Governments and world leaders are increasing their presence on social media. And like brands, some are committed to it, while others use a Facebook page as a placeholder, posting mundane announcements or no content at all. Indeed many of the trends brands have observed on social are apparent with the social accounts of world governments and leaders.
Stories by Seth Arenstein
Like Brands Governments Test Content, Frequency, Fun on SocialApril 4th, 2016 by Seth Arenstein
What Google’s AdWords Redesign Means for Savvy PR Professionals and Brand MarketersApril 4th, 2016 by Seth Arenstein
It was big news Monday when Google unveiled a redesign for AdWords to select users of its cash cow product. The product of years of observing reportedly hundreds of global clients using AdWords, this first redesign in forever is expected to make it easier for users to track the words they’ve bought. Deploying Google’s Material Design strategy, users will find a series of graphs called Overviews replacing pages of data about specific words.
Time to ‘Resurrect’ That Crisis Plan on Your To-Do ListMarch 30th, 2016 by Seth Arenstein
Are these signs of the times? Last week a sports announcer was pilloried for what some felt was an inappropriate remark. The University of Virginia men’s basketball team in the Elite 8 of the NCAA tournament had what seemed to be a comfortable 15-point lead over Syracuse with fewer than 10 minutes to play. When… Continued
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Nonpartisan Lessons in Nonverbal Communication From the 2016 Presidential CandidatesMarch 14th, 2016 by Seth Arenstein
“What your body says is as important as what your mouth says.”
Celebrities & a Symbiotic Media: How to Deal With Your True Competitors for AttentionFebruary 22nd, 2016 by Seth Arenstein
Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?
Diversity in PR: Is the Emphasis on Research a Stalling Game Slowing Down Real Change?January 25th, 2016 by Seth Arenstein
In PR, diversity often is a topic of relatively quiet discussion, although when people voice their criticisms they are similar to those of Lee and the Smiths.
Corporate Restructuring PR: How to Prepare in Good Times, How to Manage When Layoffs LoomJanuary 18th, 2016 by Seth Arenstein
The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.
Data Rights, Connectivity, Cyber, Wearables, Virtual Reality Dominate CES for CommunicatorsJanuary 4th, 2016 by Seth Arenstein
With some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think?
Encouraging or Discouraging Brand Ambassadors: That is the QuestionOctober 21st, 2015 by Seth Arenstein
It’s said that good things and bad happen in three’s. Sometimes in two’s, and a few times they’re mixed, good and bad. Recently several events happened in quick succession and while not good or bad, the contrast between them was stark and yielded a bevy of lessons from a PR and marketing standpoint. Last Saturday […]
A Yearly List That Can Help You Communicate with MillennialsSeptember 3rd, 2015 by Seth Arenstein
Signs of the times: Jeb Bush goes on the offensive, attacking Donald Trump, but does so with a video on the Internet. Trump returns serve via Twitter and Instagram. Blue Bell Creameries, founded in 1907, goes all-out on social media to hail the return of Blue Bell Ice Cream to shelves in select markets after […]