Stories by Scott Van Camp

A concerted internal communications effort might be in order after CEO Tim Cook fell 18 places on Glassdoor’s annual “Highest Rated CEO” list.

Is the term “public relations” outdated and irrelevant? PR News readers recently voted on some alternative terms.

Erica Campbell, director of social media at homes.com, talks to PR News about Pinterest success and the importance of cross-promotion.

Harvard has a communications crisis and a possible faculty revolt on its hands. On Sunday, faculty members at Harvard lashed out at the administration for secretly searching the e-mail accounts of 16 resident deans. The… Continued

With the U.S. unemployment rate hitting 7.7%, the lowest mark since 2008, there’s never been a better time for PR pros to find jobs.

The online giant’s reaction to offensive T-shirts offered for sale on its U.K. site was surprisingly passive.

While the Obama/Fallon “Mom Dancing” video a PR success story, the Harlem Shake caused problems for a couple of brands.

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.

In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.

Andrew Mason’s letter to the Groupon workforce is a prime example of transparent communications.