Stories by Sophie Maerowitz

SNL case spoofs influencers meeting with president Joe Biden, Jen Psaki

White House’s TikTok Briefing Approach Could Use a Do-Over

March 14th, 2022 by

While some TikTok influencers seemed happy with the White House’s briefing on the war in Ukraine, others felt talked down to.

Jennifer Sey on Fox News

Levi’s Exit Adds Fuel to Employee Activist Fire

February 16th, 2022 by

Erstwhile Levi’s brand president Jennifer Sey published an essay announcing her resignation from the company, reviving unanswered questions about employee activism.

The Social Shake-Up & Social Break monthly Q&A for social media managers on green background with headshot of Sabrina Merritt, Social Media Expert

[VIDEO] February ‘Social Break’ Covers Setting Social Media Priorities With Leadership

February 14th, 2022 by

This month’s Social Break explores how to set social media priorities with leadership and manage content delivery across teams with a social media manager at a government agency.

As Spotify’s Rogan Problem Intensifies, It’s ‘Groundhog Day’ for Crisis Communication

February 7th, 2022 by

A divisive celebrity. A CEO doubling down on a decision to keep the celebrity  on-platform (and reminding audiences it’s a platform, not a publisher). Committing to an investment in marginalized groups. Guess who?

spotify called out for only spending 10 percent of 100 million dollar diversity fund

Spotify Has a ‘Facebook Moment’ with Rogan Controversy

January 31st, 2022 by

Spotify unveiled content guidelines in the wake of its Joe Rogan-Neil Young controversy. Will that and Rogan’s apology be enough to bolster its reputation?

Empty Peloton mall storefront

Peloton’s ‘Billions’ Appearance Seems a Blip Compared to Leadership Crisis

January 24th, 2022 by

In addition to shareholder woes, Peloton was seen trending for a potentially damaging scene in the season premiere of hit SHOWTIME show “Billions” on Jan. 24. But its leadership issues are truly at the heart of the company’s comms crisis.

Carnival Cruise Line ship on the open sea, blue sky

Why Carnival’s CCO is a Conversationalist, Not a Storyteller

January 20th, 2022 by

Ahead of our Crisis Management Summit March 8-9, 2022, in Miami, we spoke with keynoter Chris Chiames, CCO at Carnival Cruise Line.

Our ‘Secret Shopper’ Exposes Ups and Downs of Brand Newsrooms

January 5th, 2022 by

Nearly all surveys show journalists value their time. So, why do companies ask them to navigate unfriendly newsrooms for basic information and contacts?

Buccaneers coach in a golf cart speaks to players including Antonio Brown

Antonio Brown’s Buccaneers Release Triggers Employer Communication Dilemma

January 3rd, 2022 by

Buccaneers head coach Bruce Arians’ and player Antonio Brown’s narratives clashed following a fiery exit by the wide receiver. Meanwhile, the first viral Instagram and Twitter posts of the year indicated brand and influencer willingness to push the envelope in 2022.

amazon boxes on conveyor belt

Amazon Crisis Response Lacks Humanity, Increases Labor Practice Scrutiny

December 13th, 2021 by

Amazon has responded to a deadly warehouse collapse that killed at least six employees with several rote “thoughts and prayers” responses from spokespeople. Add a too-little-too-late comment from executive chairman Jeff Bezos, and any company would find itself in a communications crisis with long-term consequences.