Stories by Seth Arenstein


How to Launch Social in a Regulated Industry

October 1st, 2018 by

This case study shows how health insurance provider AETNA is traversing the difficult terrain of regulation and still managing to mount a robust social media effort.

Takeaways from Nike-Kaepernick Campaign, Crisis Analytics and New to the Resource Center

October 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, which is available to paid subscribers only.

Is Mueller’s Silence His PR Lesson?

September 14th, 2018 by

Considering how often President Trump attacks him, special counsel Robert Mueller seems to be ignoring the PR maxim that if you don’t write your own narrative, someone else will do it for you. On the other hand, Mueller might prefer to allow the 30+ indictments he’s produced to do the talking for him.

$100K Hospital Bill That Shrank to $800 Illustrates Healthcare Communicators’ Dilemma

September 12th, 2018 by

Healthcare communicators have plenty to worry about, particularly working in a regulated industry where lives are at stake daily. Add to that the upcoming elections, where the Affordable Care Act is a major issue. Speaking of affordable care, questions abound when the story of a school teacher’s $100,000 hospital bill being cut to $800 is raised.

Takeaways From Crisis Survey, Budget Roundtable and New to the Subscriber Resources Center

September 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as additions to the PR News Resources Center, available to subscribers only at:

Harvard Communicates Carefully About Race in Affirmative Action Suit

August 31st, 2018 by

Communicators at colleges have had anything but a slow summer. None have had to work harder than those at Harvard, where the school is enmeshed in a lawsuit that claims it holds Asian-American applicants to a higher standard than those of other ethnic groups. The results of a trial, set for October, could reverberate around the country.

Pitching Tip: To Think Like a Journalist Means Considering Social [INFOGRAPHIC]

August 30th, 2018 by

We know change is difficult. And there are few professions where change has disrupted things more than journalism. A PR News study looks at how communicators have and have not changed their approach to pitching journalists. A Muck Rack/Zeno Group study examines how journalists have altered their approach to what they do each day.

Media Relations Lessons from John McCain

August 27th, 2018 by

Though he despised some of what the media said about him, John McCain believed a strong press was critical to democracy’s survival. As a result, he respected the media and made sure his staff did, too. This strong relationship with the media helped McCain to receive fair treatment from the press. In addition, during a difficult moment for the senator, the media came to his defense.

papa johns sign

A Tale of Two Narratives: Papa John’s vs. Papa John

August 24th, 2018 by

Communicators know if your brand isn’t telling its story someone else will be glad to, and you’ll probably dislike what’s being said. In a case PR students likely will be studying for years, Papa John’s Pizza International is relating its narrative, but so is founder Papa John Schnater, the ex-chairman/CEO, who’s launched a website with a competing view of events.

Nabisco Frees Animals Crackers from Their Cages After Push From PETA

August 22nd, 2018 by

Nabisco’s Barnum’s Animal Crackers now features drawings of animals on the iconic red boxes roaming free, as opposed to being cooped up in cages as they’ve been shown for more than 100 years. The folks at PETA are smiling, having helped effect yet another kinder treatment of animals.