Stories by Seth Arenstein

Examples of epinephrine pens that the Center for Disease Control and  Prevention guidelines recommend that schools stock to combat food allergies are photographed in the Washington Wednesday, Nov. 13, 2013. The deaths of two girls in Illinois and Virginia from severe food allergies have helped spur efforts to get schools to stockpile emergency medications that can save lives. That effort has now reached the highest level: President Barack Obama's desk. The president was expected to sign a bipartisan bill that offers a financial incentive to states if schools stockpile epinephrine, considered the first-line treatment for people with severe allergies. The medication is administered by injection, through preloaded EpiPens or similar devices. (AP Photo/J. David Ake)

Digging Deeper on the EpiPen Crisis

August 31st, 2016 by

Your first inclination when hearing the story about Mylan and its EpiPen is to categorize it. Put it in a place alongside similar tales. That’s normal. It’s what the human brain does to make sense of incoming stimuli. The EpiPen saga seems like an easy one to handle. We who follow news of brands, particularly in the pharmaceutical space, have seen it before.

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Instagram Is Most-Engaged Platform for B2B and B2C Brands During Olympics

August 29th, 2016 by

No doubt, the Olympics was good for Instagram. We told you last week how Shareablee data provided exclusively to PR News Pro showed consumer actions, or engagement, with B2B brands grew 50% August 5-17. Actions are the total of consumer likes, comments, shares and retweets. B2B brands had 1.8 million actions; B2C had 213 million.

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A Former Newsperson’s Tips To Help You Tell Stories Better on Video

August 23rd, 2016 by

How does a brand, perhaps lacking a big budget for video production, enter the world of video on social platforms? Many experts say brands can produce videos relatively inexpensively. And while outstanding special effects and editing are no doubt attractive, many believe a creative concept and excellent storytelling can overtake expensive production values.

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The Week in PR

August 22nd, 2016 by

A roundup of the week’s top news and trends in PR. This week we look at more implications of FTC actions against paid influencers, the passing of Ed Block.

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How Baseball Can Help Your Media Pitching

August 17th, 2016 by

While it’s almost time for school to begin in many parts of the country, there’s still a bit of time left in baseball season. And since the topic of today’s post is media pitching, our baseball-addled mind, or what’s left of it, thinks of relating media pitching to baseball pitching. It’s also a chance to, er, throw in a bunch of baseball references.

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Should Your Brand Be on Snapchat? and Other Essential Questions About the Hottest Social App

August 8th, 2016 by

Snapchat is a great way to reach audiences in a consumable fashion. But if you’re just going to regurgitate the same content you use on television and other media platforms you’re going to struggle.

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How a Federal Laboratory’s Communications Team Tells Its Quarterly Story in One Cool Page

August 8th, 2016 by

The one-page document is a digestible way for senior leaders to view quarterly output. In addition to containing a slew of data, the infographic with the “high-tech look” scores points with the senior leaders.

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Twitter Still a Powerhouse for B2C: Engagement, Video Engagement Both Up 300% in Q2

August 8th, 2016 by

B2C brands don’t seem to be listening to tales of gloom about Twitter, at least not the brands that have the most consumer engagement, according to data provided exclusively to PR News by Shareablee.

The Week in PR

August 8th, 2016 by

Bridging the Gap:PR firms and brands make acquisitions all the time. The question then becomes how to integrate the corporate culture of the acquisition with that of the acquiring company. In mid July Finn Partners acquired Greenfield Belser, Ltd., a brand strategy and creative services firm based in DC. We asked Peter Finn, founding partner of Finn Partners, how his firm does it.

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Singing Together: 4 Tips to Develop an Overarching Message for Your Brand

August 3rd, 2016 by

Through coordinated messaging and content efforts, PR pros can develop a unified voice for a brand, even if there are multiple departments in the organization. To do this successfully, media relations, PR and marketing activities should be developed and executed in tandem. Coordinating these efforts, steered by a messaging framework that maps the organization’s brand story, will help bring cohesion and direction to a multi-department organization internally and in the marketplace.