Recently, Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway, laid out a modest proposal in the Journal of Review and Pricing Management: Airlines should charge overweight passengers more for their plane tickets than thin passengers….
Stories by Scott Van Camp
PR and the Airline ‘Fat Tax’: Endless PossibiltiesMarch 27th, 2013 by Scott Van Camp
3 Tips for PR Pros to Stay On Wikipedia’s Good SideMarch 27th, 2013 by Scott Van Camp
After a BP communications exec altered the oil company’s Wikipedia page, there could be policy changes involving PR at the online encyclopedia.
5 Pointers for a Successful ApologyMarch 26th, 2013 by Scott Van Camp
Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.
5 Tips on How to Listen to Your Facebook CommentsMarch 25th, 2013 by Scott Van Camp
Today Facebook debuts a new comments system, which should help PR pros better manage their social listening.
4 Ways PR Pros Can Program for YouTube (Now One Billion Strong)March 22nd, 2013 by Scott Van Camp
With YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch.
5 Must-Have Attributes for a Successful PR InternshipMarch 21st, 2013 by Scott Van Camp
As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship.
‘March Madness’ Meets Social Media: Top Social-Media School CrownedMarch 20th, 2013 by Scott Van Camp
When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue.
Twitter’s Vine Could Have a ‘Reel’ Impact on Your PR ProgramMarch 20th, 2013 by Scott Van Camp
Adrianna Giuliani of DeVries Global, who is set to present at the PR News Big 3 Digital PR Conference, says the immediacy of Twitter’s Vine video platform makes it a social tool to watch.
Good News Trumps Bad for Social Media StickinessMarch 19th, 2013 by Scott Van Camp
New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.
‘Stuffy Old Men’: Report Acknowledges GOP’s PR ProblemMarch 18th, 2013 by Scott Van Camp
The GOP has a PR problem. The party so much as acknowledged that on Monday with the release of a 100-page report detailing messaging shortcomings that Republicans say are the cause of its jarring defeat last November to incumbent President Barack Oba…