Stories by Steve Goldstein

Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer.

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why?

We asked a simple question on the PR News Facebook page this week: “What words are overused in press releases?” “Innovative” popped up the most among the responses. Did your eyes glaze over when you read that? That’s the …

To build awareness of his new movie, the writer and actor has pulled off a successful Oscars-related PR stunt that, so far, exists in the imagination only.

Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.

The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16.

At PR News conferences we often have a journalists’ panel that enables PR pros to hear what the media really thinks of them without having to take it personally—it’s the other folks in the room that get on their nerves. Always at the top …

Food Network star and cookbook author Paula Deen chose to keep her diagnosis of Type 2 diabetes a secret for three years, while she continued to promote recipes heavy in fat, sugar and salt—recipes that if followed faithfully and frequently can contr…