastercard
  • Royal Caribbean Cruises Ltd. – Fire onboard Grandeur of the Seas

Digital Marketing Campaign:

  • Major League Baseball - MLB Fan Cave

Honorable Mentions:

  • California Earthquake Authority - Increasing Awareness of the Benefits of Earthquake Insurance
  • Child's Play Communications - GUND is Top Dog
  • The Clorox Company - Green Works Launch
  • Hilton Worldwide - DoubleTree by Hilton Little Things Project
  • Eastern Virginia Medical School - My Story Project
  • Halo, Purely for Pets - Freekibble, Ellen & Halo Feed Shelter Pets, Change Lives
  • Mullen and Century 21 Real Estate Moves into SimCity Social
  • Pipitone Group - PPG Glass
  • Seattle's Best Coffee - Black Friday Coffee Break

Digital PR Campaign – 100k and under:

  • Pizza Hut Searches for Manager of Digital Greatness

Honorable Mentions:

  • AMD - Social Media Launch of AMD’s ‘Never Settle: Reloaded’
  • Lockheed Martin Corporation - Journey to Excellence
  • Rx Mosaic Health - Educational Gout Awareness Video: A Candid Discussion with Jim Belushi and Others Affected by Gout
  • Weber Shandwick China - Big Data Gets China Hungry for McDonald’s
  • YMCA of Greater New York’s 160th Anniversary Story-Sharing Campaign

Digital PR Campaign - $100-$200k:

  • Las Vegas Convention and Visitors Authority - Prince Harry

Honorable Mentions:

  • Cohn & Wolfe for U.S. Olympic Committee - The Team Behind the Team: Inspiring Americans to Help 'Raise Our Flag'
  • ECU Communications - U.S. Citizenship and Immigration Services Self Check Launch
  • Griffin Strategies - LBJ Express
  • General Electric – Txchnologist

Digital PR Campaign - $200-$500K:

  • Cone Communications - National Parks Go Digital: Cone Communications launch of Nature Valley Trail View

Honorable Mentions:

  • Puget Sound Energy with Colehour + Cohen - Re-Energized by Design
  • Vanderbilt University - 'Vital Stats: Vanderbilt University Statewide Economic Impact
  • Weber Shandwick - MilkPEP "REFUEL | got chocolate milk?"

Digital PR Campaign – 500K+:

  • Purple Door Communications – Fresh Step Presents the Catdance Film Festival: A High Meow Approach to Cat Videos

Honorable Mentions:

  • The Clorox Company – Clorox’s Bleachable Moments Gets a Younger Generation Buzzing About Bleach
  • FleishmanHillard – A Revolutionary Campaign to Rally Advocates for a Blank Slate
  • Global Strategy Group – The Digital Campaign to Help Re-Elect President Obama

Digital PR Team of the Year:

  • Cisco Systems - Cisco Systems Leads Innovation in Digital PR
  • MWW

Honorable Mentions:

  • Finn Partners
  • Idea Grove
  • Makovsky - Integrated Communications
  • Shift Communications
  • Waggener Edstrom Worldwide

Email Newsletter:

  • Hunter Public Relations - Hunter PR’s The 511 e-Newsletter

Honorable Mentions:

  • Allstate Insurance Company - Building Connections, Strengthening Relationships
  • American Institute of CPAs - AICPA News Update: Revamp
  • National Kidney Foundation – Love Your Kidneys
  • Weber Shandwick- Simple Skincare: Driving awareness & cultivating a community through VIP, an interactive newsletter

Employee Communications Online:

  • Intuit Inc. - Gamification: Speedboats and Battleships

Honorable Mentions:

  • Allstate Insurance Company - Building Connections, Strengthening Relationships
  • Eczacibasi Group - Be Green
  • Lehigh Valley Health Network - Mission Central
  • United States Postal Service - USPS News Link Digital Employee Communications

Facebook Communications:

  • RF|Binder - Building the Talenti Gelato & Sorbetto Facebook Community

Honorable Mentions:

  • Cone Communications - Delivering Snuggly Softness on Facebook
  • Hunter Public Relations - Golden Crisp’s Sugar Bear Sweetens Pop Culture
  • Marina Maher Communications - No Woman Should Die While Giving Life
  • RF|Binder - Ranbaxy Gets Social on Facebook with LAC-HYDRIN FIVE
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign
  • Social Fulcrum - DiabetesWellBeing.com Community Generation

Influencer Communications:

  • The Clorox Company - Clorox Launches Ick-tionary with the Help of Online Influencers & Ick-sperts

Honorable Mentions:

  • Catalyst, an IMG Consulting Company - Timex Sports Ironman World Championship Ambassador Program
  • Ernst & Young with Weber Shandwick - Money Goes Mobile: How EY harnessed the power of mobile banking leaders to drive advocacy
  • General Motors - 2013 North American International Auto Show GM Influencer Program
  • Porter Novelli and Bupa Australia - Bupa Health Influencer Awards
  • RF|Binder - McGraw-Hill Education: Reaching and Engaging Educational Influencers Online to Enhance Brand Perception
  • Rose Communications - Reaching a New Audience, A Blogger Campaign for Crescent Odd.Job

Intranet:

  • AT&T Employee Communications - Insider Mobile: AT&T's First-ever mobile Intranet

Honorable Mentions:

  • American Airlines with Weber Shandwick - Helping American Airlines People Connect, Communicate and Collaborate with new Jetnet
  • Weber Shandwick - Social on the Inside: Launch of MyWeberShandwick

Listening Campaign:

  • MasterCard Worldwide - From Transactions to Transformation: Bringing MasterCard to the Conversation

Honorable Mentions:

  • blueocean market intelligence - Comprehensive Social Media Listening for Greater Consumer Understanding

Media Relations Campaign:

  • MWW – McDonald’s New York Metro Nutrition Network

Honorable Mentions:

  • GolinHarris – McDonald's Takes Bold Action to Launch Calorie Menu Boards Nationwide
  • The Nature Conservancy – A Tsunami of Suds
  • Weber Shandwick - MilkPEP "REFUEL | got chocolate milk?"

Microsite / Custom Site:

  • Scholastic Inc. - Read Every Day. Lead a Better Life

Honorable Mentions:

  • ECU Communications - Department of Homeland Security, U.S. Citizenship and Immigration Services, E-Verify Employee Rights Toolkit Microsite
  • Federal Reserve Bank of Cleveland - The Federal Reserve: Adapting, Evolving, Learning | 2012 Federal Reserve Bank of Cleveland Annual Report
  • Fireman’s Fund Insurance Company - Fireman's Fund 150th Timeline
  • National Retail Federation - This is Retail: Careers, Community Innovation
  • RF|Binder - Talenti “Share & Reveal” Microsite Launches New Branding and Flavors
  • Novartis and Ruder Finn - Turbo and Scott, TSC eBook
  • Seven Twenty Strategies - Southwest Airlines: Red, White & HOU /

Mobile:

  • '360i & National Car Rental - "Go Like a Pro" with National Car Rental + Foursquare
  • Peter Mayer - Go NOLA

Honorable Mentions:

  • Accenture Outlook journal - iPad App
  • Miles - Colorado State Vacation Guide iPad App
  • USANA Health Sciences - USANA True Health Assessment
  • Vladimir Jones /Centura Health – Movementum

Most Engaged Brand:

  • Catalyst, an IMG Consulting Company – DICK’S Sporting Goods

Honorable Mentions:

  • Blue Cross Blue Shield of Michigan - "An Apple a Day" in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org
  • Cone Communications - Reinventing the Oil Change - Jiffy Lube International
  • Hunter Public Relations - Golden Crisp's Sugar Bear Sweetens Pop Culture
  • Makovsky - MediScripts

New Digital Product/Service:

  • Weber Shandwick: GoLive

Honorable Mentions:

  • a2z - ChirpE Photo Booth
  • GolinHarris - Cisco Live Social Media Command Center
  • SevenTwenty Strategies - RESOLVE's "Fertility Five" Campaign
  • Vodafone - Women First: Empowering Turkey's Women through Technology

New Site:

  • HGExpo - New Online Home & Garden Show

Honorable Mentions:

  • Catholic Charities Brooklyn and Queens - Volunteer Website
  • National Multi Housing Council and National Apartment Association - Apartments. We Live Here.
  • National Retail Federation - This is Retail: Careers, Community Innovation
  • RF|Binder Loews Corp. - The New Loews.com: A Fresh Approach Telling the Value Investing Story

Online Community:

  • Weber Shandwick for Unilever N. America - CLEAR SCALP & HAIR BEAUTY THERAPY

Honorable Mentions:

  • Elsevier – Elsevier Connect
  • Idea Grove - Service Virtualization
  • The Partnership at Drugfree.org - The Hope Share
  • Weber Shandwick - Pure Michigan Travel Introducing the Beauty of Pure Michigan through Instagram

Online Newsroom:

  • Weber Shandwick - Verizon Wireless News Center: Dynamic Content Through Disciplined Storytelling

Honorable Mentions:

  • Genetech - Beyond Resources: The Editorial Newsroom
  • Wieck - Re-Launch of NissanNews.com/InfinitiNews.com

Podcast/Videocast:

  • Cisco Systems - My Networked Life: True Stories from a Connected World

Honorable Mentions:

  • JCPR - Altegris Edutainment Series

Public Affairs Campaign:

  • Airlines for America - Don't Ground America

Honorable Mentions:

  • APCO Worldwide - Business Roundtable:The Home Court Advantage Campaign
  • Blue Cross Blue Shield of Michigan - "Make the Play" for a Healthier Future: Encouraging Healthy Habits in Michigan
  • National Multi Housing Council and National Apartment Association - Apartments. We Live Here.
  • Stratacomm - MyWireless.org: America's Wireless Voice

Redesign/Relaunch of Site:

  • The Coca-Cola Company - Coca-Cola Journey

Honorable Mentions:

  • Cone Communications - Cone Website
  • Edelman Indonesia - Nutricia Indonesia Corporate Site Redesign
  • iAcquire - iAcquire 3.0: Brand and Website Redesign
  • Kia Motors America - Relaunch of Kia Media Press Room
  • The U.S. Army with Weber Shandwick – Sharing the Army Strong Story

SEO:

  • Florida Sweet Corn - Sunshine Sweet Corn

Honorable Mentions:

  • American Institute of CPAs - AICPA Insights: CPA Exam
  • SJ Public Relations - Illinois Office of Tourism Increases Online Visibility among Spanish-preferred Consumers

Social Networking Campaign:

  • Ogilvy & Mather HongKong - Chengdu Pambassador

Honorable Mentions:

  • ABC Family - Ravenswood Series Announcement
  • Beaman Incorporated - Super Genius for Nielsen's Pair2Share
  • Gregory White PR - Beachhouse Wines: Summer in Every Sip
  • MGSCOMM/SWAY Public Relations - got milk? Bigote de Leche Blogger Spotlight Series
  • Nordic Naturals - Recycled Art Project
  • RF|Binder - Talenti: “Share & Reveal” Campaign launches new branding and Flavors
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign

Twitter Communications:

  • Quaker & Huge - @RealCapnCrunch Sets Sail for Twitter

Honorable Mentions:

  • Alembic Health Communications and The National Meningitis Association - Taking Flight on Twitter to Increase Mengitis Awareness and Engage Stakeholders in Prevention
  • AT&T’s Twitter Tribe Program: Turning employees into brand ambassadors, one tweet at a time
  • Habitat for Humanity’s National Women Build Week 2013 Twitter Party
  • RF|Binder - McGraw-Hill Education: Getting Chatty on Twitter
  • RF|Binder - Building the Talenti Gelato & Sorbetto Twitter Community

Use of Facebook:

  • Weber Shandwick - Ameren Missouri Powers Change

Honorable Mentions:

  • Gregory FCA - Friendly Planet Travel’s Win the World Facebook Sweepstakes
  • Hunter Public Relations - Cans Get You Cooking ‘Cantry Makeover’ Sweepstakes
  • Ignite Social Media and Radisson Hotels - 50 Years/50 Days/50 Rooms
  • Red Agency - Thermoskin Community Sports Fund
  • Weber Shandwick - POND'S Luminous Effect Photo Sweepstakes

Video:

  • Purple Door Communications – Fresh Step Presents the Catdance Film Festival: A High Meow Approach to Cat Videos

Honorable Mentions:

  • Accenture – Accenture Online Video Re-launch.
  • APCO Worldwide - TV9: The Free Press Georgia Movement
  • DAVIES - Rosemont Copper - Cyanide Beach
  • Kaplow Communications - Skype brings reading to life by connecting classrooms with authors through group video calling
  • Sony Computer Entertainment America - Playstation4 Sizzle Reel.
  • U.S. Department of Veterans Affairs - Veterans Crisis Line: Common Journey PSA.
  • Weber Shandwick - Hellmann’s FOOD & WINE Classic in Aspen.

Viral Campaign:

  • AMD – AMD Radeon HD 7990 eBay Stunt
  • Channel Factory – Nestle Hot Pockets “Pocket Like It’s Hot”

Honorable Mentions:

  • Harbinger Communications, Inc. – Petcurean Pet Nutrition’s first consumer marketing campaign: launch of new brand positioning, Savour Every Moment
  • Ignite Social Media – Jeep Arctic Yeti Dig
  • Sony Computer Entertainment America – PlayStation 4 Sizzle Reel

WOW! Campaign:

  • Quaker & HUGE – Cap’n Crunch Earns His PR Stripes With Viral Uniform Controversy

Honorable Mentions:

  • AMD – AMD Radeon HD 7990- eBay Publicity Stunt
  • GolinHarris – Cisco Live Social Media Command Center
  • Major League Baseball – Man Cave
  • MWW – Zumba Nightclub Series ft. Lil Jon & Gina Grant

Platinum PR Awards Winners/Honorable Mentions

(Read about the winners)

Anniversary Campaign:

  • Bacardi Limited - Celebrating 150 Years of Bringing People Together
  • FedEx: 40 Years of Delivering a Better Future

Honorable Mentions:

  • Edelman: Hilton HHonors 25 Million Point Giveaway
  • ESPN - 50,000th SportsCenter
  • Fluor Corporation – We are One. We are 100
  • L.L.Bean - Weber Shandwick for Reigniting America’s Passion for the Outdoors: L.L.Bean’s 100th Anniversary Campaign
  • MARC USA & RITE AID - Rite Aid 50th Anniversary: RA50 - 50 Acts of Wellness
  • Procter & Gamble Company - P&G 175th Anniversary Publicity Program

Annual Report:

  • Perry Ellis International

Honorable Mentions:

  • Bertelsmann
  • Charles Schwab Corporation - Investors Deserve Better
  • The Lifetime Healthcare Companies - Local People Serving Local Communities
  • The Methodist Hospital - A Commitment to Nursing Excellence 2012
  • Norfolk Redevelopment and Housing Authority - Measuring Up for the Future
  • NYU Langone Medical Center – Exce11ence: 2011 Annual Report
  • Weber Shandwick: Degrees of Impact: The Meadows Foundation Annual Report

Blog:

  • Blue Cross Blue Shield of Michigan - “An Apple a Day” in a Digital World : Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org

Honorable Mentions:

  • JetBlue – BlueTales Blog
  • Microsoft & Waggener Edstrom Worldwide - Next at Microsoft Blog
  • San Diego Gas & Electric – Postcards from Superstorm Sandy
  • Weber Shandwick - Washington State Parks: Adventure Awaits

Branding:

  • Hanna Lee Communications - The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a 'Gangs of New York' Style Cocktail Saloon

Honorable Mentions:

  • Alpaytac Marketing Communications/Public Relations – Turkish Airlines U.S. Branding
  • General Motors and Weber Shandwick - The Story of the New General Motors : Repositioning the Iconic American Automobile Company to a Leading Technology Company
  • Grey Activation & PR - Canon Proves Anyone Can Be Creative and Regains #1 Position with "Project Imaginat10n"
  • Hampton Hotels - Feel the Hamptonality
  • Ketchum – DoubleTree by Hilton’s Little Things Project
  • Makovsky + Company - Equities First Holdings
  • Makovsky + Company – MediScripts
  • View with Ogilvy Public Relations - See Possibility: Change The Way People Think About Designing Buildings

Cause-Related Marketing:

  • Taylor on behalf of Allstate - Allstate's Once is Never Enough Program (a.k.a. the O.N.E. Program)

Honorable Mentions:

  • APCO Worldwide – Shot@Life
  • AXE/Unilever - AXE Shower Pooling
  • Bristol-Myers Squibb with Ogilvy Public Relations - Men and Melanoma: The Unexposed Target
  • PadillaCRT - The Partnership at Drugfree.org: The Medicine Abuse Project: The Medicine Abuse Project: Preventing Half a Million Teens from Abusing Medicine by 2017
  • Edelman - Merial HEARTGARD 12.12.12 Campaign
  • Marina Maher Communications – Secret Deodorant: Mean Stinks Challenges Girls to Gang Up for Good
  • Mary Kay Inc. – Don’t Look Away
  • Racepoint Group Inc. – The Conversation Project : Launching a Social Movement

Community Relations:

  • TTNET - Life's Simpler with Internet

Honorable Mentions:

  • Blick & Staff Communications – Energizer Change Your Clock Change Your Battery
  • Garanti Pension and Life Company - "Back to School" - Educating not Employing Children
  • Memac Ogilvy - Ripples of Happiness
  • Molina Healthcare Inc. - Care 4 a Healthy IE
  • PRR - What to do to make it through

Crisis Management:

  • LIVESTRONG Foundation - From the Crisis Trenches: Blazing a New Trail in Communications

Honorable Mentions:

  • American Red Cross - Bracing for a Superstorm: How the American Red Cross Handled the Challenges of Hurricane Sandy
  • APCO Worldwide - MF Global Inc. Trustee
  • Bank of America – Response to Super Sandy
  • Catholic Charities Brooklyn and Queens - Hurricane Sandy
  • Cone Communications - Protecting Brand Reputation from a Plant Closure
  • Homefront Communications – Stop Big Trucks
  • Marketing Minds at Work - 2013 ZORA! Festival: From Crisis to Congratulations

Employee Relations:

  • Financial Times Digital Learning Week 2012

Honorable Mentions:

  • BNY Mellon – Ensuring Global Financial Stability: Weathering Hurricane Sandy...Flawlessly
  • Fannie Mae is ALL IN for its Employees
  • Molina Healthcare Inc. - Can You See It Now?
  • Philips North America
  • U.S. Postal Service - MY WORK MATTERS

Event Marketing:

  • Edelman - Schick Hydro Wakes Up Shave Zombies and Boosts Brand Sales

Honorable Mentions:

  • Bristol-Myers Squibb with Ogilvy Public Relations - Men and Melanoma: The Unexposed Target
  • GolinHarris for Nintendo of America - Super Mario 3D Land
  • HBO - The Weight of the Nation: an unprecedented public/private health awareness campaign
  • Hotels.com – Bedventure
  • Hunter PR – Dole Greenhouse at BlogHer 2012
  • Kanyon - New Year Concert
  • Peppercomm – Tyco’s Day One
  • Princeton HealthCare System - UMCPP Design for Healing Celebrations
  • SpringHill Suites by Marriott - SpringHill Suites' Art on the Road: 10 Cities, 10 Explorations

External Publication:

  • American Institute of Certified Public Accountants – ThisWayToCPA Wisdom Books: The Future CPA's Guide to Life and Awesomeness and The Future CPA's Guide to Work and World Domination

Honorable Mentions:

  • American Income Life Insurance - AIL/NILICO Labor Letter & Agenda
  • Energy Northwest – Keeping Current
  • Fluor Corporation - The Story of Fluor Corporation’s First 100 Years
  • LP Building Products - Engineered Wood Magazine
  • Tiller - J.P. Morgan Asset Management's Lessons Learned 2012: The Value of Strong Client Relationships in Volatile Times
  • U.S. Postal Service - 2013 Postal Facts

Facebook Campaign:

  • Cooney/Waters Group Inc. - Parkinson's More than Motion

Honorable Mentions:

  • The Clorox Company - Clorox Asks Moms, What Would You Do If Mom Had Three Minutes?
  • Diamond PR- Marco Island Marriott: Next Generation
  • Edelman – Hilton HHonors Any Weekend, Anywhere Flash Sale
  • Healthways Inc. - SilverSneakers 2012 Holiday Giving; Fueled through Facebook
  • MWW – Nikon 1 “Small Moments are Huge” Program
  • RF|Binder Partners - Talenti Gelato & Sorbetto: Building a Loyal and Engaged Facebook Community
  • Zeno Group – Seattle’s Best Coffee “Black Friday Coffee Break”

Financial/Investor Relations:

  • Qorvis Communications - Turning the Channel to Al Jazeera America

Honorable Mentions:

  • LaVoie Group - Radius Health Positioning A Biotech to Raise Capital in a Down Market
  • Ogilvy Public Relations - Shutterstock Soars as First NYC-based Technology IPO in Years
  • Strategic Public Relations Group - Tsui Wah - Continuing the Rise of a Hong Kong Legend
  • Strategic Public Relations Group - DYNAM - Setting Sights on the World Stage
  • Tanis Communications – Generating Excitement for a New Optical Leader

Firm of the Year (Large):

  • GolinHarris

Honorable Mentions:

  • Cohn & Wolfe
  • Hill+Knowlton Strategies
  • Waggener Edstrom Worldwide
  • Weber Shandwick

Firm of the Year (Midsize):

  • Finn Partners

Honorable Mentions:

  • 5W Public Relations
  • DeVries Global
  • Eric Mower + Associates
  • Makovsky + Company
  • MWW
  • PMKBNC
  • SHIFT Communications

Firm of the Year (Small):

  • Deveney Communication

Honorable Mentions:

  • Adfero Group
  • Affect
  • InkHouse Media + Marketing
  • March Communications
  • Rasky Baerlein Strategic Communications
  • Singer Associates Public Affairs/Public Relations
  • Solomon McCown & Company, Inc.
  • Warchawski

Global PR:

  • Rotary International - End Polio Now

Honorable Mentions:

  • A Different Future and Finn Partners - Victims of Our Own Narratives: Israeli-Palestinian School Book Study Addresses Long-Standing Controversy of the Middle East
  • American Pistachio Growers - The Power of Pistachios
  • Bacardi Limited - Celebrating 150 Years of Bringing People Together
  • O'Malley Hansen Communications - Green for Good
  • Wyndham Hotel Group - Wyndham Hotel Group Global Public Relations Campaign
  • Yum! Brands Inc. - Taking People with You

Green PR:

  • Porter Novelli - HP Environmental Leadership Campaign

Honorable Mentions:

  • Entergy Corporation - Geaux Green
  • Honeywell and Weber Shandwick – Green Boot Camp
  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to make a difference
  • LG Electronics with Ogilvy Public Relations - LG: An Energy Efficiency "STAR"
  • O'Malley Hansen Communications - Green for Good
  • Rogers & Cowan - An End is a Cool, New Start: will.i.am and The Coca-Cola Company Launch EKOCYCLE

Influencer Communications:

  • Lockheed Martin Corporation - Medium Extended Air Defense System (MEADS) FY13 Keep Sold Campaign

Honorable Mentions:

  • APCO Worldwide - New Yorkers for Beverage Choices
  • Be The Match with PadillaCRT - Inspiring Congressional Support of a Life-Saving Cause
  • JSH&A Communications & The Hershey Company - Hershey's Cookie Headquarters
  • LG Electronics with Ogilvy Public Relations - LG Introduces the Sport of Techorating
  • Pollock Communications - Fifth International Scientific Symposium on Tea & Human Health
  • Porter Novelli - Almond Orchard Experience
  • RadioShack - Powering Up Influencers and Attendees at SXSW
  • Sprint - Velocity launch
  • Tanus Capital - Investing and Politics

Internal Publication:

  • Diageo LAC – Our Passion

Honorable Mentions:

  • City of Sandy Springs - Year in Review
  • Lockheed Martin Corporation – Fire Control Focus Online Employee Newsletter
  • Ohio University – Compass
  • Prudential Financial – Keeping employees informed during Superstorm Sandy

Marketing Communications:

  • The Asian Art Museum - Operation: Lost Warrior

Honorable Mentions:

  • Broadhead + Company - The Pursuit of 300: The Road to Higher Yields
  • Discover Student Loans – Stop the Panic!
  • Grey Canberra - Australian War Memorial: The Lone Nurse
  • Hanna Lee Communications - The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a "Gangs of New York" Style Cocktail Saloon
  • Makovsky + Company - Usage Survey: Taking on America’s Number One Killer
  • Novo Nordisk Inc. with Marina Maher Communications and The Rose Group - Diabetes in a New Light
  • SBC Advertising - Elmer’s Celebrates First Day of School with Moms Nationwide

Media Event:

  • Singer Associates Public Affairs/Public Relations - The $70 million press conference

Honorable Mentions:

  • The Alfred E. Smith Memorial Foundation - A Foundation Takes Back the Spotlight
  • PadillaCRT for Air New ZealandAir New Zealand – No Lag on London
  • DCI Group - Young Conservatives for the Freedom to Marry
  • M Silver: A Division of Finn Partners - Defrost Your Swimsuit
  • McDonald's Takes Bold Action to Launch Calorie Menu Boards Nationwide
  • NBC Entertainment – "30 Rock" Farewell Season
  • Waggener Edstrom Worldwide - Honeywell Aerospace: Storm Chasers Campaign
  • Weber Shandwick - Degree Men 'Afternoon Workout' Media Event with Carmelo Anthony

Media Relations:

  • Pepco Holdings , Inc. – A Change of Direction

Honorable Mentions:

  • Cohn & Wolfe - What's Your "Wild Rabbit?" Hennessy Fans go 'Wild' for the Pursuit of Success
  • Dunkin' Donuts and RF|Binder - Brewing a Creative Communications Campaign
  • Hanna Lee Communications - The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a “Gangs of New York” Style Cocktail Saloon
  • Hormel Foods Corporation with Burson-Marsteller - Leveraging the Announcement of an Acquisition
  • Jaffe PR - Young Conaway Stargatt & Taylor, LLP Office Move Announcement
  • Luquire George Andrews - Belk: Fashion Not Politics, at the 2012 Democratic National Convention
  • Samsung Telecommunications America - From Notorious to Noteworthy the Game Changing Success of the Galaxy Note II
  • Yum! Brands Inc. - Taking People With You

Multicultural Campaign:

  • Weber Shandwick.- Pepsi Next: Wheel of Levy
  • Wells Fargo and George Lucas' Red Tails: Turning a Corporate Sponsorship into an Integrated Marketing and Communications Campaign

Honorable Mentions:

  • American Pistachio Growers - The Power of Pistachios
  • Cohn & Wolfe - What’s Your “Wild Rabbit?” Hennessy Fans Go ‘Wild’ For the Pursuit of Success
  • Dell – Dell and PPR North America for Dell Advances Women Entrepreneurs
  • Havas PR and Transitions Optical - Invigorating Eye Health in African-American Communities
  • HMA Cultural Marketing – National Influenza Vaccination Disparities Partnership (NIVDP)

Online Communication + SEM/SEO Initiatives:

  • JPA Health Communications – The Melanoma Research Foundation
  • Weber Shandwick - General Motors Revival: GM Dealers Take Comeback Story To The Streets

Honorable Mentions:

  • The Coca-Cola Company and Methodologie - The Coca-Cola Company 2011 Year in Review: Passionately Refreshing a Thirsty World
  • Pepco Holdings, Inc. - A Change of Direction
  • Rockwell Automation and PadillaCRT - Bringing RSTechED to the Manufacturing Masses
  • Weber Shandwick - The Breakfast Project

Online Press Room/Media Center:

  • Prudential Financial - Prudential Newsroom

Honorable Mentions:

  • Allrecipes.com - Allrecipes Press Site
  • Genzyme - Genzyme Online Newsroom
  • HBO Latin America - HBO Latin America's press room offers exclusive content for journalists
  • Merck & Co. - Merck Online Newsroom
  • Virginia Beach Convention & Visitors Bureau - Virginia Beach's Online Pressroom Redesign
  • Weber Shandwick – Verizon Wireless News Center: Dynamic Content Through Disciplined Storytelling

PR on a Shoestring:

  • NAMI - You Are Not Alone
  • RF/Binder Partners - Band Aid Brand transforming Healing Moments into Moments of Virtual Fun

Honorable Mentions:

  • Alliance Agency - Red Carpet Manicure Becomes Top At-Home Gel Manicure System
  • AMD Radeon HD 7990 eBay Publicity Stunt
  • GiveMN.org - Putting the Max Back into Giving Day
  • PadillaCRT - Viviscal: Bringing Awareness to Women's Hair Thinning & Hair Loss
  • Osborn Barr – 2012 Monsanto America's Farmers Mom of the Year Program
  • VerticalResponse Launches Search for America’s Next Teen Tycoon
  • Weber Shandwick - Taking a Tech Detox: Nat’l Day of Unplugging

Press Release:

  • Singer Associates Public Affairs/Public Relations - The $70 Million Press Conference

Honorable Mentions:

  • IEEE - Look Ma, No Hands: Finn Partners and IEEE Public Relations Program Drives Media and the Industry to Take Notice of the Future of Autonomous Cars
  • JCPR - Altegris Entertainment Series

Pro Bono Campaign:

  • Cone Communications - Northwestern Mutual’s Childhood Cancer Program: Help for Today, Hope for Tomorrow

Honorable Mentions:

  • Bellmont Partners - Always On Duty: A Permanent Memorial to Minnesota's Fallen Firefighters
  • Havas PR - Building Bridges Between One Young World and Pittsburgh
  • Reingold - Honor Flight: A Lasting Tribute

Product Launch:

  • Macy's Brings "Yes, Virginia The Musical" to Schools Nationwide
  • Waggener Edstrom Worldwide - The New Office: Launching a Subscription for All

Honorable Mentions:

  • Bank of America Introduces the ATM with Teller Assist
  • Current Lifestyle Marketing – Hidden Valley for Everything, The New Ketchup
  • Erwin Penland Inc. - Denny's Takes a Trip to Middle-Earth with Hobbit-Inspired Menu
  • Marina Maher Communications - Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture
  • Weber Shandwick for Unilever N. America – CLEAR Scalp & Hair Beauty Therapy
  • U.S. Postal Service - Major League Baseball All-Stars Commemorative Stamp Series
  • Weber Shandwick - Pepsi Next - Drink It To Believe It

PSA:

  • Bristol-Myers Squibb with Ogilvy Public Relations - Men and Melanoma: The Unexposed Target

Honorable Mentions:

  • Cablevision & The Lustgarten Foundation - Real Kids Fighting Pancreatic Cancer
  • Counterpart International – A Child’s Sadness : Fighting Domestic Violence in Azerbaijan
  • Kaiser Permanente- Walk-And-Talk with Every Body Walk!
  • Lifetime Television – Your Life. Your Time. Your Vote
  • Molina Healthcare, Inc. -Thank You Molina
  • Yum! Brands Inc. - World Hunger Relief

Public Affairs:

  • Be The Match with PadillaCRT- Inspiring Congressional Support of a Life-Saving Cause

Honorable Mentions:

  • Beekeeper Group – Global Automakers' Positive Impact on the U.S. Economy
  • Cisco - Girls in ICT Day: Let’s Hear it for the Girls!
  • Cohn & Wolfe for U.S. Olympic Committee - The Team Behind the Team: Inspiring Americans to Help ‘Raise our Flag’
  • Davies – Napa Pipe: A New Vision for Napans
  • FairPoint Communications - Beware of 876 Campaign
  • Food and Drug Administration – BeSafeRx: Know Your Online Pharmacy
  • Widmeyer Communications – Up to Us Campaign
  • Yum! Brands Inc. - World Hunger Relief

Rebranding and Repositioning:

  • Allison+Partners - From Startup to Mainstream: Dropbox for Everyone

Honorable Mentions:

  • XRS Corporation with Bellmont Partners Public Relations and Rumpza Consulting - Betting the Farm on Mobile Technology
  • Bravo Group – Tri-M Rebranding
  • Henson Consulting - I-Cash: Discover What's Yours: HC Program Helps Connect Record Numbers With Cash
  • Makovsky + Company – Crystal & Company
  • Weber Shandwick and MilkPEP - REFUEL: A New Audience and Usage Occasion for Chocolate Milk

Research & Measurement:

  • MasterCard - The MasterCard Conversation Suite

Honorable Mentions:

  • American Institute of Certified Public Accountants - This way to CPA Analytics and Framework Analysis
  • Northwestern Mutual - State of Planning in America
  • NYU School of Medicine - Team Science - 2012 Research Report

Satellite Media Tours:

  • American Red Cross - Twister Coming ? There's an App for That: The American Red Cross Launches Tornado App with National Satellite Media Tour

Honorable Mentions:

  • Hilton HHonors Program - Citi Hilton Honors Reserve Credit Card Launch
  • IHG - Travel Bonus with Tabatha Coffey
  • Marina Maher Communications- Merck & Resolve Remind Couples that a Conversation with a Specialist Could be the Start of Something Small
  • Marina Maher Communications - Merck for Mothers Encourages Women to Get Informed about Maternal Mortality

Social Media Campaign:

  • Hampton Hotels - Hamptonality Moments

Honorable Mentions:

  • Elizabeth Arden/Lippe Taylor - Revolutionizing Social Good #PinItToGiveIt
  • Global Strategy Group with Priorities USA Action - The Social Media Campaign to Help Re-elect President Obama
  • Grow Marketing- Premier Protein
  • Jones Lang Lasalle, Inc.- #ShowJLLYourSkyline
  • Major League Baseball - MLB Fan Cave
  • Social@Ogilvy - Huggies Baby Shower Planner
  • Stratasys Asks the World "What's Possible?" with 3D Printing
  • Zemoga Inc. - It's Colombia not Columbia

Speeches:

  • Ogilvy Public Relations - We-Vibe: Sexual Health Headlines the Consumer Electronics Show for the First Time

Honorable Mentions:

  • Diageo North America - Remarks to Responsible Retailing Forum
  • Eastern Virginia Medical School
  • Hill+Knowlton Strategies - Reputational Risk: What has Changed Since "Tylenol"?
  • U.S. Postal Service - William H Johnson Forever Stamp

Trade Show/Event PR:

  • AMD Technograffiti at SXSWi 2013

Honorable Mentions:

  • Consumer Electronics Association – PR Campaign for the 2013 International CES
  • GolinHarris for Nintendo of America - Nintendo “Drives” Mario Kart 7 to a New Dimension
  • Kodak Graphic Communications Group - Yellow Changes Everything: Kodak Develops a New Strategy at drupa 2012
  • Macy’s - 86th Annual Macy’s Thanksgiving Day Parade
  • Stein IAS – Trelleborg: The Institute of Contemporary Print t

Twitter Campaign:

  • Weber Shandwick for Unilever N. America – CLEAR Scalp & Hair Beauty Therapy

Honorable Mentions:

  • Akmerkez Shopping Center – Let Your Wish Fly
  • M&P Food Communications - #SafeEggs Trends on Twitter
  • RF|Binder Partners – McGraw-Hill Education: A Beacon of Digital Learning within a Digital Space
  • Virgin Atlantic Airways – MINI #FITFOO

Video Program:

  • Marina Maher Communications - P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world

Honorable Mentions:

  • Weber Shandwick – American Airlines “I Believe in American/Putting American Back on Top”
  • Boeing - From Inspiration to Innovation
  • Genentech - Translating Science: How to Get Into the Brain
  • Politico’s Brand Website Video
  • Weber Shandwick and MilkPEP - REFUEL Training Day Video Series

Website Marketing:

  • Hilton Hotels & Resorts – Vacationitis

Honorable Mentions:

  • American Institute of Certified Accountants – TheWayToCPA Exam & Licensure Section
  • Boeing – From Inspiration to Innovation
  • PadillaCRT – Turning Blueberries Into Little Blue Dynamos
  • Kaiser Permanente – Every Body Walk!
  • Marina Maher Communications – Merck Helps College Women Plan It Forward and Consider Long-Acting Contraceptives

Word of Mouth/Viral Campaign:

  • Stratasys Asks the World "What's Possible?" with 3D Printing

Honorable Mentions:

  • Henson Consulting - Big Ten Network Kicks Off Second-Annual Big 10K in Chicago
  • Memac Ogilvy - Ripples of Happines
  • The Nature Conservancy - A Tsunami of Suds

Wow! Award:

  • Marina Maher Communications - Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture

Honorable Mentions:

  • AMD – AMD Radeon HD 7990 Publicity Stunt
  • Citizen Optimum – Tourism BC 2012 Annual Campaign
  • Hanna Lee Communications - "The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a 'Gangs of New York' Style Cocktail Saloon"
  • Ketchum – DoubleTree by Hilton's Little Things Project
  • Major League Baseball - MLB Man Cave
  • MWW - Zumba Nightclub Series ft. Lil Jon & Gina Grant
  • Peppercomm – T.G.I. Friday’s “The Last Friday”
  • Weber Shandwick – General Motors Revival: GM Dealers Take Comeback Story To The Streets

 

Top Places to Work Winners/Honorable Mentions

(Read about the winners)

  • Allison+Partners
  • American Institute of CPA’s
  • Archer>malmo public relations
  • The Bateman Group
  • Bhava Communications
  • Borshoff
  • Burson-Marsteller
  • Change.org
  • Cohn & Wolfe
  • Coyne Public Relations
  • Current Lifestyle Marketing
  • Dixon Schwabl
  • Edelman
  • Fahlgren Mortine
  • GolinHarris
  • GroundFloor Media
  • Hunter Public Relations
  • ICF International Strategic Communications and Marketing Division
  • Infusionsoft
  • The International Association of Privacy Professionals
  • JCPR
  • Kaiser Permanente
  • Ketchum
  • Laughlin/Constable
  • LaunchSquad
  • Linhart Public Relations
  • Lippe Taylor
  • Makovsky
  • Marina Maher Communications
  • MasterCard Worldwide
  • MWW
  • Nancy J. Friedman Public Relations
  • Ogilvy Public Relations
  • OtterBox
  • Pepco Holdings, Inc.
  • Peppercomm
  • Public Communications
  • R&J Public Relations
  • Ruder Finn
  • SAP APJ
  • Shift Communications
  • Sprint
  • Vantage PR
  • W2O Group
  • Waggener Edstrom Worldwide
  • Walker Sands Communications
  • Weber Shandwick
  • WellPoint
  • Wells Fargo & Company
  • Zapwater Communications

 

PR Agency Elite Awards Winners/Honorable Mentions

(Read about the winners)

Agency Awe Professional:

  • Marian Salzman, Havas PR

Honorable Mentions:

  • Ilene Adler, Vantage PR
  • Stephen Bonsignore, Cohn & Wolfe
  • Huma Gruaz, Alpaytac Marketing Communications/Public Relations
  • Michael Kempner, MWW
  • Daniel Simon, Cognito

Advocacy:

  • Fraser Communications

Honorable Mentions:

  • Beekeeper Group

Branding:

  • Henson Consulting

Honorable Mentions:

  • Alpaytac Marketing Communications/Public Relations
  • Matter Communications for Tyco Integrated Security

Business to Business:

  • Finn Partners
  • Miller PR

Honorable Mentions:

  • Bhava Communications
  • Grayling
  • Infinite PR
  • Stein IAS
  • Trainer Communications

Cause/CSR:

  • Cone Communications

Honorable Mentions:

  • Finn Partners
  • Havas PR
  • Hunter PR
  • Inkhouse Media + Marketing
  • MSLGROUP
  • RF|Binder

Community Relations:

  • Edelman

Honorable Mentions:

  • Direct Impact
  • Frause
  • Hill+Knowlton Strategies
  • Stratacomm

Community Relations/Volunteer Programs:

  • Waggener EdstromWorldwide

Honorable Mentions:

  • Weber Shandwick

Consumer Marketing:

  • Airfoil

Honorable Mentions:

  • MWW
  • Peppercomm

Crisis Management:

  • APCO Worldwide

Honorable Mentions:

  • Singer Associates

Digital/Social Media:

  • MWW

Honorable Mentions:

  • APCO Worldwide
  • Finn Partners
  • Matter Communications for Lexar

Integrated Communications:

  • Peppercomm

Honorable Mentions:

  • ABI Marketing Public Relations
  • Colangelo & Partners Public Relations
  • Eastwick
  • JSH&A Communications
  • Tanis Communications
  • Waggener Edstrom Worldwide
  • Wellington Group

Internal Communications:

  • Weber Shandwick

Honorable Mentions:

  • Fahlgren Mortine

Marketing Communications:

  • Waggener Edstrom Worldwide

Honorable Mentions:

  • Azione PR
  • Porter Novelli

Marketing to Latinos:

  • Biosector 2

Honorable Mentions:

  • Esparza+ Business Communications and Latino NW Communications
  • Formulatin

Marketing to Women:

  • Marina Maher Communications

Honorable Mentions:

  • JSH&A Communications

Media Relations:

  • • Fuse
  • • Lippe Taylor

Honorable Mentions:

  • Brandware Public Relations
  • Formula PR
  • Frank PR
  • Lewis PR
  • Murphy O’Brien Public Relations
  • Porter Novelli
  • Rasky Baerlein Strategic Communicationss
  • Singer Associates Public Affairs/PR

Multicultural:

  • rbb PR

Honorable Mentions:

  • elemento L2

Nonprofit/Association:

  • Momentum Communications Group

Honorable Mentions:

  • Finn Partners
  • Pollock Communications
  • PRR

Product Launch:

  • Cohn & Wolfe

Honorable Mentions:

  • Azione PR
  • BLAZE PR
  • Formula PR
  • INK Public Relations
  • Lippe Taylor
  • Porter Novelli

Promotion of Firm:

  • MWW
  • Weber Shandwick

Honorable Mentions:

  • 11mark
  • Makovsky
  • ReviveHealth
  • Trainer Communications

Publicity:

  • The Marcus Group

Honorable Mentions:

  • Fifth Ring
  • Gutenberg Communications
  • H3O Communications

Reputation Management:

  • MWW

Honorable Mentions:

  • iMiller Public Relations
  • The Marcus Group

Training/Education Program:

  • MSLGROUP

Honorable Mentions:

  • CSUF/ PRactical ADvantage Communications
  • Havas PR
  • Momentum Communications Group

Web Site:

  • Makovsky

Honorable Mentions:

  • Henson Consulting
  • INK Public Relations
  • ReviveHealth

 

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PR News Awards: 2012

Top Place to Work in PR

(Read about the winners)

Companies:

  • AICPA
  • The Annie E. Casey Foundation
  • Bain & Company
  • Boehringer Ingelheim Pharmaceuticals Inc.
  • Borshoff
  • Catholic Charities Brooklyn and Queens
  • Cisco
  • Cone Communications
  • Counterpart International Inc.
  • Davies
  • Discovery Communications
  • Dixon Schwabl
  • Eric Mower + Associates
  • Fahlgren Mortine
  • General Motors
  • Hunter Public Relations
  • Ketchum Inc.
  • Lippe Taylor Brand Communications
  • Max Borges Agency
  • MWW
  • Ogilvy Public Relations
  • Powell Tate
  • Quinn & Co. Public Relations
  • Regeneron Pharmaceuticals Inc.
  • Salesforce
  • SAP America
  • VSCpr
  • The Walt Disney Company
  • WellPoint
  • Zappos

People to Watch

(Read about the winners)

Agencies:

  • Naomi Borno, MSL New York
  • Heather Cable, Powell Tate/Weber Shandwick
  • Michelle Davidson, Shadow PR
  • Marissa Festante, Marina Maher Communications
  • Caitlin Fisher, DCI Group
  • Allison Glass, INK Public Relations
  • Sabrina Gault, Konnect PR
  • Naimul Huq, WCG
  • Jesse Lewin, Direct Impact Communications
  • Rachel Londsdale, Weber Shandwick
  • Matt Marcus, Weber Shandwick
  • Jason Meyer, APCO
  • James O’Malley, Porter Novelli
  • Marianne Ortiz, Profiles
  • Lauren M. Pratapas, Story Partners
  • Andi Rose, Joele Frank, Wilkinson Brimmer Katcher
  • Anna Treiber, Henson Consulting
  • Lauren Werner, Hager Sharp
  • Emily Zanovich, Porter Novelli

Corporations and Nonprofits:

  • Meredith Z. Avakian-Hardaway, Dupont
  • Katie Denis, US Chamber of Commerce
  • Victoria Devine, Anchor Media
  • Julie Hendry, Direct Energy
  • James Kelly, NASCAR
  • Jason Kuruvilla, Office of Public Affairs, U.S. Department of Labor
  • Nicole Levins, The Nature Conservancy
  • Karen Linhart, USA Swimming
  • Eliza Merves, Kowa Pharmaceuticals
  • Jeamy Molina, Oncor
  • Kathleen O’Connell, VisitBritain
  • Lena Shaw, UCSF
  • Lindsay Treadway, Millennium: The Takeda Oncology Company
  • Jessica Williamson, Cisco
  • Albe Zakes, TerraCycle

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Digital PR Awards

(Read about the winners)

Blog (Organization):

  • ESPN - ESPNFrontRow.com

Honorable Mentions:

  • Charles Schwab - What I've Heard
  • Lockheed Martin - MFC Viewpoint
  • The National Archives and Records Administration – Today’s Document
  • Research in Motion - Straight to the Source: How the BlackBerry Blog Team Helped Customers Discover What They Love About PlayBook OS 2.0

Blogger:

  • Kathleen Henson, Henson Consulting - The Bubble

Honorable Mentions:

  • Steve Cody, Peppercom - RepMan
  • Todd Defren, SHIFT Communications - PR-Squared
  • Gini Dietrich, Arment Dietrich - Spin Sucks
  • Shel Holtz, Holtz Communication + Technology – A Shel of My Former Self
  • Jeff Simmermon, Time Warner Cable - Untangled

Cause Marketing/CSR:

  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference

Honorable Mentions:

  • AOL - TOMS ODWS “100,000 Voices Challenge”
  • Cone Communications - Timberland’s 2011 Arbor Day Campaign
  • Look Good Feel Better - Look Good Feel Better Celebrates Women with Lancôme Canada
  • MWW- Jimmy Dean Launches No Kid Hungry Initiative at BlogHer '11
  • Pearson Foundation - We Give Books
  • Popchips - Game Changers
  • Stonyfield Farm - Organic Stories: From Farm to Table

Contest/Game:

  • Porter Novelli - Ben's Beginners Cooking Contest

Honorable Mentions:

  • AICPA - Put the smack down on flimflam
  • GolinHarris/McDonald's- Perfect Pair: Frozen Strawberry Lemonade
  • Littelfuse - Littelfuse Speed2Design
  • rbb Public Relations - Team Vlasic
  • Zocalo Group - Tastes from Home with Frito-Lay

Crisis Management:

  • American Airlines and Weber Shandwick - "Like This" American Airlines Responds Socially to Alec Baldwin Incident

Honorable Mentions:

  • Chesapeake Energy - Responding to Rolling Stone
  • Chevrolet: General Motors - Volt NHTSA Investigation
  • Hospital for Special Care - Response to Shooting at Hospital for Special Care
  • PCIAA & RMIIA - Are You Wildfire Ready?
  • TTNET - Rate Hike Period Communications Management
  • Weber Shandwick - McDonald’s China Crisis 315 Management Leveraging Social Media

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Digital Communicator:

  • Samara Finn - Marina Maher Communications

Honorable Mentions:

  • Tim Haran - USANA Health Sciences
  • Richard Licata - NBC Entertainment

Digital Marketing Campaign - $100K and under:

  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference

Honorable Mentions:

  • Discovery Communications - Shark Week 2011
  • D S Simon Productions, Inc for HP Hood and the Dairy Management, Inc.- The NFL Gets Down with Dairy during National Dairy Month
  • HORN - Tech the Halls: HORN Turns Reporters Into Rockstars
  • Linhart Public Relations and Vermilion Design + Interactive - Rudi’s Organic Bakery: “Brighter Days Giveaway” Drives Awareness and Sales
  • PR Newswire Association, LLC and Apple Vacations - Dominican Republic Winter Getaways Have It All

Digital Marketing Campaign – $100K - $200K:

  • The History Channel - Hatfields & McCoys

Honorable Mentions:

  • CRT/tanaka - Vibrant Rioja Social Media Program
  • Emerging Media - Dirty, Sexy Gadgets
  • NBC Entertainment - For Your Emmy Consideration

Digital Marketing Campaign – $200K - $500K:

  • MilkPEP and Weber Shandwick - "REFUEL | got chocolate milk?" my After Campaign

Honorable Mentions:

  • The Hershey Company - Twizzlers Landmark Summer Promotion
  • HORN - NBC and News Corporation Sweep CES with Breakout Digital Product Launch
  • Lippe Taylor Brand Communications - Schick Intuition Simplifies Lives with “The Simplicity Project”
  • RadioShack and Weber Shandwick - Saving America Money, One Mobile Makeover at a Time
  • Save Our Water/ACWA - Save Our Water

Digital Marketing Campaign - $500K+:

  • Porter Novelli - HP Inkology

Honorable Mentions:

  • AICPA - ThisWayToCPA
  • Boeing - From Inspiration to Innovation
  • Current Lifestyle Marketing - Glad Black Bag’s Wild Life Campaign
  • Simantel - Cat® CT660 Vocational Truck

Digital PR Campaign:

  • PBS - Masterpiece “Downton Abbey, Season 2” Digital Fan Engagement

Honorable Mentions:

  • The Clorox Company with Ketchum - Bleach It Away
  • Eukanuba - P&G Eukanuba 28 Days Challenge Social Media Campaign
  • Everyday Health - Everyday Health’s YouTube Channel Launch
  • Inner Circle Labs - Zite From News Reader to News Leader
  • MWW - The Warner Sound Captured by Nikon
  • Food Network and Text 100 - Food Network’s The Great Food Truck Race

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Digital PR Team of the Year:

  • American Red Cross (co-winner)
  • MWW’s Dialogue Digital (co-winner)

Honorable Mentions:

  • Fleishman-Hillard
  • Kaiser Permanente
  • Lantronix
  • NBC Entertainment

Email Newsletter:

  • Toy Industry Association - Toy News Tuesday, the Toy Industry Associations Weekly e-Newsletter

Honorable Mentions:

  • Bhava Communications - Beyond the Lead Database: Engaging Cloudera’s Community with an Interactive e-Newsletter
  • Hunter Public Relations - Hunter PR: The 511
  • LEWIS PR US - LEWIS PR Newsletter 2011 – 2012
  • Peppercom - Trading in innovation: Peppercom’s Innovation Mill
  • UCSF - Pulse of UCSF

Employee Communications Online:

  • Capstrat - Diversified Information Technologies Facebook Group

Honorable Mentions:

  • Bacardi Limited - One Bacardi Anniversary Hub: Celebrating 150 Years of Bringing People Together
  • Newlink Communications - Digitally Bringing Arcos Dorados Staff to the McDonald’s Worldwide Convention
  • Northwestern Memorial Hospital - Connections Online
  • Ogilvy PR - State Fund’s Rumor Mill Clearinghouse

Facebook Communications/Uses of Facebook:

  • PepsiCo - Tropicana: 100% Florida OJ Love

Honorable Mentions:

  • Cisco Systems - Building Engagement on Cisco’s Corporate Facebook Page
  • Esurance - Supporting the Trevor Project
  • Integrate PR - Goode Company BBQ
  • Marion, Montgomery, Inc. - Direct Energy Social Relaunch
  • rbb Public Relations - Team Vlasic
  • RF|Binder - al fresco All Natural Milestone Promotion: Generating Buzz for a New Product Using Social Media
  • The Ritz Carlton - Let Us Stay With You
  • Sprout - Sprout's Hooray for Mother's Day Sweepstakes
  • TBWA/Chiat/Day - Nissan & Habitat for Humanity Charity Game
  • Weber Shandwick - American Airlines Invites Customers to “Fly for the cure,” Launches virtual Pinkboard to Honor National Breast Cancer Awareness Month

Influencer Communications:

  • GroundFloor Media - Launch of LiveWell Moms Ambassador Program

Honorable Mentions:

  • CRT/tanaka - Making Mom Bloggers Carpet Cleaning Converts
  • GolinHarris - The Family Arches Community
  • MasterCard - MasterCard e-Influencer Campaign
  • SHIFT Communications - Influencers Join the Block Party

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Intranet:

  • The Nature Conservancy - CONNECT

Honorable Mentions:

  • Bacardi Limited - ONE Bacardi Intranet Connects Employees
  • Intellectual Ventures - IVWeb
  • Liaison Technologies - How a Nearly Zero-Cost Intranet Unified Nine Offices on Two Continents
  • Turk Telecom - TT Intranet – ilettisim
  • Weber Shandwick - Social on the Inside: Launch of MyWeberShandwick

Listening Campaign:

  • Cone Communications - The "Freedom of Yes!" - The Launch of Yoplait Lactose Free Yogurt

Honorable Mentions:

  • MilkPEP and Weber Shandwick - The Breakfast Project
  • Spectrum - The Science of Listening: Using Strategic Communications to Create an Industry Leader

Location-Based Digital Campaign:

  • The Ritz-Carlton - The Ritz-Carlton World Concierge

Honorable Mentions:

  • AMD - AMD FX/Guinness Record Project
  • Weber Shandwick - McDonald's Kung-Fu Panda II LBS Leveraging Social Media Campaign

Media Relations Campaign:

  • AMD - AMD FX/Guinness Record Project (co-winner)
  • Unilever - Suave Professionals® Keratin Infusion™ Launch (co-winner)

Honorable Mentions:

  • Inner Circle Labs - The Three Ps: Predicting People’s Patterns
  • LEWIS PR - Unisys B2B Infographic Media Placements
  • RF|Binder and Akerman Senterfitt - Tweeting with Purpose: Using Twitter as an Extension of Media Outreach

Microsite/Custom Site:

  • AOL - AOL's Homepage for Heroes

Honorable Mentions:

  • Boeing - From Inspiration to Innovation
  • High Road Communications - Sun Life Financial: BrighterLife.ca
  • Ingersoll Rand - ShopIR.com Launch
  • The Nature Conservancy - Picnic for the Planet - Earth Day 2012
  • NBC Entertainment - For Your Emmy Consideration
  • Raytheon - Rocking Content & Responsive Design = Raytheon at the 2012 Farnborough International Airshow

Mobile Initiatives:

  • American Cancer Society - QuitBuddy Campaign with Mobile Engagement for Smoking Cessation & Lung Cancer Awareness, February 2012 (co-winner)
  • Vodafone and Plasenta - VODAFONE Farmer Club: Vodafone Reaps What It Sows (co-winner)

Honorable Mentions:

  • Accenture - Accenture iPhone app
  • DC Interactive Group - Sherman Health ICE App
  • Kanyon Shopping Center - Kanyonline
  • NBC Entertainment - For Your Emmy Consideration
  • TTNET - Tivibu Home Controller

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Most Engaged/Online Community:

  • CRT/tanaka - Vibrant Rioja Social Media Program

Honorable Mentions:

  • The Clorox Company with Ketchum - Bleach It Away
  • GolinHarris/McDonald's - The Family Arches Community
  • Unilever - Clear Scalp and Hair Therapy
  • Vodafone and Plasenta - VODAFONE FreeZone: “Live Young, Live Free”

New Digital Service/Product:

  • HORN - Dyle, Live Mobile TV

Honorable Mentions:

  • Cone Communications - The Embeddable Mini-Microsite: An Innovation in Blogger Engagement
  • Ground Floor Media - Online War Room™: Securely Simulating Online Conversations and Crises
  • SocialChorus - Influencer Relationship Marketing Software Platform

New Site:

  • APCO Worldwide - Shot@Life Campaign

Honorable Mentions:

  • American Automobile Association - Safety Knows No Age: Helping Seniors Drive Safer & Longer
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • National Safe Boating Council - BoatOnCourse.com
  • Waggener Edstrom Worldwide - The Shared Learning Collaborative

Online Newsroom:

  • ConranPR - ConranPR Digital Newsroom

Honorable Mentions:

  • Bally Technologies - Bally Online Newsroom
  • Cisco Systems - The Network: Cisco's Technology News Site
  • Fleishman-Hillard - Designing, Building and Managing AT&T's Best In Class News Hub
  • Hilton Hotels & Resorts with Covalent Logic - Hilton Global Media Center Relaunch/Redesign
  • MWW - Nikon Online Press Room
  • Procter & Gamble - P&G Online Newsroom

PR Firm of the Year: Digital:

  • Weber Shandwick

Honorable Mentions:

  • Affect
  • Fleishman-Hillard
  • HORN
  • Integrate Public Relations
  • MWW
  • Porter Novelli

Public Affairs Campaign:

  • International Franchise Association - Operation Enduring Opportunity

Honorable Mentions:

  • APCO Worldwide - Shot@Life Campaign
  • Property Casualty Insurers Association of America - Put the Brakes on Accident Fraud
  • Southwest Airlines - Free Hobby Campaign

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Redesign/Relaunch of Site:

  • National Council on Crime and Delinquency - NCCD Website Redesign

Honorable Mentions:

  • Charles Schwab - What I’ve Heard
  • Experian Hitwise - The New Hitwise
  • KB Home - The Reimagined KBHome.com
  • Spectrum - Relaunching the Online Face of a Global Leader in Oleochemicals Production

SEO:

  • CRT/tanaka - Sweetening SEO for the Federation of Quebec Maple Syrup Producers’ Website

Honorable Mentions:

  • Cuyahoga Community College - Optimizing Education: SEO for 120 Programs
  • DMC Harper University Hospital - DMC Harper Bariatric Medicine Institute: Journey to a Healthy Life
  • Great Plains Communications - SEO Campaign: www.gpcom.com
  • LexisNexis® Web Visibility Solutions - Atlanta, Georgia DUI Attorneys: The Chestney Law Firm

Social Networking Campaign:

  • The Clorox Company with Ketchum - If Mom Had Three Minutes (co-winner)
  • rbb Public Relations - Team Vlasic (co-winner)

Honorable Mentions:

  • HORN - Tech the Halls
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference
  • Porter Novelli - Ben's Beginners Cooking Contest
  • Quinn & Co - Affinia Hotels
  • Waggener Edstrom Worldwide - Tweet-A-Beer: Turning virtual contacts into personal connections, one frosty mug at a time

Twitter Communications:

  • Waggener Edstrom Worldwide - Tweet-a-Beer: Turning virtual contacts into personal connections, one frosty mug at a time

Honorable Mentions:

  • AMD - AMD FX/Guinness Record Project
  • American Airlines and Weber Shandwick - 30 Deals in 30 Days: American Airlines' AAdvantage Program Celebrates 30 Years with a Tweet
  • Cisco Systems - @CiscoSystems: Cisco's Corporate Twitter Handle
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • NYC & Company - Global Twitter Communications Launch
  • U.S. Department of Labor - Equal Pay Twitter Chat

SEO:

  • CRT/tanaka - Sweetening SEO for the Federation of Quebec Maple Syrup Producers’ Website

Honorable Mentions:

  • Cuyahoga Community College - Optimizing Education: SEO for 120 Programs
  • DMC Harper University Hospital - DMC Harper Bariatric Medicine Institute: Journey to a Healthy Life
  • Great Plains Communications - SEO Campaign: www.gpcom.com
  • LexisNexis® Web Visibility Solutions - Atlanta, Georgia DUI Attorneys: The Chestney Law Firm

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Social Networking Campaign:

  • The Clorox Company with Ketchum - If Mom Had Three Minutes (co-winner)
  • rbb Public Relations - Team Vlasic (co-winner)

Honorable Mentions:

  • HORN - Tech the Halls
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference
  • Porter Novelli - Ben's Beginners Cooking Contest
  • Quinn & Co - Affinia Hotels
  • Waggener Edstrom Worldwide - Tweet-A-Beer: Turning virtual contacts into personal connections, one frosty mug at a time

Twitter Communications:

  • Waggener Edstrom Worldwide - Tweet-a-Beer: Turning virtual contacts into personal connections, one frosty mug at a time

Honorable Mentions:

  • AMD - AMD FX/Guinness Record Project
  • American Airlines and Weber Shandwick - 30 Deals in 30 Days: American Airlines' AAdvantage Program Celebrates 30 Years with a Tweet
  • Cisco Systems - @CiscoSystems: Cisco's Corporate Twitter Handle
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • NYC & Company - Global Twitter Communications Launch
  • U.S. Department of Labor - Equal Pay Twitter Chat

Video:

  • Coca-Cola Company - Coca-Cola Happiness Machine for Couples

Honorable Mentions:

  • Boeing - From Inspiration to Innovation
  • CIT Group - CIT Executive Insights Video Series
  • Everyday Health - Everyday Health's YouTube Channel Launch
  • Fleishman-Hillard - AT&T YHM: An Inspiring Journey To Better Health
  • Lockheed Martin - MFC Chat
  • Northwestern Memorial Hospital - You Make it Possible
  • Vivid Ascent - Chicago Auto Show Webisodes

Viral Campaign:

  • Marina Maher Communications - Head & Shoulders' Mane Man Delivers Legendary Results by Scaring "Guy's Guys" All Over the World

Honorable Mentions:

  • AMD - AMD FX/Guinness Record Project
  • GolinHarris/McDonald's - Introducing Chicken McBites: Bite-Sized Enjoyment
  • Mohegan Sun - Mohegan Sun's Shine 360°

WOW! Campaign:

  • BWK New York - A F***ing Great PR Launch on a Shoestring Budget (co-winner)
  • Linhart Public Relations and Vermilion Design + Interactive - Rudi’s Organic Bakery: “Let’s Doodle Lunch” Campaign (co-winner)

Honorable Mentions:

  • American Red Cross - Giving a Virtual Hug: American Red Cross and Dell Launch Digital Operations Center
  • HORN - Tech the Halls: HORN Turns Reporters Into RockStars
  • Kaiser Permanente - Every Body Walk!
  • Vodafone and Plasenta - VODAFONE Farmer Club: Vodafone Reaps What It Shows

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Platinum PR Winners/Honorable Mentions

(Read about the winners)

Small PR Firm of the Year:

  • Henson Consulting
  • InkHouse Media + Marketing

Honorable Mentions:

  • Airfoil Public Relations
  • HORN
  • InkHouse Media + Marketing
  • Schnake Turnbo Frank | PR
  • Walker Sands Communications

Midsize PR Firm of the Year:

  • Cone Communications
  • Makovsky + Company

Honorable Mentions:

  • Coyne Public Relations
  • MWW
  • Peppercom
  • PMKBNC

Large PR Firm of the Year:

  • Ogilvy Public Relations
  • Weber Shandwick

Honorable Mentions:

  • Cohn & Wolfe
  • GolinHarris
  • Ketchum
  • Waggener Edstrom Worldwide

Anniversary:

  • Henson Consulting - Henson Consulting Perfectly Plates Lettuce Entertain You 40th Anniversary

Honorable Mentions:

  • Axiom Marketing Communications with The Village Company – Mr. Bubble’s 50th Birthday Bash
  • Hill+Knowlton Strategies – Tenet Care Fund Birthday Celebration
  • The Marcus Group - Forty for Goodness Sake
  • Qorvis Communications, LLC – Operation HOPE 20th Anniversary Opportunity Bus Tour from Chaos to Community
  • San Francisco Symphony Centennial Celebration

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Annual Report:

  • Entergy Corp. - Entergy Corporation's Low-Income Customer Progress Report
  • NYU Langone Medical Center - 365 Days of Excellence: 2012 Annual Report

Honorable Mentions:

  • AICPA - Change. Vision. Opportunity.
  • American Red Cross - Down the Street, Across the Country, Around the World
  • Baylor Health Care System - 2011 Report to the Community: Innovation for Each Patient's Sake
  • Charles Schwab Corp. – What I’ve Heard
  • Dresser-Rand with Eric Mower + Associates – Operation Excellence
  • Golden Gate National Parks Conservancy - 2011 Report to the Community
  • The Port Authority of New York & New Jersey - Aviation Highlights 2010
  • UT Southwestern Medical Center - 2011 Southwestern Medicine
  • Weber Shandwick - The Yawkey Foundations 2011 Grants Report

Blog:

  • Apriso Corp. - Building Thought Leadership for a “Manufacturing Transformation”

Honorable Mentions:

  • Cone Communications – What Do You Stand For?
  • Edelman – HP's 367 Addison Avenue Blog: The Ultimate Online Resource for SMB Success
  • ESPN - ESPNFrontRow.com, ESPN's public facing corporate blog
  • Makovsky + Company - Pennies for Your Thoughts: Driving Growth and Reputation Through "My Three Cents"
  • Peppercom – Steve Cody's RepMan
  • Scholastic Inc. – On Our Minds @Scholastic

Branding:

  • Hanna Lee Communications - Campari's "Year of the Negroni"

Honorable Mentions:

  • Catholic Charities Brooklyn and Queens - I'm for Brooklyn and Queens
  • Edelman - Pantone Color of the Year: Making a Brand Synonymous with Color
  • Fresenius Kabi/APP Pharmaceuticals - Stand Tall
  • General Motors Corp. with Weber Shandwick - Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles
  • Ketchum - DoubleTree by Hilton Cookie CAREavan Across America
  • McDonald’s USA and GolinHarris - National Hiring Day: I Love My McJob
  • Redbox: The Entertainment Destination
  • RF|Binder - Dunkin’ Donuts: America Runs on Dunkin’, Dunkin’ Donuts Runs on PR

Cause-Related Marketing:

  • Bristol-Myers Squibb - Turning the HIV Fight into a Movement

Honorable Mentions:

  • The Mosaic Company - Home Runs for Food
  • The Clorox Company - Power A Bright Future
  • Cooney/Waters Group - Voices of Meningitis: Urging Moms to Vaccinate their Preteens and Teens
  • Esurance - The Trevor Project
  • Exponent PR - Caribou Coffee Brews Hope for a Cure
  • Hunter Public Relations - Drops of Good: The Maxwell House Community Project
  • MSLGROUP Americas - Pepto-Bismol Throws a Feast for All
  • Porter Novelli Melbourne and Alzheimer’s Australia - Fight Dementia
  • Samsung Electronics America with Weber Shandwick - Solve for Tomorrow
  • Tide with DeVries Public Relations - Tide Loads of Hope Spreads to Help Haiti

Community Relations:

  • Massachusetts Mutual Life Insurance Company - MassMutual's Tornado Relief Efforts

Honorable Mentions:

  • Cooper City Utilities – You Win: We All Win
  • Davies – Bridging to a Sustainable Future
  • Hart – Republic Services Transition Campaign
  • Henry Schein Cares - American Dental Association’s Give Kids a Smile Program
  • InkHouse Media + Marketing and Raytheon Company – 2011 Raytheon Pi Day
  • Integrate Public Relations - Care2Spin benefitting Easter Seals Greater Houston
  • Lockheed Martin IS&GS - STOP. THINK. CONNECT. Lockheed Martin Cyber Security Awareness Month
  • Marmillion + Company – Blue Ribbon Resilient Communities for a Resilient Gulf Coast
  • Minnesota Pork with Weber Shandwick – Oink Outings: A Passion for Pork, From Farm to Fork
  • Philips Electronics North America Corp. – Philips Cares Employee Volunteerism Program
  • U.S. Army with Weber Shandwick – Building an Army of Advocates

Crisis Management:

  • Massachusetts Mutual Life Insurance Company - MassMutual's Tornado Relief Efforts

Honorable Mentions:

  • 2K Sports - NBA 2K12
  • Community Partnership of Southern Arizona - When Fear Ruled the Headlines: Crisis Response to the January 8, 2011 Tucson Shootings
  • Dominion Resources – Hurricane Irene
  • ESPN - ESPN "Linsanity" Headline
  • Heineken USA - Beer Recall: Creating a Successful International Communications Brew
  • JPA - Major Healthcare Association’s Response to Investigative Series
  • MWW - Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots
  • Ogilvy Public Relations - Fighting Fire with Fire: Resetting the Media Dialogue for Mexico

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Employee Relations:

  • MWW - Flight Plan for the Future: JetBlue Preserves Its Direct Relationship With Pilots

Honorable Mentions:

  • American Airlines with Weber Shandwick - Making Bold Moves: American Airlines Makes Biggest Aircraft Order in History
  • Bacardi Limited - Engaging Employees in Celebrating 150 Years of Bringing People Together
  • Brigham and Women’s Hospital - The Brigham Way 2011
  • Latham & Watkins LLP – Start Well
  • NextEra Energy - Reversing an Alarming Safety Trend
  • Philips Electronics North America Corp. - We are Philips
  • Syngenta – Growing Stronger Together: How the Internal Communications Team Shaped "One Syngenta"
  • Dell and WPP Team Dell - Dell's "The Power to Do More" Campaign Launch

Event Marketing:

  • RF|Binder and Malaysia External Trade Development Corp. (MATRADE) - Malaysia Kitchen for the World 2011

Honorable Mentions:

  • AICPA - 2011 AICPA Accounting Competition
  • Avocados from Mexico and CRT/tanaka - Avocado Takedown: No Guacamole Allowed
  • Grow Marketing - Levi's Mirror, Mirror....What's My Curve ID?
  • Humana - 2011 AEP Campaign
  • Ketchum - DoubleTree by Hilton Cookie CAREavan Across America
  • MWW - Bowling Industry Rolls a Strike: U.S. Open Comes to Cowboys Stadium
  • PepsiCo with Weber Shandwick – PepsiCo Imagines the Future of Digital at SXSW 2012
  • Qorvis Communications, LLC – Horatio Alger Special Concert to Promote Awareness in PA

External Publications:

  • Ogilvy PR with Merck Pharmaceuticals - Healthy Beginnings for Babies

Honorable Mentions:

  • The Axis Agency - Culture Magazine
  • Davies - Telling a Powerful Story
  • Hitachi America, Ltd. - Hitachi North America Group Company Brochure
  • The Mosaic Company – Sustainability Report
  • Novartis Consumer Health - Turbo and Scott
  • U.S. Postal Service – Postal Facts 2011
  • UT Southwestern Medical Center - 2011 Southwestern Medicine

Facebook Campaign:

  • American Airlines with Weber Shandwick - Mystery Miles: More Than 230,000 Take Flight on Facebook With the AAdvantage Program

Honorable Mentions:

  • Anaheim/Orange County Visitor & Convention Bureau – Share Our Sunshine
  • Integrated MarketingWorks – The Avocados from Mexico “Wake Up a Winner” promotion
  • Disney Consumer Products - Disney Baby
  • Essilor of America with Weber Shandwick – Combatting the Enemies of Clear Vision with Captain Crizal
  • Foundation for Eye Health Awareness with Weber Shandwick - Make a Spectacle of Yourself with Think About Your Eyes
  • MSLGROUP Americas - Pepto-Bismol Throws a Feast for All
  • RF|Binder and Talenti Gelato e Sorbetto - Share the Love
  • Wisconsin Department of Tourism - Travel Wisconsin's Summer Fun Report

Financial/Investor Relations:

  • SHIFT Communications - Appirio’s $60m PR Campaign

Honorable Mentions:

  • CA Technologies - Enhanced Capital Allocation Program
  • CCG Investor Relations Strategic Communications - Clear Media Ltd. and CCG Investor Relations: We Can See Clearly Now - A Fast Growing Outdoor Advertising Company Builds a Strong Wall Street Following
  • IndoPacific Edelman - ABM Investama IPO Communication Program
  • S2Publicom - Arcos Dorados IPO
  • Strategic Public Relations Group – Melco Crown Entertainment Hong Kong Primary Dual Listing

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Global PR Campaign:

  • Walt Disney Studios Motion Pictures - Disney's The Muppets Global Publicity

Honorable Mentions:

  • Bacardi Limited - Celebrating 150 Years of Bringing People Together
  • Bayer AG – Global Introduction of the LIFE Corporate Values at Bayer
  • Financial Times – Launch of FT Mobile Web App
  • Hilton Hotels & Resorts - Announcing an Authentic Experience for Chinese Travelers
  • IEEE with Weber Shandwick - Raising IEEE's Profile from São Paolo to Shanghai
  • Weber Shandwick - Mobil 1 Car Swap

Green PR:

  • NASCAR - NASCAR Green

Honorable Mentions:

  • APRA Porter Novelli – My Green City 2011
  • Diageo PLC – Glass is Good
  • MWW - MWW: Making MWW Matter More
  • O'Malley Hansen Communications - HanesBrands Uses Green for Good in Latin America
  • Türk Telecom – Environment Friendly Communications Campaign
  • The Walt Disney Company - Disney Kids and Nature Celebration

Influencer Communications:

  • RF|Binder and Band-Aid Brand – Band-Aid Brand Rescues Fashion Emergencies

Honorable Mentions:

  • APCO Worldwide Washington, D.C. – Stop Air Tax Now
  • Doral Bank - Women of Success (Mujeres d Exito)
  • GolinHarris - McDonald’s Influencer Communications Plan/Building Brand Trust
  • Mom Central Consulting – Whirlpool Test-Drive Campaign
  • Edelman Frankfurt - How to couple David and Goliath: The Novartis midwife project
  • Porter Novelli – The Laughing Cow Community Leaders
  • Rogers & Cowan – Jenny Packham for Gossip Girl
  • SHIFT Communications - Influencers Join the Block Party
  • WALK PR - Your Photo. Your Right.

Internal Publication:

  • Kaiser Permanente - The Source: The Newsletter for Procurement and Supply

Honorable Mentions:

  • Bally Technologies – Your Voice
  • Disney Interactive - Disney Interactive Energizes Employee Community Via "Interface" and "Portal" News Channels
  • Maryland Dept. of Business & Economic Development - myDBED
  • The Mosaic Company - Grow Magazine
  • MWW - 2012 Corporate Citizenship Report: Promise and Practice
  • Pratt Institute - Prattfolio Magazine: 125th Anniversary Commemorative Issue
  • Southwest Airlines - Southwest Airlines' LUVLines: Communicating to 43,000 Employees in more than 70 locations nationwide

Marketing Communications:

  • AICPA - ThisWaytoCPA

Honorable Mentions:

  • Adobe Systems – Adobe Launches Creative Cloud and Sparks a Corporate Brand Transformation
  • Baptist Health South Florida – South Florida Meets the New West Kendall Baptist Hospital
  • Downy with DeVries Public Relations - Downy Puts Mike in the Window for Clean Sheet Week
  • Exponent PR - Novartis Uncovers the Dirty Truth about Fleas
  • InterContinental Hotels Group – IHG's Check It Free Promotion
  • The Reading Hospital and Medical Center - HeartSAFE Berks County
  • School of Journalism and Mass Communications, University Of South Carolina - The Great Weiner War of 2011, Lulu's Hot Dogs

Media Event:

  • Ogilvy PR with National Heart, Lung and Blood Institute - The Heart Truth Red Dress Collection 2012
  • Waggener Edstrom Worldwide – Microsoft Office 365: Launching collaboration for everyone from the smallest businesses to the largest

Honorable Mentions:

  • Chandler Chicco Agency on behalf of Sanofi US - Get Back In Rhythm
  • GolinHarris for Nintendo of America - Nintendo Drives Mario Kart 7 to a New Dimension
  • MSLGROUP Americas - Prilosec OTC & Larry The Cable Guy Coach Football Fans on "A Better Way to Tailgate"
  • Red Agency - Foodbank Australia: Bridge the Hunger Divide
  • Weber Shandwick - Mobil 1 Car Swap
  • Powell Tate - Highlighting Weight Watchers as a Leader and Partner in Public Policy Conversations on Reversing the Obesity Epidemic

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Media Relations:

  • General Motors Corp. with Weber Shandwick -Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM's Revamped Vehicles
  • GolinHarris for Nintendo of America - PR Barks Up the Right Tree by Naming Uggie as Nintendo's First Spokesdog

Honorable Mentions:

  • Hill+Knowlton Strategies – Tracking health reform all the way to the Supreme Court
  • Makovsky + Company – Launching a New Category in Vision Technology and Building a National Sales Network
  • McDonald’s USA and GolinHarris – McDonald’s Commitments to Improved Nutrition Choices
  • MWW - Re-Shaping Zumba's Image from Dance Workout Phenomenon to Global Multimedia Giant
  • National Restaurant Association - Kids LiveWell
  • NBC Entertainment – Smash
  • Ogilvy PR with Blurb - Bringing Your Story to Life
  • Samsung Telecommunications America - Samsung Mobile Blows Away Tablet Competition with Launch of the Galaxy Tab 10.1
  • Symantec Corp. and Connect Marketing - Symantec Honey Stick Project
  • The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration

Multicultural:

  • Hilton Hotels & Resort - Announcing an Authentic Experience For Chinese Travelers

Honorable Mentions:

  • Bristol-Myers Squibb - Turning the HIV Fight into a Movement
  • Cigna – Haitian Creole Triangular Postcard
  • Euro RSCG Worldwide PR with Transitions Optical, Inc. – Creating Cultural Connections to Reinforce Eye Health Leadership
  • Flowers Communications Group - MillerCoors Urban Entrepreneurs Series
  • Ogilvy PR with National Heart, Lung & Blood Institute – The Heart Truth
  • Ogilvy PR with National Kidney Disease Education Program - Kidney Sundays Helps African Americans Understand their Risk for Kidney Disease
  • Porter Novelli – SOYJOY: "Yo SOY" Hispanic Campaign
  • Time Warner Cable – Hispanic Heritage Month Campaign - El Reto Fast Five

Online Communication:

  • Cohn & Wolfe with Valvoline - Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans

Honorable Mentions:

  • Ames Scullin O'Haire - Piedmont Healthcare Launches HealthWatchMD
  • County of Los Angeles, Chief Executive Office - LA County Goes Digital With Annual Report
  • IEEE with Weber Shandwick - Digital Storytelling to Advance IEEE's Technology Leadership at CES
  • Indianapolis Airport Authority - Maximizing IND's "front door to the city" during Super Bowl XLVI
  • InkHouse Media + Marketing – InkHouse for Zmags: Meet the Connected Consumer
  • Marina Maher Communications – Robitussin 100,000 Simple Acts of Relief Sweepstakes and Last Names Giveaway
  • Porter Novelli - SOYJOY: "Yo SOY" Hispanic Campaign
  • rbb Public Relations with AlphaStaff - Superheroes of HR

Online Press Room/Media Center:

  • Rotary International Media Center Powered by Synaptic Digital

Honorable Mentions:

  • AICPA - AICPA Press Center Redesign
  • Bally Technologies - Bally Online Newsroom
  • Cisco Systems – The Network: Cisco's Technology News Site
  • Diamond Public Relations – Online Media Resource Center
  • NASCAR Integrated Marketing Communications - NASCARMedia.com

Podcast and/or Videocast:

  • American Chemical Society - Bytesize Science

Honorable Mentions:

  • Carmichael Lynch Spong with WebmasterRadio.FM - Untying the Purse Strings of America’s Most Powerful Consumer
  • Dixon Schwabl and Greater Rochester Enterprise - Eyes On The Future Radio Show
  • National Shooting Sports Foundation - NSSF’s Shooting Sportscast
  • Scholastic Inc. - Coming to America: Ellis Island - A Virtual Field Trip
  • Strategic Public Relations Group – SouthGobi Resources Ltd - Global live webcast of financial results presentation

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PR on a Shoestring:

  • American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
  • Porter Novelli – SOY JOY: "Yo SOY" Hispanic Campaign

Honorable Mentions:

  • American Red Cross - Save-a-Life Saturday
  • Disney Consumer Products - Disney Introduces AppMATes Mobile Application Toys
  • Edelman - Pantone Color of the Year: Making a Brand Synonymous with Color
  • Fleishman-Hillard Kansas City - Talking Sex Together (TxT): Going Mobile with Sex Ed and Teen Pregnancy Prevention
  • Formula - Native Union POP Phones Launch
  • National Restaurant Association - Kids LiveWell
  • Ogilvy Public Relations - The Guinness Storehouse: The Friendliest Place on Earth for St. Patrick's Day
  • Osborn Barr - 2011 Monsanto America's Farmers Mom of the Year Contest
  • Qorvis Communications, LLC - Operation HOPE 20th Anniversary Opportunity Bus Tour: From Chaos to Community
  • Reading Is Fundamental - Book People Unite
  • Red Agency - Foodbank Australia: Bridge the Hunger Divide

Press Release:

  • Southwest Airlines - Southwest Airlines Introduces New Era of Customer Comfort and Sustainability with Evolution of Cabin Interior Design

Honorable Mentions:

  • Bally Technologies – U.S. Marine Wins $2.9 Million on Bally Slot Machine
  • Domino’s Pizza – New Domino’s Chicken & Bacon Carbonara Artisan Pizza & “No” Campaign
  • Howard Johnson International - Howard Johnson’s Don Draper Promotion
  • Reading Is Fundamental - Book People Unite

Pro Bono:

  • three on behalf of the Georgia Dental Association - Georgia Mission of Mercy Communications Plan
  • Turner Broadcasting Broadcasting and Greenwich Hospital – 2011 Under the Stars Gala

Honorable Mentions:

  • Hart - Summer Food Program on behalf of ProMedica
  • KC Projects LLC - Shelby Humane Society
  • The Marcus Group – Little Kids Rock
  • Red Agency - Foodbank Australia: Bridge the Hunger Divide
  • Turkcell - Turkey’s Money-Box for Van

Product Launch:

  • Cone Communications - My Underwear is Cooler Than Yours: Jockey Launches Staycool Collection

Honorable Mentions:

  • American Girl, LLC with Weber Shandwick - The Music of American Girl: Partnering in Perfect Harmony
  • Coburn Communication - SOMEDAY By Justin Bieber Fragrance Launch
  • Cohn & Wolfe with Valvoline - Valvoline NextGen: Launching a "Green" Motor Oil without Making Influencers See Red
  • Impress Labs - Deca Technologies Launch
  • Hellerman Baretz Communications - 7,000 to 1: Holwell Shuster & Goldberg New Law Firm Launch
  • Hill+Knowlton Strategies - The Force is Strong with "Star Wars: The Complete Saga" on Blu-ray
  • Sprint and Stanton Communications - Taking Mobility to a Whole New Dimension
  • The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration

PSA:

  • Chamberlain Healthcare Public Relations - Kids Kicking Cancer PSA Campaign & Breath Break App Launch

Honorable Mentions:

  • AICPA - Feed the Pig
  • American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
  • American Beverage Institute – Negligent Driving
  • PR Newswire Association LLC & Feinstein Kean Healthcare - Choose You Over the Flu: Public Service Announcement for Families Fighting Flu
  • Rx Mosaic Health - Check Out Your Gout
  • Ogilvy PR with U.S. Department of Veterans Affairs - Faces of TBI

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Public Affairs:

  • Nyhus Communications - Washington United For Marriage Launch

Honorable Mentions:

  • Arizona State University - Tempe Coalition’s 21 or Too Young Campaign
  • Entertainment Software Association with Weber Shandwick - Protecting the First Amendment in a New Era of Communications Media
  • FTI Consulting - Allstate/National Journal Heartland Monitor Poll
  • Hill+Knowlton Strategies - American Action Forum Elevates Expert Voices on Affordable Care Act During Historic Supreme Court Oral Arguments
  • Illinois Tollway - Move Illinois: The Illinois Tollway Driving the Future
  • Ogilvy Public Relations Worldwide Taipei - Taiwan, Rice Up!
  • Powell Tate/Weber Shandwick - Keeping the Promise: Advancing the Artificial Pancreas for the Millions of Americans with Type 1 Diabetes
  • Rusnano - Nanotechnology Public Awareness Program for Russia
  • Stratacomm and UNICA - A Sweeter Alternative: Ending the Tariff on Sugarcane Ethanol
  • Waters Corp. and GolinHarris - Building a Global Network of Partnerships to Improve Food Safety
  • Weber Shandwick - Communications for Democracy: Supporting Nigeria's Elections

Re-Branding/Re-Positioning:

  • MWW - Remaking Jimmy Dean from a Sausage Brand into a Breakfast Brand
  • Ogilvy Public Relations - Taking Ford Further

Honorable Mentions:

  • ComBlu - Repositioning an Iconic Brand: Encyclopaedia Britannica
  • Cone Communications – Fiber One Great Taste Campaign
  • General Motors Corp. with Weber Shandwick - Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM's Revamped Vehicles
  • Grow Marketing - Dockers “Are You an Alpha Fan?”
  • Intuit - Establishing Intuit as an Innovative Growth Company
  • Newlink Communications – Barrick: Turning a Complex Crisis into Gold in the Dominican Republic
  • Siemens Corporation with Weber Shandwick - Cities as Customers: Branding Siemens as Today’s Go-To City Expert

Research & Measurement:

  • PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment

Honorable Mentions:

  • Allstate Insurance Company – Strategic Reputation Management
  • The Mosaic Company – "I Am Mosaic" Campaign
  • Determinus (part of the Chandler Chicco Companies) – The STOP Obesity Alliance
  • Siemens Corporation with Weber Shandwick – Cities as Customers: Branding Siemens as Today's Go-To City Expert

Satellite Media Tour:

  • RF|Binder and McGraw-Hill Education - Tablets and Devices: An Educational Frontier

Honorable Mentions:

  • American Red Cross – American Red Cross Remembers Haiti: Years One and Two
  • GolinHarris - Breathe Right’s Breathe Better. Sleep Better. Challenge
  • Macy’s - Celebrity Chef Rick Bayless Brings "The Macy's Culinary Council Thanksgiving & Holiday Cookbook" to Life During SMT
  • MilkPEP with Weber Shandwick – REFUEL: got chocolate milk? Campaign: "my After"
  • Rx Mosaic Health - Check Out Your Gout

Social Media:

  • The Clorox Company - Check-in for Check Ups
  • Formula - PERT Plus “Hair Wars”

Honorable Mentions:

  • American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
  • Conagra Foods with Edelman Digital - Slim Jim Online Community Management
  • CRT/tanaka - “Like Bissell, Love Pets: A Facebook Campaign to Help Pets Find Forever Homes”
  • Fuse LLC – Gatorade’s Go All Day Sessions
  • HORN - Tech the Halls: HORN Turns Reporters into Rockstars
  • Major League Baseball - MLB Fan Cave
  • McDonald’s USA and GolinHarris - Introducing Chicken McBites: Bite-Sized Enjoyment
  • Porter Novelli - HP hosts “Inkology at Home: Ink Challenge”
  • Porter Novelli - SOYJOY: “Yo SOY” Hispanic Campaign
  • Red Agency – Mortein: Kill or Save Louie the Fly

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Speeches:

  • U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication

Honorable Mentions:

  • American Osteopathic Association – “Thinking Osteopathically”
  • Cars.com – Best of 2011 Welcome Speech
  • The Mosaic Company - University of Tampa Fellows Forum Speech
  • Office Depot Foundation – “Leadership Strategies for Nonprofit Organizations”
  • Pacific Gas and Electric Company – Bay Area Council California Outlook Conference Speech

Trade Show/Event PR:

  • Hill+Knowlton Strategies - Ford Motor Company at CES 2012: We are a Technology Company

Honorable Mentions:

  • Bell Helicopter - Bell 525 Relentless Product Launch
  • Disney Consumer Products - Cars 2 Revs Up American International Toy Fair
  • GolinHarris for Nintendo of America - Nintendo PR Drives Mario Kart 7 to a New Dimension
  • International Game Technology - IGT Launches Its Ghostbusters Slots at G2E, Slimes the Competition
  • MWW - Jimmy Dean Launches No Kid Hungry Initiative at BlogHer '11
  • Toy Industry Association - 109th American International Toy Fair
  • UN Foundation, 92Y, Mashable – Social Good Summit

Twitter Campaign:

  • American Airlines with Weber Shandwick - #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion
  • Association of American Railroads - Freight Rail Twitter

Honorable Mentions:

  • Arketi Group – 2012 Technology Tweet Tournament
  • Disney Consumer Products – Disney Living RT2WIN Sweepstakes Campaign
  • Hill+Knowlton Strategies and salesforce.com - Desk.com: Bringing the Social Revolution (And Burritos) To Small Businesses
  • McDonald’s USA and GolinHarris – Perfect Pair: Frozen Strawberry Lemonade
  • RF|Binder and Scharffen Berger Chocolate Maker - Scharffen Berger Daily Retweet Contest
  • San Diego Gas & Electric - Pacific Southwest Event
  • Waggener Edstrom Worldwide & tenfour – Tweet-A-Beer
  • WCG – Hershey’s Cookie Headquarters

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Video Program:

  • Resolute Consulting - Brookfield Zoo: Operation Rhino

Honorable Mentions:

  • Counterpart International - Filling Stomachs, Feeding Minds in Senegal
  • Disney Consumer Products - Disney*Pixar Cars 2 Toy Fair Video Campaign
  • GM Western Region Communications & Weber Shandwick - Chevy Drive N Date Revs Up Speed Dating Like Never Before
  • Hunter Public Relations - Hunter PR Presents: “Stuff PR People Say”
  • Lockheed Martin Corp. – JAGM "Go In Cool" Whiteboard Video
  • Orange County Transportation Authority - OCTA "Catch a Ride on Metrolink" Music Video
  • Ogilvy PR with U.S. Department of Veterans Affairs - From Surviving to Thriving
  • United States Postal Service Corporate Communications - Systems at Work

Web Site Marketing:

  • Home Front Communications - Freight Rail Works

Honorable Mentions:

  • Accenture - Accenture Corporate Website Redesign
  • The Ayn Rand Institute – Atlas Shrugged Video Contest
  • Bell Helicopter – Bell 525 Relentless Product Launch
  • Feinstein Kean Healthcare – Partnering for Positive Action…Sharing Stories from the Frontlines of the ViiV Healthcare Effect
  • Moet Hennessy, Hennessy Brand - KAWS x Hennessy Press Release with QR code
  • Ogilvy PR - IRS Free File: The "Less Taxing" Way to Prepare and e-File Federal Taxes
  • Waggener Edstrom Worldwide – Sasquatch Music Festival

Word of Mouth/Viral:

  • Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring “Guy’s Guys” All Over the World

Honorable Mentions:

  • Buffalo Wild Wings with Fleishman-Hillard – Save our Season
  • Dentsu Communications – Siemens Competition in Math, Science & Technology
  • Downy with DeVries Public Relations - Downy Puts Mike in the Window for Clean Sheet Week
  • Indianapolis Airport Authority – Carmina Burana Flash Mob
  • Missouri Department of Conservation – Invasive Species Alert: “ZOMBIES!”
  • Wisconsin Department of Tourism - Travel Wisconsin and Pure Michigan Pair Up for Mittengate

WOW! Award:

  • H&R Block / Elasticity - The ’Stache Act, a case study of the greatest mustache campaign in history
  • OWS with Workhouse – Occupy Wall Street: The Revolution Will Be Editorialized

Honorable Mentions:

  • Downy with DeVries Public Relations – Downy Puts Mike in the Window for Clean Sheet Week
  • GM Western Region Communications & Weber Shandwick - Chevy Drive N Date Revs Up Speed Dating Like Never Before
  • Hill+Knowlton Strategies – The Force is Strong with “Star Wars: The Complete Saga” on Blu-ray
  • Jennie-O Turkey Store - Jennie-O Creates Turkey Burger Converts One Switch at a Time
  • Major League Baseball – MLB Fan Cave
  • The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration

PR PEOPLE AWARD WINNERS/HONORABLE MENTIONS

(Read about the winners)

Hall of Fame:

Honorable Mentions:

  • David Finn – Ruder Finn
  • Ray Jordan – Amgen
  • Janice M. Maiman, CAE – American Institute of Certified Public Accountants (AICPA)
  • In Memoriam: Peter Morrissey – Morrissey & Company
  • Marian Salzman – Havas PR

Account Director of the Year:

  • Deborah Brown – Peppercomm

Honorable Mentions:

  • Parris Bowe – Marina Maher Communications
  • Jessica Carlson – Twist Marketing
  • Christine Marra – MWW
  • Diana Sfera – Marina Maher Communications
  • Jody Sunna – Havas PR

Account Manager of the Year:

  • Sara Schwartz – Havas PR

Honorable Mentions:

  • Melissa Czapiga – Bhava Communications
  • Shane Peck – Parson’s Brinckerhoff

Blogger of the Year:

  • Carreen Winters – MWW

Honorable Mentions:

  • Gini Dietrich – Arment Dietrich
  • Jim Joseph – Cohn & Wolfe
  • Ken Makovsky – Makovsky + Company

Community Relations Professional of the Year:

  • Lucienne Gigante – Doral Bank

Honorable Mentions:

  • Beth Roden – Bayer Crop Science

Corporate Social Responsibility Leader:

  • Paul Massey – Weber Shandwick
  • Jon Schwartz – NASCAR

Honorable Mentions:

  • Sarah Coles – Ruder Finn
  • Lucienne Gigante – Doral Bank
  • Ulviya Hasanzade – Azercell Telecom
  • Susan Heaney – Avon

Crisis Manager of the Year:

  • Tony Felts – Wellpoint

Honorable Mentions:

  • Will Dempster – Qorvis
  • Richard Tauberman - MWW

Digital Communications Leader of the Year:

  • Evan Kraus - APCO Worldwide

Honorable Mentions:

  • Jeff Beringer – Golin Harris
  • Jared Hendler – MWW
  • Chris Vary – Weber Shandwick

Event Marketer of the Year:

  • Maggie O’Neill – Peppercomm

Honorable Mentions:

  • Chelsea Koski – Qorvis Communciations

Government & Public Affairs Professional of the Year:

  • Heather Kelly – U.S. Special Operations Command
  • William Murray – MWW

Honorable Mentions:

  • Paul Jean – Denterlein
  • Deana Perlmutter – MWW

Intern of the Year:

  • Raymond Liang – YMCA

Honorable Mentions:

  • Andrea Summers – Adfero
  • Kate Urbach – Havas PR

Internal Communicator & Trainer of the Year:

  • Brooke Shepard - Weber Shandwick

Honorable Mentions:

  • Jessica Shearer – MWW
  • Kelli Stauning – Wellpoint

MARCOM Professional of the Year:

  • Lisa Adler – Millennium: The Takeda Oncology Company

Honorable Mentions:

  • Anne Bergquist – YMCA
  • Mark D. Tullio – Lantronix

Measurement Expert of the Year:

  • Andre Manning - Philips

Honorable Mentions:

  • Marianne Eisenmann – Chandler Chicco
  • Allyson Hugley – Weber Shandwick
  • Eve Stevens – Waggener Edstrom Worldwide Inc.

Media Relations Leader of Year:

  • Colleen Cleary – Havas PR

Honorable Mentions:

  • Melissa Campbell – ERA Franchise
  • Sally Kweskin – Wellpoint
  • Allison Mickey – Clean Power Finance
  • Hope Nicora – Bhava Communications
  • Sarah Yansura – Havas PR

PR Professional of Year: Agency:

  • Michael Kempner – MWW
  • Jenny Moede – Waggener Edstrom Worldwide Inc.

Honorable Mentions:

  • Scott Baradell – Idea Grove
  • Janene Ferrara – Havas PR
  • Ed James – Cornerstone Agency
  • Annette Maggiacomo – Duffy & Shanley
  • Ken Makovsky – Makovsky + Company
  • Elizabeth Zaborowska – Bhava Communciations

PR Professional of Year: Corporate:

  • Jon Harris – Hillshire Brands

Honorable Mentions:

  • John Forrest Ales – Hilton Hotels & Resorts
  • Lisa Baxt – Nikon
  • Dan Macuga – USANA
  • Karen Tillman – Cisco

PR Professional of Year: Nonprofit:/h3>

  • Ellen Murphy – YMCA

Honorable Mentions:

  • Stacey Karp – APTS

PR Team Leader of Year:/h3>

  • Matt Motley – Weber Shandwick

Honorable Mentions:

  • John Forrest Ales – Hilton Hotels & Resorts
  • Amie DeLuca – Henson Consulting
  • Darren Scher – Adfero
  • Rachel Spielman – Ruder Finn

Social Media Professional of the Year:/h3>

  • John Earnhardt – Cisco
  • Dallas Lawrence – Burson Marsteller

Honorable Mentions:

  • Tony Balasandiran – Flowers Communications
  • John Cangany – APCO Worldwide
  • Pat Connelly – Millennium: The Takeda Oncology Company
  • Tim Haran – USANA
  • Marcy Massura – Weber Shandwick
  • Greg Swan – Weber Shandwick

Tweeter of Year:/h3>

  • Dalton Dorné – Havas PR

Honorable Mentions:

  • Sarah Evans – Sevans Strategy
  • Dallas Lawrence – Burson Marsteller
  • Steve Rubel – Edelman
  • Heather Whaling – Geben Communication

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Social Media Icon Awards Winners/Honorable Mentions

(Read about the winners)

Best Social Media Team:

  • Devils Arena Entertainment
  • Raytheon

Honorable Mentions:

  • AEG Sports
  • Cisco Systems
  • Colorado State University
  • MWW
  • Schneider National
  • United Nations Foundation
  • USANA Health Sciences

App:

  • APCO Worldwide – Shot@Life Campaign

Honorable Mentions:

  • Accenture - Outlook journal iPad App
  • Booz Allen Hamilton – Booz Allen Insights
  • EPIX
  • Pure Michigan – See and Share the Beauty of Pure Michigan on Facebook

Corporate Blog:

  • Walmart – Walmart Green Room - Creating a Sustainable Conversation

Honorable Mentions:

  • American Institute of Certified Public Accountants - AICPA Insights
  • Bayer CropScience - Thought Leadership Hub
  • Cision
  • Finn Partners – Making Michigan Healthier, One Click, Video and Moustache at a Time
  • Microsoft Latinoamerica – Microsoft Latin America Blogs
  • SAP – Business Innovation Blog from SAP
  • San Diego Gas & Electric - Postcards from Superstorm Sandy
  • What’s Up USANA?

Crisis Management Campaign via Social Media:

  • San Diego Gas & Electric - Pacific Southwest Event
  • Weber Shandwick – "Like This": American Airlines Responds Socially to Alec Baldwin Incident

Honorable Mentions:

  • Houghton Mifflin Harcourt - Onward and Upward – HMH Restructures for the Future
  • Potomac Electric Power Company - Hurricane Sandy Crisis Management
  • Spirit AeroSystems Holdings - The calm AFTER the storm

Facebook: Community/Engagement:

  • U.S. Department of Veterans Affairs – Make the Connection
  • Taco Bell

Honorable Mentions:

  • Edelman Japan – The AXE Wingmen
  • Medtronic MiniMed - The Medtronic Diabetes Community: Engaged, Inspired and the #1 Diabetes Brand on Facebook
  • Native Eyewear – The Locals Only Project
  • New Media Strategies – The Wine Bar Facebook Community
  • Quaker Steak & Lube - Be the Mayor of Lube Nation
  • USO – Patriotic Pets
  • Weber Shandwick – Frigidaire Time Machine
  • XO Group – Helping Brides In the Wake of Hurricane Sandy

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Facebook: Contest/Games:

  • MWW – Nikon 1 "Small Moments are Huge" Program
  • Weber Shandwick - Frigidaire Time Machine

Honorable Mentions:

  • Ignite Social Media – Samsung Angry Birds Check-In Challenge
  • Marco Island Marriott “Next Generation” Facebook Contest
  • Mullen – Century 21 Real Estate Moves into SimCity Social
  • Ryan Partnership – Dove Men+Care Fan Bowl Photo Contest
  • Schneider National – Do You Have the Drive? Sweepstakes
  • Spafax Canada – Air Canada’s 75th Anniversary Facebook Game
  • Motive - Van's Natural Foods: Breakfast Bedheads
  • WellPoint – Social Summer Games

Facebook: Marketing Campaign (Budget Under $10k):

  • CarMD.com Corp. - CarMD© Facebook Fans & Friends Contest

Honorable Mentions:

  • Strategic America - West Glen Town Center

Facebook: Marketing Campaign (Budget Over $10k):

  • Elsevier – Med Student Survival Guide
  • Southern California Edison – Millionth Fridge Campaign

Honorable Mentions:

  • CoupSmart – Lindt: 1 Million Chocolate Truffle Giveaway
  • Edelman – Humanizing AXE: Personal Community Management On A Massive Scale
  • Ignite Social Media: FIAT Score A Scorpion
  • Motive - Van's Natural Foods: Breakfast Bedheads
  • Weber Shandwick - Degree Men: Masters of Movement

Facebook: PR Campaign (B2B or Nonprofit):

  • American Traffic Solutions - ATS Uses Facebook to Build Brand Presence

Honorable Mentions:

  • FMC Technologies Facebook Launch/OTC Campaign
  • LBi Denmark - Making Maersk Social
  • The Marcus Group – JCP&L Facebook Campaign

Facebook: PR Campaign (Consumer):

  • Weber Shandwick - CLEAR Scalp & Hair Beauty Therapy Launch

Honorable Mentions:

  • Cooney/Waters Group – Parkinson's More Than Motion
  • Doubletree by Hilton - Little Things Project Campaign
  • Seminole Hard Rock Hotel & Casino Tampa – Branding a Job Fair
  • Vodafone - Live Young, Live Free
  • Weber Shandwick – Degree Men: Masters of Movement
  • Zeno Group – Seattle's Best Coffee Brews Up a Black Friday Deal with a Twist

Facebook: Social Good Campaign:

  • Jiffy Lube International – "Muscle UpSM" with Jiffy Lube

Honorable Mentions:

  • ABC National TV Sales - "Be A Hero, Save A Hero" Fire Safety Campaign
  • Cisco Systems – Cisco's How Do You Give Back Campaign
  • Cohn & Wolfe – It Takes a Mouse to Save a Fish
  • Bounce Energy's Charity "Like" Campaign
  • Nordic Naturals - Norvember
  • U.S. Department of Veterans Affairs – Make the Connection
  • Weber Shandwick – Summer Miles Challenge: 43,000 AAdvantage Members Gave Smiles
  • and Donated Miles to Kids In Need

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Facebook: Use of Video:

  • Navy Federal CU – 4 Million Members 4 Million Stories-Member Appreciation

Honorable Mentions:

  • Rockfish – White Cloud: Back to School
  • San Juan Marriott Resort & Stellaris Casino – Vloggers Parte Dos
  • U.S. Department of Veterans Affairs – Make the Connection

Games:

  • SELF Magazine - SELF Workout in the Park Social Game

Honorable Mentions:

  • Devils Arena Entertainment – New Jersey Devils Doodle Contest
  • Neiman – #Tweettoshoot

Individual Blog:

  • Cohn & Wolfe - The Experience Effect: Cohn & Wolfe's Jim Joseph Breaks Down Marketing

Honorable Mentions:

  • Havas PR – Marian Salzman on Branding

Infographic:

  • NASDAQ OMX - NASDAQ Economic Infograph Reports

Honorable Mentions:

  • Accenture
  • Beyond – Facebook Sustainability
  • Booz Allen Hamilton – The World of 2040
  • Finn Partners - StubHub's Election Breakdown
  • Intel Corporation – An Internet Minute
  • MSR Communications - How Personality Type Affects Social Media Behavior

Instagram: Best Contest:

  • National Geographic Channel – The Untamed Americas Photo Contest

Honorable Mentions:

  • Doubletree by Hilton – Pet Photo Sweepstakes
  • HauteLook – Photo-A-Day Challenge

Instagram: PR Campaign:

  • Neiman – Temple Made

Honorable Mentions:

  • The Black Sheep Agency – 365 Days of PR
  • Brown University – Scene by you at Brown
  • The Fearey Group – The Cochlear Implant Online Series at Swedish

LinkedIn:

  • Hilton Worldwide – Zero to 81,000+ | Leveraging LinkedIn to Build an Online Voice for Hilton Worldwide

Honorable Mentions:

  • American Institute of Certified Public Accountants - AICPA Group
  • FMC Technologies – Branding and Recruitment Campaign
  • Richardson Sales Training – Verifiable Outcomes

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Pinterest:

  • EPIX - EPIX Looks Great on Pinterest
  • Elizabeth Arden - Revolutionizing Social Good: #PinItToGiveIt with Elizabeth Arden

Honorable Mentions:

  • Constant Contact - Pinning the Way to Small Business Success
  • HauteLook - HauteLook Takes Pinterest in 2012
  • Homes.com - "Pin it if You Love it" Contest

Technology:

  • Simply Measured - Bringing Social Media Analytics to Life

Honorable Mentions:

  • Cision – Seek or Shout

Twitter: Best Tweet Content:

  • Huge - Clever Content Makes Huge a Twitter Thought Leader

Honorable Mentions:

  • AEG Sports - 2012 Stanley Cup Playoffs
  • Taco Bell - @TacoBell Brand Voice

Twitter: Best Use of Hashtags:

  • Grand Ole Opry - #Love4Loretta

Honorable Mentions:

  • Guthy-Renker - #ProactivWorks
  • Neiman - #Tweettoshoot
  • SAP - #SAPChat

Twitter: Growth Spurt:

  • Kronos - Kronos Grows Twitter Following by 406% in One Year

Honorable Mentions:

  • Graham Group - Louisiana Seafood: Demand It
  • Huge - Huge Twitter Account Gains 8,000+ Followers in 2012

Twitter: Marketing Campaign:

  • National Geographic Channel - Chasing UFOs, The Wow! Reply

Honorable Mentions:

  • Intersport - Where's The Blue Hat Taking You?
  • The Stanislaus County Fair - Imagine the Fun
  • Weber Shandwick – #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering

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Twitter: Most Engaged Followers:

  • AEG Sports - 2012 Stanley Cup Playoffs

Honorable Mentions:

  • Bloomin’ Brands - 40 Gifts for Dave
  • SAP - #SAPChat

Twitter: PR Campaign:

  • Academy of Country Music - 2012 ACM Awards

Honorable Mentions:

  • Cathay Pacific Airways - Cathay Pacific Klout Campaign
  • Dixon Schwabl – RBC Heritage
  • Littelfuse - Littelfuse Speed2Design
  • National Safe Boating Council - NSBC and Paul Werth Associates: 2012 “Wear It!” Campaign Increases Awareness of Boating Safety
  • Smithsonian National Zoological Park - #PandaAI
  • Weber Shandwick + MilkPEP – The Breakfast Project

Twitter: Promoted Tweet Campaign:

  • United Nations Foundation - #RioPlusSocial

Honorable Mentions:

  • Booz Allen Hamilton - Saluting Our Veterans
  • New Media Strategies - ACCCE "Click-to-Call" Grassroots Advocacy
  • Raytheon - Hashtags for Heroes

Twitter: Social Good Campaign:

  • #GivingTuesday Communications Team - #Giving Tuesday

Honorable Mentions:

  • Bank of America - Express Your Thanks
  • The Black Sheep Agency - Houston Tweet Drive 2011
  • Finn Partners - Your Voice Counts

Use of Google+:

  • Roush Fenway Racing - RFR Google + Drive

Honorable Mentions:

  • CUNA Mutual - CUNA Mutual Live!

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YouTube: Individual Video or Channel:

  • Guthy-Renker – Proactiv Premium YouTube Channel

Honorable Mentions:

  • Hilton Worldwide – Did You Know?/Stay Ahead
  • i.d.e.a – Human Motorcycles: Behind the Scenes with the Progressive International Motorcycle Shows
  • M/C/C/ - Chuck E. Cheese's Do Gluten-free the Right Way

YouTube Marketing Campaign:

  • PHD – Abreva Conceal Launch

Honorable Mentions:

  • CarMD.com Corp. - CarMD© Motion Commotion Campaign
  • Elsevier – Elsevier's Screening Room
  • Guthy-Renker – Proactiv Celebrity Swag Subscriber Contest

YouTube: PR and/or Viral Campaign:

  • YTM – Nestles Hot Pockets "Pocket Like It's Hot"

Honorable Mentions:

  • American Traffic Solutions - Utilizing Social Media to Compel Drivers to Stop on Red
  • Hilton Worldwide - Hilton Worldwide Celebrates Inaugural Global Week of Service
  • Weber Shandwick – Degree Men: Masters of Movement

Nonprofit PR Award Winners/Honorable Mentions

(Read about the winners)

Advocacy Campaign and Lobbying Efforts:

  • Jumpstart – Jumpstart’s Read for the Record. One Day. To Jumpstart a Child's Future

Honorable Mentions:

  • Crawford Strategy - Mission Hospital COPA Campaign
  • Nyhus Communications - Washington United for Marriage Launch
  • Solomon McCown & Company - NARAL Pro-Choice Massachusetts: Elevating Women's Issues in a Pivotal Massachusetts Senate Race

Annual Publication or Brochure:

  • United Nations Foundation - Global Reach Report

Honorable Mentions:

  • ASCD - 2011 Annual Report
  • Broadhead + Company - Progressive Agriculture Foundation 2011 Annual Report
  • Counterpart International Inc. - Annual Report: Building Trust, Building Partnerships
  • National Association of Insurance Commissioners - NAIC 2011 Online Report: “The Home of U.S. Insurance Regulation”

Branding/Rebranding:

  • Florida Realtors - Florida Realtors PAC, "I Give Because ..." Campaign

Honorable Mentions:

  • #GivingTuesday Communication Team - Let's Get Out the Give this Holiday Season with #Giving Tuesday
  • IES Abroad
  • Longwood Gardens - Refreshing A Cultural Legacy Brand
  • Society of Teachers of Family Medicine - STFM Logo and Corporate Rebrand
  • Strategic Image, Inc. - Catholic Charities Money School
  • Gigi Westerman, APR, Strategic Image, Inc. - Catholic Charities Money School (for award only, do not add Gigi Westerman to print)
  • Sandra Brodnicki, APR - Catholic Charities Money School (for award only, do not add 2nd award to print)

Corporate/Nonprofit Partnership/s:

  • The Marcus Group - Little Kids Rock Pro Bono Campaign

Honorable Mentions:

  • Bank of America Corporation - Gift for Opportunity Fund
  • Dosomething.org - DoSomething.org & Âeropostale: Teens for Jeans
  • Simantel Group - FRTOA Brand Awareness

Digital PR and Marketing:

  • American Psychological Association and Vanguard Communications - Psychotherapy: More than a Quick Fix
  • JPA - Lamaze International's Push for Your Baby Campaign

Honorable Mentions:

  • Burson-Marsteller - ICANN's global public education campaign for new generic Top-Level Domains
  • PBS - "Trusted, Valued and Essential"
  • Powell Tate - This Is Personal
  • Washoe County School District - Countdown to Graduation

Email Newsletter/s:

  • Ronald McDonald House Charities of Central New York

Honorable Mentions:

  • Wiley

Employee/Internal Communications:

  • Piedmont Healthcare - Just What the Doctor Ordered: Piedmont Healthcare's Brand Transforms

Honorable Mentions:

  • Pentagon Force Protection Agency - The Shield: PFPA Commemorates Ten years 2002 - 2012

Event PR:

  • Henson Consulting Inc. - HC has Heart: 2nd Annual Open Hearts Foundation Event Creates Buzz, Changes Lives

Honorable Mentions:

  • American Society of Clinical Oncology - 2012 ASCO Annual Meeting Press Program
  • American Society of Landscape Architects - Landscape Architect's Guide to DC Campaign
  • Croplife America - 2012 National Policy Conference, "The Politics of Food and the 2012 Farm Bill: Are YOU Being Served?"
  • dashTHIRTYdash - The Death of the Daily Times-Picayune & the Unification of a City

External Publication:

  • The Nature Conservancy - Broadcast Bench: Making Nature Relevant TV Reporters

Honorable Mentions:

  • America's Wetland Foundation - Blue Ribbon Resilient Communities Envisioning the Future of America's Energy Coast
  • Cause Communications - "2-Minute Answer Guide for Nonprofits" Book and Website
  • NYU Langone Medical Center – TEAM SCIENCE – 2012 Research Report
  • Office Depot Foundation/JKG Group - 2011 Office Depot Foundation Report to the Community

Facebook:

  • Dosomething.org - DoSomething.org's Bully Project & Bully Report

Honorable Mentions:

  • Fenton - Mom's the Word
  • Ogilvy PR - Million Hearts: TEAMing UP to bring high blood PRESSURE DOWN Ogilvy Public Relations on behalf of the Centers for Disease Control and Prevention (CDC)
  • Powell Tate - This Is Personal
  • United Nations Foundation - Uniting Girls to Change the World

Fundraising:

  • Henson Consulting Inc. - Champs for Charity: Hockey Greats Suit up to Raise Funds for Ronald McDonald House

Honorable Mentions:

  • Carmelita Group - The #IAM CAMPAIGN
  • Florida Realtors - Florida Realtors PAC, "I Give Because ..." Campaign

Green PR:

  • Weber Shandwick - American Airlines Reduces its Carbon Footprint

Honorable Mentions:

  • Brunet-García Advertising & P.R. - Speak Up for Florida's Waters Initiative
  • Keep a Breast Foundation - Non Toxic Revolution
  • Oklahoma Municipal Power Authority (OMPA) - Oklahoma Comfort Program (OCP)

Marketing:

  • PearlPoint Cancer Support – “Celebrate Minnie Pearl and Her Legacy” Campaign

Honorable Mentions:

  • Burson-Marsteller - ICANN's global public education campaign for new generic Top-Level Domains
  • National Association of Insurance Commissioners - Consumers: "Know Your Stuff" Home Inventory App Program

Media Relations:

  • Singer Associates Public Affairs/Public Relations - The $70 Million Press Conference

Honorable Mentions:

  • Fleishman-Hillard and St. Baldrick's Foundation - St. Baldrick's Foundation: Mission to Conquer Childhood Cancers
  • Global Strategy Group - Connecticut Coalition Against Domestic Violence: Engaging the Media to Enhance the Safety of Victims of Domestic Violence
  • The Nature Conservancy - Coral Reefs Saved My Life
  • U.S. Olympic Committee - Thank You Britain
  • Weber Shandwick - Taking a Tech Detox: Nat’l Day of Unplugging

Member Communications:

  • American Society of Anesthesiologists – All the News from ASA As Soon As Possible

Honorable Mentions:

  • National Beer Wholesalers Association – NBWA 75th Annual Convention Promotion
  • Ogilvy Public Relations Worldwide and Blue Cross Blue Shield – Blue Cross Blue Shield Federal Employee Program Access Anytime, Anywhere

PR On a Shoestring Budget:

  • Henson Consulting Inc. - Paris at the Harris: Building Buzz for the Best in Ballet

Honorable Mentions:

  • 4GreenPs - Tuning in to Childhood Hunger Share Our Strength’s Dine Out for No Kid Hungry Lunch Drop Program
  • #GivingTuesday Communication Team – Let’s Get Out the Give this Holiday Season with #Giving Tuesday
  • Rasky Baerlein Strategic Communications: A Place at the Table Campaign for The Greater Boston Food Bank
  • Weber Shandwick - Shedding Light on Child Sexual Abuse

Press Release:

  • Strategic America - Shoes That Fit

Honorable Mentions:

  • American Society of Anesthesiologists - The ANESTHESIOLOGY 2012 Annual Meeting Press Kit
  • Impact Public Affairs - 4,500 km of Shoestring: Raising Awareness for Victims of Crime in Canada
  • National Beer Wholesalers Association- 2012 Craft Beer Distributor of the Year
  • Singer Associates Public Affairs/Public Relations - The $70 Million Press Conference

Public Affairs/Issues Management:

  • Singer Associates Public Affairs/Public Relations - The $70 Million Press Conference

Honorable Mentions:

  • America's Wetland Foundation - Blue Ribbon Resilient Communities: Envisioning the Future of America's Energy Coast
  • Brunet-García Advertising & P.R. - ONE by ONE campaign
  • International Council of Shopping Centers with Finn Partners - Campaign for 21st Century Retail
  • The Johnson Foundation at Wingspread and Outreach Strategies - Financing Sustainable Water Infrastructure

Public Service:

  • National Adoption Day Coalition and Paul Werth Associates - 2012 One Day PSA Featuring Adoptive Families

Honorable Mentions:

  • Kaiser Permanente - Walk-And-Talk with Every Body Walk!
  • National Association of Insurance Commissioners - Insure U: Get Smart About Insurance: TV Public Service Announcement
  • Ogilvy Public Relations Worldwide - Obesity Happens One Pound at a Time

Social Media:

  • American Heart Association - AHA Social Media Diplomats

Honorable Mentions:

  • American Society of Landscape Architects - ASLA Social Media Campaign
  • Ogilvy Public Relations - The Society of American Florists: Making Flowers Mean Something More Through Social Media
  • United Nations Foundation – Shot@Life’s Blogust Campaign: A Blog Relay for Good

Social Responsibility:

  • The Allstate Foundation and Zeno Group – The Allstate Foundation Purple Purse

Honorable Mentions:

  • Brunet-García Advertising & P.R. – Give or It Goes Campaign
  • Carmelita Group – The #IAM Campaign
  • Henson Consulting - Giuliana Rancic and Bright Pink Host "Fab-Fest 2012"

Twitter Communications Campaign:

  • United Nations Foundation - RioPlusSocial

Honorable Mentions:

  • ASCD - @ASCD
  • LRF Ed Forum Twitter Chat

Video:

  • Ogilvy Public Relations Worldwide - Million Hearts: TEAMing UP to bring high blood PRESSURE DOWN Ogilvy Public Relations on behalf of the Centers for Disease Control and Prevention (CDC)

Honorable Mentions:

  • Counterpart International - Crafting a Better Future for Guatemalans
  • Dixon Schwabl – Eye on Future Radio Show

Web Site:

  • CropLife America - CropLife America Website Refresh: www.croplifeamerica.org

Honorable Mentions:

  • FreeEnterprise.com ¬- Your Home for Free Market News and Ideas, U.S. Chamber of Commerce
  • NACHA— The Electronic Payments Association - ElectronicPayments.org
  • PBS - "Trusted, Valued and Essential"

Association/Nonprofit Team of the Year:

  • UN Foundation's Public Affairs Team, United Nations Foundation

Honorable Mentions:

  • Clapp Communications/Volunteers of America Chesapeake

Nonprofit Communicator of the Year:

  • Allison Barber, Western Governors University Indiana

Honorable Mentions:

  • Leon Rubin, Office Depot Foundation/JKG Group

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CSR Award Winners/Honorable Mentions

(Read about the winners)

People:

  • John Brock - Coca-Cola Enterprises
  • Zafar Brooks – Hyundai Motor America
  • Lewis Fix - Domtar Corporation
  • Michael Kempner - MWW Group
  • Sonia Sroka - Porter Novelli

CSR A-List

  • APCO Worldwide
  • Burson-Marsteller
  • Carmichael Lynch Spong
  • Cone Communications
  • Edelman
  • Euro RSCG Worldwide
  • MWW Group
  • RF|Binder
  • Strategic Objectives
  • Waggener Edstrom Worldwide
  • Weber Shandwick

CSR Hall of Fame

  • The Body Shop
  • Campbell Soup Company
  • Deloitte - Greening the Dot
  • Timberland

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Companies:

  • Abbott and Partners in Health
  • The Allstate Foundation
  • Allstate Insurance Company
  • AltruHelp
  • American Cancer Society
  • American Express
  • Amway
  • Apartment Investment Management Company
  • APCO Worldwide
  • Aspire Communications & Marketing Inc.
  • Astellas Pharma US, Inc.
  • Astro Malaysia Holdings Sdn Bhd (Astro)
  • Avon Products Inc.
  • Bank of America and Hill Holliday
  • Baruch College
  • The Bateman Group
  • Bayer AG
  • BCF
  • Benjamin Moore
  • Best Buy
  • BlueCross Blue Shield of Florida
  • BlueCross BlueShield of Tennessee
  • Blue Practice
  • The Body Shop
  • Boscobel Marketing Communications
  • Bridgestone Americas Inc.
  • Brita
  • Brown-Forman Corp.
  • Burson-Marsteller
  • Carmichael Lynch Spong
  • Carlson Wagonlit Travel
  • Cartoon Network
  • CA Technologies
  • Chandler Chicco Agency
  • Coca-Cola Enterprises
  • Company 20 Inc.
  • Cone Communications
  • Consumer Electronics Association
  • Crystal Cruises
  • CSC
  • CVS Caremark
  • Deloitte
  • Discovery Communications
  • Domtar
  • Doral Bank
  • Dresser-Rand
  • Duane Morris
  • Edelman
  • Elite PR Consultants Beijing Company Ltd.
  • Elite PR Group
  • Enermodal Engineering, a member of MMM Group Limited
  • Entergy Corporation
  • ESPN Inc.
  • Euro RSCG Worldwide PR
  • FedEx Corporation
  • Fenton
  • Finn Partners
  • Fireman’s Fund Insurance Company
  • First Choice Power
  • Fleishman-Hillard
  • Fleishman-Hillard San Francisco
  • Flextronics
  • The French Will Never Forget (TFWNF)
  • Glodow Nead Communications
  • GMP PR
  • Grant Thornton LLP
  • Habitat for Humanity
  • The Hershey Company
  • HanesBrands
  • Hasbro
  • Hill+Knowlton Strategies
  • H.J. Heinz Company
  • Honda Manufacturing of Alabama
  • Honeywell
  • Huntington National Bank
  • Hyundai Motor America
  • IBM Corporation
  • InkHouse Media + Marketing
  • Intel Corporation
  • JetBlue Airways
  • Jimmy Dean
  • JKG Group
  • Kaiser Permanente
  • Kangaroo Express
  • Ketchum
  • Kraft Foods
  • LaBreche
  • Largemouth Communications
  • L'Oréal USA
  • ManpowerGroup
  • Mars Inc.
  • Meals On Wheels Association of America
  • Miami-Dade Expressway Authority
  • Mitchell Communications Group Inc.
  • Molson Coors Canada
  • Monsanto Company
  • Moroch PR
  • MWW Group
  • National Football League
  • National Trust for Historic Preservation
  • NASCAR Foundation
  • North of Nine Communications
  • Office Depot Foundation
  • Ogilvy Capitol PR
  • O’Malley Hansen Communications
  • Oracle
  • OSRAM SYLVANIA
  • Pacific Gas & Electric
  • PepsiCo Inc.
  • PHILIPS AVENT
  • Philips North America
  • Pizza Hut
  • PlaNET Finance
  • Points of Light Institute
  • PricewaterhouseCoopers LLP
  • Public Strategies Inc.
  • Procter & Gamble
  • Raytheon Company
  • Rebuilding Together
  • Recyclebank
  • RF│Binder
  • R&R Partners
  • Ruder Finn
  • SAP
  • Sears
  • Select Health of South Carolina
  • Sensiblu Foundation
  • Silver Spring Networks
  • Singer Associates
  • Southwest Airlines
  • Sutter Health
  • The Taco Bell Foundation for Teens
  • Telemundo Media
  • Timberland
  • Timken Company
  • Toys "R" Us Inc.
  • Transitions Optical, Inc.
  • TTNET
  • Tyco International Ltd.
  • Tyson Foods
  • Unboundary
  • University of Phoenix
  • Urban Zen Foundation
  • USANA Health Sciences
  • Valley Metro
  • Viacom Inc.
  • Virginia Beach CVB
  • VHA Inc.
  • Vodafone Turkey
  • The Walt Disney Company
  • WaterStone Bank
  • Weber Shandwick
  • Weber Shandwick Chicago
  • WellPoint Inc
  • WorkSafeBC
  • WWE
  • Yum! Brands
  • Zeno Group Inc.

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PR News Awards: 2011

PR People Award Winners/Honorable Mentions

(Read about the winners.)

Hall of Fame Inductees:

  • John Deveney, Deveney Communication
  • Richard Edelman, Edelman
  • Roger Frizzell, PG&E
  • Mary Henige, General Motors
  • Dave Senay, Fleishman-Hillard
  • Melissa Waggener Zorkin, Waggener Edstrom Worldwide

 

People:

  • Jill Allread, Public Communications Inc.
  • Ann Barlow, Peppercom
  • Jeff Beringer, GolinHarris
  • Kristin Binns, WellPoint
  • Bonin Bough, PepsiCo
  • Kelly Cacioppo, Marina Maher Communications
  • Leslie Campisi, Affect Strategies
  • Danielle Cass, Kaiser Permanente
  • Jamie Castaldo, Hunter PR
  • Meredith Chapman, University of Delaware
  • Steve Cody, Peppercom
  • Joseph Cohen, MWW Group
  • Alison Croyle, JetBlue
  • Stacy DeBroff, Mom Central
  • Nicole Esposito, Full Picture
  • Sandra Fathi, Affect Strategies
  • Kristy Finchy, Alpaytac
  • Julie Harkavy Fisher, Weber Shandwick
  • Sam Ford, Peppercom
  • Kris Garvey, Weber Shandwick
  • Vince Golla, Kaiser Permanente
  • Huma Gruaz, Alpaytac
  • Tim Haran, USANA Health Sciences
  • Janet Helm, Weber Shandwick
  • Jared Hendler, MWW Group
  • Kathleen Henson, Henson Consulting Group
  • Sarah Hofstetter, 360i
  • Mike Hotra, APCO Worldwide
  • Erin Howard, Peppercom
  • Ashley Howland, Baylor Health Care System
  • Barb Iverson, Weber Shandwick
  • Ed James, Gibson Guitars
  • Jessica Kleiman, Hearst Magazines
  • Evan Kraus, APCO Worldwide
  • Grete Lavrenz, Carmichael Lynch Spong
  • Dallas Lawrence, Burson-Marsteller
  • Keith Mabee, Dix & Eaton
  • Dan Macuga, USANA Health Sciences
  • Ken Makovsky, Makovsky + Company
  • Michael Manzo, Openet Telecom
  • Mark Martin, Waggener Edstrom Worldwide
  • Paul Massey, Weber Shandwick
  • Marilee McInnis, Southwest Airlines
  • Amber Meredith, Marina Maher Communications
  • Heather Mitchell, Unilever
  • Ambre Morley, Novo Nordisk
  • Barry Nelson, John Deere
  • Ana Nennig, Euro RSCG Worldwide PR
  • Karen Oliver, Porter Novelli
  • Chris Perry, Weber Shandwick
  • Holly Potter, Kaiser Permanente
  • Stan Rosenfield, Stan Rosenfield & Associates
  • Debra Lynn Ross, APP Pharmaceuticals
  • Steve Rubel, Edelman
  • Marian Salzman, Euro RSCG Worldwide PR
  • Matthew Samson, Huntington National Bank
  • Cindy Sanders, WellPoint
  • Emily Schwartz, GolinHarris
  • Patrice Smith, Kaiser Permanente
  • Pattie Sullivan, Euro RSCG Worldwide PR
  • Jody Sunna, Euro RSCG Worldwide PR
  • Greg Swan, Weber Shandwick
  • Kim Titus, Samsung
  • Mandy Treeby, Tide Brand / Procter & Gamble
  • Emilie Valle, Cone Inc.
  • Chris Vary, Weber Shandwick
  • Jody Venturoni, Weber Shandwick
  • Brett White, MWW Group
  • Carreen Winters, MWW Group
  • Kim Zimmer, Goodwill Industries International Inc.
  • Phil Zimmerman, Jeopardy!/CBS Television Distribution
  • Suzanne Zurn, Waggener Edstrom Worldwide

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15-to-Watch (Agency)

  • Lauren Begley, Peppercom
  • Dawn Brun, Porter Novelli Atlanta
  • Nell Callahan, SKDKnickerbocker
  • Brad Chase, Capitol Media Partners
  • Brian Conway, Weber Shandwick Dallas
  • Lauran Driver, WCG
  • Kelly Hamor, Weber Shandwick Seattle
  • Kelly Kalmar, Euro RSCG Worldwide PR
  • Ryan Kuresman, APCO Worldwide
  • Elizabeth Osborn, Hager Sharp
  • Caitrin O'Sullivan, Burson-Marsteller
  • Sarah Pfeiffer, Marina Maher Communications
  • David J. Semanoff, Quinn & Co. Public Relations
  • Radha Ahlstrom-Vij, Gutenberg Communications
  • Jamie Watt Arnold, Profiles Inc.

15-to-Watch (Corporate/Nonprofit)

  • Caitlin Andrews, Policy Resolution Group at Bracewell & Giuliani LLP
  • Erin-Marie Beals, EMD Serono Inc.
  • Esteban Contreras, Samsung Electronics America
  • Jennifer Ecclestone, General Motors
  • Olga Karagiannis, Hologic
  • Jacalyn Lee, XO Group Inc.
  • Anna Lingeris, The Hershey Company
  • Karen Nichols, DIAGEO
  • Ashley Roth, Louisiana Seafood Promotion and Marketing Board
  • Elizabeth Rowland, Pinnacle Foods
  • Amy Savicky-Injaian, Wells Fargo & Company
  • Jaime Soper, PepsiCo
  • Sarah Swensson, Orange County Transportation Authority
  • Michael Trupo, United States Department of Labor
  • Julia Zamorska, iolo technologies

 

Top Places to Work in PR

(Read about the winners.)

  • Affect Strategies
  • AICPA (American Institute of CPAs)
  • American Heart Association
  • charity: water
  • Coyne Public Relations
  • Discovery Communications
  • EMD Serono
  • Flowers Communications Group
  • International Paper
  • Ketchum
  • Linhart Public Relations
  • Marina Maher Communications
  • The Methodist Hospital System
  • National Education Association
  • Northwestern Mutual
  • Ogilvy PR Worldwide
  • The OutCast Agency
  • SpeakerBox Communications
  • Waggener Edstrom Worldwide

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Digital PR Award Winners/Honorable Mentions

(Read about the winners.)

People:

  • Todd Defren
  • Jim Joseph
  • Marian Salzman

Companies:

  • Adfero Group
  • American Airlines
  • American Automobile Association (AAA)
  • American Heart Association
  • The American Institute of Certified Public Accountants
  • APCO Worldwide
  • ASCD
  • Astute Technologies
  • AT&T
  • The Axis Agency
  • Baylor Health Care System
  • Best Buy
  • Burson-Marsteller
  • CareFirst BlueCross BlueShield
  • Cisco Systems, Inc.
  • Cohn & Wolfe
  • Cold Spring Harbor Laboratory
  • Conover Tuttle Pace
  • Consumer Electronics Association
  • Crown Equipment
  • CRT/tanaka
  • Dell Inc.
  • Discovery Communications
  • Dixon Schwabl
  • Edelman
  • Euro RSCG Worldwide PR
  • Fahlgren Mortine
  • First Degree
  • GCI Health
  • General Mills, Inc.
  • GolinHarris
  • The Heritage Classic Foundation
  • Hilton Hotels & Resorts
  • Idaho National Laboratory
  • Impress Labs
  • Inner Circle Labs
  • Intel
  • Johnson & Johnson
  • Jones Lang LaSalle
  • Kimberly-Clark
  • Kronos Incorporated
  • MetroPCS
  • MilkPEP
  • Mom Central Consulting
  • Mullen
  • MWW Group
  • NEI
  • Network Solutions
  • Ogilvy & Mather Hong Kong
  • Ogilvy Public Relations Worldwide
  • Orange County Transportation Authority
  • Pappas Group
  • PAN Communications
  • Peppercom
  • Porter Novelli
  • Raytheon Company
  • RF|Binder Partners, Inc.
  • Shift Communications
  • Siemens Industry, Inc.
  • Turk Telekom
  • U.S. Army
  • USANA Health Sciences
  • Ventana Public Relations
  • Visit Newport Beach, Inc.
  • VOX Global
  • Waggener Edstrom Worldwide, Inc.
  • Weber Shandwick
  • Whirlpool

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Platinum PR Award Winners/Honorable Mentions

(Read about the winners.)

Companies:

  • 1-800-Flowers.com
  • Adfero Group
  • Aflac
  • AirTran Airways
  • Allison & Partners
  • Alpaytac, Inc.
  • American Airlines
  • American Society for Microbiology (ASM)
  • Astellas Pharma U.S., Inc.
  • Barb Clapp Advertising & Marketing LLC
  • Bausch + Lomb
  • Bayer Health Care Pharmaceuticals
  • Beehive PR
  • Berman & Company
  • The Board of Elections in the City of New York
  • Boeing
  • Boehringer Ingelheim Pharmaceuticals, Inc.
  • Booz Allen Hamilton
  • Bowling Properties Association of America
  • Breastcancer.org
  • Buick
  • Burson-Marsteller
  • The Campaign for Disability Employment
  • Carmichael Lynch Spong
  • Centers for Disease Control and Prevention
  • Central Arizona Project
  • Chamberlain Healthcare Public Relations
  • Chrysler Group LLC
  • Coca-Cola HBC Croatia
  • Cohn & Wolfe
  • Comcast
  • CommunicationWorks
  • Concepts, Inc.
  • Cone, Inc.
  • Conover Tuttle Pace (CTP)
  • Consumer Electronics Association
  • Cooney/Waters Group
  • CooperKatz & Company, Inc.
  • Coyne PR
  • Cramer-Krasselt
  • Deloitte
  • Dell
  • Denison University
  • Deveney Communication
  • Diageo
  • Digitas
  • Discovery Networks Latin America/U.S. Hispanic
  • Disney Consumer Products
  • Disney Parks
  • Dove
  • EA Sports
  • Early Learning Division Ontario Ministry of Education
  • Edelman
  • Entergy Corporation
  • Eucomed
  • Euro RSCG Worldwide PR
  • FD
  • Financial Times
  • First Degree
  • Fleishman-Hillard
  • Flowers Communications Group
  • Foundation for Eye Health Awareness
  • GE
  • General Motors
  • Gibraltar Associates
  • GLOBALHealthPR
  • GolinHarris
  • Goodyear
  • The Government of Mexico
  • Grow Marketing
  • Hampton Hotels
  • Hawaii Visitors & Conventions Bureau
  • Henson Consulting
  • The Hershey Company
  • Hill & Knowlton
  • Hormel Foods
  • Howard Brown Health Center
  • Huntington Bank
  • IFC
  • Illinois Tollway
  • Impact Public Affairs
  • Initiative Media
  • INK PR
  • Inner Circle Labs
  • Insurance Brokers Association of Ontario
  • Intel
  • Intercontinental Hotels Group (IHG)
  • iolo technologies
  • JELL-O
  • Jiffy Lube International
  • Kaiser Permanente
  • Kaplan Thaler Group
  • KDPaine & Partners
  • Ketchum
  • Kimberly-Clark
  • King County Library System
  • Kingdom Quality Communications
  • Kraft Foods
  • Lambert, Edwards & Associates
  • Linhart Public Relations
  • LinkedIn
  • Lions Club International
  • M Booth
  • Macy's, Inc.
  • Makovsky + Company
  • MaggieMoo's Ice Cream and Treatery
  • McNeely Pigott & Fox Public Relations
  • Mediabrands
  • The Methodist Hospital
  • MilkPEP
  • MS&L
  • Multimedia over Coax Alliance (MoCA)
  • MWW Group
  • National Association of Insurance Commissioners (NAIC)
  • Navistar International Corporation
  • NEI
  • Nestle
  • Nikon
  • Norfolk Redevelopment & Housing Authority (NRHA)
  • Northwestern Mutual
  • NSF International
  • NYU Langone Medical Center
  • Office Depot
  • OfficeMax, Inc.
  • Ogilvy Public Relations Worldwide
  • O'Malley Hansen Communications
  • The OutCast Agency
  • Padilla Speer Beardsley
  • PainePR
  • Pantone
  • PCI
  • PepsiCo
  • Pierson Grant Public Relations
  • Porter Novelli
  • RED PR
  • RF|Binder Partners, Inc.
  • R/P Marketing Public Relations
  • Samsung Mobile
  • SCORE
  • Sealed Air Corporation
  • Shift Communications
  • Siemens Industry, Inc.
  • Smithsonian's National Zoo, Smithsonian Conservation Biology Institute
  • Southwest Airlines Company
  • Spectrum
  • Sprint Nextel
  • Tourism Australia
  • Turk Telekom
  • Turkcell Illetisim Hizmetleri A.S.
  • Unilever
  • U.S. Army
  • U.S. Census Bureau
  • U.S. Navy Bureau of Medicine and Surgery
  • Waggener Edstrom Worldwide, Inc.
  • Warschawski
  • Weber Shandwick
  • WebmasterRadio.fm
  • Widmeyer Communications
  • Yum! Brands
  • Zeno Group
  • Zocalo Group

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Nonprofit PR Award Winners/Honorable Mentions

(Read about the winners.)

Companies:

  • Alliance for Young Artists & Writers
  • AICPA
  • Airlines for America
  • American Academy of Ophthalmology
  • American Academy of Orthopaedic Surgeons
  • American Airlines
  • The American Cancer Society
  • American Cleaning Institute
  • American College of Cardiology Foundation
  • The American Institute of Architects
  • American Institute of Certified Public AccountantsDanya International
  • The American Kidney FundBarefoot Wine
  • American Society of Transplantation
  • American Student Assistance
  • American Veterinary Medical Association
  • APCO Worldwide
  • Association of American Railroads
  • Audubon
  • Breastcancer.org Research News
  • BC Association of Optometrists
  • Brownstein Group
  • Burson-Marsteller
  • Calysto Communications & Public Relations
  • The Campaign for Tobacco-Free Kids
  • CanCare Inc.
  • Cancer Support Community
  • Carnegie Endowment for International Peace
  • Catholic Charities Brooklyn and Queens
  • Centers for Disease Control and Prevention
  • City of Moore, Okla. and Trifecta Communications LLC
  • The Coalition for Pulmonary Fibrosis CPF
  • Cold Spring Harbor Laboratory
  • Cone Communications
  • Consumer Electronics Association
  • Counterpart International
  • Creative Productions
  • CropLife America
  • Dentsu Communications
  • Discovery Education
  • Dixon Schwabl
  • Duke University: The Fuqua School of Business
  • Edelman
  • Elmhurst Memorial Healthcare
  • EngenderHealth
  • The Fahad Al Salem Center for Dialogue
  • Finn Partners
  • The Foundation for Eye Health Awareness
  • Georgian College
  • Global Impact
  • Goodby, Silverstein & Partners
  • Goodwill
  • Greater Rochester Enterprise
  • Greenwich Hospital
  • The Heinz Awards
  • Houston Public Library Foundation
  • Hunter Public Relations
  • Hyundai Motor America
  • IES Abroad
  • JKG Group
  • Jones Public Affairs
  • Kaiser Permanente
  • Knowles Science Teaching Foundation
  • Launch Advertising
  • Legacy
  • The Lifetime Healthcare Companies
  • LiveWell Colorado
  • The Marcus Group Inc.
  • Maxwell House
  • Meals On Wheels Association of America
  • mGive Foundation
  • The Museum of Mathematics
  • Muslim Association of Puget Sound
  • MWW Group
  • National Association of Children’s Hospitals
  • National Drowning Prevention Alliance
  • National Eye Institute
  • National Forensic Science Technology Center
  • National Hospice and Palliative Care Organization
  • The Network for Teaching Entrepreneurship
  • Norton Museum of Art
  • Nyhus Communications
  • NYU Langone Medical Center
  • O’Donnell Agency
  • Ogilvy Washington
  • Office Depot Foundation
  • Payton Communications
  • Pentagon Force Protection Agency
  • Population Services International
  • Posterscope USA
  • Pratt Institute
  • rabble+rouser
  • Ragusa Consulting
  • The Reading Hospital HeartSAFE Berks County
  • Rebuilding Together
  • Robert R. McCormick Foundation
  • Roberts Communications Inc.
  • R&R Partners Foundation
  • Scholastic Inc.
  • Sears
  • Sherry Matthews Advocacy Marketing
  • Siemens Foundation
  • SKDKnickerbocker
  • Surfrider Foundation
  • Susan G. Komen for the Cure
  • Taco Bell Foundation for Teens
  • Turner Broadcasting
  • United Nations Foundation
  • USA TODAY
  • Weber Shandwick
  • Weber Shandwick Washington, D.C.
  • Western Governors University Indiana

People:

  • Patrice Smith
  • Mark Thomas
  • Dr. Marisa Weiss

Companies:

  • Alliance for Consumer Education
  • American Airlines
  • American College of Physicians
  • American Heart Association
  • American Society of Anesthesiologists & FD
  • American Student Assistance
  • ASTM International
  • BlueCross BlueShield of Rhode Island
  • Cone on Behalf of Lindt USA
  • Coyne PR on Behalf of Breastcancer.org
  • DAWSON + MURRAY + TEAGUE Communications
  • Dentsu Communications
  • Discovery Education and Siemens Foundation
  • Engineers without Borders
  • Excellus BlueCross BlueShield
  • First Book
  • GolinHarris
  • House of Commons Administration of Canada
  • Howard Brown Health Center and Public Communications Inc.
  • Jiffy Lube International and Cone
  • Kaiser Permanente
  • Legacy
  • The Marine Toys for Tots Foundation
  • MWW Group
  • Museum of Science and Industry Chicago and PCI
  • MusiCares
  • Neathawk Dubuque Packett
  • National Down Syndrome Society
  • National Shooting Sports Foundation, Inc.
  • NYU Langone Medical Center
  • Office Depot Foundation
  • Office Depot Foundation and Business Civic Leadership Center
  • ONE
  • Peel District School Board
  • Pentagon Force Protection Agency
  • Ruder Finn and the Alice Ferguson Foundation
  • Seattle Children's Hospital Research Foundation
  • SPI: The Plastics Industry Trade Association
  • Stanton Communications & Airforwarders Association
  • Tierney on Behalf of Fox Chase Cancer Center
  • United Nations Foundation
  • United Way of the Greater Triangle
  • The U.S. Chamber of Commerce
  • U.S. Fund for UNICEF and American Airlines
  • Vault Communications on Behalf of the Mark Twain House & Museum
  • Virginia Early Childhood Foundation
  • Weber Shandwick for American Airlines
  • Western Connecticut Healthcare
  • Williams Whittle
  • Xenophon Strategies for The Salvation Army

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CSR Award Winners/Honorable Mentions

(Read about the winners.)

People:

  • Leslie Brunt, Pizza Hut
  • Tom Buckmaster, Honeywell International
  • Bill Bullard, Diageo
  • Renee Connolly, EMD Serono
  • Stuart Kirby, Diageo PLC
  • Jack McFadden, Deloitte
  • Tracy Pleschourt, Carmichael Lynch Spong

Companies:

  • Alyeska Pipeline Service Company
  • AICPA
  • American Airlines
  • American Beverage Association
  • Amerigroup
  • ArcelorMittal
  • AstraZeneca Turkey
  • ASTRO All Asia Networks Plc (ASTRO)
  • Benevity Social Ventures Inc.
  • BlueCross BlueShield Delaware
  • Bridgestone & Meals on Wheels
  • Canada Lands Company
  • Carmichael Lynch Spong
  • CA Technologies
  • Charles Schwab & Co
  • Coca-Cola HBC Croatia
  • Cone, Inc.
  • Coyne Public Relations
  • DABO & CO
  • Deloitte
  • DeVries Public Relations
  • Discovery Communications
  • Edelman
  • EMD Serono, Inc.
  • Entergy Corporation
  • Ernst & Young
  • Euro RSCG Worldwide PR
  • First Choice Power
  • Fleishman-Hillard/ConAgra Foods Foundation
  • Fleishman-Hillard/The Allstate Foundation
  • Gibbs & Soell and Syngenta AG
  • Hafslund and PR-operatorene
  • Henry Schein, Inc.
  • Honeywell International, Inc.
  • Hormel Foods and Burson-Marsteller
  • International Paper
  • Jiffy Lube International and Cone Inc.
  • Kaiser Permanente
  • Lehigh Valley Health Network
  • Lockheed Martin Corporation
  • Loyola University Chicago
  • Mass Mutual Financial Group
  • Medtronic
  • Mullen
  • Novartis
  • OMC Petrom S.A.
  • Oracle Corporation
  • Peel District School Board
  • PepsiCo
  • PwC/Edelman
  • RF Binder
  • Scripps Networks
  • Siemens Foundation/Discovery Education
  • Sodexo, Inc.
  • Southwest Airlines Company
  • The Hershey Company
  • The Lifetime Healthcare Companies
  • The USA Science & Engineering Festival and Lockheed Martin
  • The Walt Disney Company
  • Tiller LLC
  • Toys"R"Us, Inc.
  • Toys"R"Us, Inc./UNICEF
  • Turkish Catastrophe Insurance Pool
  • United States Postal Service
  • USANA Health Services
  • Viacom
  • VHA, Inc.
  • Waggener Edstrom Worldwide, Inc.
  • Walmart/Treehugger.com
  • Weber Shandwick Dallas
  • Yahoo!
  • Yum! Brands

PR Legal Awards Winners

  • Caffeine Communications/Warhafsky Law Firm
  • Duane Morris
  • Hellerman Baretz Communications
  • Holland & Knight
  • Hunton & Williams LLP
  • Jaffe PR
  • Lesser, Lesser, Landy & Smith PLLC

Back to top

PR News Awards: 2010

CSR Award Winners/Honorable Mentions

(Read about the winners.)

People:

  • John Brock, Coca-Cola Enterprises
  • Renee Connolly, EMD Serono
  • Steve Ellis, Chipotle
  • Lucienne Gigante, Doral Bank
  • Kimberly Kelleher, SELF Magazine
  • Michael Kempner, MWW Group
  • Stuart Kirby, Diageo
  • Frank Mantero, GE
  • Jack McFadden, Deloitte
  • Randy Millian, Diageo
  • Scott Pansky, Allison & Partners
  • Tracy Pleschourt, Carmichael Lynch Spong
  • Victor Velazquez, AICPA
  • Glen Wakeman, Doral Bank

Companies:

  • Abelson Taylor
  • ADC Foundation
  • Aflac
  • American Federation of Teachers
  • Amerigroup Corporation
  • AstraZeneca Canada
  • Bank of America
  • Basin Electric Power
  • Bersay Communication Consultancy
  • Bickel & Brewer/Carter Public Relations
  • BNY Mellon
  • Broadview Networks
  • Brown-Forman Company
  • Butterball
  • Carmichael Lynch Spong
  • Cartoon Network
  • Cephalon Inc.
  • Chipotle Mexican Grill
  • Cisco Canada
  • Cisco Systems Inc.
  • Clif Bar & Company
  • Coca-Cola Enterprises
  • Coca-Cola Turkey
  • Colorado Springs Utilities
  • Comcast
  • Consolidated Edison Company of NY
  • Cubitt Jacob & Prosek Communications
  • Dallas Fort Worth International Airport
  • Deloitte
  • d expósito & Partners
  • Doral Bank
  • Energy Corporation
  • eBay Inc.
  • Fenton Communications
  • Fleishman-Hillard St. Louis
  • Fleishman-Hillard/The Allstate Foundation
  • GE
  • Great Atlantic & Pacific Tea Co.
  • Hasbro Inc.
  • Hess Corporation
  • H.J. Heinz Company
  • Inkhouse Media + Marketing
  • ITT
  • Jiffy Lube International and Cone
  • Kaiser Permanente
  • KCBS Marketing
  • KOC Holding
  • McCain Foods
  • Michigan State University
  • Monsanto Company
  • MPR Pazarlama Halkla Illiskiler AS
  • MWW Group
  • Nickelodeon
  • Office Depot Foundation
  • Otter Tail Power Company
  • Oracle Corporation
  • Pepsi Bottling Group
  • Philadelphia Multicultural Affairs Congress
  • Pioneer Services, a Division of MidCountry Bank
  • PriceWaterhouseCoopers
  • Puget Sound Energy
  • QIAGEN
  • Questar Exploration and Production
  • Remarkable Group
  • Siemens Foundation with Weber Shandwick
  • Singer Associated & Aimco
  • Sprint
  • Stern + Associates
  • St. John & Partners
  • Taylor
  • The Body Shop
  • The Regence BlueCross BlueShield
  • Tourism Toronto
  • Unum
  • U.S. Fund for UNICEF & American Airlines
  • Valencia, Pérez & Echeveste PR
  • Verizon Communications
  • VHA Inc.
  • Viacom
  • Waggener Edstrom Worldwide Inc.
  • Waste Management
  • Weber Shandwick on Behalf of Humanity United
  • WeissComm
  • West Penn Allegheny Health System

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PR Legal Awards Winners

  • Abshire Public Relations
  • Bracewell & Giuliani LLP
  • Hellerman Baretz Communications
  • Holland & Knight LLP
  • Hunton & Williams LLP & Jaffe PR
  • Mayer Brown
  • NMG Consulting
  • Rasky Baerlein

Digital PR Awards

(Read about the winners.)

Blog

  • Kaiser

Honorable Mentions:

  • Boeing Commercial Airplanes, Communications and Marketing; Randy Tinseth and Jim Condelles - Randy's Journal
  • Motorola Mobility - Motorola Media Experiences 2 Go Blog
  • The National Institute on Drug Abuse - The Sara Bellum Blog
  • O'Malley Hansen Communications - Expedition Hanesbrands: Taking Expedition Blogging to New Heights
  • USANA Health Sciences - What's Up, USANA
  • Weber Shandwick Minneapolis - Army Strong Stories

Cause Marketing/CSR

  • Discovery Communications - Discover Your Impact Day

Honorable Mentions:

  • The Clorox Company with Ketchum Public Relations - Clorox Helps Children's Health Fund Connect Kids to Care
  • Hunter Public Relations - Fruitables School Music Mash-Up
  • Kaiser Blog
  • MS& L - Dawn Saves Wildlife
  • Peel District School Board - Micro-Websites in 40 Languages

Contest/Game

  • Weber Shandwick- State Farm Friday Night Feats Video Contest

Honorable Mentions:

  • Lindberg Group - GPI Recycle e-hunt
  • Merillat, Hoffman York and Hanson Inc. - Merillat Good Life Contest
  • MWW Group - "Drive With A Smile" Palisades Highway Art Gallery
  • RF|Binder Partners - "Are you up for a Chocolate Adventure?" The Scharffen Berger 2009 Chocolate Adventure Contest
  • SSM Healthcare - Lights...Camera...Scrub! Employee Video Contest
  • Turner Sports - NASCAR.COM/NASCAR on TNT's Million Dollar Fan Challenge

Crisis Management

  • Weber Shandwick - 2010 Census Issues Management Program Ensures a Complete Count

Honorable Mentions:

  • Levick Strategic Communications - Managing Six Flags' Bankruptcy Message Online

Digital Marketing Campaign

  • Unilever Klondike with Golin Harris – What Would You Do for a Klondike Bar...Now?

Honorable Mentions:

  • Cisco Systems Inc. - Cisco myPlanNet
  • DigiNovations - Launching the PiperSport
  • Fleishman-Hillard Texas - Chevrolet at SXSW
  • Text 100 Global Public Relations and Lenovo Gives SMBs a Sweet Business Edge

Digital PR Campaign

  • MS&L/Procter & Gamble - Tampax Pearl Outsmart Mother Nature PR Campaign

Honorable Mentions:

  • Abraham Harrison LLC - Building Support in New Communities Through Online Outreach for The Fresh Air Fund
  • The Clorox Company with Ketchum Public Relations - Clorox Introduces Bleach to a New Generation with Bleachable Moments
  • The Coca-Cola Company - Expedition 206: 365 Days, 206 Countries, 1 Mission
  • Discovery Communications - Discovery Channel's LIFE Digital Communications Campaign
  • Entergy Communications – Digital Communications Promoting Grand Gulf Nuclear Station's 25th Anniversary
  • Fleishman-Hillard - Gatorade Super Bowl XLIV Campaign
  • Hunter Public Relations - Hasbro Family Game Night
  • JB Cumberland PR - Curious Chef: A Digital PR Success
  • National Association of Home Builders - Federal Home Buyer Tax Credit Public Awareness Campaign

Email Newsletters

  • GCI Health - The Johnson & Johnson Campaign for Nursing's Future's Nursing Notes

Honorable Mentions:

  • Calysto Communications & Public Relations - PR Vibes™: Using Quality Editorial as a Business Tool
  • Domus, Inc. - "The Details" Newsletter
  • Horizon Marketing Group - Chegg Salad: The Chegg.com Email Newsletter
  • MidCountry Financial Corp. - Vantage Point Newsletter

Employee Communications

  • Fleishman-Hillard - Texting & Driving...It Can Wait: Engaging Employees

Honorable Mentions:

  • MWW Group - Keeping Harrah's Competitive: From the Inside Out
  • OMV Petrom SA - member of OMV Group - Chatting with the CEO
  • SAP - Social News for the Intranet
  • SSM Health Care - SSM Leadership Conference Coverage

Influencer Communications

  • Intel Corporation Global Communications Group and Ogilvy Public Relations - Intel Insiders

Honorable Mentions:

  • Fleishman-Hillard Texas - Chevy Texan
  • Inner Circle Labs - Anybots, Everywhere: Turning on the Influence
  • Mom Central Consulting - ABC Brand Ambassador Campaign
  • MS&L Group - Crest and Oral-B 3D White "Pre-Seeding Campaign"

Intranet

  • Fleishman-Hillard - AT&T Insider Goes 3.0 and Rethinks Possible

Honorable Mentions:

  • SAP - Social News for the Intranet

Listening Campaign

  • Media Measurement – Measurement Cubed!

Honorable Mentions:

  • Media Measurement and Mom Central Consulting – Mom Ringmasters Go to the Circus
  • Text 100 Global Public Relations and Context Analytics - eVoice Social Media Influencer Identification Analysis

Media Relations Campaign

  • MWW Group - Volkswagen GTI Becomes the World's First Car Launched Exclusively on a Mobile Device

Honorable Mentions:

  • Bhava Communications - A Tale of Three Drobos: How the Media Fell in Love with Data Robotics' Product Line
  • Conover Tuttle Pace - Blio introduced at CES
  • The Florida Department of Citrus with GolinHarris - Florida Grapefruit Gets the Spotlight
  • Inner Circle Labs - Anybots, Everywhere: Turning on the Influence

Microsite/Custom Site

  • SSM Health Care - Experience Exceptional: Our People

Honorable Mentions:

  • The Coca-Cola Company - Expedition 206: 365 Days, 206 Countries, 1 Mission
  • Fleishman-Hillard - AT&T Citizenship and Sustainability
  • Sterne, Kessler, Goldstein & Fox - The Reexamination Center

New Digital Service/Product/app

  • Weber Shandwick – FireBell: A New Social Crisis Simulator

Honorable Mentions:

  • Edge Communications - PostRelease
  • Synaptic Digital - adidas NEWS STREAM
  • Media Center for a World of Publishers
  • Weber Shandwick – Degree Women "Friends You 'Mist'" Facebook Application

New Site

  • Dominion Resources - Dominion Gets A Makeover

Honorable Mentions:

  • Fleishman-Hillard Texas - Debug the Myths (debugthemyths.com.com)
  • National Shooting Sports Foundation - NSSF Website

Online Newsroom

  • Hilton Hotels & Resorts/Covalent Logic - Hilton Global Media Center

Honorable Mentions:

  • SAP - SAPPHIRE NOW Online Newsroom
  • Synaptic Digital - adidas NEWS STREAM
  • Texas Instruments - Online News Center

Podcast/Videocast

  • M&P Food Communications - Dreamfields Pasta Presents: Diabetes 1.0 LIVE!

Honorable Mentions:

  • Cisco Systems - Cisco WW Partners Video Chat
  • Cisco Systems - Talk2Cisco
  • Hunter Public Relations - Johnnie Walker Black Label 100th Anniversary Webcast in The Art of Blending
  • TechApplication.co - Homeland Security ConferenceOn.TV

Public Affairs Campaign

  • APCO Worldwide - US Travel Association's “Meetings Mean Business” Campaign

Honorable Mentions:

  • Consolidated Edison Company of New York - Con Edison Brings Smart Grid to New York

Redesign/Relaunch

  • Edelman, imc2 and PSC Group - BarillaUS.com 2010 Relaunch

Honorable Mentions:

  • Associated Estates Realty Corporation - Website Design & Brand Alignment
  • GM Western Region and Weber Shandwick - The Future is Electric
  • MidCountry Financial Corp. - MidCountryFinancial.com
  • TRC Companies - Website Re-Design and Re-Launch 2010

SEO

  • Cisco Systems - News@Cisco SEO campaign

Honorable Mentions:

  • Levick Strategic Communications - ExpertRECALL Search Engine Optimization Campaign

Social Networking Campaign

  • Levick Strategic Communications - Supporting the Search for Morgan Harrington

Honorable Mentions:

  • The Coca-Cola Company - Expedition 206: 365 Days, 206 Countries, 1 Mission
  • DigiNovations - Launching the PiperSport
  • Fleishman-Hillard Texas - Chevrolet at SXSW
  • MS&L - Lose-A-Palooza Social Media Action Day: Leveraging Social Media to Increase Participation in Weight Watchers' Lose for Good Charitable Campaign
  • O'Malley Hansen Communications - Sharing the Mama Sagas

Twitter Communications

  • Fleishman-Hillard - @ATTSXSW 2010

Honorable Mentions:

  • Cisco Systems - "I Am the World's Most Interesting Intern"
  • Discovery Communications - @MythBusters
  • GolinHarris - Experiencing Princess Cruises 140 Characters @ A Time: The First-Ever Twitter Press Cruise
  • Text 100 Global Public Relations and Lenovo Gives SMBs a Sweet Business Edge

Use of Facebook

  • Hunter Public Relations - The Launch of the Kraft Macaroni & Cheese Facebook Fan Page

Honorable Mentions:

  • Cisco Systems - Facebook as a Virtual Platform for Cisco Live 2010
  • The Clorox Company with Ketchum Public Relations - Clorox Helps Children's Health Fund Connect Kids to Care
  • DCI Group and Activision Blizzard - Call of Duty Endowment 2010 Memorial Day Campaign
  • Fleishman-Hillard - AT&T Holiday 2009: 12 Days of Gifting Sweepstakes
  • Unilever Klondike with GolinHarris - Klondike hosts the "Ocho TO Thicker Shell Face-Off"

Video

  • Eric Mower and Associates - "The Jobsite" Product Demonstration Video
  • O'Malley Hansen Communications - Sharing the Sara Lee Deli Mama Sagas

Honorable Mentions:

  • Amerigroup Corporation - Amerigroup Real Stories
  • Cohn & Wolfe - Panasonic® Toughbook 31 Launch
  • FD International - Coldwell Banker On Location
  • O'Malley Hansen Communications - Expedition Hanesbrands: Taking Expedition Blogging to New Heights
  • Con Edison - The Power of Green Video Series
  • UCLA School of Nursing - Healing and Hope in Haiti

Viral Campaign

  • Mom Central Consulting - ABC Brand Ambassador Campaign

Honorable Mentions:

  • Cisco Systems - "I Am the World's Most Interesting Intern" Video Blog Series
  • Panini/Conover Tuttle Pace - Golden Tate sings Taylor Swift
  • DCI Group and Activision Blizzard – Call of Duty Endowment 2010 Memorial Day Campaign
  • GolinHarris - Texas Instruments "Smash It"
  • GolinHarris - Wanna Play Music?

People:

  • Idil Cakim, GolinHarris
  • Bill Dunn, NSSF
  • Tim Haran, USANA Health Services

Companies:

  • Abraham Harrison LLC
  • Activision Blizzard
  • Amerigroup Corporation
  • APCO Worldwide
  • Associated Estates Realty Corporation
  • Bhava Communications
  • Boeing Commercial Airplanes, Communications and Marketing; Randy Tinseth and Jim Condelles
  • Calysto Communications & Public Relations
  • Cisco Systems Inc.
  • The Clorox Company
  • The Coca-Cola Company
  • Cohn & Wolfe
  • Con Edison
  • Conover Tuttle Pace
  • Consolidated Edison Company of New York
  • Covalent Logic
  • DCI Group
  • DigiNovations
  • Discovery Communications
  • Dominion Resources
  • Domus, Inc.
  • Edelman, imc2 and PSC Group
  • Edge Communications
  • Entergy Communications
  • Eric Mower and Associates
  • FD International
  • Fleishman-Hillard
  • Fleishman-Hillard Texas
  • The Florida Department of Citrus
  • GCI Health
  • GM Western Region
  • GolinHarris
  • Hilton Hotels & Resorts
  • Horizon Marketing Group
  • Hunter Public Relations
  • Inner Circle Labs
  • Intel Corporation Global Communications Group
  • JB Cumberland PR
  • Kaiser Permanente
  • Ketchum Public Relations
  • Levick Strategic Communications
  • Lindberg Group
  • M&P Food Communications
  • Media Center for a World of Publishers
  • Media Measurement
  • Merillat, Hoffman York and Hanson Inc.
  • MidCountry Financial Corp.
  • Mom Central Consulting
  • Motorola Mobility
  • MS& L
  • MWW Group
  • National Association of Home Builders
  • The National Institute on Drug Abuse
  • National Shooting Sports Foundation
  • Ogilvy Public Relations
  • O'Malley Hansen Communications
  • OMV Petrom SA
  • Panini
  • Peel District School Board
  • Proctor & Gamble
  • RF|Binder Partners
  • SAP
  • SSM Healthcare
  • Sterne, Kessler, Goldstein & Fox
  • Synaptic Digital
  • TechApplication.co
  • Texas Instruments
  • Text 100 Global Public Relations and Context Analytics
  • TRC Companies
  • Turner Sports
  • UCLA School of Nursing
  • Unilever Klondike
  • USANA Health Sciences
  • Weber Shandwick
  • Weber Shandwick Minneapolis

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Nonprofit PR Award Winners/Honorable Mentions

(Read about the winners.)

Organizations/Companies:

  • AICPA
  • American Airlines
  • American Express
  • American Heart Association
  • American Kennel Club
  • American Physical Therapy Association
  • American Society of Anesthesiologists
  • American Society of Landscape Architects
  • Amethyst Women's Addiction Centre
  • Anne Klein Communications Group
  • Bank of America
  • Bloomington Hospital
  • Camp
  • Canadian Library Association
  • City of Austin, Small Business Development Program
  • Cold Spring Harbor Laboratory
  • Cone Inc.
  • Connect-Ability
  • Conner Prairie Interactive History Park
  • CSG/Haggman
  • Danbury Health Systems
  • Eric Mower and Associates
  • Excellus Blue Cross Blue Shield
  • Fahlgren Mortine Public Relations
  • Florida Realtors
  • Fraser Communications
  • Gibraltar Associates
  • Go RVing Canada
  • Greater Philadelphia Tourism Marketing Corp.
  • Hillsborough County
  • Jones Public Affairs
  • Kaiser Permanente
  • Kent State University
  • Jiffy Lube International
  • Lady Bird Johnson Wildflower Center
  • Legacy Foundation
  • Lifeline of Ohio
  • The Marcus Group Inc.
  • Metroplan
  • Mintz & Hoke Communications Group
  • National Association of Home Builders
  • National Association of Insurance Commissioners
  • National Beer Wholesalers Association
  • National Education Association
  • National Football League
  • National Screening Institute-Canada
  • National Shooting Sports Foundation
  • National Trust for Historic Preservation
  • The New York Public Library
  • Nyhus Communications
  • NYU Langone Medical Center
  • Ogilvy Public Relations Worldwide
  • Orange County Registrar of Voters
  • The Optical Society of America
  • Pentagon Force Protection Agency
  • Pool Safety Council
  • Recreation Vehicle Industry Association
  • REVOLUCION
  • Smithsonian
  • SPI: The Plastics Industry Trade Association
  • St. Mary Medical Center
  • Sunflower Foundation
  • Susan Davis International
  • Synaptic Digital
  • Texas Health Resources
  • Thoma Thoma
  • Tilson Communications
  • UNICEF
  • United Nations Foundation
  • U.S. Botanic Garden
  • Weber Shandwick
  • YouCast
  • Zeno Group

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Platinum PR Award Winners/Honorable Mentions

(Read about the winners.)

  • 1-800-Flowers.com
  • Ad Council
  • Adfero Group
  • Aetna
  • AFSCME
  • Allrecipes.com
  • Alpaytac Inc.
  • American Airlines
  • American Express
  • American Heart Association
  • The American Institute of Certified Public Accountants
  • American Institute of CPAs
  • American Lung Association
  • American Society of Nephrology
  • American Urological Association Foundation
  • America’s Natural Gas Alliance
  • Amerigroup Corporation
  • APRA Porter Novelli
  • Areva
  • Arizona State University
  • Association of American Railroads
  • Andrea Clark & Associates
  • Bayer CropScience
  • Berman and Company
  • Be The Match®
  • Bhava Communications
  • Blaze Public Relations
  • Blue Cross Blue Shield
  • Blue Cross & Blue Shield of Rhode Island
  • Blue to Green PR
  • Booz Allen Hamilton Inc.
  • Breyers
  • Bristol-Myers Squibb
  • Bromley Communications
  • Brushfire Inc.
  • BSM Media
  • Burson-Marsteller
  • Castells & Asociados
  • Cardinal Health
  • Cargill and Michael Lynch Spong
  • CCG Investor Relations Strategic Communications
  • Centers for Disease Control & Prevention
  • Central Piedmont Community College
  • Chamberlain Healthcare Public Relations
  • CNN
  • The Coca-Cola Company
  • Cognito
  • Communications Strategies Inc.
  • Cone Inc.
  • The Conroy Martinez Group
  • Consumer Electronics Association
  • Continuum Health Partners
  • Conva Tec Inc.
  • Covalent Logic
  • Coyne Public Relations
  • Cramer-Krasselt
  • Creaxion
  • Davies
  • DePaul University
  • Diageo
  • Dialogue
  • Discovery Channel
  • Edelman
  • Emerisque
  • Entergy Corp.
  • Euro RSCG Worldwide PR
  • FDA
  • First Degree
  • Fleishman-Hillard
  • Flowers Communications Group
  • The Fore Good Group
  • Forth Worth Opera Online
  • Gagen MacDonald
  • General Electric Co.
  • General Motors
  • GolinHarris
  • The Goodyear Tire
  • Graham & Associates
  • Granite Construction Company
  • Greater Philadelphia Tourism Marketing Corp.
  • Hasbro
  • Henson Consulting Inc
  • Hill & Knowlton
  • Hilton Hotels and Resorts
  • Honeywell
  • Honeywell Aerospace
  • Honeywell International
  • Hormel Foods
  • Horn Group Inc.
  • Howorth, an Ogilvy PR Company
  • IFC
  • IHG Friends and Family Americas
  • Intel Corp. Global Communications Group
  • Intercontinental Hotels Group
  • ITT Corp.
  • Jumpstart
  • KAAJE Communications
  • Kaiser Permanente
  • Kaiser Permanente Eating Well in Season
  • Kaiser Permanente Northern California
  • Ketchum
  • Kimberly Clark
  • Lambert, Edwards & Associates
  • Latham & Watkins
  • Legacy
  • Levick Strategic Communications
  • Linhart Public Relations
  • Lion Brand Yarn
  • Lockheed Martins
  • Loyola University Chicago
  • Macy’s
  • Make a Wish Foundation
  • Makovksy + Co.
  • The Marcus Group Inc.
  • Marina Maher Communications Inc.
  • Marketing 24/7 Inc.
  • Maxwell PR
  • Medco Health Solutions
  • Merritt Group
  • Methodologie Inc.
  • Miller Meiers
  • Missouri Department of Transportation
  • Molina Healthcare Inc.
  • Mount Sinai Department of Medicine
  • MS&L Worldwide
  • MWW Group
  • National Association for Multi-Ethnicity in Communications ELDP
  • National Geographic Channel
  • The National Pork Board
  • The National Shooting Sports Foundation
  • Neiman Group
  • Northwestern Mutual
  • Norton from Symantec
  • Novartis AG
  • NYU Langone Medical Center
  • Office Depot
  • Office of the Comptroller of the Currency
  • Ogilvy Public Relations
  • O’Malley Hansen Communications
  • One
  • Oriental Trading
  • Pacific Gas And Electric Co.
  • Padilla Speer Beardsley
  • Paine PR
  • Palisades Insurance
  • Partner of Promotion
  • Pavone
  • Peppercom
  • PepsiCo
  • Phoenix
  • Pollo Tropical
  • Porter Novelli
  • Porter Novelli New York
  • Portugal Telecom S.A.
  • Powell Tate
  • Pulse Communications
  • Rasky Baerlein Strategic
  • Red PR
  • RF|Binder Partners
  • Roll International
  • Rotary International
  • Royal Caribbean
  • Rubber Company
  • Ruder Finn
  • Qorvis Communications
  • Saab Automobile AB
  • Samsung Telecommunications America
  • Schnake Turnbo Frank | PR
  • Scholastic Corp.
  • Sealed Air Corp.
  • Sears Holdings Corp.
  • Sesame Workshop
  • Shell Lubricants
  • Siemens Corp.
  • Smithsonian Institution
  • Smurfit-Stone Container Corp.
  • Southwest Airlines Company
  • Sprint
  • SPT Networks Central Europe
  • Stanton Communications Inc.
  • Strauss Radio Strategies Inc.
  • Susan Davis International
  • Synaptic Digital
  • Temasek Holdings (Private) Limited
  • Think So Creative
  • Thomson Reuters
  • Time Warner Cable
  • Transitions Optical Inc.
  • TSG Consulting
  • Tucker & Associates
  • Turkey Hill Dairy
  • Unilever
  • Univision
  • UPS
  • USANA Health Sciences
  • US Army
  • U.S. Postal Service
  • Virginia Tech
  • Virilion
  • Volkswagen of America
  • Warschawski
  • Weber Shandwick
  • Weber Shandwick India
  • Weight Watchers
  • Western Union
  • Wines of Chile USA
  • World Wildlife Fund
  • WXXI Public Broadcasting
  • Xplor Riviera Maya
  • YouCast
  • Zeno Group

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PR People Award Winners/Honorable Mentions

(Read about the winners.)

Hall of Fame Inductees

  • Diane Gage Lofgren, SVP, Brand Strategy, Kaiser Permanente
  • Lou Rena Hammond, Lou Hammond & Associates
  • Jay M. Jaffe, Jaffe PR
  • Andy Polansky, Weber Shandwick
  • D’Arcy Rudnay, Comcast Corporation
  • Scott Widmeyer, Widmeyer Communications

People:

  • Daniel Arguijo Jr., Houston Community College
  • Steve Astle, FICO
  • Christopher Barger, GM
  • Don Bartholomew, Fleishman-Hillard
  • Danielle Brigida, National Wildlife Federation
  • Eileen Cassidy Rivera, Vangent Inc.
  • Shauna Causey, Comcast
  • Joseph Cohen, MWW Group
  • Jennifer Coleman, Baylor Health Care System
  • Crocker Coulson, CCG Investor Relations
  • Todd Defren, Shift Communications
  • Kelly Doria, Scottrade
  • Eric Edge, Euro RSCG Worldwide
  • Sandra Fathi, Affect Strategies
  • Rob Flaherty, Ketchum
  • Huma Gruaz, Alpaytac
  • Tim Haran, USANA
  • Helen Havlak, Euro RSCG Worldwide
  • Ulviya Hasanzade, Azercell Telecom
  • Eliot Hoff, APCO Worldwide
  • Claire Holmes, University of California, Berkeley
  • Ed James, Cornerstone
  • Bill Jenkins, Grand Canyon University
  • Michael Kempner, MWW Group Inc.
  • Stuart Kirby, Diageo PLC
  • Claire Koeneman, President of MWW Group's Financial Relations Board
  • Samson Leung, Volkswagen Hong Kong Ltd.
  • Rene Mack, Weber Shandwick New York
  • Dan Macuga, USANA Health Sciences
  • Tim Marklein, Weber Shandwick San Francisco
  • Jason Maloni, Levick Strategic Communications (DC)
  • Starr Million Baker, INK Public Relations
  • Ambre Morley, Novo Nordisk
  • Kerry Noone, Sodexo
  • Mary O’Connell, The Clorox Company
  • Beth Pagano, Euro RSCG Worldwide
  • Eric Pehle, Weber Shandwick Minneapolis
  • Chris Perry, Weber Shandwick New York
  • Donna C. Peterman, PNC Financial Services Group Inc.
  • Holly Potter, Kaiser Permanente
  • Maria Reitan, Carmichael Lynch Spong
  • Matt Rizzetta, North 6th Agency
  • Jennifer Risi, Weber Shandwick New York
  • Thomas J. Rozycki Jr., CJP Communications
  • Michelle Russo, Discovery Communications
  • Troy Rutman, Best Western International
  • Marian Salzman, Euro RSCG Worldwide PR
  • Shawna Seldon, The Rosen Group
  • Lisa Sepulveda, Weber Shandwick New York
  • Peter Shankman, Help a Reporter Out
  • Gary Sheffer, GE
  • David Siroty, Coldwell Banker
  • Patrice Smith, Kaiser Permanente
  • Steve Soltis, The Coca-Cola Company
  • Ray Steen, General Dynamics Information Technology
  • Marguerite Tortorello, Property Casualty Insurers Association of America
  • Howard Ungerleider, Dow Chemical
  • Doug Wernert, Weber Shandwick Detroit
  • Huw Williams, Impact Public Affairs
  • Kelly Williamson, APCO Worldwide
  • Marie Yarroll, Best Western
  • Jann Yogman, North 6th Agency
  • Elizabeth Zaborowska, Bhava Communications

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15-to-Watch (Agency)

  • Amy Burke Friedman, Profiles Inc
  • William Byrne, Euro RSCG Worldwide
  • Laura A. Clementi, Carmichael Lynch Spong
  • Mary Kathryn Covert, FD
  • Alana Fontaine, Impact Public Affairs
  • Robert Gara, APCO Worldwide
  • Angela Grossfeld, Porter Novelli
  • Garland Harwood, Weber Shandwick
  • Patrick Hornung, Brunswick
  • Patrick Kerley, Levick Strategic Communications
  • Taline Kundakji, Marina Maher Communications Inc
  • Jillian Kwolek, DeVries Public Relations
  • Bradley Portnoy, Powell Tate│Weber Shandwick
  • Katie Reardon, Widmeyer Communications
  • Amy Robinson, LEWIS PR

15-to-Watch (Corporate/Nonprofit)

  • Andrea Boyle, University of Delaware
  • Cassie Bryan, Turner Broadcasting System
  • Brad Carmony, Homewood Suites by Hilton
  • Laura Dunn, Kaiser Permanente
  • Kristy Guerra, Bausch & Lomb Inc
  • Amanda Hebert, Scholastic Inc.
  • Jessica Laiti, Cox Enterprises
  • Scott Larrivee, Anthem Blue Cross Blue Shield
  • Justin Lyons, National Basketball Association
  • Melissa Perlman, Office Depot
  • Ashley Pettit, Southwest Airlines
  • Nathaniel Reagan, WCG Company
  • Bethridge Toovell, Rodale
  • John Trybus, The Jane Goodall Institute
  • Megan Wright, Oncor Electric Delivery

Top Places to Work in PR

  • Adfero Group
  • BAE Systems
  • Dixon Schwabl
  • Erwin-Penland Public Relations
  • Georgia Tech Research Institute
  • Hunter Public Relations
  • Kaiser Permanente
  • Ketchum
  • The Morris+King Company
  • MWW Group
  • Ogilvy PR Worldwide
  • Property Casualty Insurers Association of America (PCI)
  • R&J Public Relations
  • Southwest Airlines
  • Vail Resorts Inc.
  • The Walt Disney Company
  • Wells Fargo

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PR News Awards: 2009

CSR Award Winners/Honorable Mentions

(Read about the winners.)

People:

  • Jeff Glueck, Travelocity.com Inc.
  • Rhonda Mims, ING Foundation
  • Kevin Moss, BT Group
  • Agata Tyszkiewicz, Publicis

Companies:

  • AbelsonTaylor
  • ADC Foundation
  • Aflac
  • American Federation of Teachers
  • Amerigroup Corporation
  • AstraZeneca Canada
  • Bank of America
  • Baron Edmond de Rothschild Chemical Dependency Institute of Beth Israel Medical Center
  • Basin Electric Power
  • Baxa Corporation
  • Bersay Communication Consultancy
  • BNY Mellon
  • Broadview Networks
  • Brown-Forman Corporation
  • Butterball
  • Carmichael Lynch Spong
  • Carter Public Relations
  • Cartoon Network
  • Cephalon Inc. and WeissComm
  • Chipotle Mexican Grill
  • Cisco Systems Inc.
  • Clif Bar & Company
  • Coca-Cola Enterprises
  • Colorado Springs Utilities
  • Comcast
  • Cone Inc.
  • Consolidated Edison Company of NY
  • Cubitt Jacobs & Prosek Communications
  • Dallas Fort Worth International Airport
  • Deloitte
  • Doral Bank
  • eBay Inc
  • Edelman Chicago
  • Entergy Corporation
  • Fenton Communications
  • Fleishman-Hillard
  • General Electric
  • Golin Harris Chicago
  • Great Atlantic & Pacific Tea Co.
  • H.J. Heinz Company
  • Hasbro Inc.
  • Hess Corporation
  • Inkhouse Media + Marketing on behalf of Raytheon Company
  • ITT
  • Kaiser Permanente
  • KCBS Marketing
  • KOC Holding
  • Marketing Communications, Michigan State University
  • McCain Foods Ltd
  • Monsanto Company
  • MPR Pazarlama Halkla Iliskiler AS
  • MWW Group
  • Nickelodeon
  • Norfolk Redevelopment & Housing Authority
  • Office Depot Foundation
  • Oracle Corporation
  • Otter Tail Power Company
  • Pepsi Bottling Group
  • Philadelphia Multicultural Affairs Congress
  • Philanthropy Communications
  • Pioneer Services, a Division of MidCountry Bank
  • PriceWaterhouseCoopers
  • Puget Sound Energy
  • QIAGEN
  • Questar Exploration and Production
  • Remarkable Group
  • Seattle City Light
  • Siemens Foundation with Weber Shandwick
  • Singer Associates & Aimco
  • Social Media Campaign
  • Sprint
  • St. John & Partners
  • Stern + Associates
  • Taylor
  • The Body Shop
  • The Regence BlueCross BlueShield
  • Tourism Toronto
  • Tyson Foods
  • U.S. Fund for UNICEF & American Airlines
  • Unum Waste Management
  • Valencia, Pérez & Echeveste PR
  • Verizon Communications
  • VHA Inc.
  • Viacom
  • Waggener Edstrom Worldwide Inc.
  • Weber Shandwick
  • West Penn Allegheny Health System

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15-to-Watch (Agency)

(Read about the winners.)

  • Joey-lyn Addesa, Kaplow Comm.
  • Kipp Bodnar, Howard, Merrell & Partners
  • John Cangany, APCO Worldwide
  • Laney Cohen, Makovsky + Company
  • Lavanya DJ, Gutenberg Communications
  • Kristin Dwyer, Euro RSCG
  • Paul Dyer, WeissComm
  • Amanda Kaufman, Edelman New York
  • Francisca Llamas, Weber Shandwick
  • Rachel Lenore, Marina Maher Communications
  • Nichole Mrasek, MS&L Digital
  • Anne Marie Murphy, Porter Novelli
  • Kate Rickard, MS&L Worldwide
  • Suzanne Rosnowski, Quinn & Co.
  • Andrew Ryan, Hellerman Baretz

15-to-Watch (Corporate/Nonprofit)

  • Krista Canfield, LinkedIn
  • Jaclyn Darrohn, Allstate
  • Aerial Ellis, Tennessee State University
  • Steve Field, BAE Systems
  • Elizabeth Halter, Cox Enterprises
  • Tonia Hammer, Molson Coors Canada
  • Jessica Hanson, Property Casualty Insurers of America
  • Tiane Harrison, USO
  • Lisa Jaycox, McGraw-Hill Companies
  • Kimberly Kanary, Associated Estates Realty
  • Serena Levy, The Coca-Cola Company
  • Michael Odle, Oregon Air National Guard Reserves
  • Steve Radick, Booz Allen Hamilton
  • Darryl Ryan, Time Warner Cable, West Region
  • Bryson Thornton, Dell Monte Foods

Legal PR Award Winners/Honorable Mentions

  • Abshire Public Relations
  • Bracewell & Giuliani LLP
  • Hellerman Baretz Communications
  • Holland & Knight LLP
  • Hunton & Williams LLP & Jaffe PR
  • Mayer Brown
  • NMG Consulting
  • Rasky Baerlein

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Nonprofit PR Award Winners/Honorable Mentions

(Read about the winners.)

  • Adfero Group
  • AICPA
  • American Heart Association
  • American Kennel Club
  • American Legacy Foundation
  • American Lung Association
  • American Society for Microbiology
  • American Society of Anesthesiologists
  • American Society of Civil Engineers
  • American Society of Clinical Oncology
  • American Speech Language Hearing Association
  • Amy Sutnick Plotch Communications
  • BackBay Communications Inc.
  • Bank of America/RF|Binder
  • Blaze PR
  • Bloomington Hospital
  • Business Software Alliance
  • Canadian Automobile Dealers Association
  • Canadian Society for Medical Laboratory Science
  • Carnegi Mellon University
  • Centers for Disease Control & Prevention
  • Cleveland Clinic
  • Coalition for Pulmonary Fibrosis
  • Coalition to Support Medical Research
  • Comcast Washington State
  • Communication Works
  • Cone
  • Continuum Health Partners
  • Coyne PR
  • Coyne Public Relations
  • Danbury Health Systems
  • DCI Group
  • Defense Media Activity
  • Delta Dental of Colorado Foundation
  • Delta Dental of Missouri
  • Deveney Communication
  • Disabled American Veterans
  • Entergy Corporation
  • Excellus BlueCross BlueShield
  • Farm Aid
  • FD American Society for Microbiology
  • Feeding America
  • First 5 LA
  • Foundation for Chiropractic Progress
  • Full Court Press
  • Galloway Group
  • Goodwill Industries of Greater Detroit
  • Greater Philadelphia Tourism Marketing Corporation
  • Heart of Gold Humane Fund
  • Hill & Knowlton/Georgia Department of Community Affairs
  • Hillsides
  • Honeywell & The National Center for Missing & Expolited Children/Peppercom
  • Houston Public Library
  • Institute of Food Technologists
  • International Association of Lighting Designers
  • Jiffy Lube International
  • Katz & Associates Inc.
  • King County Library System
  • Louder than Words
  • Marmillion + Company
  • Merritt Group
  • MWW Group
  • National Beer Wholesalers Association
  • National Foundation for Infectious Diseases
  • National Heart, Lung and Blood Institute
  • National Meningitis Association
  • NHL
  • Office Depot Foundation
  • Ogilvy Public Relations Worldwide
  • OneSight
  • People Tech Connections
  • Pi Beta Phi
  • Please Touch Museum
  • Qorvis Communications LLC
  • R&J Public Relations
  • R/P Marketing Public Relations
  • Rotary International
  • Saint Luke's Health System
  • Salvation Army
  • San Diego Zoo
  • Seattle City Light
  • Seattle Pacific University
  • Shedd Aquarium/PCI
  • Shell Point Retirement Community
  • Siemens Foundation/Weber Shandwick
  • Southern Festival of Books/Hall Strategies
  • Spokane Regional Convention & Visitor's Bureau
  • Strategic America
  • The Allstate Foundation and Zeno Group
  • The American Society of Anesthesiologists
  • The Body Shop Canada
  • The California Endowment
  • The National Needlearts Association/Genesis PR
  • The Public Interest Registry/RMR & Associates
  • Thoughts, Words & Images PR
  • Trainer Communications, Inc.
  • Turkcell Iletisim Hizmetleri A.S.
  • United States All-Star Federation
  • University of Texas Southwestern Medical Center
  • US Naval Institute & CHINFO
  • US Postal Service, Corporate Communications
  • USA Rice Federation
  • WeberShandwick
  • West Glen Communications
  • World Wildlife Fund/Creaxion
  • YMCA of Greater NY
  • Yum Brands, Inc.
  • Zenzi Communications

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Platinum PR Award Winners/Honorable Mentions

  • ACA International
  • Academy for Education Development
  • Adfero Group
  • Air Transport Assoc
  • Alembic Health Communications
  • Allison & Partners
  • Allrecipes.com
  • Alpaytac Inc.
  • American Chemical Society
  • American Express
  • American Health Information Management Association
  • American Legacy Foundation
  • Analytical Graphics Inc
  • Anniversary Campaign
  • APCO Worldwide
  • Bank of America/Emanate
  • Bayer HealthCare Pharmaceuticals/MS&L
  • Bertelsmann AG
  • Boost Mobile
  • BP Energy Company
  • Burson-Marsteller
  • CafePress
  • CB&I
  • CCG IR
  • Celebrity Cruises and Emanate PR
  • Cercone Brown & Co.
  • Chandler Chicco Agency
  • Chevy
  • Chicago Office of Tourism
  • CNN
  • Coca Cola Enterprises
  • Computer Systems Center Inc.
  • Con Edison
  • Cone Inc
  • Consumer Electronics Association
  • Cosmopolitan StarLaunch
  • Coyne Public Relations
  • Cracker Barrel Old Country Store Inc.
  • Creative Co-Op LLC
  • CRT/Tanaka
  • Cubitt, Jacobs & Prosek Communications
  • DaVita Inc.
  • Del Monte Foods/Coyne Public Relations
  • Deloitte
  • Deveney Communication
  • Eczacibasi Group
  • Edelman Washington D.C.
  • Edison International/Gagen MacDonald
  • Entergy Corporation
  • Epsilon
  • ExcelPR Group
  • Exelon Corporation
  • FDIC
  • Financial Times
  • Financial,Investor Relations
  • First Marine Expeditionary Force
  • Fleishman Hillard
  • Frause
  • General Electric Company
  • Global PR Campaign
  • Golfweek
  • GolinHarris International
  • Goodyear Tire & Rubber Company
  • Grand Central Marketing
  • Greater Houston Convention and Visitors Bureau
  • Green PR
  • GS&F
  • Hampton Hotels/Cohn & Wolfe
  • Hard Rock International/Coyne Public Relations
  • Hill & Knowlton
  • Honeywell
  • Howorth Communications
  • Humana
  • Images USA
  • Intrepid Agency
  • KDPaine & Partners/USO
  • Latham & Watkins LLP
  • LEGO Systems, Inc./Flashpoint PR, LLC
  • LEWIS PR US
  • Linhart
  • Lion Brand Yarn
  • Mac Aids Fund/Weber Shandwick
  • Makovsky & Co.
  • Mattel/Ketchum
  • McCormick Company
  • McDonald's Corporation/Gagen MacDonald
  • Media & Communications Strategies LLC
  • Meredith
  • Merritt Group
  • Microsoft Corp.
  • Miller Meiers
  • Mom Central
  • MWW Group
  • National Association of Broadcasters
  • NewmanPR
  • Office Depot
  • Ogilvy PR Worldwide
  • Omni Hotels
  • Pacific Gas and Electric Company
  • Paine PR
  • Pearson Foundation
  • Pennzoil/Shell
  • Pepco Holdings, Inc.
  • Peppercom
  • PepsiCo
  • Pleon Performedia
  • Population Services International
  • Porter Novelli Sacramento
  • Public Service Announcement (PSA)
  • Pulse Communications Pty Limited
  • Qorvis Communications LLC
  • Queens Library
  • Rasky Baerlein Strategic Communications
  • Rational 360
  • Revolucion
  • RF|Binder Partners Inc.
  • Roche/Fleishman Hillard
  • Rocket XL/Unifem
  • Ruder Finn West
  • Sage Communications
  • Samsung Telecommunications America
  • Satellite Media Tours
  • Shire/Porter Novelli New York
  • Siemens AG
  • Siemens Corporation/Weber Shandwick
  • Singer
  • Southwest Airlines
  • TD Bank
  • The Coca-Cola Company/FD
  • The Marcus Group Inc.
  • The National Institute on Drug Abuse
  • The Stafford Foundation/DCI Group
  • The UPS Store
  • Time Warner Cable
  • TMG Brand Communications
  • Tourism Australia
  • Underwriters Laboratories/MS+L
  • Unilever-Suave
  • Unique Image Inc.
  • United States Army
  • Unum
  • Valspar
  • Vectren Energy Delivery
  • Volume Public Relations
  • Waggener Edstrom Worldwide Inc. Portland
  • Warschawski
  • Weber Shandwick
  • Western Union Foundation Cone
  • World Wildlife Fund/Creaxion
  • Worthington Industries and Fahlgren Mortine
  • Yum Brands/Career Sports & Entertainment
  • Zeno Group

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PR People Award Winners/Honorable Mentions

Hall of Fame Inductees:

  • Don Bulmer, SAP
  • Peter Debrecney, Gagen McDonald
  • Donna Imperato, Cohn & Wolfe
  • Michael Kempner, MWW Group
  • Marcia Silverman, Ogilvy PR

People:

  • Leslie Aun, World Wildlife Fund
  • Julie Batliner, Carmichael Lynch Spong
  • John Bell, Ogilvy Public Relations Worldwide
  • Howard Bragman, FIFTEEN MINUTES
  • Marie Cacciato, JB Cumberland PR
  • Anne Carelli, Coca-Cola Co.
  • Robert Chandler, Chandler Chicco Agency
  • Matt Clark, Lotus Public Relations
  • Jonathan Collegio, National Association of Broadcasters
  • Stan Collender, Oorvis Communications
  • Melissa Connolly, Hofstra University
  • Beth Courtier, BT PLC
  • Christi Day, Southwest Airlines Company
  • John Davies, Davies Public Affairs
  • Stacy DeBroff, Mom Central Consulting
  • Tomika DePriest, Spelman College
  • Allison Falkenberry, Men's Health
  • Sally Falkow, Expansion Plus
  • Robyn Fink, MWW Group
  • Tim Fry, Weber Shandwick
  • Chris Fuller, Pizza Hut
  • Leslie Gaines-Ross, Weber Shandwick
  • Jean Gonsoulin, GolinHarris International
  • Tara Greco, APCO Worldwide
  • Tim Haran, USANA Health Sciences
  • Jan Hausrath, APCO Worldwide
  • Stacey Havel, Bernard Hodes Group
  • Eliot Hoff, APCO World
  • Jennifer Houston, Waggener Edstrom Worldwide
  • Barb Iverson, Weber Shandwick
  • Ed James, Cornerstone Public Relations
  • Gloria Janata, Chandler Chicco Agency
  • Ken Johnson, Pharmaceutical Research and Manufacturers of America
  • Morgan Johnston, JetBlue
  • Richard Licata, Showtime Networks
  • Tricia Link, Mission FCU
  • Diane Gage Lofgren, Kaiser Permanente
  • Megan Lozito, American Heart Association
  • Keith Mabee, Dix & Eaton
  • Chris Mainz, Southwest Airlines Company
  • Drew McGowan, The Clorox Company
  • Tim McIntyre, Domino's Pizza
  • David Michaelson, Echo Research
  • Laura Monica, American Water Works Company
  • Ellen Murphy, YMCA
  • Chris Perry, Weber Shandwick
  • Susan Peters, Edelman Chicago
  • Holly Potter, Kaiser Permanente
  • Sal Petruzzi, Turner Broadcasting System
  • Ashley Pettit, Southwest Airlines Company
  • Richard Ramlall, RCN Corp.
  • John Ratcliffe-Lee, MS&L Worldwide
  • Matthew Rose, Emanate
  • Anthony Sanzio, Campbell Soup Company
  • Nora Sarrawi, Weber Shandwick
  • David Shane, Hewlett-Packard Company
  • Brian Solis, FutureWorks
  • Douglas Spong, Carmichael Lynch Spong
  • Jeff Tammes, Cornerstone
  • John Walls, University of Texas Southwestern Medical Center
  • David Westcott, APCO Worldwide
  • Colleen Wilber, America's Promise Alliance
  • Charlie Witkowski, Weber Shandwick

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Top Places to Work in PR

  • American Red Cross
  • APCO
  • Best Buy
  • Boehringer Ingelheim Pharmaceuticals, Inc.
  • Carmichael Lynch Spong
  • Chesapeake Energy Corporation
  • Children's Home Society of Florida
  • Cisco
  • CJP Communications
  • Cleveland Metropolitan School District
  • Cohn Marketing
  • Discovery Communications
  • First Horizon National Corp
  • Georgia Tech Research Institute
  • Kaiser Permanente
  • Marina Maher Communications
  • MWW Group
  • Pfizer
  • State Farm Insurance
  • Sterling Communications
  • Symantec
  • Text 100
  • Turner Broadcasting Systems
  • Waggener Edstrom
  • Weber Shandwick

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