Stories by Scott Van Camp


PR and the Airline ‘Fat Tax’: Endless Possibilties

March 27th, 2013 by

Recently, Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway, laid out a modest proposal in the Journal of Review and Pricing Management: Airlines should charge overweight passengers more for their plane tickets than thin passengers….

3 Tips for PR Pros to Stay On Wikipedia’s Good Side

March 27th, 2013 by

After a BP communications exec altered the oil company’s Wikipedia page, there could be policy changes involving PR at the online encyclopedia.

5 Pointers for a Successful Apology

March 26th, 2013 by

Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.

5 Tips on How to Listen to Your Facebook Comments

March 25th, 2013 by

Today Facebook debuts a new comments system, which should help PR pros better manage their social listening.

4 Ways PR Pros Can Program for YouTube (Now One Billion Strong)

March 22nd, 2013 by

With YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch.

5 Must-Have Attributes for a Successful PR Internship

March 21st, 2013 by

As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship.

‘March Madness’ Meets Social Media: Top Social-Media School Crowned

March 20th, 2013 by

When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue.

Twitter’s Vine Could Have a ‘Reel’ Impact on Your PR Program

March 20th, 2013 by

Adrianna Giuliani of DeVries Global, who is set to present at the PR News Big 3 Digital PR Conference, says the immediacy of Twitter’s Vine video platform makes it a social tool to watch.

Good News Trumps Bad for Social Media Stickiness

March 19th, 2013 by

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.

‘Stuffy Old Men’: Report Acknowledges GOP’s PR Problem

March 18th, 2013 by

The GOP has a PR problem. The party so much as acknowledged that on Monday with the release of a 100-page report  detailing messaging shortcomings that Republicans say are the cause of its jarring defeat last November to incumbent President Barack Oba…