Stories by Sophie Maerowitz

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PRNEWS staff and Jim Nickerson conversing on double screens

[VIDEO] Jim Nickerson, Lead Instructor at General Assembly, Shares the Latest on Social Audio and Social Media Legislation

September 15th, 2021 by

PRNEWS Live welcomed Jim Nickerson, lead instructor, digital marketing at General Assembly and co-admin of Clubhouse series Club Bravo.

A Lack of Consensus: Do PR Pros Working with Moderate Amounts of Data Need AI Now?

September 1st, 2021 by

When it comes to deploying artificial intelligence (AI) in PR, the debate continues. Most agree that PR teams managing massive amounts of data should invest in machine-learning technology and AI experts. But not all experts think it’s necessary for smaller teams.

hurricane hitting building, flooding and trees blown aside

Ida, Labor Day, 9/11: PR Strategies for When It Feels Wrong to Pitch

August 30th, 2021 by

In a typical year, communication professionals might contend with a flood of out-of-office responses as they pitch. But this year’s challenges may give some pitchers pause.

caution sign with storm clouds

Events and Emergency Comms Takeaways From Tropical Depression Henri

August 23rd, 2021 by

While public notices around dangerous weather conditions were once solely the realm of local governments and first responders, just about every type of organization now needs a climate-focused crisis plan in place. Here are some pitfalls and best practices.

Dark Sites Can Help Brands Shed Light for Stakeholders During a Crisis

August 17th, 2021 by

Does your company have a process to shift gears quickly on its web site when a crisis hits? If not, during a grave incident or crisis your site might continue doing business as usual, loaded with upbeat content and imagery.

kathy hochul smiling at press conference pulpit

Executive Positioning Takeaways From Kathy Hochul’s Press Debut

August 16th, 2021 by

Kathy Hochul’s challenge is one not unfamiliar to many communicators: signaling what kind of leader she will be following a rocky executive transition.

owl on a branch

After Beloved Central Park Owl is Killed, PR Response Fails to Take Flight

August 9th, 2021 by

After a beloved staple of New York City wildlife was killed, online responses ranged from grief to outright ire at the Central Park Conservancy for not taking responsibility. Emotional tone and accountability are key in moments like these, as PR pros know.

influencer showing off vaccine band-aid against yellow background

To Give Young People a Shot, Authorities Ramp Up Influencer Efforts

August 2nd, 2021 by

As the U.S. struggles to fully vaccinate young Americans, communicators and influencers shed light on best practices for combating misinformation and promoting the shot to young people.

Active Listening, Authentic Storytelling are Keys to Effect Social Change

July 27th, 2021 by

To shed some light on how PR pros can successfully promote cultural change inside and outside of their organizations, we gathered some of this year’s Top Women in PR together in a virtual roundtable to share their recent efforts and best practices.

LinkedIn logos piled on top of one another

#SSU2021 Speaker Q&A: CompTIA’s Kelly Stone on Leveraging LinkedIn

July 27th, 2021 by

CompTIA’s Kelly Stone offers a sneak peek of her LinkedIn session at Social Shake-Up 2021.