Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer.
Stories by Steve Goldstein
Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship ThroughFebruary 28th, 2012 by Steve Goldstein
While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why?
Innovation Is OverratedFebruary 24th, 2012 by Steve Goldstein
We asked a simple question on the PR News Facebook page this week: “What words are overused in press releases?” “Innovative” popped up the most among the responses. Did your eyes glaze over when you read that? That’s the …
A Conceptual PR Stunt From Sacha Baron CohenFebruary 23rd, 2012 by Steve Goldstein
To build awareness of his new movie, the writer and actor has pulled off a successful Oscars-related PR stunt that, so far, exists in the imagination only.
Q&A With HARO’s Peter Shankman: Pitch Trends, Not Just Your Brand’s StoryFebruary 22nd, 2012 by Steve Goldstein
Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.
Social Media Engagement Tactics Shared at PR News’ Digital PR SummitFebruary 17th, 2012 by Steve Goldstein
The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16.
What to Do When You’ve Pitched the Wrong Journalist (at the Wrong Time)January 27th, 2012 by Steve Goldstein
At PR News conferences we often have a journalists’ panel that enables PR pros to hear what the media really thinks of them without having to take it personally—it’s the other folks in the room that get on their nerves. Always at the top …
Paula Deen and the Odor of InauthenticityJanuary 19th, 2012 by Steve Goldstein
Food Network star and cookbook author Paula Deen chose to keep her diagnosis of Type 2 diabetes a secret for three years, while she continued to promote recipes heavy in fat, sugar and salt—recipes that if followed faithfully and frequently can contr…