Stories by Steve Goldstein


PR News Q&A With Buddy Media’s Michael Jaindl: It’s Time for Timeline

March 1st, 2012 by

Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer.

Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through

February 28th, 2012 by

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why?

Innovation Is Overrated

February 24th, 2012 by

We asked a simple question on the PR News Facebook page this week: “What words are overused in press releases?” “Innovative” popped up the most among the responses. Did your eyes glaze over when you read that? That’s the …

A Conceptual PR Stunt From Sacha Baron Cohen

February 23rd, 2012 by

To build awareness of his new movie, the writer and actor has pulled off a successful Oscars-related PR stunt that, so far, exists in the imagination only.

Q&A With HARO’s Peter Shankman: Pitch Trends, Not Just Your Brand’s Story

February 22nd, 2012 by

Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.

Social Media Engagement Tactics Shared at PR News’ Digital PR Summit

February 17th, 2012 by

The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16.

What to Do When You’ve Pitched the Wrong Journalist (at the Wrong Time)

January 27th, 2012 by

At PR News conferences we often have a journalists’ panel that enables PR pros to hear what the media really thinks of them without having to take it personally—it’s the other folks in the room that get on their nerves. Always at the top …

Paula Deen and the Odor of Inauthenticity

January 19th, 2012 by

Food Network star and cookbook author Paula Deen chose to keep her diagnosis of Type 2 diabetes a secret for three years, while she continued to promote recipes heavy in fat, sugar and salt—recipes that if followed faithfully and frequently can contr…