Stories by Steve Goldstein

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You’ll often hear the same phrase from PR practitioners—that they “love telling stories” and that storytelling is at the core of everything they do.

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued

The post Stop Me If You’ve Heard This Story Before appeared first on PR News Blog.

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued

The post Stop Me If You’ve Heard This Story Before appeared first on PR News Blog.

It hasn’t been a good week so far for cracker makers and food phobia sufferers. Two snack food giants, Mondelēz Global and Campbell Soup subsidiary Pepperidge Farm, have recalled iconic cracker products because a whey powder supplier has notified them that its ingredient may be tainted by Salmonella, which can cause nausea, vomiting, diarrhea and fever, among other symptoms.

In a recent PR News survey of more than 400 media relations professionals, nearly everyone said email is their top pitching method. Just four respondents said Twitter is their first choice. These results do not entirely negate social media’s importance to media relations pros—55% of survey respondents said Twitter is their second-most effective method of connecting with reporters. But caution on social should prevail at all times.

In a Wall Street Journal article about delays in the production of the Tesla Model 3, Tesla chairman and CEO Elon Musk compared Ford unfavorably to his own company, calling the legacy car maker a “morgue.” Ford’s head of communications took to Twitter and challenged Musk to visit a Ford plant.

if you’re applying for a PR job and get called in to meet face-to-face with potential employers, it’s to your benefit to assume that you’re up against a lot of stiff competition. Armed with that assumption, you can take simple steps that are guaranteed to make you stand out from the crowd.

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The net result of writing on behalf of so many entities: messy, vague word hash. No PR writer is immune to this syndrome and the amount of native talent one has is no defense against it.

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers. PR pros are never just serving themselves when they’re in the… Continued

The post 7 Business Writing Sins PR Pros Commit Regularly appeared first on PR News Blog.

PR News editor Seth Arenstein spoke with senior-level communicators at brands to find out how they’re crafting communications efforts that produce data that means something to CEOs and CFOs. Meaningful data and insights for the C-suite—that’s the pot at the end of the rainbow for PR pros.