A concerted internal communications effort might be in order after CEO Tim Cook fell 18 places on Glassdoor’s annual “Highest Rated CEO” list.
Stories by Scott Van Camp
Cook’s Fall on Top CEO List Could Mean a New PR Recipe at AppleMarch 18th, 2013 by Scott Van Camp
Care to be Called a ‘Public Communications’ Pro? Give it Some TimeMarch 15th, 2013 by Scott Van Camp
Is the term “public relations” outdated and irrelevant? PR News readers recently voted on some alternative terms.
Cross-Promotion is Key to Pinterest SuccessMarch 15th, 2013 by Scott Van Camp
Erica Campbell, director of social media at homes.com, talks to PR News about Pinterest success and the importance of cross-promotion.
Harvard: Be Smart and Respond to E-Mail Search ControversyMarch 11th, 2013 by Scott Van Camp
Harvard has a communications crisis and a possible faculty revolt on its hands. On Sunday, faculty members at Harvard lashed out at the administration for secretly searching the e-mail accounts of 16 resident deans. The… Continued
Low Unemployment Rate Bodes Well for PR Job SeekersMarch 8th, 2013 by Scott Van Camp
With the U.S. unemployment rate hitting 7.7%, the lowest mark since 2008, there’s never been a better time for PR pros to find jobs.
Amazon PR is Mum Following T-Shirt OutrageMarch 6th, 2013 by Scott Van Camp
The online giant’s reaction to offensive T-shirts offered for sale on its U.K. site was surprisingly passive.
Dance Fever Results in Viral Hits, Some Misses and a Lesson or Two for PRMarch 4th, 2013 by Scott Van Camp
While the Obama/Fallon “Mom Dancing” video a PR success story, the Harlem Shake caused problems for a couple of brands.
Fortune 500’s Twitter, Facebook Efforts Soar; Blogging? Not So MuchMarch 4th, 2013 by Scott Van Camp
The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.
To Combat ‘Facebook Fatigue,’ Give the Audience a Content JoltMarch 4th, 2013 by Scott Van Camp
In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.
Ousted Groupon CEO’s Farewell Note is a Prime PR LessonMarch 1st, 2013 by Scott Van Camp
Andrew Mason’s letter to the Groupon workforce is a prime example of transparent communications.