The new KFC ads featuring Darrell Hammond as Colonel Sanders are good PR, touching many of the points PR and communications pros have been espousing in PR News and at prnewsonline.com to keep brands, especially older ones, relevant.
Stories by Seth Arenstein
A Recipe for McDonald’s’ Image Problems: You Should Want Fries With That
May 14th, 2015 by Seth Arenstein“Know Thyself” —inscribed on the forecourt of the Temple of Apollo at Delphi *** In 1967, in what seemed like a far less-complicated time, a McDonald’s TV commercial, borrowing the tune from “Down by the Riverside,” claimed its burger restaurants were “my kind of place, a hap, hap, happy place, a clean and snappy place.” […]